Strategic Brand Direction

The following pages summarize the brand identity for the Zorvec™ active family of products. A dual branding strategy is used for the family of Zorvec products to allow us to capture the active ingredient name as an integral part of the product brand name. Zorvec is the brand name for the active ingredient used in each product and is the foundation for the naming strategy of these oxathiapiprolin disease control products. Product names should never appear without “Zorvec” in front of them. The products will be used in two primary market segments — vegetables/ potatoes and grapes — and the naming strategy reflects the two segments. In general, “en” appears in product names for vegetable/potato use and “vin” appears in product names for grape use. See examples on the following pages. When used alone in educational materials that focus on Zorvec, this active ingredient will follow the same format that is used for all other Corteva Agriscience active ingredients: Zorvec™ active. For more information on creating educational materials for Zorvec, please see Home/Crop Protection/Application/Active Ingredients Guidelines and link to https://brandcenter.corteva.com/content/ index/guid/packaging_1?parent=717 EXAMPLES Zorvec™ active Zorvec™ Enicade™ fungicide Zorvec™ Vinabria™ fungicide The generic descriptor for Zorvec, when used alone, is “active.” The generic descriptor for Zorvec products is “fungicide.” These generic descriptors may be translated to local languages.

(Note to regulatory managers: Please account for this double naming strategy in registration submissions.)

TRADEMARK The full active ingredient name or product name (e.g., Zorvec™ active; Zorvec™ Enicade™ fungicide), should always be used in headings, the first use in text and a minimum of once per page or field of vision. On second reference of an active ingredient name or product name, the trademark symbol and generic descriptor can be eliminated. Zorvec should always be used in front of the product name (e.g., Zorvec Enicade). Please ensure that the registered product name is always used in the first reference. Any uncertainties should be addressed by the regional regulatory focal point. EXAMPLES First reference: Zorvec™ active Zorvec™ Enicade™ fungicide Second and subsequent references: Zorvec Zorvec Enicade

DUPONT USAGE When the word “DuPont” is part of the registered pesticide identity, then in marketing communications, you must include “DuPont” in front of the product brand on the first mention in text, as illustrated in the example below. Subsequent mentions in text on the page may remove “DuPont.” Example: DuPont™ Zorvec™ Enicade™ fungicide Logos for these products do not need to include the word “DuPont,” since it is included in the first mention in text. Please ensure that the registered product name is always used in the first reference. Any uncertainties should be addressed by the regional regulatory focal point.

DUPONT NAME PHASEOUT Over the next couple of years, we will be phasing out the DuPont name within the product names of our registered pesticides.