NIDO R. QUBEIN SCHOOL OF
COMMUNICATION TOP UNIVERSITY FO R
COMMUNICATION MAJORS
The Princeton Review
NORTH CAROLINA
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HIGHPOINT.EDU
MESSAGE FROM THE DEAN DR. MCDERMOTT came to HPU from the University of New Mexico, where for nine years she was a faculty member in the department of Communication and Journalism. Her research examines how problematic events change the nature of relationships and conversations, how communication facilitates coping, and how communication campaigns can be used to address health disparities and social inequities. For the past few years, she and her students have addressed various health risk issues, including teen pregnancy and prescription drug abuse, by using community-based approached to campaign development. Her recent publications include an article in Communication Theory and The Journal of International and Intercultural Communication. She has extensive experience in organizational training and specializes in seminars on how to develop a positive organizational environment.
Thank you for considering High Point University and the Nido R. Qubein School of Communication (NQSC). As you explore the possibilities that our university and the NQSC have to offer, it is my sincere hope that you find precisely what you are looking for academically. In the NQSC, we look at all aspects of the contemporary communication environment in order to prepare students to be successful communicators in a rapidly changing world. In the NQSC, students work closely with faculty on how to identify audiences, how to transfer ideas from thoughts to paper, how to use equipment to best deliver a message and, just as importantly, how to anticipate the impact of that message on any given audience. Our faculty have significant professional experience, but they are hired first and foremost because of their genuine love of working with students. Throughout the years, faculty and students have collaborated on many different projects. Students have helped Professor Jim Goodman make award-winning films, and they’ve created multimedia and health promotion campaigns with Professor Brad Lambert and myself. With the academic experience in the classroom, the experiential opportunities available and the university’s commitment to holistic, character-based learning, our students receive an education that is unsurpassed. Welcome to the Nido R. Qubein School of Communication, and please don’t hesitate to contact me if you have any questions.
Dr. Virginia McDermott Interim Dean and Associate Dean
ACADEMIC PROSPECTUS | COMMUNICATION
NIDO R. QUBEIN SCHOOL OF COMMUNICATION
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RESOURCES AND FACILITIES
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SPORT COMMUNICATION
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FACULTY AND STAFF
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MEDIA PRODUCTION AND ENTREPRENEURSHIP
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SPORT MANAGEMENT
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GAME AND INTERACTIVE MEDIA DESIGN
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EVENT MANAGEMENT
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POPULAR CULTURE STUDIES AND PRODUCTION
STRATEGIC COMMUNICATION
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MEDIA FELLOWS
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INTERNSHIPS AND OUTCOMES
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RESOURCES AND FACILITIES The NQSC uses stellar technology and facilities to educate students in a real-world setting. Students majoring in communication have 24-hour access to a state-of-the-art building equipped with the latest professional digital technology. It includes a full-scale broadcast newsroom, a game and interactive media design lab with a motion capturing system, digital editing bays, two news and television studios, a studentrun internet radio station, an audio recording studio and multiple PC and Mac labs. B.A. TO M.A. IN STRATEGIC COMMUNICATION: The B.A. to M.A. program allows students pursuing an undergraduate degree at High Point University to complete their undergraduate degree and a Master’s Degree within a five-year time frame. Students apply for admission into the M.A. program junior year, begin taking graduate-level courses senior year, graduate with their class at the end of senior year and complete their M.A. in Strategic Communication over the course of one additional year. The B.A. to M.A. Program in Strategic Communication program is open to all majors at HPU.
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The NQSC recognizes the importance of faculty and student relationships. Through close collaboration with faculty, students have the opportunity to produce radio programming, create news and sports programming for the on-campus television station, develop video games and simulations and implement advertising and public relations campaigns for clients in the community. highpoint.edu/communication
DR. NAHED ELTANTAWY
FACULTY AND STAFF
DR. NAHED ELTANTAWY, associate professor of journalism, was awarded the prestigious Fulbright Scholar Grant to teach journalism courses at the United Arab Emirates University. Eltantawy has been teaching journalism courses in the United States since 2003. Originally from Egypt, she also worked as a reporter for Reuters Cairo.
