POV Statement

In this validation process with depth interview, the results is in accordance with the previous survey but in depth interview found more usability problem that can be added in product backlog

Most of Indonesian online marketplace user age 18-45 when not buying stuff in online marketplace they spend mostly doing window shopping, they need to be able to quickly save it and moving on, because it will save more of their time and help them explore further, if they save more interesting things to buy they will consider to buy more and that will be a good aspect for the business

Older Indonesian marketplace user age 34-45 prefer using simple looks marketplace and avoiding cluttered online marketplace, we can apply how foreign online marketplace declutter their website but after doing survei most Indonesian participants are not familiar with the change, they need a decluterred online marketplace that accepted by Indonesian people because cluttered web can lead to hinger cognitive load and cause frustation and comprised decision-making

How Might We

1. How migh we create better window shopping to efficiently save their interesting findings?

2. How might we apply American online marketplace declutter method but still accepted by Indonesian people?