ASIA Halal Asian Food
www.hsorder.com
INTRODUCTION Ethnic supermarkets* in Europe are recognized for their strong selection of fresh, Halal and authentic food. Next to Turkish and Arab consumers, an increasing number of Europeans has found its way to these specialty stores. A development that offers new opportunities for ethnic retailers, because European consumers looking for authentic products in a Turkish supermarket will also be interested in authentic food from other parts of the world. At the same time, the next generation of Turkish and Arab shoppers is more open to cooking non-traditional food and looking for inspiration that fits their religious life style. Heuschen & Schrouff has spotted this trend, and has selected the best sellers in Halal Asian food, to help you seize this opportunity.
* In this brochure, the term ethnic supermarket refers to professional Turkish and Arab food shops.
ABOUT
Heuschen & Schrouff Heuschen & Schrouff Oriental Foods Trading is the no. 1 supplier of Asian supermarkets in Europe. Our clients mention reliability, frequent deliveries, fresh stock and our advanced online order system as our main advantages.
FACTS & FIGURES - Europe’s market leading importer of Asian food
- Wide distribution network
- more than 50 years of experience
- 60.000 m2 corporate grounds
- 45 Asian exclusive top brands
- 240 employees
- 40 refrigerated truck combinations
FL E T E
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- 4000 SKU’s
CE 1 96
HEUSCHEN & SCHROU
proud exclusive distributor of As 0 PCS/YEAR
100.000.00
INSTANT NOODLES
SRIRACHA SAUCE
UFF
sia’s top brands:
COCONUT MILK
CHILLI PASTE
LISTED IN OVER 100 TURKISH SUPERMARKETS ALREADY...
THE FUTURE From ethnic Turkish food to ethnic World food Thanks to natural trade instinct, the traditional shop with a clientele of exclusively Turkish and Arab people has evolved to a modern ethnic supermarket that services Turkish, Arab, as well as European clients. But…the product range remains mainly Turkish. The next step is expanding the product portfolio to authentic food in the broader sense of the word, or simply: world food.
WHY WOULD ASIAN FOOD BE A GREAT FIRST STEP?
WORLD FOOD IS
MOST ETHNIC SHOPS
THE FOOD TREND
ARE TURKISH OR ASIAN
ASIA IS THE #1
EUROPEAN CONSUMERS
WITHIN
GO TO ETHNIC SHOPS
WORLD FOOD
TO FIND AUTHENTIC FOOD
Bami goreng
IN TURKEY, ASIAN FOOD
ASIAN FOOD
IS ‘IN FASHION’
IS HEALTHY!
IN ASIA, FOCUS ON
TURKISH & ARAB
HALAL IS GROWING
PEOPLE ARE HEALTH CONSCIOUS
SHELF OPTIONS and promotional materials
2 meter shelf option* 1 Shelf frame set 2 Lanterns 2 Floor stickers *Example
N
E
W
ASIA
PR0023
POS
display
Recipe booklet Freezer sticker
Material: Polypropylene
1 meter shelf option* 1 Shelf frame set 1 Lantern 1 Floor sticker
*Example
Products | Instant Noodles NOODLES & INSTANT NOODLES
3564
3563
3566
YUM YUM
YUM YUM
YUM YUM
Instant Chicken Noodles
Instant Duck Noodles
Instant Shrimp Noodles
90 x 60 G 90 x 60 G
90 x 60 G
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
3569
3587
3588
YUM YUM
