PR - Planning a fashion show

PART II

PUBLIC RELATIONS Goal: To be able to demonstrate strategic and creative proposal of a fashion show for our capsule collection. Demonstrate ability to write an official press release to our show, to create the invitations, write a list of the invited people, create seating plan & plan after-show party.

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GROUP MEMBERS

INDEX OF PUBLIC RELATIONS THIS IS THE TABLE OF CONTENTS FOR ADVERTISING CAMPAIGN: 1.1 GUEST LIST 1.2 FASHION SHOW - ATMOSPHERE - LOCATION - MUSIC - MUA - HAIR STYLIST 1.3 INVITATIONS - INVITATION FOR FASHION SHOW - INVITATION FOR AFTER PARTY - SEATING MAP 1.4 AFTER PARTY - INVITATION - TRANSPORTION - PREFORMANCES

OUR MOTIVATIONS TO INTRODUCE THIS CAPSULE COLLECTION TO THE WORLD Ever since Phoebe Philo left CELINE, she took her little fanclub with her. CELINE lost their community around the brand, which we think is important to have regarding brand loyalty.

In the past years street style and sportswear have become ''acceptable'' to wear even when not participating in a sport or going to the gym. The finest fashion houses now sell sneakers that was not common 5 years ago.

The goal of our collection is to make sportswear elegant again - while the root of the inspiration comes from french heritage and the concept of bon chic bon genre style.

According to WGSN, trends for womenswear S/S 21 are Horse Play and Homage to heritage. Inspired by royal retreats and riding club jaunts, classics like the riding boot and repeated monogram printed scarfs are highlights, as well as the classic white shirt, tailored blazers and trench coats.

As heritage is often connected to made-tomeasure and sartorialism - it gives sustainability and slow fashion a boost, giving clothes a longer life as it is made with high quality fabrics and craftsmanship.

We believe equestrian sports are a good meeting point since it serves a beautiful style and aesthetic that is similar to what the high society CELINE woman likes. Some enjoy horse-riding in their leisure time, while others enjoy watching it. That is why we created two parts to our capsule collection EQUESTRIAN inspired wear and GARDEN PARTY inspired wear - since it is usual to have a garden party after a game like The Longines FEI Jumping Nations Cup.

In conclusion it is about recalling elegance into sportswear as the sneaker hype is gradually dying out. This fives CELINE a chance to show its sporty side while keeping and amplifying the bourgeous style that Hedi Slimanie already is in love with.

GUEST LIST 100 HAND PICKED GUESTS FOR OUR CAPSULE COLLECTION SHOW In the following slides you will see our guestlist devided by celebrieties, journalists and fashion buyers.

CELEBRITIES

Angelina Jolie Activist & Actress

Lady Gaga Singer

Ami

Eva Chen

Blake Lively

Aya

Kendal Jenner

Bella Hadid

Gigi Hadid

Margot Robbie

Noen Eubanks

Japanese Singer

Model

Model

Model

Actress

Tik tok influencer

Fashion Director at Instagram

Actrees

Sienna Miler

Emma Stone

Dakota Johnson

Brie Larson

Camila Coelho

Olivia Palermo

Victoria Beckhan

Acctress

Actress

Actress

Acrtress

Fashion Blogger

Harrods

Designer

Valentina Truppa

Athina Onassis morgan barbançon

Jessica Michel

Lupita Nyong’o

Chiara Ferragani

Saoirse Ronan

Emma Watson

Audrey Tautou

Olympic Dressage Rider

heiress and equestrian Olympic Dressage Rider

Olympic Dressage Rider

Actress

Influencer

Actress

Actrees

Actrees

Japanese Singer

Princess Nathalie of SaynWittgenstein-Berleburg Danish Princess & Olympic Equestrian

Alex Rivière

Leia Sfez

Jeanne Damas

Brigitte Macron

Caroline De Maigret

Vanessa Paradis

Naomi Watts

Tina Craig

Influencer,

Model, Influencer

Designer, Influencer

First Lady of France

Model, Autor, music producer

Artist

Acress

Socialite

David Beckham

Gwyneth Paltrow

Athlete, model Socialite, Entrepreneur

JOURNALISTS

Susanne Madsen

Anna Wintour

Edward Enningful

Tim Blanks

Bridget Foley

Anne Fulenwider

Editor in Chief of The Horse Rider's Journal

Editor in Chief Vogue US

Editor in Chief Vogue UK

Editor-at-Large at BOF.com

Executive editor o WWD

editor in chief of Marie Clarie

Katie Trotter

Aleksandra Woroniecka

Marco Caruccio

Emmanuelle Alt Emanuele Farneti

Vanessa Friedman

DIETPRADA

Fashion critic at T he New York Times

Journalists behind instram accountDietPrada

Ana Dello Russo Giovanna Battaglia

Editor in Chief Vogue Paris

Editor in Chief Vogue Italia

Fashion Editor Vogue Arabia

Fashion Director Vogue Arabia

Senior Fashion Editor at Pambianco

Bergdof Goodman

Fashion Editor, Contrubitor & Creative Director

Emily Senior

Derek Blasberg

Leandra Medine

Emilia De Poret

Carine Roitfeld

Jordan Sitinas

Lauren Sheffield

Online Editor at House & Garden

Head of fashion and beauty partnerships at YouTube, Journalist, Author

Writer at Man Repeller & host of Oh Boy podcast

Witer at Elle Swedenn & host of Säker stil Podcast

Founder of CR Magazine

Assistant Fashion Editor at CR MAgazine

Social Media Editor at HarpersBAZAAR.com.

