Print_Final Olympic Doc

OSLO

2022

WINTER

O LY M P I C

GAMES

HOST CITY BID DOCUMENT

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TABLE OF CONTENTS PAGE

CONTENT

1, 2

WELCOME TO OSLO

3, 4

NORWEGIAN MUSE

5

COLOR PALETTE & TYPE FACEES

6

REPEATED PATTERN

7, 8

JORDAN AMALFI ARENA EXTENSION

9, 10

OLYMPIC VENUE BRANDING

11, 12

LOGO MARK

13, 14

PICTOGRAMS

15, 16

OLYMPIC BANNERS

17, 18

OLYMPIAN BIBS

19, 20

OLYMPIC MEDALS

21, 22

2022 WINTER OLYMPIC MERCHANDISE

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SOURCES

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VELKOMMEN TIL

(WELCOME TO)

OSLO 1

The 1000 year old Norweigien capital sits on the water at the head of the Oslo Fjord on Norway’s southern coast. Giving spectators magnificent views of the water and the snow covered peaks seem to emerge directly from the Norweigian landscape.

With a history that dates back over 1000 years, the culture of Oslo and the events that developed the city into what it is today are documented in multiple museums found throughout Oslo. Including an art museum centered around the complete works of Norwegian artist, Edvard Munch, who donated the entirety of his works, including his famous painting, The Scream, to the city following his death. Other notable museums include the Viking Ship Museum which hosts 3 seperate viking ships found in Norway that date back to the 9th century, the Nobel Peace Center which stands as a showcase to the history of the Nobel Peace Prize and the values it represents, and the world’s oldest ski museum in the Holmenkollen Ski Museum which plays host to the Holmenkollen ski jump.

top: The beautiful city of Oslo has also become the world leader in disinvestments in fossil fuels. bottom: The Holmenkollen National Arena is a Nordic skiing and biathlon venue which consists of the large ski jumping hill Holmenkollbakken, the normal hill Midtstubakken and a stadium for cross-country skiing and a shooting range for the biathlon.

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MISSION STATEMENT

As spectators and Olympians witness the World’s best athletes compete, there will also be an overwhelming presense of the Norwegian people and culture. In an attempt to enhance that experience there can be found a few consistant muses throughout the design and branding process of the 2022 Winter Olympic graphics to shed greater light on Norway’s beautiful landscape and history with the winter games.

NORWEGIAN MUSE

Pulling from the city’s beauty and environmental grandeur, the designs follow Oslo’s ambiance. From the colors of the buildings to the reflection and motion of the water from the Oslofjord, inspiration can be pulled from all over the city. The Northern Light’s purples and greens, the circular formations left by ice skaters, and the swooping forms created by skiers flying down a mountainside, each is considered and meticulously used in the design development for the 2022 Winter Olympic Games in Oslo.

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COLOR PALETTE & TYPE FACES MAIN TITLE FONT CENTURY GOTHIC_ REGULAR

PRIMARY DESIGN COLORS R158 G32 B99

C36 M100 Y35 K9

R27 G117 B187

C85 M50 Y0 K0

R140 G197 B65

C51 M0 Y99 K0

R241 G90 B44

C0 M80 Y94 K0

SECONDARY DESIGN COLORS R193 G90 B151

C23 M78 Y8 K0

R59 G175 B228

C66 M13 Y0 K0

R197 G218 B85

C27 M0 Y84 K0

R241 G167 B31

C4 M38 Y100 K0

R220 G163 B195

C11 M41 Y4 K0

R139 G215 B247

C41 M0 Y0 K0

R220 G232 B53

C15 M0 Y51 K0

R249 G217 B69

C2 M15 Y36 K0

R89 G89 B91

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C64 M56 Y53 K28

8PTS

OSLO

12PTS

OSLO

18PTS

OSLO

PARAGRAPH FONT FUTURA_REGULAR 8PTS

The 2022 Winter Olympic Games will be hosted by Norway in their capital city, Oslo.

12Pts

The 2022 Winter Olympic Games will be hosted by Norway in their capital city, Oslo.

18PTS

The 2022 Winter Olympic Games will be hosted by Norway in their capital city, Oslo.

REPEATED PATTERN

Pulling from the design and formal elements from the environment and events of the Winter Olympic Games, this repeated pattern uses circular, criss crossing forms found on the ice after sharpened skates cut and glide across the surface. The interchanging pattern in color attempts to portray the fractured imagery that can be found in the reflection of the water from the Oslofjord as well as the dancing formations of the Northern Lights.

This pattern will be used throughout the deliverables including tickets, banners, athletic bibs, and other merchandise.

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JORDAN AMALFI ARENA EXTENSION Serving as the primary ice rink in Oslo, the Jordal Amfi Arena is a 4,450-spectator arean and will be the focal complex for potentially curling, figure skating, or short track speed skating. As many events will be held in the Jordal Amfi Arena, an extension will be added to the complex visualized in these photos. This extension will include two rink sizes to accomodate for a 4,500 seat curling arena, or 6,200 seats for hockey.