YUM YUM
YUM YUM
Instant Vegetable Noodles
Instant Curry Noodles
Instant Tom Yum Shrimp Noodles
90 x 60 G 90 x 60 G
90 x 60 G
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
3586
3470
3471
YUM YUM
YUM YUM
YUM YUM
Instant Seafood Noodles
Instant Spicy Seafood Noodles
Instant Tom Yum Shrimp Creamy Noodles
90 x 60 G
90 x 60 G 90 x 60 G HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
3469
3489
3573
YUM YUM
YUM YUM
YUM YUM
Instant Green Curry Noodles
Instant Wasabi Noodles
Instant Kimchi Noodles
90 x 60 G
90 x 60 G
90 x 60 G
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
3567
3677
3679
YUM YUM
YUM YUM
YUM YUM
Instant Beef Noodles
Instant Grilled Chicken Noodles
Instant Masala Noodles
90 x 70 G
90 x 70 G
90 x 60 G
HALAL CERTIFIED
HALAL CERTIFIED
www.hsorder.com
Products | Noodles 3485
3481
3486
YUM YUM
YUM YUM
YUM YUM
Instant Chicken Cup Noodles
Instant Shrimp Cup Noodles
Instant Vegetable Cup Noodles
36 x 70 G
36 x 70 G
36 x 70 G
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
3483
3480
3117
YUM YUM
YUM YUM
INDOMIE
Instant Seafood Cup Noodles
Instant Beef Cup Noodles
Instant Shrimp Noodles
36 x 70 G
36 x 70 G
40 x 70 G
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
3118
16851
3238
INDOMIE
INDOMIE
NAN FEN ZHUANG
Instant Chicken Noodles
Instant Special Chicken Noodles
Lungkow Vermicelli
40 x 70 G
40 x 75 G
18 x 100 G
HALAL CERTIFIED
3255
3236
3237 NAN FEN ZHUANG
NAN FEN ZHUANG
WAI WAI
Lungkow Vermicelli
Lungkow Vermicelli
Rice Vermicelli
10 x 250 G
30 x 500 G
30 x 400 G
3256
9364
3731
WAI WAI
SAMLIP
SPRING HAPPINESS
Rice Vermicelli
Fresh Udon Noodles
Quick Cooking Noodles
40 x 200 G
30 x 200 G 30 x 500 G
www.hsorder.com
Products | Rice RICE & RICE PRODUCTS
3732
1032
1031
SPRING HAPPINESS
ROYAL TIGER
ROYAL TIGER
Quick Egg Cooking Noodles
Jasmine Rice
Jasmine Rice
12 x 1 KG
4 x 5 KG
30 x 500 G
1030 ROYAL TIGER
1094
1096
Jasmine Rice
BETTER BRAND Jasmine Rice
BETTER BRAND Jasmine Rice
18 KG
20 x 1 KG
4 x 4,5 KG
1088
1060
1068
BETTER BRAND
GOLDEN PHOENIX
GOLDEN PHOENIX
Thai Jasmine Rice
Thai Jasmine Rice
Thai Jasmine Rice
20 KG
12 x 1 KG
40 LBS (18,18 KG)
1062
HALAL CERTIFIED
HALAL CERTIFIED
1304
1303
GOLDEN PHOENIX
TILDA
TILDA
Thai Jasmine Rice
Basmati Rice
Basmati Rice
4 x 4,54 KG
8 x 0,5 KG
8 x 1 KG
HALAL CERTIFIED
1301
1302
1307
TILDA
TILDA
TILDA
Basmati Rice
Basmati Rice
Broken Basmati Rice
4 x 2 KG
5 KG
20 KG
www.hsorder.com
Products | Rice 1314
75421
75424
TILDA
LAILA
LAILA
Broken Basmati Rice
Basmati Rice
Basmati Rice
10 KG
8 x 1 KG
6 x 2 KG
75420
75429
1023
LAILA
LAILA
SUN CLAD
Basmati Rice
Basmati Rice
Japanese Shinode Rice
5 KG
20 KG
10 x 1 KG
OIL & VINEGAR
1034
1036
10501
ROYAL TIGER Sushi Rice
ROYAL TIGER
OH AIK GUAN
Rice white long grain
Sesame Oil
12 x 1 KG
18 KG
12 x 150 ML
HALAL CERTIFIED
10900
10085
10081
KTC
KTC
VALLE DEL SOLE
Coconut Oil
Coconut Oil
Coconut oil organic
12 x 500 ML
12 x 250 ML
6 x 500 ML
17110
10051
60357
KHANUM
HS
GOLDEN TURTLE
Pure Ghee Butter
Soy Oil
Rice Oil
12 x 500 G
15 x 1 L
12 x 1 L
www.hsorder.com
Products | Oil 10057
