Dec06

Page 5

interview

AN INTERVIEW WITH Tata Elxsi Q. Firstly, I would like to thank you for your time and willingness to share your thoughts with the CG community. Could you please start off by introducing yourself and giving us a little background information, facilities and services provided by Tata Elxsi.? Visual Computing Labs, a Division of Tata Elxsi offers services in the areas of Animation, VFX and Games. Our core competence is graphics and its application to various end-uses such as animation content for TV and for Films; Visual effects and CG that goes into live-action films and into TV commercials; asset-building and engine development for Games. We have a very talented team of professionals based out of the facility in Mumbai, India. Our artists use latest state-ofthe-art technology by virtue of ours being a part of Tata Elxsi which is a strong technology development company with the most prestigious list of clients worldwide. Tata Elxsi itself is one of the 92 companies in the Tata group. The turnover of the Tata group is USD 22Bn with 300,000 employees (largest employer in the private sector) and the highest market cap in India. The group is built on the philosophy of giving back to society what we earn from them and has been practicing Corporate Social Responsibility for over 140 years of being in business in India. The Tatas are a very respected business group known to attain leadership in addressed markets through Trust and through Ethical practices.

Q. Tell us a bit about your pipeline and how data is shared between various departments? The whole production pipeline is organized to derive optimum throughput. The systems in the unit are connected through high-speed networks to facilitate the objective of sharing data and resources with minimum latencies. An entire department is involved in this quest to increase throughputs and to make every resource available to the pipe. Our Technical team has set up the pipe with the twin objectives of sustainability over time and at the same time, not

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Issue 11 Dec 2006


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