AS11 Green advertorial

Page 1

Special Advertising Section

Going Green

Still Goin’ Green G

reen continues to grow. From new products and new approaches to doing

business, the wood flooring industry remains at the forefront of sustainability and eco-consciousness. Read on to learn how these companies—all full-page advertisers in this issue—are leading the way.

Bostik Inc.

Bostik says it recognizes that the green movement has become very important to the hardwood flooring industry and that people are concerned about being environmentally responsible with the materials they are putting into their home or business. A couple years ago, Bostik took the initiative to generate products that were VOC-free when its TKO was introduced to the market, a move that it says reduced installers’ exposure when the floor was installed. Bostik now offers premium hardwood adhesives like Ultra-Set SingleStep that are not only VOC-free but also contain 1% by weight postconsumer recycled content. Ultra-Set SingleStep contributes to multiple LEED credit categories, the company adds.

www.bostik-us.com

Flickr | Michelle Zlimen

Bozovich timber Products Inc.

www.hardwoodfloorsmag.com

Bozovich says its goal is to be a leader in the Amazonian forest so that it can assist in its conservation by commercializing lumber harvested by sustainable means. The company says it combines ancestral practices with modern sustainable forest management techniques that have been recognized by the Forest Stewardship Council (FSC). This year, Bozovich obtained an FSC Forest Management Certification for 180,000 acres of forest concessions in the Peruvian Amazon. Along with its FSC Chain of Custody certification, obtained some time ago, the company says its latest move reaffirms its commitment to doing business in a socially, environmentally, and economically sustainable way.

www.bozovich.com

August|September 2011 n Hardwood Floors 55


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AS11 Green advertorial by Hardwood Floors magazine - Issuu