College Heights Herald 2014-2015 media kit

media advertising kit 2014-2015

Print. Online. Mobile.

ABOUT THE

With nine decades of experience serving the WKU community, the College Heights Herald knows its audience. The Herald newspaper and its array of digital products – websites, app and social media – are key to providing the entire WKU community with the most comprehensive source of campus news, sports, entertainment and information. Thanks to the high quality journalism and effective advertising our student staff members produce, we are among the nation’s best college news organizations.

The delivery of news, advertising and information is rapidly changing, and so is the College Heights Herald. We are evolving our print edition, our website and our mobile applications to ensure we offer the best and most comprehensive options for both our readers and advertisers. The Herald’s foundation is our tradition of excellence, but our focus is firmly on the future. We are your most effective way to reach the entire WKU community.

The print edition of the College Heights Herald is the proven leader in reaching the WKU community, with our partners investing in our strong distribution on Tuesdays and Thursdays. Again this year, our Topper Extra special editions hit the streets on five football home-game days.

On the digital side, wkuherald.com continues to grow more dynamic and effective, and is ranked among the best college news sites in the nation. We offer you an array of ways to reach the WKU audience that go beyond anything we have ever been able to offer before – including instantaneous, location-based options – driven by our powerful mobile app, WKUHERALD, for devices using the iOS and Android platforms.

Developing a partnership with the College Heights Herald is the single best way to connect to the WKU community and its 21,000 students, plus faculty and staff, parents and alumni.

Let our advertising sales and creative departments craft and execute an effective campaign for you today!

The College Heights Herald, founded in 1925, is among the most honored student-run news organizations in the country. We hold 15 national Pacemaker Awards, the highest honor in collegiate journalism, and our alumni have gone on to claim more than two dozen Pulitzer Prizes. The Herald is part of WKU Student Publications, located in the AdamsWhitaker Student Publications Center on Western Kentucky University’s main campus. In addition to the Herald, WKU Student Publications includes the Talisman, WKU’s official yearbook since 1924; and College Heights Media, a client-centered specialty publisher of books, guides, websites and other material that gives students agency-level publishing experience.

COLLEGE HEIGHTS HERALD PUBLICATION SCHEDULE AUGUST 2014

SEPTEMBER 2014

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JANUARY 2015 S M T W T F S 4 11 18 25

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MAY 2015 S M T W T F S 3 10 17 24 31

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REGULAR ISSUE SPECIAL SECTIONS TOPPER EXTRA

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Nov. 6 - Homecoming Section Nov. 11 - Basketball Preview Dec. 5 - Fall Stressbusters March 24 - Housing Guide April 30 - Best of the Hill May 8 - Spring Stressbusters May 11 - Graduation Section

COLLEGE HEIGHTS HERALD The College Heights Herald is the main source of news for Western Kentucky University. Through a twice-weekly print edition and a regularly updated website at wkuherald.com, the Herald serves WKU’s more than 21,000 students, plus faculty and staff, parents and alumni.

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SPORTS

Beat the heat

Lady Toppers earn highest ranking ever

PAGE 7

OPINION Situation in Syria PAGE 4

PAGE 12

SPORTS SHARING TUESDAY, NOVEMBER 5, 2013

WKUHERALD.COM

THURSDAY , SEPTEMBER 5, 2013 • WESTERN KENTUCKY UNIVERSITY • WKUHERALD.COM • VOLUME 89 NO. 4

BGPD investigating murder of WKU student

BY CAMERON KOCH, KAELY HOLLOWAY AND JACOB PARKER NEWS@WKUHERALD.COM The murder of a 20-year-old WKU student off Morgantown Road on the night of Sept. 2 is currently under investigation.

Freshman Larry W. Thomas, of Bowling Green, was shot at Greenhaven Apartments, 2001 Rock Creek Road. Thomas

was airlifted to VanderThomas was enbilt Medical Center in rolled for fall classes at WKU, but was previNashville for medical attention where he ously banned by the university in the spring later died, according to a Bowling Green Police semester after he was Department press rearrested in Pearce-Ford lease.

Tower in Nov. 2012 for The incident report Larry Thomas trafficking a controlled substance and possesis still being compiled

by Bowling Green Police De- sion of drug paraphernalia, partment, Ronnie Ward, pub- according to information relic information officer for ported in the Bowling Green BGPD, said.

Daily News.

Howard Bailey, vice president for student affairs, said the university can’t do anything until it makes contact with the family.

“It would not be proper for us to get out in front of the family,” Bailey said.

So far, Bailey said, the university has been unable to get in touch with Thomas’s family members.

Thomas’s aunt, Kimberly Eddie, took to Facebook to

speak about her nephew’s murder.

“My heart is broken ... from the lost of my nephew Larry Thomas,” Eddie said in a Facebook post on Sept. 3. “Please keep my family in Prayer.”

Comments from friends and family members poured in, many of them telling Eddie that she and her family will be in their prayers. One Facebook comment from Shermain SEE THOMAS PAGE 2

THE WEALTH

WKU trying to improve retention

BY TREY CRUMBIE NEWS@WKUHERALD.COM

An employee cleans the new food court in South Campus after closing time on Wednesday, Aug. 28. DEMETRIUS FREEMAN/HERALD

Food for

THOUGHT

South Campus Food Court gets second chance Peggy Bates goes over lastminute details for the new food court at South Campus. "We hope to open it by this week," Bates said on Aug. 27.

