2014 HFTP ANNUAL Convention & Tradeshow Join us in New Orleans to promote your products and services to a targeted audience of hospitality finance and technology decision-makers.
EXHIBITOR BENEFITS • Traffic building activities • Dedicated exhibit hours • Welcome Reception and lunch in the exhibit hall • Pre- and post-show attendee lists (PDF)
• Marketing opportunities to maximize exposure • Face time with top level finance and technology decision-makers • Extensive industry show promotion
WHO ATTENDS Companies represent a wide variety of products and services for clubs, hotels, resorts, accounting firms and other hospitality-related businesses. • Accounting/Finance software • Audio visual • Club management • Computer systems • Consulting • Credit card services • Food/Beverage management • Golf course management • HR, payroll and benefits • Insurance
• Internet services • Inventory control systems • Labor scheduling • Membership • Marketing services • POS and PMS • Reservation systems • Risk management • Training • And many more
WHO EXHIBITS Attendee titles include: • Controller/Comptroller • Accountant/CPA • CFO/VP of Finance • IT Director • Director of Finance
• CTO/CIO • President/CEO/Owner • Manager • Accounting Manager • Corporate/Internal Auditor
TRADESHOW SNAPSHOT TRAFFIC-BUILDING ACTIVITIES HFTP is committed to helping you make the most of your participation. Convention activities are designed to promote traffic flow throughout the exhibit hall. Dedicated Exhibit Hours Education sessions are not scheduled during show hours (with the exception of exhibitor tutorials), maximizing traffic and allowing attendees to focus on the exhibits.
Show Promotion and Marketing The HFTP Annual Convention & Tradeshow is extensively promoted to HFTP’s 4,700+ members through direct mail, e-mail, social media, the HFTP web site, HFTP chapter meetings, The Bottomline magazine and the Infoline e-newsletter. Members of allied hospitality associations are also targeted through direct mail and advertising campaigns.
Welcome Reception and Exhibits Grand Opening This very popular event is the official kickoff to the convention and will be held on Wednesday, October 22 from 6:30 – 9:00 p.m.
In addition, the event is advertised in industry publications and web sites such as Club Management, hotelresource.com, Hospitality Upgrade, Hotel-Online and more.
Complimentary Food and Beverage Stations for the Welcome Reception and Thursday lunch are placed strategically inside the exhibit hall to draw attendees and enhance traffic flow.
2013 ATTENDANCE BY BUSINESS CLASSIFICATION 42% 29% 9%
Club and Club Management Co. Hotels and Hotel Management Co. Consulting Firms
8%
Educational Institutions/Students
6%
Associations
4% 2%
CPA Firms Other
TRADESHOW SNAPSHOT SAMPLE OF HOSPITALITY PROPERTIES REPRESENTED BY 2013 ATTENDEES 1859 Historic Hotels, Ltd.
Forest Highlands Golf Club
Lakeway Resort and Spa
Shorehaven Golf Club
ADR Hospitality Consulting
Four Seasons Hotels Ltd
Laurel Oak Country Club
St. Regis Hotel
American Hotel & Lodging Assoc.
Glen View Club
Manor Country Club
Starwood Hotels & Resorts
Army Navy Country Club
Great Harbor Yacht Club
Marriott International Inc
Stratford Club
Atlanta Athletic Club
Green Acres Country Club
Medinah Country Club
Tech-Tonic Hospitality Services
Atlific Hotels
Gulf Stream Golf Club
Metropolis Country Club
Auro University
Mountaintop Golf & Lake Club
TPC Prestancia Golf Club
Half Moon Resort
Bimini Bay Resort & Marina
Harvard University
Naples Sailing & Yacht Club
Bloomfield Hills Country Club
Hilton Worldwide
Noyac Golf Club
Bocaire Country Club Brooklawn Country Club Canadian Rocky Mountain Resorts Chickasaw Country Club CitizenM Concord Country Club Crescent Hotels & Resorts Crestline Hotels & Resorts, Inc Crystal Tree Golf & Country Club Demos’ Restaurant Divi Flamingo Beach Resort & Casino
Hollyburn Country Club Hollywood Golf Club Horseshoe Bay Resort Huntington Crescent Club Indian Trail Club International Hotel Interstate Hotels & Resorts Island Country Club Jacksonville Golf & Country Club JHM Hotels John’s Island Club
Ecole Hoteliere De Lausanne
Kelly Greens Golf & Country Club
Elian Hotel Resort & Spa
Kensington Golf and Country Club
Elk River Club
Kirtland Country Club
Eric’s Restaurant
Knickerbocker Country Club
Evans Hotels
Lake Merced Golf Club
The Country Club of Naples The Jefferson Hotel The Country Club
Oak Ridge Country Club
The Medalist Golf Club
Oaks Club Corporation Palm Beach Bath and Tennis Club Peterson Sullivan Piping Rock Club
The Moorings Country Club The Peninsula Golf and Country Club The Standard Club
Portola Hotel & Spa
University of Florida
Quail Valley Golf Club
Valley Brook Country Club
Ridglea Country Club
Washington Duke Inn & Golf Club
Ritz Carlton River Bend Golf & Country Club River Oaks Country Club
Westminster Hotel Westmount Golf & Country Club
Round Hill Hotel & Villas
Wildcat Run Golf & Country Club
Roaring Gap Club
Willow Ridge Country Club
Royal Poinciana Golf Club, Inc.
