Survey Results

13 participants age 20-29 online marketplace users from some city/regency in Indonesia are participating in 2 survey via google form, the information asked such as:

1. Demographic

2. What kind of product they buy

3. Marketplace used by users

4. Tagline

5. Behaviour

6. Usability Problems

You can acess the result by clicking button in the right corner below

Secondary Research

Something that often found in Indonesian Marketplace is homepage cluttered looks. Shopee, Bukalapak and Tokopedia on the other hand informed in their seller education center to remove background and give best image for main image but in reality most of their sellers not just not removing their main product background but also add more visual element on their main product to attract visitor’s eye.

High saturation color are eyecatching (Jurkonytė,2021), all of that condition can lead to visual clutter, visual clutter can lead to higher amount of cognitive load (Sketchley, 2017), which also leading to frustration and comprised decision-making or (Halarewich, 2016), Amazon and eBay trying to reduce visual clutter on homepage by only showing main product image with white background and price, we can follow American Online Marketplace way to declutter homepage, there is a lot website that can help delete background, we can use that for Indonesian seller who can’t remove their product main image bacground by themself only for the main images, and they can add their real captured images with background for the details

Indonesian Marketplace (Shopee & Tokopedia)

United States Marketplace (Amazon and eBay)