TYLER ESSARY/ HERALD

BY JACKSON FRENCH NEWS@WKUHERALD.COM The food court on South Campus that closed last year is getting a second chance this semester.

SMARTS Think Tank, the company that provides food services to students on WKU’s Glasgow campus, opened on Wednesday on South Campus where the previous food court used to be.

Peggy Bates, owner of the SMARTS Think Tank Café on WKU’s Glasgow campus and the new South Campus location, said the new menu will SEE FOOD PAGE 2

ENTERPRISE

WKU PARTNERS WITH ENTERPRISE FOR NEW RENT-A-CAR PROGRAM PAGE 3

CHINESE

WKU'S CHINESE FLAGSHIP PROGRAM ENGAGES STUDENTS IN CULTURE PAGE 3

STATUES

WKU TO GET TWO LIFE-SIZED BIG RED STATUES PAGE 9

WKUHERALD.com VOLLEYBALL GALLERY

SEE PHOTOS FROM WKU'S HOME OPENER AT DIDDLE ARENA TUESDAY NIGHT AGAINST BELMONT

Fewer students this year means fewer tuition dollars, making WKU’s efforts in retaining students even more important as WKU loses out on valuable money every time a student drops out before graduating.

Joelle Davis Carter, assistant vice president for Retention and Student Services, said the current firstyear retention rate for WKU students is at 71 percent. Carter said the retention rate is measured from a student’s freshman year to their sophomore year.

Carter said when she assumed her position a year ago, she was told to improve the retention rate by 5 percent within five to seven years.

“That really gets us competitive nationally with our peer institutions in other places,” Carter said.

Carter said the current four-year graduation rates for WKU are at 50.3 percent, a rate that hasn’t been that high in the past 10 years.

President Gary Ransdell said the graduation rates and retention rates are correlated.

“If we had 80, 85 percent retention, we’d have 60 or 70 percent graduation rate,” Ransdell said.

“Just pure numbers.”

Ransdell said he was dissatisfied with both rates.

“We got our work cut out for us,” Ransdell said. “We’ve got pretty big challenges in raising our persistence in retention rates.”

Carter said there are multiple ways WKU tries to help students who are projected to not likely be retained.

One of those ways is the MAPWorks survey.

Carter said MAP-Works is a retention software package that contains a survey that is sent to all WKU SEE RETENTION PAGE 2

THU 86°/63° FRI 88°/61° SAT 91°/66° SUN 90°/66°

Defensive back Tyree Robinson (22) celebrates after making an interception during the second half of WKU’s 44-28 victory over Georgia State Saturday at the Georgia Dome in Atlanta. MIKE CLARK/HERALD

WKU utilizes backfield in win at Georgia State

BY ELLIOTT PRATT SPORTS@WKUHERALD.COM WKU’s box score after Saturday’s 44-28 win at Georgia State was filled with two names that haven’t seen the end zone in a long time. Senior running back Keshawn Simpson barreled for four touchdowns on 10 carries and senior fullback Kadeem Jones caught a touchdown pass.

It was the first score all year for Jones and the first time Simpson had seen the end zone since his two-touchdown outing against Kentucky in the season opener.

In the mix of different play-

Next game Saturday Nov. 9 @ Army 11 a.m.

West Point, N.Y. ers making the highlights, one running back continued to put his name among the nation’s best, despite not scoring. Senior Antonio Andrews rushed for 110 yards on 22 carries in the Toppers’ win, putting him at first in the FBS with 1,290 rushing yards on the season, 114 yards in front of Boston College’s Andre Williams. But the load was spread evenly among the WKU backfield.

While Andrews got the most carries, Simpson’s 10 carries

were just one more than sophomore Leon Allen’s tally — Allen picked up 61 yards on nine carries.

Coach Bobby Petrino and his staff are trying to fix the recent inefficiencies they’ve had in the red zone, and spreading the ball around may have solved that.

“We are trying to keep (Andrews) fresher going into the fourth quarter,” Petrino said.

“Not that he’s not going to get his touches, we just feel like if we can give him a series off in the first quarter, a series off in the second quarter, we feel he’s going to be fresher when the SEE FOOTBALL PAGE B2

SOCCER

Soccer team heads to Texas for SBC Tournament The Lady Topper soccer team enters this week’s Sun Belt Conference Tournament as the No. 1 seed after claiming their second regularseason conference title last weekend.

Coach JaNext game son Neidell said Wednesday Nov. 6 it felt great to @ UALR 4 p.m. come out of the San Marcos, Texas regular season on top, despite losing their final Sun Belt match against Georgia State and winning just two of their last five games.

“It’s something to be excited about,” Neidell said. “I know that the last few weeks the girls haven’t been pleased with the way that they have been playing.”

WKU (8-5-5, 6-2-0 Sun Belt Conference) will head to San Marcos, Texas for Wednesday’s first round matchup against No. 8 UALR (4-130, 1-7-0 SBC).

The game pits the Lady Toppers against a team they not only beat 1-0 nearly two weeks ago, but that they’ve also defeated in the teams’ last eight regular season meetings since 2006.

“We need to get back to work,” Neidell said. “Now we have a big target on our backs, so we have got to get back to work to win this conference tournament.”

WKU has won its last three quarterfinal matches in the Sun Belt Tournament and holds an alltime record of 9-2-1 in the opening round.

Wednesday’s winner will advance to the semifinals on Friday.

