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AN INTERVIEW WITH Tata Elxsi

Q. What are the trends in India and in International markets one needs to look out for?

Indian audiences have always loved a well-made film. It’s not just about the use of technology and VFX in films. However, what has changed is the way films today use technology more to help in the narrative than to add shock & awe value. Scripts are being written with VFX being an integral part of the story. And hence, we, as the VFX specialists come in early on in the planning stage of the film along with the filmmaker. We are also there for onsite VFX supervision .That is why, although there is on an average over 40 minutes of effects in the recent films that we have done, its not visible. That is what has changed and has now become standard practice in the films that we work on.

Q. What are the major factors associated with taking up outsourced projects?

Studios taking up outsourced work need to consider sustainability, profitability, availability of manpower, quality of output, adherence to delivery schedules, efficient communication systems and their responsibility towards Brand India’s image through the use of licensed software and ethical business practices.

Q. To which extent do you think is true that these days many directors/producers nationally and internationally add visual effects in the movie only for the sake of having VFX and actually those are not playing the major role in the story?

This is not true for the clients that we do work for. The projects that we have worked on have all been serious about the utility/role of VFX in their films.

Q. Where do you see the Post Production industry in the next year or so, give us a 12 month crystal ball?

The Post industry in India is going to see a major push in the next 1 months, riding on the success of films like Rand De Basanti, Kabhi Alvida Na kehna, Dhoom and Krish. The audiences have been fed a certain level of graphics/VFX and they will expect more. Hollywood films will continue pushing the curve as they usually do but the Indian film industry is not too far behind and with the current generation of film makers that we work with, it’s getting better by the day.

AN INTERVIEW WITH Tata Elxsi

Q. If people want to see Tata Elxsi Demo reel, so where we can look at?

The best place to look at our work is at our facility itself in Mumbai, India. We welcome people to come over and see what goes on in such creative environments and how our artists combine work with fun.

Q. During recruitment, what does a VFX company like Tata Elxsi look for?

We have built a reputation in the marketplace as a quality studio with ethical practices. We do a variety of projects from film effects to episodic TV series animation work to TVCs to Game assets. We set very high standards of quality for ourselves and benchmark ourselves with the best in the industry. Naturally, we have to ensure that the best talent works for us at all times. We look for a keen creative eye, good attitude to work, a strong desire to learn and to experiment and most importantly, a certain level of pride in the work that the artist has for his/her work. As a company, we plan for a long term career of the candidate and see if there is a creative and cultural fit.

We are currently recruiting key talent for our various projects and interested candidates who believe that they have the potential and the desire to travel with us in our journey for excellence should apply to the careers section in our website www.tataelxsi.com

Thanks a lot for taking out sometime for us from your busy schedule.