Woodland Golf Club
Rumson Country Club
Wyndham Grand Jupiter at Harbourside Place
Sharon Heights Golf & Country Club
Wynn Resorts (Macau), S.A.
2013 EXHIBITORS Abacus 21 AccuBar + iWineLists Ascend Studios ChefTec/Culinary Software Services Clear Sky Software Club Benchmarking ClubSoft North America ClubTec Country Club Technology Partners Crown Castle CSI globalVCard paysystems Datatrend Technologies Inc. Datavision Technologies, Inc.
Entegra Procurement Services/ICS Evention Fairway Forms & Printing, Inc. Gatekeeper Business Solutions, Inc. Guest-tek Heartland Payment Systems Hospitality Financial and Technology Professionals (HFTP) Hospitality Upgrade IBS Club Management Software Infor Jonas Club Management & clubsystems group
Matrix Telecom Nomadix, Inc. Northstar Club Management OnTrack Performance Tools PAR Springer-Miller Systems, Inc. POST Integrations, Inc. ReactorNet Technologies SecurityMetrics Inc. TAI Club Management Tidel Engineering L.P. Venture Insurance Programs
EXHIBIT INFORMATION 2014 FLOOR PLAN
BOOTH FEES 10'x10' Standard Inline: $1,295* 10'x10' Premium Inline (corner): $1,350 Larger booths are created by combining two or more 10'x10' booths.
419
319
219
218
119
118
417
317
316
217
216
117
116
415
315
314
215
214
115
114
413
313
312
213
212
113
112
BOOTH SPACE INCLUDES • • • •
110 409
309
308
209
208
109
108
407
307
306
207
206
107
106
405
305
304
205
204
105
104
403
303
302
203
202
103
102
401
100
Entrance
• • •
• • •
7" x 44" booth identification sign 6' skirted table and two chairs Standard booth drapery Two complimentary exhibitor badges per 100 square feet, allowing access to the exhibit hall only (upgrade to full registration at the member price) Company listing in the convention program Listing on the HFTP web site Pre- and post-show list of attendees in PDF format, including address, phone and e-mail if provided. Welcome Reception and lunch in the exhibit hall Exhibitor Service Kit 24-hour perimeter security
*All currency listed in this brochure is in U.S. Dollars.
SHOW SCHEDULE
LOCATION
Move-In
Exhibits
Hyatt Regency New Orleans
Wednesday, October 22 1:00 – 5:00 p.m. All booths must be installed and ready for inspection by 5:00 p.m.
Wednesday, October 22 6:30 – 9:00 p.m. Welcome Reception in the exhibit hall.
Room Rates
Move-Out
Thursday, October 23 11:30 a.m. – 2:00 p.m. Lunch served at 12:00 p.m.
Thursday, October 23 2:00 – 5:00 p.m. No exhibits may be dismantled prior to closing at 2:00 p.m.
No one under the age of 16 is allowed in the exhibit hall at any time.
601 Loyola Ave New Orleans, LA 70113 USA Phone: +1 (504) 561-1234
Single/Double: $199 Plus 14.75 percent tax and $3 per night occupancy fee Mention Hospitality Financial and Technology Professionals or HFTP by Sept. 26 to receive the group rate.
To reserve a booth, call +1 (512) 220-4023 or +1 (512) 220-4029, or e-mail exhibit@hftp.org View the most current floor plan at www.hftp.org/ac14fp
SPONSORSHIPS Give your company added visibility and increase brand awareness. Reach this niche group outside the tradeshow floor and maximize your industry exposure. SCANVenger Hunt will allow your company the opportunity to submit a true/false or multiple choice question about your company. Participants will have to visit your booth to scan a QR code and answer a question. For each correct answer, the participants receive points to become eligible to win prizes. This is a great way to drive additional traffic to your booth, create brand awareness and participate in a fun and engaging activity with attendees.
Keynote Sessions......................................... $2,000
As the exclusive sponsor, your company name is prominently displayed and verbal recognition is given at the beginning of each session, a table is provided for marketing materials/ giveaways in the rear of the room and a one-page brochure is placed inside the registration bags.