The Lady Toppers and Neidell know this place very well, having made it to the Sun Belt semifinals five times in the past six seasons. Either WKU or UALR will face the winner of the quarterfinal matchup between hosting team No. 4 Texas State and No. 5 Troy.

The Lady Toppers have had success against both teams — they snagged a 1-0 victory against the Lady Bobcats on Oct. 6 and another SEE SOCCER PAGE B2

MEN'S BASKETBALL

The Toppers got their first taste of competition outside of practice Saturday as WKU topped Campbellsville in an exhibition game at Diddle Arena.

WKU got the win 87-73 and is set to start the regular season next Tuesday at Wichita State.

The Toppers struggled to gain any moment against the scrappy Tigers, who refused to go away. WKU needed a late 11-0 run to secure the win.

Junior guard T.J. Price, who shot just 4-of-12, said that the Toppers still need a lot of work.

“Campbellsville’s no pushover, and that’s why we schedule them,” Price said. “We know they’re going to give us a good look at what we really

needed.”

Junior forward Aaron Adeoye scored 14 points and snagged 10 rebounds off the bench in his first game in front of Topper fans. The transfer, who shot 4-of-9 from the field, said he hopes to earn more playing time as the season starts.

“I need to rebound, and that’s the way I’ll get playing time,” Adeoye said. “I know that — coach (Ray Harper) knows that. That’s really my job when I go in.”

Adeoye stayed on the court in the game’s final moments, in part because he is a solid free throw shooter for a big man — he knocked down six of his nine attempts at the line Saturday.

Harper went to a four-guard lineup late in Saturday’s game.

Junior forward George Fant attempts to recover a rebound during the exhibition game against Campbellsville at Diddle Arena on Saturday, Nov. 2. SHELBY

MACK/HERALD

He said that lineup could handle pressure and shoot free throws.

WKUHERALD.COM

AT HOME

ON THE HILL

“Unfortunately, if you can’t make free throws, you can’t play in the last four min-

utes of a game,” Harper said.

“This year, it’s going to be even SEE BASKETBALL PAGE B2

Mary Ellen Miller, who is entering her 51st year of teaching at WKU, talks to her Introduction to Literature class Wednesday. KATIE MCLEAN/HERALD

Professor's passion for teaching remains strong after 50 years

BY MACKENZIE MATHEWS NEWS@WKUHERALD.COM Mary Ellen Miller believes that if you enjoy your job, you should continue working for as long as possible. That’s why she’s spent half a century teaching at WKU. Miller is entering her 51st year as a professor and said her passion for teaching is still very much alive.

“People talk about teacher burnout, but I don’t think I’ve had that yet,” she said. “If I wake up one morning, dreading class, I’d call in and say, ‘Bring the [retirement] papers.’”

Miller, the oldest employee at WKU, said her time as a teacher

Robert Hale, Head of English Department

She brings a rare combination of wisdom, empathy and humor to the table that makes work not only incredibly productive, but also a real pleasure." seems surreal to her, as sometimes it doesn’t register how long she has been teaching. She said every day continues to bring pride as students turn in poems that they have spent their time on.

“No two days are alike,” she said, after explaining she could have never worked a monotonous career. “That’s something I especially

THURSDAY, AUGUST 29, 2013

@WKUHERALD

BY JONAH PHILLIPS SPORTS@WKUHERALD.COM

Toppers see room for improvement in exhibition win

BY TYLER LASHBROOK SPORTS@WKUHERALD.COM

PHOTO

LIFE

THURSDAY, SEPTEMBER 26, 2013

@WKUHERALDSPORTS

FOOTBALL

like about teaching.”

Miller is from Willard and started teaching in her twenties. She said that because she was so close in age to her students, she felt the need to refer to them as “mister” and “miss” in order to establish authority and respect.

She found that she has become SEE PROFESSOR PAGE B2

GAME REVIEW

GTA V's satire doesn't pull any punches

Seen from the Hill

WKUHERALD.COM

CLASSIFIEDS Classified Advertising Manager: Ashley Edwards

advertising@wkuherald.com

HELP WANTED

Burger and Bun now hiring all positions.

729 Chestnut Street, Downtown BG. Exciting Opportunity Must enjoy working with customers one on one. Working weekends required. Hourly wage plus commissions. Email resume to nhook@poolandspadepot.com Call Pool & Spa Depot at 270-782-1119 or stop by the store at 1830 Wallace Court, Bowling Green, KY Courtyard Marriott of Bowling Green is now accepting applications for a part-time Guest Service Representative.

Apply at 1010 Wilkinson Trace, Bowling Green, KY.

City of Bowling Green ATHLETICS LABORER Parks & Recreation Department

Nashville senior Laura Ellis studies with a friend for her summer statistics final in a hammock behind Meredith Hall. IAN MAULE/HERALD

20-25 hours/week, evenings and weekends.

Maintain facilities including City parks and soccer complex; duties include grounds keeping, cleaning restrooms/ dugouts, & trash pickup. Winter responsibilities also include supervision of youth and adult basketball practices and games.

Must be 18+; High School Diploma or GED; First Aid & CPR certification a plus. $9.25 hour.

Interested applicants should obtain an employment application from the Human Resources Department in City Hall, 1001 College Street, Bowling Green or from our website at www.bgky.org.

Application Deadline: 4:00 p.m., Friday, May 2, 2014.

The City of Bowling Green is an Equal Opportunity Employer and a Certified Drug-Free Workplace.

