Media Kit 2018

MEDIA

THELAURELMAGAZINE.COM

KIT 2018

YOUR GUIDE TO THE

HIGHLANDS-CASHIERS PLATEAU

MISSION Laurel Magazine is a celebration of the uncommon alchemy that breathes glorious life into the twin communities of the Highlands-Cashiers Plateau.

The Cherokee First People believed this spirit was a result of titanic forces beyond the ken of human understanding – the mountains ringing Cashiers and Highlands were literally gods.

Whatever its secret, it’s always been a clarion call for all those looking for something different – the hardy pioneers, naturalists, poets, musicians, artists, and assorted dreamers. Together we've discovered and nurtured something unique and precious.

OUR REACH Laurel Magazine can be picked up at over 200 locations throughout the area, including hotels, chambers of commerces, country clubs, retail outlets, convenience stores, banks, real estate offices, grocery stores and more. The Laurel magazine is the most widely distributed magazine in the area and receives tons of requests for wedding and special events packets.

We like to think that Laurel Magazine is a pretty good reflection of these communities. It’s what we chronicle with every issue of the Laurel, every calendar listing, every video we post. Each is a testament to the love that we share for this place and these people.

Naturally, our photography can’t really capture the transcendent beauty of, say, Blue Valley or Silver Run Falls, nor can our prose, no matter how clever or poetic, ever match the outsized notions or quiet generosity of the people who live here, but we make every effort, month after month. We hope you’ll join us in our tribute to life on the Plateau.

ADDED VALUE Our print advertisers receive a multitude of added value incentives at no additional charge: Ad design and ad photography; Listing in the Laurel’s index of advertisers; Click-able ad in monthly digital magazine version, and complimentary Expanded Listing at thelaurelmagazine.com.

IN EVERY ISSUE The Laurel produces engaging content that resonates with consumers and offers readers the inside track on the Highlands-Cashiers Plateau.

EVENTS

HISTORY

HOMES & LIFESTYLES

Spotlighting the Plateau’s monthly happenings

Revealing the Plateau’s unique backstory

Spotlighting the area’s beautiful homes and lifestyle offerings

ARTS

HEALTH

GIVING BACK

Featuring local artists and art events

Providing health tips and spotlighting area providers

Featuring the quiet generosity of the people who live here

ADVENTURE

BUSINESS SPOTLIGHT

Exploring the Plateau’s many outside wonders

Highlighting the Plateau’s business community

DINING Focusing on the Plateau’s best restaurants, chefs and recipes

EDITORIAL CALENDAR The Laurel publishes 11 times a year with distribution beginning the 1st each month.

Closing ad dates are the 1st of the month prior to publication.

MAY

AUGUST

NOVEMBER

CLOSE: DEC. 1, 2017

CLOSE: APRIL 1, 2018

CLOSE: JULY 1, 2018

Mountain Weddings

Arts on the Plateau

Visiting the Plateau

CLOSE: OCT. 1, 2018 Food & Wine Festival/ Thanksgiving

JANUARY/FEBRUARY

Winter Adventure

MARCH CLOSE: FEB. 1, 2018 Spring Blooms

APRIL

SEPTEMBER

JUNE CLOSE: MAY 1, 2018 A Season for Shopping

CLOSE: AUG. 1, 2018 Antiques Showcase

OCTOBER

JULY

November will feature a Thanksgiving Weekend Shopping Extravaganza Pull Out Special.

CLOSE: SEPT. 1, 2018

CLOSE: JUNE 1, 2018

DECEMBER

CLOSE: MARCH 1, 2018

Leaves, They are a

Head Outside

Summer on the Plateau

Changing

CLOSE: NOV. 1, 2018 Holiday Spectacular

AD FILE SUBMISSIONS Design and production of ads are included in advertising cost, however, if camera ready ads are submitted, please follow these guidelines:  Only digital files are accepted.  Applications supported are: Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

 Formats supported are: PDF, EPS, TIF and PSD.

 Files should be prepared as CMYK.

 Artwork and photos should be processed at a resolution of no less than 300 dpi at 100% of desired printing size.

