The location
The location of the space,
KlapparstĂgur 40 is right in the center
of Reykjavik. The house is one of the oldest, and certainly one of the most beautiful in town. For the past 40 years there was an antique store in the location.
WHAT IS ÖXNEY?
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Lifestyle fashion store... Icelandic/French in spirit and look
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Vintage romance / Icelandic nature / pastel colors on raw walls with golden
columns from original interior of the past antique store
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The product range is “alive” and changing. “Unique” clothing characterizes
the style. Icelandic design with a new twist. Vibrant colors and bold statements.
patterns that dress women of all ages. Lot of accessories.
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Unique vintage clothing in between and statement accessories.
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Canada Goose, Öxney by Katla and Inga, Ted Baker, Mint Velvet, Varmi and more
warm icelandic clothing and accessories, Parfois, Togga Icelandic jewelery,
Feldur, Alba..
MORE IS MORE!
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THE EXPERIENCE Öxney resembles a real romantic shop in Paris
but on a closer look the experience is greatly Icelandic…
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Icelandic products are prominent in more colors than can be seen anywhere else
and appeal to those who dare. Profiles and patterns are nevertheless very suitable
and appeal to a large group. The materials are all high in quality and shows the Icelandic
wool in a fresh new focus of sweaters, dresses, etc.
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Each product in the store is handpicked by high sensitivity and applicability
and deliberate quality of your purchase.
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The main emphasis is put into each product and to make women more beautiful and
make them feel good about themselves.
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Öxney´s main products are Icelandic design produced and designed in Iceland
with some beautiful quality European products mixed to enhance selection.
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“Colorful fashion meets classic” is the theme! In the store you should be able to find a
nice, warm sweater that suits a trip to one of Iceland´s glaciers and also sneak in the shopping
bag a nice dress for a night out in Reykjavík´s colorful nightlife
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A unique store that brings joy and happiness!
g n li ee f rm a w a es v a le t i s i v Each in your heart ...
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MATERIALS A mix of raw and fine materials
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Parts of the walls in the spirit of her paintings, vintage pastels shine through.
Other walls in antique pastel pink.
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The golden columns/pillars from the former antique store that has been there for decades
will still play a major role in the store´s space.
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Dressing room walls lined with old-fashioned European wallpaper and heavy theatrical drapes.
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The floor is made from used materials and euro pallettes that makes it unique and fresh.
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Nature influenced romance.
Ingibjörg Þorvaldsdóttir
Katla Guðrún Jónasdóttir
Is 37 years old and has worked in retail
Is 35 years old. She loves fashion designing
forever. She has great experience in running
and art. Has worked in fashion both in
stores,
manufacturing
Iceland and London. In London she worked
fashion clothing. Her hobby , her passion and
at headoffice Karen Millen and All Saints.
main interest is fashion, personal service to
She studied fashion design in Florens Italy
the customer and making the stores unique
and London. She has also been known both
in every way possible….
here and abroad for her art and paintings.
She has worked in retail since 13 years -
Katla loves fashion and art in all forms and
owned the Oasis stores and franchise for
working with people. Decorating is also
Iceland and Denmark for six years and ran
a skill and she has had several successful
with huge success. Started and owned after
projects where she combines her art and
that a multibrand store for four years with
designing skills for homes and restaurants..
designing
and
high street fashion for women. Buying labels in England, France and Denmark as well producing a her own label within that store mainly made in China, Turkey and Italy.