City of Bowling Green TENNIS INSTRUCTORS Parks & Recreation Department •Instructs beginning and advanced tennis lessons •Coordinates and runs tennis activities •25-30 hours per week; weekend work optional; $8.35/hr Interested applicants should obtain an employment application from the Human Resources Department in City Hall, 1001 College Street, Bowling Green or from our website at www.bgky.org. The City of Bowling Green is an Equal Opportunity Employer and a Certified Drug-Free Workplace.

Frank Vespe, left, of Burlington, N.J., and a fellow WKU student, right, stand in front of a protester of sin and non-Christians. The protestors assembled bellow Guthrie Bell Tower Tuesday morning and stayed until the evening. Vespe, among many other students stood for hours and debated with the protestors from Columbia, Ky. RAE EMARY/HERALD

Rafferty's of Bowling Green is hiring Servers!

Apply in person Monday thru Friday between 2pm and 4pm.

1939 Scottsville Road Top Dollar Potential Earnings!

Great Working Atmosphere!

Note to Readers: The College Heights Herald screens ads for misleading or false claims but cannot guarantee any ad or claim. Please use caution when answering ads, especially when asked to send money or provide credit card information. The College Heights Herald is not responsible for the content or validity of these paid classified ads.

Zach Preston of Buffalo Rodeo, a local rock group from Bowling Green, performs outside of the fine arts enter during the 2012 RevFest Battle of the Bands. Revolution 91.7 hosted the battle, which raised funds for New Beginnings Therapeutic Riding of Bowling Green. Local band Mahtulu won the battle. EMILY FREE/HERALD

Nashville sophomore Justin Wattanakone waits to surprise his girlfriend with red roses on Tuesday, Aug. 27. JEFF BROWN/HERALD

Or order online at fiveguys.com, or on our mobile app!

Jamestown junior Taylor Hutchison shoots basketball after a day of classes in the parking lot of Mimosa Apartments. IAN MAULE/HERALD

A5

APRIL 24, 2014

THE FUN PAGE Hiring part-time dental hygienist.

Submit resumes to 1721 31-W Bypass, Bowling Green, KY 42101.

2014 Graduates encouraged to apply.

SEE GTA PAGE B2

REVFEST 2013

that are out here to make a difference,” Smith said. “You can go out and party, but we are bringing the party to you and it’s for a great cause.”

This year the proceeds from all merchandise sales will go to Rainhill Equine Facility. It is a non-profit organization that houses more than 40 disabled horses, which the owner cares for until their death, in the Bowling Green area.

Karen Thurman is the owner of Rainhill and said she specializes in United States horse cruelty cases.

“Anything people can do to help others, especially animals, and think outside of their own need is a great thing,” Thurman said.

Thurman and the nonprofit are looking forward to the funds that will be raised SEE REVFEST PAGE B2

@WKUHERALD

BY CAMERON KOCH NEWS@WKUHERALD.COM “Grand Theft Auto V” is many things.

For starters, it’s a record breaker.

In just three days on store shelves, “GTA V” blew past the $1 billion sale mark, making it the fastest selling video game of all time.

It’s also an open-world sandbox game like no other. Want to ride a bike down the coast of “GTA’s” fictional California? Go for it. Want to do yoga? You can. Play tennis? No problem. “GTA V” is filled to the brim with activities that many players will never go out of their way to experience, yet it is all there, and adds to the immersion of playing in a living and breathing world.

Finally, and perhaps most importantly, “GTA V” is filled with brilliant and biting satire. It doesn’t pull any punches. Every aspect of modern American society is in the crosshairs.

Whether it be the game’s social networking site LifeInvader, the bum of a son who won’t look for a job and sits on his couch and plays “Call of Duty” all day every day, the fear-mongering media blasting over the airwaves, or even just the fact that every character in the game, even small time broke thugs, own smartphones, “GTA” takes a shot at just about anything and everything that makes up American society in 2013.

Satire is the name of the game, and “GTA V’s” main narrative delivers it in spades, telling a compelling crime drama on the absurdity of the idea of “get rich or die trying” and the myth of the “American Dream.”

New to the series is the ability to play as three protagonists and switch between them on the fly.

Small-time crook Franklin is just looking to move up the social ladder, and he’s disturbed by a friend’s willingness to do anything, including drug dealing and kidnapping, to get ahead and make a few bucks.

While repossessing a car, Franklin meets Michael, a rich ex-bank rob-

Returning bands, newcomers to rock out for a cause

BY ARLA O'NEAL NEWS@WKUHERALD.COM You may know it as Battle of the Bands, but this year Revolution 91.7 has decided to go back to the basics: Revfest.

“We want to bring campus and the lovely town of Bowling Green a good rock show,” Nathan Smith, Revolution 91.7 station manager, said.

Revfest will be on Friday from 5 p.m. to 11 p.m.

The concert is free and will be held in Centennial Mall with live music from bands like Bowling Green’s own Buffalo Rodeo and Orlando-based Empire Theory.

Revfest is the fall fundraiser for the radio station and all of the proceeds go to a local charity each year.

“We are college students

WKUHERALD.COM

ACROSS 1 Theater attractions 6 Big fusses 11 Gallery display 14 Taxpayer’s worry 15 Real estate offering 16 Sinking ship signal 17 Takeout option 19 Wash. neighbor 20 Personal IDs 21 Ambulance destinations, for short 22 Comfy shoe 24 Biblical pronoun 26 Bic products 27 Subject for a meteorologist 33 Ross of the Supremes 34 “__ won’t be afraid”: “Stand By Me” lyric 35 French lady friend 36 Jerusalem’s land: Abbr.