10070
10090
RIZI
KTC
KTC
Rice bran oil
Unrefined Palm oil
Almond Oil
12 x 500 ML
12 x 500 ML
12 x 300 ML
HALAL CERTIFIED
SAUCES
8550
8551
8267
FLYING GOOSE
FLYING GOOSE
FLYING GOOSE GOLD
Sweet Chilli Sauce (Chicken)
Sweet Chilli Sauce (Chicken)
Sweet Chilli Sauce
12 x 295 ML
12 x 740 ML
12 x 740 ML
HALAL CERTIFIED
HALAL CERTIFIED
8265
8266
HALAL CERTIFIED
8012
FLYING GOOSE GOLD
FLYING GOOSE
Sweet Chilli Sauce
Sweet Chilli Sauce
Sriracha Chilli Sauce
12 x 295 ML
12 x 455 ML
24 x 200 ML
FLYING GOOSE GOLD
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
8011
8009
8013
FLYING GOOSE
FLYING GOOSE
FLYING GOOSE
Sriracha Chilli Sauce
Sriracha Chilli Sauce
Sriracha Chilli Sauce Extra Hot
12 x 455 ML
12 x 730 ML 24 x 200 ML
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
8108
8048
8008
FLYING GOOSE
FLYING GOOSE
FLYING GOOSE
Sriracha Chilli Sauce Extra Hot
Sriracha Chilli Sauce Extra Hot
Sriracha Chilli Sauce & Garlic
12 x 455 ML
12 x 730 ML
24 x 200 ML
HALAL CERTIFIED
HALAL CERTIFIED
www.hsorder.com
HALAL CERTIFIED
Products | Sauces 8104
8049
8106
FLYING GOOSE
FLYING GOOSE
FLYING GOOSE
Sriracha Chilli Sauce & Garlic
Sriracha Chilli Sauce & Garlic
Sriracha Chilli Sauce & Onion
12 x 455 ML
12 x 730 ML
12 x 455 ML
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
8580
8581
8105
FLYING GOOSE
FLYING GOOSE
FLYING GOOSE
Sriracha Chillli Sauce Galanga
Sriracha Chillli Sauce (sour)
Sriracha Chilli Sauce & Ginger
12 x 455 ML
12 x 455 ML
12 x 455 ML
8107
HALAL CERTIFIED
HALAL CERTIFIED
8158
8159
FLYING GOOSE
FLYING GOOSE
FLYING GOOSE
Sriracha Chilli Sauce & Lemongrass
Sriracha chillisauce Kaffir Lime
Sriracha chillisauce Coriander
12 x 455 ML
12 x 455 ML
12 x 455 ML
HALAL CERTIFIED
8575
8576
8577
FLYING GOOSE
FLYING GOOSE
FLYING GOOSE
Sriracha Chillli Sauce (Spicy - No MSG)
Sriracha Chillli Sauce (Spicy - No MSG)
Sriracha Chillli Sauce (Spicy - No MSG)
24 x 200 ML
12 x 455 ML
12 x 730 ML
8570
8571
39543
FLYING GOOSE
FLYING GOOSE
FLYING GOOSE
Sriracha Chillli Sauce (No MSG)
Sriracha Chillli Sauce (No MSG)
Spicy black pepper sauce
24 x 200 ML
12 x 455 ML
12 x 455 ML
HALAL CERTIFIED
www.hsorder.com
Products | Sauces 8213
8130
8214
FLYING GOOSE
FLYING GOOSE
FLYING GOOSE
Sriracha Mayo
Sriracha Mayo
Hoisin Sauce
12 x 200 ML
12 x 455 ML
24 x 200 ML
8131
8718
FLYING GOOSE Hoisin Sauce 12 x 455 ML
8663
HEALTHY BOY
HEALTHY BOY
Thin Soy Sauce
Thin Soy Sauce Formula A
12 x 250 ML 12 x 700 ML
HALAL CERTIFIED
8295
HALAL CERTIFIED
8722
8729
KIKKOMAN
HEALTHY BOY
HEALTHY BOY
Soy Sauce
Oyster Sauce
Fish Sauce
12 x 150 ML
12 x 250 ML
12 x 250 ML
HALAL CERTIFIED
HALAL CERTIFIED
9100
9105
SPICE PASTES
8141 SQUID Fish Sauce 12 x 300 ML
PCD
PCD
Peanut Butter
Peanut Butter
12 x 350 G
12 x 500 G
HALAL CERTIFIED
8004
8005
8003
WINDMILL
WINDMILL
Chilli Paste Oelek
Chilli Paste Oelek
Chilli Paste Oelek
12 x 200 G
12 x 370 G
6 x 750 G
WINDMILL
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Products | Coconut Products HERBS & SPICES
8001
16965
8002
WINDMILL
GOLDEN TURTLE
THAI DANCER
Sambal Oelek