Keynote Session
NEW in 2014: SCANVenger Hunt............... $750
Concurrent Education Sessions........$750 per track
Welcome Reception and Exhibits Grand Opening ..................................................................... $4,000 Kick off the HFTP Annual Convention & Tradeshow by sponsoring the Welcome Reception and grand opening of the tradeshow on Wednesday. This is the attendees’ first opportunity to meet and network with fellow members, visit exhibitors and enjoy drinks and hors d’oeuvres. Sponsor receives signage at the entrance to and inside the exhibit hall and a one-page brochure inside the registration bags.
Exhibits Grand Opening
Reach your target audience by sponsoring one of the five education themes. Sponsors receive signage outside the session rooms, verbal recognition at the sessions and a table for marketing materials/giveaways in the rear of the room.
Lunch in the Exhibit Hall .............................. $2,000
Refreshment Breaks: Thursday or Friday.............................. $500 per day Refreshment breaks are provided during the education sessions on Thursday and Friday. Includes signage at the refreshment stations and sponsor has the option of furnishing imprinted mints or beverage cups.
President’s Evening
After morning sessions on Thursday, lunch is served while attendees visit the tradeshow exhibits to learn about the products and services on display. Signage is provided at each food station and sponsor has the option of furnishing imprinted mints or beverage cups.
President’s Evening...................................... $7,500
This formal event on Friday features the installation of the new HFTP Board of Directors, followed by an elegant dinner and evening of entertainment and dancing. Sponsor benefits include prominent signage, verbal recognition, a full-page ad in the convention program and two tickets to the event.
Cybernet Center Lounge............................... $2,000
Badge Lanyards
Computer stations are located near registration for attendees to access e-mail and the Internet. Each computer features your company’s logo as the screensaver. The Cybernet Center includes prominent signage and a one-page brochure inside the registration bags.
Conference Pens ......................................... $1,500
Attendees take note of your company as they take notes during the education sessions. Your company imprint is featured on the pens, placed at registration and in the education sessions, for brand recognition during and after the event.
Badge Lanyards............................................ $1,750 Conference Bags
Lanyard badge necklaces are imprinted with your company’s name and are distributed to all registrants for high visibility.
Conference Bags........................................... $4,000 Become the exclusive sponsor and get your logo imprint featured on the front and a one-page brochure inside. These popular bags also include HFTP materials and sponsor inserts.
Conference Bag Insert................................... $750
Announce your new product or service by including a one-page brochure or giveaway in the bags. Insert must be approved by HFTP, contain information about the sponsoring company only and cannot exceed 8.5" x 11".
All Sponsors Receive • Recognition in the official program • 20 percent off advertising rates • Sponsor ribbons for booth personnel • Recognition on HFTP’s web site
ATTENDEE LISTS Exhibitors receive complimentary pre- and post-show registration lists in PDF format. Electronic lists (Excel) are available to rent. The data includes: name, title, company, address, phone and email if provided. Lists do not include exhibitor personnel. 2014 Pre-registrants................. $200 Available the week of September 22
2014 Post-show Registrants..... $200 Available the week of October 27
Both Registrant Lists…….$300
ADVERTISING Advertise in HFTP publications to reach key decision-makers at clubs, hotels, resorts, restaurants and other hospitality enterprises before, during and after the show. Two publications to choose from:
THE BOTTOMLINE Reach a variety of hospitality professionals through ONE magazine. The Bottomline covers a wide-range of topics including accounting, finance, technology, management, professional development and more. The Fall 2014 Issue receives bonus distribution at the convention, featuring articles based on topics covered in the convention education program. In addition, this issue is distributed to 4,700+ HFTP members and subscribers, as well as to industry association executives, hospitality educators and other industry professionals.
HFTP ANNUAL CONVENTION & TRADESHOW PROGRAM This magazine-quality program, distributed on-site to all registrants, is a complete guide to the convention. Attendees use the program to find session descriptions, speakers, exhibitor listings, and keep it as a reference throughout the year for exhibitor and advertiser information.
ADVERTISING PACKAGES: Value Plus Package Double your exposure and save! Advertise in the Annual Convention & Tradeshow Program and The Bottomline to further your reach and receive a discount. Program
The Bottomline
Back Cover
$1,000
Inside Covers
775
750
Full Page, 4-color
575
525
500
1/2 Page, 4-color
450
405
375
Back Cover
$900
$1,000
Inside Cover
700
Full Page, 4-color 1/2 Page, 4-color
Sponsor Package Convention sponsors save 20 percent off regular advertising rates. Choose one publication, or double exposure with both! Program
The Bottomline
$800
$800
Inside Covers
620
600
Full Page, 4-color
460
400
1/2 Page, 4-color
360
300
Back Cover
Convention Program Only Put your ad directly in the hands of attendees during the convention and after!
One-sixth Page Ads The one-sixth page ads are available to attendees, exhibitors and friends of HFTP, and are perfect for small budgets. Don’t miss out on this opportunity. (Discounts not applicable. 1/6 Page Ad, 4-color
$250