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OLYMPIC VENUE BRANDING The current locations that are located around Oslo will be transformed to visualize the Winter Olympic Games. The Holmenkollbakken ski jump to the left will have the Olympic logo painted into the landing as well as banners added to the chain linked fences that will direct spectators to and from the events located at the location.

To the right is the Oslo Winter Park that will host the skiing and snowboarding freestyle events. Metal additions will be added to dress up the courses to make them look and feel like the prestiges opportunity it is to compete in the Olympics

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OSLO 2 11

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LOGO MARK

The Olympic Games are famous for their opening ceremonies, all of which are leading up to the culmination of the lighting of the Olympic torch. A beacon of peace and friendly competition, the torch is an iconic symbol for the Olympics and is placed on display in this design. Using the torch as the thematic base to this design, the form comes together through the observation of both the dancing like movement from the Northern Lights and the swooping tracks that are left behind by the alpine athletes on the mountain’s surface.

As spectators witness the greatness of the Olympians on the slopes, when night falls they are sure to see the glory of the world’s most beautiful and breathtaking natural phenomenons as Norway is famous for their views of the Northern Lights

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PICTOGRAMS

In an attempt to pair logo form concepts with potential pictogram forms, this pictogram concept aligns with the country’s famous views of the Northern Lights and the swooping images of the footprints that the Winter Olympic athletes leave behind on this world platform. Big carves and cuts into snow and ice which create these tapered patterns that look like brush strokes while maintaining the intense speed that comes along with these Olympic events.

With continued attempts at displaying the figures without heads, the decision was made to incorporate circular heads to give the viewer a starting point when viewing the forms and to allow for easier international identification of each Olympic event.

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OLYMPIC BANNERS

These banners will be used to create the ambiance surrounding the olympic games in Oslo through the addition of color and energy that they will provide around the city. Each will be located and designed for specific events for surrounding stadiums and event locations.

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OLYMPIAN BIBS

Each Olympian will be given an event bib to wear during each event that will signify who they are during the duration of each event to the audience and judges. Each bib is designed to display a participant number, participant color, and event on the left shoulder. The pattern is consistent with the repeated pattern presented along with the subliminal addition of the event pictogram, blown up in size on the right side of the background.

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OLYMPIC MEDALS

The Winter Olympic Medals use the logo and repeated pattern in the Winter Olympic branding package to present a classic looking mdal design. The medal is completed with the XXIV, numbering this Winter Olympic games along with those of the past. The lanyard attached to the medals make use of the repeated pattern as well as the addition of the the Olympic rings and year the events will be taking place.

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2022 WINTER OLYMPIC MERCHANDISE No one can leave the Olympics without a souvenier! A multitude of Olympic themed apparel and merchandise will be available to purchase throughout the games. Making sure to keep designs and items broadly popular by men, women, and children all looking to take home a piece of the games.

TOP LEFT: Drawstring bags to hold the handouts, stickers, merchandise, etc that a spectator may get their hands on during their attendance at the Olympics TOP MIDDLE: Gold Tablet Sweatshirt keeps the spectatur warm in the winter weather and with the understated design makes this sweatshirt great for everyday wear RIGHT: Gold Medalist TShirt lets the wearer feel what it is like to be a gold medal winner BOTTOM LEFT: Lanyards are incredibly versatile purchases and can be used for keys, hanging credentials, etc.

BOTTOM RIGHT: Olympic Logo Pin

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SOURCES & PHOTO CREDITS PHOTO SOURCES

MOCK-UP SOURCES

https://a.travel-assets.com/findyours-php/viewfinder/images/ res60/148000/148964-Oslo-Winter-Park.jpg

https://www.freecreatives.com/mockups/drawstring-bag-mockup.html

http://www.polartravel.net/wp-content/uploads/2014/06/Oslo2.jpg http://www.tourist-destinations.net/wp-content/uploads/2013/01/OsloNorway-1.jpg http://brickvisual.com/wp-content/uploads/2015/04/oslo_2022_ winter_brick_visual.jpg https://i.ytimg.com/vi/dq4LrzwxSq8/maxresdefault.jpg http://fjordtravel.no/wp-content/uploads/2013/10/003532_ysteinLunde-Ingvaldsen_www.nordnorge.com_Boe-e1396956304870.jpg http://cdn1.pri.org/sites/default/files/story/images/RTX18OQA.jpg

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https://pixelbuddha.net/freebie/t-shirt-mockups https://dribbble.com/shots/1704370-Hoodie-MockUp-PSD

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OSLO 24

PRESENTED BY, TAYLOR C. HERDA, IN FULFILLMENT OF COURSE REQUIREMENTS TO COMPLETE BACHELOR’S DEGREE OF GRAPHIC DESIGN FROM ROCKY MOUNTAIN COLLEGE OF ART AND DESIGN