PROFESSOR JOE MICHAELS
PROFESSOR BRIAN HEAGNEY
PROFESSOR JOE MICHAELS, broadcaster-in-residence, is an eight-time Emmy award-winning director who has been an industry innovator, in-studio and live event television director. Michaels has also lent his expertise to feature film and television entertainment projects as a consulting director. As a motivating leader of live and tape telecasts, Michaels has guided production and engineering teams not only inside the studio but also in many difficult-to-reach remote locations. Prior to joining HPU, he directed the Today Show for 22 years, recently directed the opening ceremonies of the Sochi Olympics and spent over 40 years at NBC news and NBC sports. Michaels is considered one of the premier directors in television. He also directed the first-ever live broadcast of a brain surgery for the National Geographic Channel in 2016. PROFESSOR BRIAN HEAGNEY leads a game design course where communication majors learn the technical and story line creation aspects of working in the gaming industry. And, he teaches it inside of a state-of-the-art gaming and design lab housed in the school. His class also became a service learning course where HPU students connect with children at the Salvation Army Boys and Girls Club who benefit from mentorship and a place to channel creativity. Each week, the students and children spend time together creating super heroes and game concepts.
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SPORT MANAGEMENT Where do alumni secure jobs? SPORT MANAGEMENT
With professional sport franchises  n
Arizona Cardinals
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Cleveland Cavaliers
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Hendrick Motorsports
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New York Yankees
With collegiate athletic departments n
Duke University
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Marshall University
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The Ohio State University
And more  n
Under Armour
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U.S. Olympic Committee
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U.S. Soccer Federation
GRAHAM BILLINGS, MATTHEW BURNS AND RYAN MCCABE participated in game day operations internships with the Atlantic Coast Conference (ACC) throughout football season. They monitored, recorded and logged data for the games. They also compiled and edited video, and completed various analytical projects for the ACC.
Program overview NQSC offers the Sport Management major, which requires students to complete a 20-hour core of communication and law courses as well as an internship experience. Students enrolled in the Sport Management sequence are equipped to work for a variety of organizations within the sports industry such as collegiate athletic departments, professional sports organizations, sports marketing agencies and sports governing bodies. Courses in this major provide students the opportunity to learn critical thinking skills as they relate to the business, financial, legal, ethical and social implications of sports. The Sport Management program offers students multiple ways to enhance their knowledge, skills and networking abilities within sports in addition to their academic coursework by providing opportunities for them to participate in internships, student club activities, sports industry conferences, guest speaker events and individual advising with faculty. CASSANDRA DIAZ, Class of 2019, has held internships with Madison Square Gardens, IMG College and most recently the NBA, where she worked with the global marketing partnerships team.
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EVENT MANAGEMENT Program overview NQSC offers the Event Management major, which requires students to complete a 20-hour core of communication and law courses as well as an internship experience. Students in the Event Management major study the industry from public, non-profit and corporate perspectives preparing them to produce community festivals, meetings and conventions, trade shows, concerts, sports, weddings, reunions, fundraising galas and other events. Courses emphasize operations, marketing, sponsorship, customer service, budgeting, volunteer management and experience design. The Event Management major prepares students for a variety of careers ranging from social life-cycle, travel, sport, and corporate event planners to community, cultural and music festival coordinators that work for public, private and non-profit organizations.
Where do alumni secure jobs? EVENT MANAGEMENT In Tourism & Hospitality n
Atlanta Marriott Marquis
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Disney - Orlando, Fla.
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Millennium Center — Winston-Salem, N.C.
In Business n
Buckley Hall Events — New York, N.Y.
