Emotional Benefits

The emotional benefits describe the success a grower experiences and how that makes the grower feel. For example, a beautiful harvest promotes pride in what has been achieved and in the ability to help the grower’s family prosper.

BRAND POSITION Success

BRAND PERSONALITY Artistic achiever

EMOTIONAL BENEFITS Stunning crop, beautiful harvest, pride, recognition, family prosperity

RATIONAL BENEFITS Yield, quality, productivity, marketability, crop health/vigor, less waste, more efficient, better time management, flexibility, favorable environmental profile

VALUE PROPOSITION An unmatched combination of consistency and control that can be used every season to help achieve a better crop, even under challenging environmental conditions.

REASONS TO BELIEVE Long-lasting control, consistency of control (attacking at every stage of development, rainfastness), the perfect combination — nobody else does all of these things so well