Aquazzura - Premium Shoes for Women •
Established in 2011 in Florence by Edgardo Osorio. ‘Acqua’ & ‘Azzurra’ means blue water
•
Brand evokes the sea & the sun - a modern idea of ‘Dolce Vita’ and a yearround holiday lifestyle
Styling: • Stylish yet wearable footwear. Strikes a perfect balance between modern design and impeccable craftsmanship •
Combines refined European aesthetic with modern American sensibility & Latin flair
Target audience: • ‘The modern woman. She is a multitasker- takes her kids to school, goes to work and attends parties. She loves to travel, has a taste for beautiful things and wants to enjoy life. She knows about fashion and likes to dress up and have fun’
“I like the idea of sending my Aquazurra girls out with a lucky charm under their feet.”
A display theme for introducing the ‘JAIPUR collection’ in India
Connaught Place, Delhi
Jaibagh Palace, Jaipur
Mind Map
Palace on wheels Pink, Black & Gold White marbles Mirrors Italian, Spanish, American Gold leaf Indian flavour Connaught place – Imperial style Ramp walk Jaipur range/collection Experience centre Exclusivity Royal, elegant, feminine Bell shapes Kings Peacock motifs Colours Pineapple motifs Comfort Travel Train Oriental express
Create a display that highlights the brand’s core essence… while bringing in the local flavour
Be bold enough to surprise customers… but, keep it balanced and uncluttered
Mood board
The ‘Palace on Wheels’ • Among top 3 luxury trains in the world, it is a perfect mix of royalty, luxury, adventure and beauty. • Majestically decorated interiors reflect glorious era of Kings, for whom it was originally meant. • Each saloon highlights a unique culture through furniture, handicrafts & paintings. • Equipped with amenities to pamper the guest multi-cuisine restaurants, lounge bars, spas & opulent personal cars. • Chugs along scenic routes & historical landmarks dotted with forts, palaces, lakes, dunes and greenery.
The Space
Bubble diagram
Zoning
Plan
Section 01
Section 02
Section 03
Front Façade - Elevation
Entrance – inside view
Lighting Plan
The Window Display Perspectives
Street View
Entrance & Right Window
Left & Right Window
In-store Perspectives
Concept board
Concept Board
Concept Board
Bell Chandelier
Pineapple Motif
The Hybrid Hexagon
Peacock Wall Display
Branding Wall
Display Area
Display Area
The Experience Centre
Window Display lamps •Light Source: LED •Lumens: Up to 2000L •Technology: High Performance, Smart Dim (Warm Dim), Vibrant •CCT: 30K •50,000 hours
General lighting •Light Source: LED •Lumens: Up to 2000L •Technology: High Performance, Smart White (Tunable White) •CCT: 30K •50,000 hours
Focus lamps for merchandise ER3-F-1314 Pinhole Downlight Round Flanged Trim •Light Source: LED •Aperture Size: 3 inch •CCT: 40K
Chandelier lamps E-27 candle retrofit lamp Colour : SilverGrey Driver : 3W (350ma) Inbuilt Input : 220V
A walk-through
Thank You!
Cost Sheet Window display Accessory 1 2 3 4 5 6 7 8 9 10 11 12
2 seaters Tables Mannequin Carpet Chandelier Design stickers LCD screens Wooden moulds & panels Chandelier lamps Side lamps Focus lamps Miscellaneous fixtures
In-Store display Units 2 2 1 2 2 50 meters 2 20 meters 10 16 4
Total cost (Euros) 3100 850 500 2300 2400 1600 3000 13500 400 650 200 1250
Total
29750
Service fees
25000
GRAND TOTAL
121150
Accessory 1 2 3 4 5 6 7 8 9 10 11 12 13 14
Display racks 3 seaters Side tables Hybrid unit Bell chandilier Lighting Motif in glass case set up Peacock wall display Experience center ramp set up Projector+screen Chandeliers LCD screens Ipads Miscellaneous fixtures Total
Units 9 3 5 1 1
1 1 each 3 2 2
Total cost (Euros) 22000 6000 2200 12500 2300 2100 1600 1850 4300 3200 3800 3000 900 650 66400