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Vanguard Marketing — Raleigh, N.C.
For Non-Profits n
Big Brothers Big Sisters
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March of Dimes
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Special Olympics
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Susan G. Komen
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Certified Meeting Planners
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Concert Promotion
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Equipment Rentals
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Wedding Planning
KATE MOHNS, ’18, paired her studies with her love of music through an internship with Live Nation in San Diego, California. She assisted the company with concert production and planning tasks that included booking media campaigns, developing marketing plans and writing press releases. Her skills were put to use during shows performed by the Backstreet Boys, Metallica, Halsey, Hailee Steinfield, Sam Hunt, Lady Antebellum and DNCE.
HPU’s Event Management Major has received international recognition as the best event management bachelor’s degree. The Haas & Wilkerson Pinnacle Gold Award, announced during the annual International Festivals & Events Association Convention, recognizes the quality, excellence, creativity and achievements of the festival and event industry, including the top bachelor’s, master’s and doctoral degrees in event management education. HPU’s innovative program has grown from eight declared majors in 2015, to 57 in 2016 and 98 in 2017. The program also has 50 students in the minor program. In addition to their classwork, event management students are also community partners, volunteering and interning more than 1,200 hours annually with local event-related organizations and facilities as well as several non-profit organizations.
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SPORT COMMUNICATION
NEW MAJOR
Program overview The Sport Communication major provides students with a strong foundation for a career in the sports media industry. Students explore the key issues that drive the sports media industry and participate in the production of multimedia sports content. Students learn the structure and techniques of sports broadcasting as both journalism and entertainment. The Sport Communication major prepares students to tell sports stories through analysis, research, writing, audio/visual elements and performance. Students participate in the broadcast coverage of athletic events and learn to work as a member of sports broadcast production teams in the studio and on location in preparation for career opportunities as on-air talent (play-by-play, anchor, reporter, host) for radio, television and online media, as well as behind-the-camera positions producing live and studio sports programs for media outlets and sports organizations.
Opportunities in the Industry AMEER TYREE is a native of Charlotte, North Carolina and a Sport Communication major. Ameer is director of operations for Sports Link and does play-by-play voiceover for HPU Men’s Soccer and Men’s Basketball. He also anchors sports segments for HPU TV. In addition to managing program funds, running social media accounts and providing live commentary for sporting events hosted on HPU’s campus, he also runs a sports blog where he writes about current events in the world of sports.
MIKAELA CAMPBELL, from New Orleans, Louisiana, graduated in 2018 and joined the National Basketball Association in NYC as part of the NBA Associate Program. The two-year program for recent college graduates will allow Campbell to experience different sectors of NBA headquarters, rotating through four areas of the business for six months at a time before taking on a full-time role with one department at the completion of the program.
Communication major, DAVID GARBO JR., from Stonington, Connecticut, is a well-decorated NASCAR driver who created the David Garbo Jr. Fund to help benefit students with non-traditional learning styles and learning differences like dyslexia and ADD/ADHD.
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MEDIA PRODUCTION AND ENTREPRENEURSHIP
Program overview Media Production & Entrepreneurship majors will learn the video and audio production skills needed to create narrative, informational and entertainment content within an entrepreneurial perspective that challenges them to create innovative media content, integrate strategic decision-making into their media creation and explore business opportunities that may arise from these new approaches.
DAVID NEAL, a 34-time Emmy award-winning producer, Fox’s World Cup Coordinator and one of the most decorated figures of sports television, serves as chairman of the NQSC Advisory Board. Neal worked at NBC for 30 years where he produced nine Olympic Games, four NBA Finals, two World Series and a Super Bowl pregame show. This work and more garnered his Emmy Awards. Now, he is the executive producer of the World Cup soccer coverage from 2015–2022 at FOX Sports.