Sambal Oelek
Tamarind
10 KG
10 KG
25 x 400 G
COCONUT PRODUCTS
8073
8078
CHAOKOH Coconut Milk (Tetra Pak) 16% Fat 36 x 250 ML
8074
CHAOKOH
CHAOKOH
Coconut Milk (Tetra Pak) 16% Fat
Coconut Milk (Tetra Pak) 16% Fat
24 x 500 ML
12 x 1 L
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
8061
75117
16428
ISLAND SUN
RENUKA
Coconut Milk 14% Fat
Cocnut Milk (6%)
Coconut Dessicated (Fine)
24 x 400 ML
12 x 400 ML
WINDMILL
12 x 500 G
HALAL CERTIFIED
HALAL CERTIFIED
FLOUR
16432
13115
13098 FAVERO
RENUKA
FAVERO
Coconut Cream Block 68% Fat
Corn Flour (Fine)
Corn Flour (Coarse)
10 x 1 KG
10 x 1 KG
12 x 200 G
HALAL CERTIFIED
HALAL CERTIFIED
BREAD CRUMBS
HALAL CERTIFIED
NAAN
16159
13215
2315
TRS
LOBO
NISHAAN
Gram Flour
Panko Bread Crumbs
Naan Garlic Natural
12 x 1 KG
12 x 200 G
12 x 270 G
HALAL CERTIFIED
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Products | Fruit & Vegetables FRUIT, TOFU & VEGETABLES
2314
16045
26372
NISHAAN
GOLDEN TURTLE
GOLDEN TURTLE
Naan Garlic Coriander
Fried Onions
Fried Onions
12 x 270 G
20 x 200 G
10 x 500 G
12202 HS
12197
12218
Ginger
Bean Sprouts
Green Bananas 1 x 1 BOX/KRT (13 KG)
10 KG
(23 Kg) 1 BOX/KRT
7009
7010 LIN Tofu
26362
NVF
SPRING HAPPINESS
Paneer (Indian Fresh Cheese)
Bamboo strips 24 x 567 G
12 x 400 G
5KG (400G - 600G)
SNACKS, PRAWN CRACKERS & BISCUITS
26363
4002
11824 UDANG MAS
SPRING HAPPINESS
HS BRAND
Bamboo slices
Lychees
Prawn Crackers
24 x 567 G
24 x 567 G
24 x 80 G
4099
4032
4004
UDANG MAS
UDANG MAS
UDANG MAS
Hot Prawn Crackers
Prawn Crackers (Garlic)
Opak Pedis Cassava Crackers
24 x 80 G
24 x 80 G
24 x 80 G
www.hsorder.com
Products | Snacks 16130
16652
16653
SIN A
SIN A
SIN A
Ginger Candy
Ginger Candy Lemon (Sugar Free)
Ginger Candy Peppermint (Sugar Free)
25 x 56 G 12 x 36 G
12 x 36 G
16654
4240
4241
SIN A
YUM YUM
YUM YUM
Ginger Candy (Sugar Free)
Snack noodles BBQ
Snack noodles Chicken Garlic
6 x (4 x 25G) 6 x (4 x 25G)
12 x 36 G
16509
HALAL CERTIFIED
HALAL CERTIFIED
16510
4611
M.Y. SAN
M.Y. SAN
GOLDEN TURTLE
Sky Flakes
Sky Flakes
Wasabi Peanuts
20 x 200 G
8 x 850 G
12 x 140 G
HALAL CERTIFIED
HALAL CERTIFIED
4610
4613
GOLDEN TURTLE Wasabi Peas
4614
GOLDEN TURTLE Peanuts Coated with Tom Yum
GOLDEN TURTLE Peanuts Coated with Chilli
13 x 140 G
14 x 140 G
12 x 140 G
16749 SWALLOW SAILING Sesame Crisp Flakes 15 x 136 G
HALAL CERTIFIED
16750
4190
SWALLOW SAILING
JACK & JILL
Peanut Crisps
Coffee Candy
15 x 136 G
40 x 175 G
HALAL CERTIFIED
www.hsorder.com
HALAL CERTIFIED
Products | Drinks DRINKS
11167
11168
11134
PHILIPPINE BRAND
PHILIPPINE BRAND
JEFI
Dried Pineapple
Dried Mango
Guava Juice
25 x 100 G
25 x 100 G
30 x 250 ML
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
11135
11312
11432
JEFI
JEFI
MAAZA
Mango Juice
Lychee Juice
Mango Juice
30 x 250 ML
30 x 250 ML
12 x 1 L
HALAL CERTIFIED
HALAL CERTIFIED
11433
11434
11435
MAAZA
MAAZA
MAAZA
Guava Juice
Passion Fruit Juice
Lychee Juice
12 x 1 L
12 x 1 L
12 x 1 L
11446
11445
11436
MAAZA
MAAZA
MAAZA
Banana Drink
Tropical Drink
Papaya Juice
12 x 1 L
12 x 1 L
12 x 1 L
11670
11671
8670
CARABAO
