Validation

In Depth Interview

According to previous survey most participants are Shopee and Tokopedia user, according to similarweb.com gender distribution in both website have almost similar result, participant for depth interview will be 2 female and 3 male Indonesian (age range 18-45), interview held Interview questions and results are in Indonesian language, to see the verbatim and the documentation click button in the right corner below

“I always prefer using online marketplace with simple looks but how good is the offer also important”

About:

Justin spend his time mostly in the office, he use PC for work, he is a father of 2 children, one of his children is 2 years old and 6 years old, he buy childrens need and other things usually using marketpace on web platform

Copywriter

Semarang

Central Java

Behavioral Consideration

• Planning to buy products on specific sale date

• Never add item in wishlist but in cart, because he don’t really know the difference

• Buying second hand products

• Buying from nearest seller

• Always pay attention on the ratings

• Mostly comparing price when window shopping

Frustation

• Can’t search product needed but don’t know the specific name

• Confused with clutter looks of the marketplace

• Afraid of accidental moment to buy using credit card/pay later

Goals

• Be able to buy monthly needs including childrens needs via online

• Easy to pay from any payment method

• Be able to compare price

• Buying using promos and discounts

• Be able to buy unavailable product in her area

Smartha Poneyusa

About:

She is a busy girl but she takes good care of her body and looks, she often buy skincare and fashion product, she often use online marketplace because her location doesn’t provide all things what she need, she don’t work with PC so much but she has one

Behavioral Consideration

• Spend time to open online marketplace mostly for window shopping and adding interesting items on wishlist

• Using wishlist instead of cart because the feature is limited on specific amount

• Waiting for any wishlist item on sale

• Easy to be tempted by discount and free shipping

Frustation

• Ever get tricked by seller giving different product which is not what She buy, she thought the seller was new and still no review

• Handling fee from marketplace

• Still not sure about review, affraid of not meeting her standard

• Seller don’t send the buyed product immediately that day

Goals

• Be abel to do window shopping and save interesting items in wishlist/favourite

• Easy to pay from any payment method

• Be able to compare price

• Buying using promos and discounts

• Be able to buy unavailable product in her area

Affinity Map

Affinity Map Categorized