NATIONAL RECOGNITION Britton Nagy was selected by the Pulitzer Center on Crisis Reporting to receive a stipend that allowed her to travel to Norway’s Bastoy Island and report on a controversial criminal punishment system that’s receiving international attention. Britton is a communication major with a concentration in electronic media production.
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GAME AND INTERACTIVE MEDIA DESIGN Program overview Game and interactive media design students create compelling interactive experiences. Our students are storytellers, critics, artists, advocates and entrepreneurs. Most students are technologically adept and artistically inclined, but above all else they enjoy playing, making and modifying games. Game and interactive media design graduates find employment in the commercial game industry and the rapidly expanding market for independent games development and are equipped to be game journalists, testers, designers, marketers and writers.
DR. STEFAN HALL serves as the advisor for students, concentrating in game and interactive media design. Prior to HPU, Hall served as an arts columnist for the Phi Kappa Phi Forum magazine, a technical writer for a software lab and an oral history writer for the NASA Johnson Space Center. Hall’s work has been published in numerous communications, gaming and comic book journals and reviews around the country. Hall received a Bachelor of Arts and Master of Arts in English from Virginia Tech and a Doctorate in American Culture Studies with a focus in film, media and culture from Bowling Green State University.
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JOURNALISM Program overview Journalism students tell interesting stories to different types of audiences. Journalists are naturally curious about all sorts of information and enjoy mixing with leaders from the political, economic, sports and entertainment fields. They also have a desire to pass on this information to readers, viewers and listeners. They have an interest in using new technologies to extend their journalistic reach. Journalism graduates are employed at newspapers, radio and television stations and websites. Due to their broad skills and storytelling abilities, graduates tend to have careers spanning various types of media.
SOCIETY OF PROFESSIONAL JOURNALISTS NQSC houses one of three student chapters in North Carolina of the Society of Professional Journalists (SPJ). Being chartered demonstrates HPU’s commitment to provide the best exposure and training in journalistic practice as students learn how to handle their constitutional rights to freedom of expression with thoroughness, honesty and ethical behavior. SPJ is the oldest professional journalism association in the United States. Members of the SPJ believe that public enlightenment is the forerunner of justice and the foundation of democracy. The duty of the journalist is to further those ends by seeking truth and providing a fair and comprehensive account of events and issues.
An article written by HENRY MOLSKI, Class of ’14, appeared in the nationally-renowned news blog, The Huffington Post. Molski, a communication major with a concentration in journalism and a minor in global commerce, spent a month of his senior year investigating the Scottish Independence Referendum vote after being awarded a grant through the Pulitzer Center on Crisis Reporting. He interviewed everyone from Scottish members of Parliament, to professors at top universities, to the country’s retired veterans and people waiting for the train.
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NEW MAJOR POPULAR CULTURE STUDIES & PRODUCTION Program overview The Popular Culture Studies & Production major combines the history, theory, analysis and rhetoric of everything from reality TV and blockbuster films to hip-hop culture and consumerism, examining how our day-today lives are informed and constructed by cultural trends and products. The concentration focuses on critical thinking, research and communication skills, whether oral, written or mediated (radio, video or web). Students gain a broad and flexible background appropriate for attending graduate school, for teaching and for writing about or creating media content. Employers in all fields of media value the breadth and depth of HPU students’ engagement with media and culture.
LAMBDA PI ETA HPU’s Psi Psi chapter of Lambda Pi Eta, the National Communication Association’s honor society, was founded in 2009 and has initiated more than 100 members. The organization is rooted off of the three ingredients of persuasion, as per Aristotle’s Rhetoric: logos, meaning logic; pathos, relating to emotion and ethos, described as character credibility and ethics. The six goals of the society include recognizing, fostering and rewarding outstanding scholastic achievement in communication studies, stimulating interest in the field of communication, promoting and encouraging professional development among communication majors, providing an opportunity to discuss and exchange ideas in the field of communication, establishing and maintaining closer relationships between faculty and students and exploring options for graduate education in communication studies.