37 Look after 41 Chicken __ king 42 Swindle 44 Prefix with classical 45 Bernese Alps peak 47 Bill Gates or Paul Allen, vis-à-vis Microsoft 51 Those, to Tom·s 52 On an ocean liner, say 53 All for __: to no avail 56 Co. that merged into Verizon 57 Gas company with toy trucks 61 Egyptian snake 62 Summoned up 65 Curtain support 66 Shed __: cry 67 Muhammad Ali’s boxing daughter 68 Exec. moneyman, and a hint to 17-, 27-, 37-, 47- and 62-Across

69 Requirements 70 Aggravate DOWN 1 Animal pouches 2 Comments from the confused 3 Supreme Norse god 4 __-Salem, N.C. 5 Fr. holy woman 6 1994 Denis Leary film about a crook who acts as an arbiter 7 Gut-punch reactions 8 Batman and Robin, e.g.

9 Italian tenor standard 10 Spiritual Arizona resort 11 “Keep dreaming”

12 Came by horse 13 Old Russian royal 18 Flower starter 23 Nick and Nora’s dog 25 Former Congressional gp. concerned with Communist infiltration 26 Univ. teacher 27 “The __ Kid”: ‘50s TV Western 28 Former Calif. NFLer 29 __ a kind: unique 30 Mental picture 31 Persian Gulf ship 32 Pretty close 33 Checker, e.g.

38 Provide critical comments for

39 Curious George creators Margret and H.A. 40 Actress Russo 43 Video file format 46 Boise resident 48 Trash bin 49 Old cowboy movies 50 Previously owned 53 Drug cop 54 Dating from 55 High hairstyle 56 Happy 58 Emerald Isle 59 Normandy battleground 60 One-horse carriage 63 Dixie general 64 St. Pete’s state

HILLTOP HOROSCOPES SCORPIO (Oct. 23-Nov. 21) -- Today and tomorrow begin a workaholic phase.

Share priorities to minimize confusion. Check the legal language before printing. Profit from meticulous service.

Pace yourself, to avoid burnout. Rest, eat well, and exercise.

SAGITTARIUS (Nov. 22-Dec. 21) -- Schedule time for romance today and tomorrow. Imagine sun and surf, or views of tree-filled paradise. Take time to relax. Include loved ones and seek out light-hearted diversions. Add a little glamour to your outfit, and go out for some fun.

CAPRICORN (Dec. 22-Jan. 19) -- Get into home pleasures today and tomorrow. Household projects could lead to a party.

Finish what you start. Decorate and beautify your space, then invite others to enjoy it with you.

AQUARIUS (Jan. 20-Feb. 18) -Control your temper, even as those around you lose theirs. Find what you need close to home. Words come easily today and tomorrow. Write them down, and distribute to your lists.

Blog, record or take photos.

PISCES (Feb. 19-March 20) -- Figure the costs and set away funds to check off an item from your bucket list. Let others know what you want, and save up to get it. Advance your career goals.

Discover the hidden benefits of keeping your agreements.

Sweet dreams seem reachable.

ARIES (March 21-April 19) -Avoid stressful situations. Focus on priorities, and reschedule what's less important. Change is in the air. Slow down. Travel could get complex.

TAURUS (April 20-May 20) -- Don't pour money down a hole. Your assumptions get challenged.

Conserve resources.

You can do without frills and fancy ribbons. Clarify theoretical questions, and discover fascinating new technology.

GEMINI (May 21-June 20) -- Go slowly, with patience and a sense of humor. Keep confidences. Don't push or force when you encounter resistance, as the risk of breakage is high.

Waste causes a disagreement, so avoid it with caution.

CANCER (June 21-July 22) -- Haste causes accidents as well as waste, so cool your jets.

Some of the things you try won't work.

Improve your skills with practice. Heed a friend's warnings, but don't get stopped.

LEO (July 23Aug. 22) -- Review your holdings, and consider your partner's view. It's not a good time to gamble.

Nebulous schemes could tempt with smoke and mirrors.

Travel's more expensive than it seems.

VIRGO (Aug. 23-Sept. 22) -- Wait to see what develops. Watch your step, and take it slow. Don't jump to impulsive decisions.

Pay bills and keep the budget. Avoid jealousies and upset.

Dance with a surprise without choosing yet.

LIBRA (Sept.

23-Oct. 22) -- Stay gracious with a hot head, rather than launching a chain reaction argument.

Take you time at work and get it right.

Provide exactly what was ordered (not more or less).

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MONTH XX, XXXX

PARADE ORGANIZERS EXPECTING BIG TURNOUT PAGE 5

JUSTIN MOORE HEADLINES HOMECOMING CONCERT PAGE 10

NPHC STEP SHOW RETURNS AFTER CANCELLATION LAST YEAR PAGE 19

Homecoming Distribution: 10,000 Published: Nov. 6, 2014 Ad Deadline: Oct. 31, 2014

10,000 $350 $250 $190

Alexis Govan: Sun Belt Player of the Year Page 6

COLLEGE HEIGHTS HERALD

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WKU looks to replace Jamal Crook Page 9

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SPRING

TOPPER EXTRA BEST OF THE HILL• APRIL 29, 2014 • WKUHERALD.COM

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Best of the Hill Distribution: 5,000 Published: April 30, 2015 Ad Deadline: April 16, 2015

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SPRING 2014 FINALS • STRESSBUSTERS • WKUHERALD.COM

STRESSBUSTERS

A WKU HERALD SPECIAL SECTION

See? It's working already.

