table of contents
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MISSION STA TEMEN T COMPA N Y BA CK G ROUN D COMPA N Y VA LUES CLIEN T PROF ILES BRA N D DETA ILS PRIN T COLLA TERA L COMPA N Y WEBSITE COMPA N Y A PP MA RK ETIN G CA MPA IG N S
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OUR MISSION our story
Since 1975, our company has delivered travel services to customers worldwide. Our drive to develop and implement new technology combined with our attention to personalized service levels allows us to deliver economies and expertise to clients across the globe.
Adventure guided founders, David and Linda Cain in their personal lives as well as their professional lives. This sense of adventure was pointed specifically towards the sea and their family developed a love and passion for scuba diving. This passion especially grew within David, co-founder and husband to Linda. As his passion grew, so did his involvement within the diving community. David Cain was the president of Scuba Joe Dive and Travel Center in Boulder and he was a member of the Colorado Scuba Retailers Association. In May of 2003, David went on a scuba diving excursion with a friend to the Isla de Malpelo in the Pacific Ocean. While both divers were under water, David’s diving partner gave him the signal that he was surfacing back to the boat. David decided not to surface with his partner and instead stayed down to spend a few more moments under the water. The moments that follow his decision are unknown, because David never resurfaced. In honor of co-founder, husband, father, and friend, Cain Travel continues to place great emphasis on their passion for adventure, inventive growth, and top rated customer service. Captained by CEO Linda Cain and her son Michael Cain (president) Cain Travel has continued to sail into award winning positions and is one of the Top 40 Business Travel Management Companies in the country (Travel Weekly’s ‘Power List’) and voted one of the Top Workplaces in the state of Colorado (Denver Post).
OUR VALUES
INTEGRITY, TRUST, DEDICATION, ACCOMMODATION
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client profiles
growing traveler
constant traveler
Pharmaceutical Company 500 employees 150 employee travelers $750,000 in annual travel expense $250,000 annual hotel and car expense Company looking to grow and to expand into 2 other cities Looking for an online booking tool to book corporate travel, car services, and hotels
Construction/Architectural Company 1,000 employees 200 employee travelers $,000 in annual travel expense $250,000 annual hotel and car expense Company looking to grow and to expand into 2 other cities Want to be able to track cost more effectively and to leverage their spend Looking to keep better track of where their travelers are located at all times
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BRAND DETAILS
FONTS
The fonts have been chosen to reflect the the professionalism and care in which Cain Travel shows its customers. And while maintaining a sense of professionalism the fonts will also reflect the humanity and warmth a customer will also feel while working with Cain Travel.
Vevey (Regular)
Avenir Next (Regular)
Century Gothic (Regular)
44pts
Cain Travel
24pts
Cain Travel
14pts
Cain Travel
44pts
Cain Travel
24pts
Cain Travel
14pts
Cain Travel
44pts
Cain Travel
24pts
Cain Travel
14pts
Cain Travel
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COLOR
Sticking with the current color palette provides a sense of continuity with the business and its current good standing with the industry. By using them in new and more prominent ways throughout the design process is what will make the redesign stand out as the obvious choice for Cain Travel’s future branding.
Primary
Accents
C=25 M=13 Y=12 K=0
C=79 M=55 Y=53 K=33
R=189 G=204 B=212
R=55 G=81 B=86
C=60 M=51 Y=51 K=20
C=17 M=31 Y=64 K=0
R=102 G=103 B=102
R=213 G=173 B=112
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LOGO
Cain Travel’s personal history is tied to the ocean with the loss of one of their founders in a diving accident. As his wife continues to manage and run the business, it is important to remember the vision and passion he had not only for adventure, but also for the business to continue growing and discovering new possibilities. The image of sails pays homage to both is love for the ocean and his captaining traits as a co-leader long with his wife. Sails of a boat can be seen at the same time as the wings of a plane taking off to the right into the sky.
A
B
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PATTERN
Inspired by the shape of sails and nautical concepts, these patterns are to be used to add accents to deliverable and marketing material.
A
B
C
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print collateral
PAmphlet
Focusing on interest and dynamic design this quick leave behind brochure gives the viewer the mission statement and business solutions that Cain Travel has for clients.
T R A V EL S O LU TI O NS
FRONT Online Booking Portals & Launch Pads Cost Containment Expense Management Data Management & Reporting
Since 1975, our company has delivered travel services to customers worldwide. Our drive to develop and implement new technology combined with our attention to personalized service levels allows us to deliver economies and expertise to clients across the globe.
BACK
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BUSINESS PENS
Quality pens with Cain Travel logo and textures to leave behind with potential sales clients, friends, and current customers and partners.
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BUSINESS CARDS
Displaying a powerfully simple and balanced design to show the receiver how it will be to do business with Cain Travel. Balanced, powerful, and simple.
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STATIONARY
With a sense of professional whimsy this design uses the brand’s texture and logo at the forefront.
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company website
homepage
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about us
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company app
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marketing
web banners
A. Top Banner Ad design B. Square Banner Ad design C. Tower Banner Ad design
A
C
B
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guerilla marketing
Located above an airport escalator is an installation of hundreds of paper airplanes leading the traveler up into the sky. Elevating them along with a message from Cain Travel; “Elevating Business Travel.” This campaign’s primary motive is to create awareness of the brand as well as to start a conversation about the installation to tie in Cain Travel’s value of creating a higher quality of service and experience.
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