CARABAO
M-150
Energy Drink
Energy Drink
Energy Drink
50 x 150 ML
24 x 250 ML
50 x 150 ML
HALAL CERTIFIED
www.hsorder.com
Products | Drinks 16166
16164
16238
GREETING PINE
GREETING PINE
GREETING PINE
‘Gunpowder’ Tea
Gunpowder’ Tea
‘Gunpowder’ Tea
20 x 125 G
20 x 250 G
20 x 500 G
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
19754
19670
11737
GREETINGS PINE
GREETING PINE
RANONG
Gunpowder Tea
Jasmine Tea
Ginger Drink (Sugar free)
10 x 1 KG
20 x 250 G 24 x 35 G
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
11738
11431
11468
RANONG
RENUKA
UFC
Ginger Drink with Honey
Coconut water
Coconut water
12 x 330 ML 24 x 72 G
12 x 1 L
HALAL CERTIFIED
HALAL CERTIFIED
11482
11536
11537
UFC
UFC
UFC
Coconut water
Coconut water Matcha
Coconut water Watermelon
12 x 500 ML
12 x 500 ML 12 x 500 ML
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
11538
9291
9292
UFC
PALDO
PALDO
Coconut water Thai Lemon
Aloe Vera Drink
Aloe Vera Drink
12 x 1500 ML
12 x 500 ML
12 x 500 ML
HALAL CERTIFIED
www.hsorder.com
Products | Freezer FREEZER
17101
2250
2105
LONGEVITY
HS
SPRING HOME
Sweet Milk
Mini Vegetable Spring Rolls
Spring Roll Pastry 125 mm (50 sheets)
60 x 15 G
40 x 250 G
48 x 397 G
2102
HALAL CERTIFIED
HALAL CERTIFIED
2100
2101
SPRING HOME
SPRING HOME
SPRING HOME
Spring Roll Pastry 150 mm (50 sheets)
Spring Roll Pastry 190 mm (50 sheets)
Spring Roll Pastry 215 mm (40 sheets)
12 x 400 G
20 x 550 G
20 x 550 G
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
2103
2520
2521
SPRING HOME
SPRING HOME
SPRING HOME
Spring Roll Pastry 250 mm (30 sheets)
Roti Paratha
Onion Roti Paratha
24 x 320 G (5 PCS/ST)
24 x 320 G
30 x 550 G
HALAL CERTIFIED
HALAL CERTIFIED
HALAL CERTIFIED
16052
2112
2113
BDMP
HS
HS
Lime Leaves
Thin Wonton Sheets (for frying)
Thick Wonton Sheets (for soup)
20 x 500 G
20 x 500 G
24 x 100 G
NON FOOD
19165
19131
MAXSUN
HS BRAND
Portable Gas Cooker
Gas (for gas cooker)
6 x 1 ST
4 PCS/ST
www.hsorder.com
www.hsorder.com
Asian Best Seller displays
EYE CATCHING BRANDED DISPLAYS
COCONUT WATER
27063 100% Coconut Water Fat Free Cholesterol Free
INSTANT NOODLES SRIRACHA CHILISAUCES
27054 Already a hit in Ethnic supermarkets Value for money Halal certified
27009 Hot taste appeals to Turkish & Arab taste buds Already a hit in ethnic supermarkets Halal certified
Examples
TO 10
THE TOP 10 REASO
1. 2. 3. 4. 5.
More customers A better filled basket per client Be different from your competition Profit from higher margins on Asian food Fill your shelves with world food best sellers instead of niche items
OP 0
ONS TO START TODAY!
6. Become a one-stop shop 7. Free tailor-made advice 8. Turkish / Arab speaking staff 9. Eye-catching promotional materials 10. Delight your muslim clientele with a wider choice in Halal food
for authentic food from all over the world
EASY ORDER Placing your order has never been so easy! UP-TO-DATE PRICES
ACCESS TO PRODUCT DETAILS
UP-TO-DATE STOCK INFORMATION
www.hsorder.com
SPERWERWEG 1, 6374 AG LANDGRAAF – THE NETHERLANDS TEL.: +31 (0)45 533 82 00 FAX: +31 (0)45 533 82 83