Stressbusters Distribution: 5,000 Published: May 8, 2015 Ad Deadline: April 30, 2015

Graduation Distribution: 8,000 Published: May 11, 2015 Ad Deadline: April 30, 2015

First game

Freshman Parent and Family Weekend

Homecoming

8/29

10/25 Ad Deadline: October 20, 2014

11/8

Ad Deadline: November 3, 2014

Ad Deadline: November 10, 2014

Ad Deadline: November 17, 2014

Publication Date: August 29, 2014

Publication Date: October 25, 2014

Publication Date: November 8, 2014

Publication Date: November 15, 2014

Publication Date: November 22, 2014

Ad Deadline: August 25, 2014

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Parent and Family Weekend

11/15

11/22

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TOP LEADERBOARD 728 x 90

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VIEW OF THE HILL

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NOVEMBER 5, 2013 • COLLEGE HEIGHTS HERALD • WKUHERALD.COM

Get social with the

PAGE

A5

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Full page: $875 Half page: $600 Third page: $500 Quarter page: $350 Target market: Incoming freshmen Distribution: Late July Copies: 7,000

ACROSS 1 Forget where one put, as keys 7 Pedro's eye

College Heights Herald

10 Golf great Ballesteros

Call (270 (270)745-2653 to sponsor a puzzlee today!

14 Crumbly Italian cheese 15 Lao Tzu's "path"

CLASSIFIED ADVERTISING @WKUHerald 16 Slangy prefix meaning "ultra"

17 Computer storage medium

@WKUHeraldSports

19 When repeated, island near Tahiti

Display classified rates @WKUHerald inch: per column $7.25

15 words maximum in a 1x1 ad Line classified rates CLASSIFIEDS 15 words: $6 each additional word: $.30 F R 20 Male sibs

21 Kadett automaker

22 Apple music players

PARENT AND FAMILY WEEKEND GUIDE

23 Vintner's prefix

24 Quick-on-the-uptake type, in slang

Rates

26 Athenian walkway 28 Otherwise

29 Persian rulers

OFFICIAL 2014 PARENT AND FAMILY WEEKEND GUIDE

31 Irene of "Fame"

Classified Sales Manager: Ashley Edwards

advertising@wkuherald.com

33 Used-up pencils

• WKU and Bowling Green • What you need to know •

37 Carton-cushioning unit 40 Latin being

41 Latin love word

OR

ENT

Grande Haven Villas Newly constructed one and two bedroom luxury apts. Great location off Campbell Lane on Industrial Dr. Spacious floorplans. Close to WKU Shuttle. Ask about our move in Specials!!

Crye-Leike Property Management: (270) 781-7888

42 Muslim pilgrim's destination 43 Tombstone lawman Wyatt

64 Function

11 Novel on a small screen,

38 Jamie of "M*A*S*H"

45 Mischievous trick

65 Chuck who broke the sound

perhaps

39 Arabian leader

46 Showy authority figure

barrier

12 "Falstaff " was his last opera

44 Play a part

51 Facebook notes, briefly

DOWN

13 Wipe clean

45 Discern

54 Put back to zero

1 Up-tempo Caribbean dance

18 Tax pro: Abbr.

46 Take by force

55 Orator's place

2 River of Grenoble

22 Cyclades island

47 "Is anybody here?"

56 Vivacity

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24 Nothing to write home about

48 Quran religion

57 Fitzgerald of jazz

4 Vietnam neighbor

25 Applaud

49 Underlying reason

58 Tense pre-deadline period ...

5 Part of USDA: Abbr.

27 Feats like the Yankees' 1998,

50 Relatives

or when to eat the ends of 17-,

6 Multiple Grammy-winning

'99 and 2000 World Series wins

52 Mrs. Eisenhower

24-, 37- and 46-Across?

cellist

29 Opposite of NNW

53 Snide smile

60 Bedframe part

7 Catchall option in a survey

30 6'3", 5'4", etc.: Abbr.

56 Sicilian volcano

61 Notes after dos

question

31 Close associates

58 French vineyard

62 Pop singer Spector who

8 They're related to the severity

32 Roadside assistance org.

59 Earth chopper

fronted a '60s girl group named

of the crimes

34 Preparing to use, as a hose

for her

9 Caveman Alley

35 Tampa Bay NFLer

63 Alley prowlers

10 Summoned as a witness

36 RR stop

At no additional cost, classified are online at wkuherald.com through our PDF edition.

HELP WANTED PEOPLEMARK, INC. IS CURRENTLY TAKING APPLICATIONS FOR The following positions Warehouse and Retail Distribution Center Positions In Bowling Green, KY.

CLASSIFIED GUIDELINES

$110 Target Market: All WKU parents Distribution: 3-6 weeks before Parent and Family Weekend Copies: 13,000

• Advertisements can include a logo, depending on size.

• Classified ads will be accepted on a prepaid basis only, except for established clients.

• Tearsheets will be provided by request only.

Please request tearsheets when purchasing.

• The Herald is not responsible for errors in classified advertisements after the first insertion.

• No refunds will be given for classified advertising canceled after the deadline.

• The Herald does not print adoption, research/ term paper for re-sale or mailing/stuffing circular advertisements.

