Top Dental Marketing Mistakes and How to Avoid Them Presented by Carolyn S Dean Great marketing can make the difference between a highly profitable dental practice and one that simply pays the bills. Many practices invest a lot of time, hard work and money, only to waste it all because they failed to develop a solid strategy to properly market their practice. This webinar covers the most frequently made dental marketing mistakes and how you can avoid them.
Webinar Topics • What are the critical numbers to know and track? • Identifying your ideal patient • Understanding and articulating your practice difference • Increasing your patient retention • Creating consistency in your marketing
• • • • • •
Website best practices The importance of images in your marketing Social media strategies Why you should use email marketing How to get the right marketing advice How to plan and move forward with your marketing
Presenter Biography Carolyn S Dean is the author of “Fully Booked – Dental Marketing Secrets for a Full Appointment Book”. Named as ‘Dental Industry Professional Of The Year 2018‘ by the Australian Dental Industry Association (ADIA), she is a widely-known seminar speaker and dental marketing consultant working extensively with dental professionals throughout Australia and New Zealand.
HSPCF_19_005
Carolyn has over 25 years’ experience in sales and marketing, working with some of the largest global IT organisations. Over the last 15 years, she has specialised in the field of dental, medical, and healthcare. She is Managing Director at My Dental Marketing, an award-winning specialist in marketing services and website design for dental professionals. With My Dental Marketing currently managing a portfolio of over 400 practices, Carolyn has gained a deep understanding of this profession’s problems and pain points.
Date: Tuesday, 14th May 2019 Time: 7pm Cost: FREE CPD Hours: 1 CPD Hour
Registration link www.henryschein.com.au/education Registration enquiries 1300 302 421 events@henryschein.com.au