interview
AN INTERVIEW WITH Tata Elxsi Q. What are the trends in India and in International markets one needs to look out for? Indian audiences have always loved a well-made film. It’s not just about the use of technology and VFX in films. However, what has changed is the way films today use technology more to help in the narrative than to add shock & awe value. Scripts are being written with VFX being an integral part of the story. And hence, we, as the VFX specialists come in early on in the planning stage of the film along with the filmmaker. We are also there for onsite VFX supervision .That is why, although there is on an average over 40 minutes of effects in the recent films that we have done, its not visible. That is what has changed and has now become standard practice in the films that we work on. Q. What are the major factors associated with taking up outsourced projects? Studios taking up outsourced work need to consider sustainability, profitability, availability of manpower, quality of output, adherence to delivery schedules, efficient communication systems and their responsibility towards Brand India’s image through the use of licensed software and ethical business practices. Q. To which extent do you think is true that these days many directors/producers nationally and internationally add visual effects in the movie only for the sake of having VFX and actually those are not playing the major role in the story? This is not true for the clients that we do work for. The projects that we have worked on have all been serious about the utility/role of VFX in their films. Q. Where do you see the Post Production industry in the next year or so, give us a 12 month crystal ball? The Post industry in India is going to see a major push in the next 12 months, riding on the success of films like Rand De Basanti, Kabhi Alvida Na kehna, Dhoom2 and Krish. The audiences have been fed a certain level of graphics/VFX and they will expect more. Hollywood films will continue pushing the curve as they usually do but the Indian film industry is not too far behind and with the current generation of film makers that we work with, it’s getting better by the day.
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Issue 11 Dec 2006