• Advertisements placed in the “Help Wanted” or “For Rent” categories cannot discriminate.

• For acceptance of mail-order advertising, a sample must accompany the insertion order.

Receiving /Shipping Material Handlers: [Able to lift up to 60 lbs repetitively] Scanning, shrink wrapping, breaking down boxes, stacking boxes Retail Table Operators Able to stand for 8-10 hours Able to bend and squat repetitively Folding, packaging and tagging garments

Pay rate is $9.00/hr Must be willing to work overtime Including weekends.

Temp to hire is possible Vacation, benefits and redeemable award points for hours worked will be discussed at interview.

Will be taking applications Monday through Friday 8:30 to 5:00 2530 Scottsville Rd. Suite 4 (The Old Hickory Bldg. upstairs) Bowling Green, KY ID required for I-9 verification Drug test and background checks required.

EOE

Note to Readers: The College Heights Herald screens ads for misleading or false claims but cannot guarantee any ad or claim. Please use caution when answering ads, especially when asked to send money or provide credit card information. The College Heights Herald is not responsible for the content or validity of these paid classified ads.

PREVIOUS CROSSWORD SOLUTION

HILLTOP HOROSCOPES

SCORPIO (Oct. 23-Nov. 21) -- Today is a 9 -- You're even smarter than usual.

A conflict of interests shows up at your door.

Try to understand other people's feelings and it goes easier. Get outside perspectives. Keep your finances ethical.

SAGITTARIUS (Nov. 22-Dec. 21) -- Today is a 9 -- At first, the task may seem impossible. Looking at it more closely or from a different angle reveals new data. Gather new income now. You find your comfort zone, and confidence soars.

CAPRICORN (Dec. 22-Jan. 19) -- Today is a 7 -- Don't throw money at the problem or you could very well make it worse. Worrying about it won't take you anywhere. Use patience and brains. Define how you'd like it to go. Someone finds that very romantic.

AQUARIUS (Jan. 20-Feb. 18) -- Today is an 8 -- Finish old jobs and new ones flourish and spark over the next month. Pad the schedule for setbacks. Decline an expensive invitation.

Listen to a wise relative or a realistic friend.

Spice your creation with subtlety.

PISCES (Feb. 19-March 20) -- Today is an 8 -- Imagine yourself in an earlier time. You're especially popular, but your social life could cause a problem at home. Find the perfect balance by communicating your passion and acknowledging your support team.

ARIES (March 21-April 19) -- Today is a 9 -- Participate socially this month, and get lost in fascinating philosophical conversation. Others are looking to you for a decision. Once you commit you'll find freedom, and release. And others can make their own.

Perform an anonymous good deed.

TAURUS (April 20-May 20) -- Today is an 8 -- Travel looks tempting, but postpone until tomorrow, if possible (or just dance with some surprises). Ignore someone who says you'll fail, and make a list of goals. Plan actions and strategies to support your team.

GEMINI (May 21June 20) --Today is a 9 -Don't let obstacles slow you down. Practice with your teammate to break records. Get old business handled. The next month is good for saving money and handling finances. Go for fast, fun productivity.

CANCER (June 21July 22) -- Today is a 8 -- Female magnetism pays a big role in today's successes. Strengthen partnerships this month.

Costs may be higher than expected. Proceed with caution, but you can handle it. Compromise, delegate and don't underestimate the power of cookies.

LEO (July 23-Aug. 22) -- Today is an 8 -- Be careful. For four weeks, work gets exceptionally fun. Don't get distracted while chopping. What could thrive in such a creative environment?

Make a mess and find out. Spend time in contemplation. Keep it practical.

VIRGO (Aug. 23Sept. 22) -- Today is a 7 -- Luscious romance takes center stage. Dance your way into the spotlight. Others give you support in your career, but you have to be willing to receive it. Postpone travel for now.

LIBRA (Sept. 23-Oct. 22) -- Today is an 8 -Opposition to your ideas could arise. They probably have a good reason.

Try their shoes on, and walk a mile, before responding. At least you'll get some exercise and learn something new.

Make your own choices.

Full Page: $1,500 Half Page: $900 Quarter Page: $550 Premium Listings Available:

INSERTS Single sheet: Multi-Fold: 20 plus pages:

$48 $80.25 $96.30

Rates shown per thousand Min. insert amount: 5,000 Max. insert amout: 8,000 Max size: 12” x 10”; anything larger must be folded.

Must have one edge straight when using dye cut. *The College Heights Herald advertising sales department must receive at least one complete copy of the insert for review of acceptability before shipment. The Herald is not responsible for loss or cost of returning inserts shipped prior to notice of and delivered one week prior to insertion to:

THURSDAY'S SUDOKU PROBLEMS

The Henderson Gleaner 455 Klutey Park Plaza Henderson, KY 42420

5

ADVERTISING PRODUCTION The Herald creative staff is a team of highly talented, award winning students. Our creative services are free for our advertising clients. If you need creative help with anything from logo design, effective copy, clean and professional artwork to complete advertising campaigns, contact your sales representative and ask how we can help.

AD PROOF SCHEDULE Advertisers requiring prior approval of an ad will receive proofs Friday or Tuesday morning, depending on the advertisement’s scheduled run date, via the advertising@wkuherald.com email. All proofs must be returned to the Herald by 2 p.m. that day. Changes may be made by phone, email or fax. If the Herald does not receive changes by 2 p.m., we assume that all information in your ad is correct and meets your standards.