 All fonts should be Post Script and included (screen and printer).

email files to: michelle@thelaurelmagazine.com

ADVERTISING INVESTMENTS AD SIZE

TRIM

BLEED

1 ISSUE

3 ISSUES

6 ISSUES

11 ISSUES

1/4 Page

3.66 x 4.60

N/A

$310

$295*

$280*

$265*

1/2 Page Horizontal

7.5 x 4.60

N/A

$600

$545*

$515*

$490*

1/2 Page Vertical

3.66 x 9.525

N/A

$600

$545*

$515*

$490*

Full Page

8.375 x 10.875

8.875 x 11.375

$1065

$1015*

$960*

$905*

Double Truck

16.75 x 10.875

17.25 x 11.375

$1700

$1650*

$1600*

$1500*

Dimensions are in inches | *per issue

Multi

PAGE DISCOUNTS PAGES

PRICE

4 Full pages

$600/per page

8 – 15 Full pages

$437/per page

16 – 23 Full pages

$375/per page

24+ Full pages

$354/per page

FOR MORE INFORMATION ABOUT ADVERTISING WITH THE LAUREL MAGAZINE, OR TO SCHEDULE A MEDIA CONSULTATION

CALL (828) 526-0173 OR

EMAIL info@thelaurelmagazine.com

Premium

POSITIONS

Inside Front, Inside Back or Back Cover: $1200, requires annual agreement

Ways

TO SAVE Prepay and receive a 10% DISCOUNT Submit ad by 1st of month and receive a 5% DISCOUNT

Guaranteed

PLACEMENT

There is a 5% UP-CHARGE for requested positions such as upper right or specific page

Weekly

eBLAST $25 PER WEEK

Blast your event details to our 2100+ Weekly Events subscribers.

Our subscribers look forward to the Weekly Events Calender arriving in their inbox to plan the week ahead. Increase awareness of your event with a photo, paragraph about the event, and a link to the event website.

Special

LANDING PAGE

WEEKLY EBLAST

EVENTS PACKAGE $100 PER EVENT

Includes: Event landing page on thelaurelmagazine.com (includes link to website, promotional paragraph and photo or video); display ad on both highlands-cashierscalendar.com, and the Laurel’s home page and listing on Weekly Calendar Eblast.

thelaurelmagazine.com

Web Advertising INVESTMENTS

STANDARD LISTING

STANDARD LANDING PAGE

ENHANCED LISTING

REAL ESTATE

HERO LANDING PAGE

REAL ESTATE LANDING PAGE

CATEGORY HERO AD

SEARCH RESULTS

LISTING

LISTING ADS

ENHANCED LANDING PAGE

FREE

FREE

to every business in the Highlands-Cashiers Area

to print advertisers

$50

PER MONTH

non-print advertisers  Includes: ➠ Landing page (with address, phone number and standard stock photo)

HERO

 Includes Standard Listing features Plus: ➠ Link to website ➠ Promotional paragraph with company photo or video

$50

PER MONTH

to print advertisers

$150

PER MONTH

non-print advertisers  Includes Enhanced Listing features Plus: ➠ Slideshow of unlimited photos and/or video ➠ Placement in hero section on category page. ➠ Display ad on Laurel’s homepage

$25

PER LISTING

(one time charge for as long as the listing is live)  Print advertisers receive two free Real Estate Listing ads  Includes: ➠ Landing page (with address, link to agency website, link to agent email, promotional paragraph with slideshow of unlimited photos and/or video) ➠ Inclusion in Real Estate search results

Bind-in

POST CARDS

Get noticed! Have your message printed on 6”x 4” postcards and binded in the Laurel.

$4,000* PER INSERTION

Cover

STICKY NOTE AD The unique opportunity to get your message on the Laurel's cover.

$3,200* PER INSERTION *Discounts available for November - March insertions.

*Discounts available for November - March insertions.

*Restricted to one Cover Sticky Note per month

Additional

OPPORTUNITIES

Enhance your marketing reach with these community publications.

Advertise in 2 - enjoy 5% discount, advertise in all 3, and take 10% off!

FULL PAGE

$600

Prepay in January - $510 (6”w x 9”t)

HALF PAGE

$400

Prepay in January - $340 (5”w x 3.5”t)

QUARTER PAGE

$250

Prepay in January - $212.50 (2.4”w x 3.5”t)

June 8 - 11 | Highlands, NC

SUMMER on the

GREEN 2017 EVENT PROGRAM villagegreencashiersnc.com

e:

Insid

The Marque | Festival Events | History | Road Tours

Photo by Charles Johnson

2018 HIGHLANDS PLAYHOUSE PLAYBILL

2018 SUMMER ON THE GREEN

2018 HIGHLANDS MOTORING FESTIVAL BROCHURE

Deadline: March 1 Distribution begins June 1

Deadline: April 1 Distribution begins Memorial Day Weekend

Deadline: April 1 Distribution begins May 15