JULIETTE GABRIEL, Class of 2017, interned with Philadelphia Style Magazine in Philadelphia, Pa.
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STRATEGIC COMMUNICATION
Program overview Strategic communication encompasses the traditional practices of public relations and advertising and is designed to help various types of organizations (for-profit corporations, healthcare, education, sports, government, social services and more) accomplish their goals. Courses in this sequence examine organizational problems in areas such as promotion, employee relations and community relations and then draw upon communication and social science theories to find creative communication solutions to these problems. By drawing on a base of theoretical knowledge and developing students’ written and oral communication skills, this sequence prepares students to enter strategic communication fields where they can work in either agencies or in organizations that have a formal communication function. Typical entry-level job titles include account coordinator, media buyer, assistant account executive, copywriter, public relations specialist, special events coordinator, sports information specialist, public affairs/public information specialist or health & wellness promoter.
HPU STUDENTS have access to world-renowned communicators and media pioneers, such as ABC News’ “Nightline” Co-Anchor, Byron Pitts, Netflix Co-Founder Marc Randolph and Twitter Co-Founder Biz Stone, who each recently visited campus.
BYRON PITTS, ABC NEWS
BIZ STONE, TWITTER CO-FOUNDER
MARC RANDOLPH, HPU INNOVATOR-IN-RESIDENCE AND NETFLIX CO-FOUNDER
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MEDIA FELLOWS Program overview Each year, the top 40 incoming communication majors are granted membership into High Point University’s Media Fellows Program under the direction of Kristina Bell. The fellows partake in real-world projects in a client/agency model, work together to develop and oversee unique research projects and travel domestically and internationally to examine trends in the media industry. The Media Fellows Program application is available to students who plan to specialize in journalism, electronic media, strategic communication, games and interactive design and media and popular culture studies. SCHOLARSHIP INFORMATION Media Fellows receive a $3,000 scholarship renewable annually based on academic performance and continued participation in the program. This is in addition to any Presidential or High Point Scholarship. highpoint.edu/communication/media-fellows EXTRAORDINARY EXPERIENCES IN MEDIA EDUCATION High Point University Media Fellows were the first academic chapter of the Hollywood Radio and Television Society (HRTS). The society is the entertainment industry’s premier information and networking forum, and is comprised of West Coast executives from the broadcast and cable networks, stations, studios, talent and management companies, advertisers, media companies and more. The Media Fellows have the opportunity to work with HRTS, giving them unprecedented access to how the business works, and strategies of the CEOs and presidents of major studios, networks, producers and cable networks. HPU and the HRTS are also collaborating to develop a certification program in “The Anatomy of the Industry” to help equip students and industry newcomers with a functional understanding of how the entertainment industry works.
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INTERNSHIPS AND OUTCOMES
LAUREN KOTLER, Class of ’17, a broadcast communication major, interned at Entertainment Tonight in New York City.
MITCH RISSMILLER, Class of ’19, has interned with Madison Square Garden, assisting with marketing and digital strategy for MSG brands like The Rockettes. He’s worked as a digital marketing intern with Warner Bros. Pictures and as a production assistant on “Watch What Happens Live with Andy Cohen” in Los Angeles. This past summer, he served as a production intern with NBC’s TODAY Show.
KELLY SCHWAB, Class of ’15, secured a position as a digital media intern for Animal Planet.
JOHN MARSICANO, Class of ’15, is a public relations specialist for Magnolia, the brand made famous by Chip and Joanna Gaines of HGTV’s “Fixer Upper.”
BRENNA AUSTIN, Class of ’16, works in event management and public relations with Entertainment Fusion Group in Los Angeles.
JODI GUGLIELMI, Class of ’15, is a writer and reporter at People Magazine in New York. She interviews celebrities like George Clooney and Leonardo DiCaprio and works with the industry’s top attorneys, publicists and physicians on high-profile stories.
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