HELPFUL HINTS • For color ads, all photographs and graphics should be at least 300 dpi and CMYK. DO NOT save color ads as RGB.

• A camera-ready ad is created to the correct size it will appear in the paper, meets all of the technical requirements and includes all supporting documents and fonts needed to print.

• If an ad is created in Illustrator, fonts must be converted to outlines.

• Spot color ads must be created using an acceptable spot color formula. Ask your sales representative for a list of color formulas.

• Submit ads in the exact size they are scheduled to run. Failure to do so will force creative staff to shrink, enlarge or distort the ad to fit the reserved space.

• To ensure reproduction of all artwork within B&W ads, all photographs and graphics should be at least 180 dpi and grayscale.

• Compress all ads submitted by e-mail.

ELECTRONIC AD SUBMISSION – We accept ads on Macintosh formatted CDs or via e-mail at advertising@wkuherald.com.

– All camera-ready artwork must be created to size, fonts embedded and images must be high resolution. Contact your sales representative or our creative department for online ad specifications.

File Formats Accepted • PDF files are preferred • EPS, JPEG and TIFF are accepted • Native files from CS6 (or earlier) are accepted but must be packaged with all supporting links and fonts.

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File Formats NOT Accepted • Microsoft Word • Microsoft Publisher • Microsoft Power Point • Microsoft Excel • Adobe Pagemaker • GIF • HTML (only online ads)

COLLEGE HEIGHTS HERALD POLICIES • The College Heights Herald reserves the right to refuse an advertisement it deems objectionable for any reason.

• No paid advertisement is accompanied by news stories or free notices.

• The Herald will not publish advertising that encourages irresponsible drinking and/or the illegal use of alcoholic beverages. (The Herald will not run “All-You-Can-Drink” ads).

• All political, “closing” and “going out of business” advertising must be prepaid.

• The Herald is not responsible for factual errors, quality of artwork or grammatical and/or typographical errors in an ad submitted by the advertiser.

• It is the responsibility of the advertisers to notify the Herald of errors within five business days.

- The Herald will be responsible for errors the first time a Herald-created ad is published.

- Allowances will be made only for errors that materially affect the value of the advertisement.

- Non-compliance with this request leaves full responsibility with the advertisers.

• All advertisements are accepted and published upon the representation that the agency or the advertiser is authorized to publish the entire contents and subject matter thereof.

• In consideration of the acceptance of such advertisements for publication, the agency or advertiser assumes liability for any claim based upon the contents or subject matter of such advertisements, including, without limitation, claims or suits for libel, violation of rights of privacy, plagiarism and copyright infringement.

• All ad changes and cancellations must be made before the advertising deadline. Ads cancelled after the deadline will be charged the full amount of the ad’s space.

• Advertising having the appearance of news must be clearly labeled as “Paid Advertising.” The herald will determine if the labeling meets its standards for clarity.

• The Herald will not knowingly accept any advertisement that is defamatory, promotes academic dishonesty, violates any federal, state or local laws or encourages discrimination against any individual or group on the basis of race, sex, sexual orientation, color, creed, religion, national origin or disability.

GENERAL RATE POLICIES • The Herald may make rate changes, with a 30-day notice. If so, you may cancel an agreement with no penalty.

• Promotions not listed in the rate card may be offered.

• All rates are non-commissionable, net rates.

• Mastercard and Visa are accepted.

CREDIT • New advertising accounts will prepay until credit is established • The Herald will extend credit to new accounts upon request under the following conditions: - The advertiser must have an established history of satisfactory credit purchases and the advertiser must keep their account current.

• Advertising statements and tearsheets are mailed at the first of each month.

• A credit application must be completed and will be evaluated based upon the credit sources listed by the advertiser.

• Accounts not paid within 60 days will be submitted for collection.

• In most cases, the business office will notify the advertiser the status of the credit application within two weeks.

• Ads exceeding 19” in depth will be considered a full page and will be billed accordingly.

• If you have a question or if there is a discrepancy with your statement, please contact the business office at (270) 745-2653.

College Heights Herald Western Kentucky University 1906 College Heights Blvd. #11804 Bowling Green, KY 42101-1084 Phone: (270) 745-2653 Fax: (270) 745-2697 www.wkuherald.com

DEMOGRAPHICS

Total enrollment: 20,456 Faculty and staff: 3,530 Male: 8,562 Female: 11,894 Undergraduate: 17,517 Graduate: 2,939 On-campus: 4,672 Off-campus: 15,784

Online Analytics

Range: August 26, 2013 - May 16, 2014

680,018 Pageviews Annually

73,245 pageviews per month 372,739 Unique Visitors

41,415 unique visitors per month Average Pageviews: 2.5

DISTRIBUTION While the College Heights Herald continues to be available in dozens of pick-up locations throughout the WKU campus, we will be implementing a street team distribution system in the fall that will put more copies of the Herald directly into the hands of WKU students, faculty, staff and campus visitors. This will help ensure that news and advertising content has the broadest and deepest reach possible.

13% other pages 22% wkuherald.com/sports 29% wkuherald.com/news

36% wkuherald.com

12 OFF CAMPUS* ALL OVER CAMPUS

Kiosk locations

2 Gary Ransdell Hall

*Off campus micro-distribution locations are subject to change. These locations are tracked using our active distribution method of tracking pick-up and return rates of each kiosk on drop off location.