Martina Bonnier

Samira Nasr

Lucie Zhang

Angelo Ruggeri

Lilah Ramzi

Damernas Värld

Harpers Bazaar

Director of Social Media at Vogue

Freelance fashion editor

Vogue US

Imran Ahmed Founder of BOF

DIETPRADA Journalists behind instram accountDietPrada

Robin Givhan Fashion Editor

Pauline Weber

Hamish Bowles

Fashion Editor at LE Monde

Editor-at-Large Conde Nast

BUYERS

Jade Bronze Womenswear Buyer at Harrods

Rebecca Tinker

Pietro Bonacina

Buyer at Browns Fashion

Buyer at 10 Corso Como

Women’s Designerwear Buyer at NET-A-PORTER

Haley Schulke

Chrissy Kim

Carolina Addadi

Priscilla Hansen

Fashion Director at Galeries Lafayette

Assistant Buyer at Bergdorf Goodman

Buyer of European designers at Bergdof Goodman

Womens wear buyer at GENTE ROMA

Senior Buyer at ILLUM

Federica Montelli

Chiara Vercellini

Amélie Nantois

Anna Wise

Fashion Buyer at Harvey Head of Fashion at Rinascente Nichols Kuwaits

Buying Assistant at ANTONIA

Fashion Buyer at Le Bon Marché

Nathalie Schuterman

Womens Buyer at Selfridges Fashion Director at MyTheresa

Ellie Peter

Olivia von Christierson

Tiffany Hsu

Linah Hashmi

Alix Morabito

Marta Gramaccioni

Sophia Vitti

Eva Galambos

Senior Buyer at Luisaviaroma

Junior Buyer at MyTheresa

Buyer at ParlourX

Paloma Calderon Lemes Fashion Buyer at Corte Inglés

CEO & Buyer at Nathalie Schuterman

Assistant Buyer at NET-A-PORTER

Elena Beaufayt

Adriana Saralvo

Vendela Svensson

Fashion Buyer at TSUM

JOYCE Hong Kong

Nordiska Kompaniet

FASHION SHOW IN THE FOLLOWING SLIDES YOU WILL SEE OUR PLAN FOR OUR PLANS FOR OUR FASHION SHOW. MOODBOARDS, CATERING, SET DECOR, MUSIC ECT..

ATMOSPHERE MOODBOARD

Floor - Natural soil ground Set Decor, inspiration from equestrian landscape and garden Lighting - Midday sun with clouds, natural day light

Surrounding props - Natural elements like red poppie flowers, wood, marble and lastly an unnatural element, mirrors.

LOCATION

THE STABLES AT VERSAILLES Dear guests, you are welcome, now enjoy!

Our capsule collection ''Bon chic bon genre'' is about celebrating french heritage and style. Our collection is mostly inspired by what is concidered ''tarditional upper class'' french leisure and event style, heavely inspired by equestrian aesthetics and elegant garden party dresses.

So which better place than Versilles that is the largest, most luxurius and glamourous world heritage, not only in france, but in the world!

Académie équestre de Versailles

We are having the fashion show presented outside, so the guest can enjoy the view get a sence of power while being surrounded by the most beautiful castle in the entire world, Versailles. http://en.chateauversailles.fr/

MUSIC

GOTAN PROJECT Gotan Project is a musical group based in Paris, consisting of musicians Eduardo Makaroff (Argentine), Philippe Cohen Solal (French) and Christoph H. Müller (Swiss).

The group formed in 1999. Their first release was "Vuelvo Al Sur/El Capitalismo Foráneo" in 2000, followed by the album La Revancha del Tango in 2001. Their music is based on Argentinean tango, but also uses elements such as samples, beats, and breaks.

We want them to collaborate with us, having a live band during our show while they play a medley of their top 3 songs for 7 minutes.

MAKE UP ARTISTS

CHARLOTTE TILBURY The makeup look for the fashion show is in neutral colors with a pink base. It's flirty, summery, glowy and in perfect balance between not too much or too little. The pillow talk look is Charlotte's iconic look, she has a whole series of product dedicated to this look. It is something that looks good on everyone and on all skintones and is even appropriate for all occasions.

Charlotte Tilbury's work can be seen in fashion magazines including Vogue, LOVE magazine, Vanity Fair, V magazine for cover shoots and editorial campaigns. In ther past she has worked as a makeup director for brands such as Prada, Miu Miu, McQueen, Cavalli, Lanvin and Chloe during fashion weeks in all four fashion capitals.

Charlotte Tilbury has also collaborated with designers such as Tom Ford and Burberry on beauty campaigns as well as acting as creative director for Tom Ford and Helena Rubinstein amongst others. She also has her own makeup brand.

THE PILLOW TALK LOOK

HAIR STYLISTS

CHRIS APPLETON Chris Appleton is a British hairstylist, who is famous as the hairstylist of big-name celebrities like Katy Perry, Ariana Grande, Jennifer Lopez, Kim Kardashian and so on.

He also won the 2010 Young Talent of the Year in the London TV Show, Hairdresser of the Year. With his rising popularity, Chris has amassed around 570k followers on his Instagram account.

For the equestrian part of our collection, we would like to have let down sleek hair with a lot of volume. inspired by JLo and red carpet looks.

TRACEY CUNNINGHAM

Tracey Cunningham has been at the forefront of the competitive, hair arena for over two decades.

Cunningham’s work has graced the covers of magazines such as Marie Claire, W, Instyle and Allure. clients are among the most sought after women of stage and screen – from Charlize Theron to Toni Collette to Jessica Biel, just to name a few.

For the garden-party part of our collection, we would like to have let down sleek hair with a lot of volume.

CATERING FOR FASHION SHOW

CATERING MENU Only famous french classics will be served at the catering at the fashion show.

PROVENÇAL VEGETABLE TART

FRENCH TOAST

FRENCH FRIES

CROISSANT

MINI TARTES FLAMBÉES

ZUCCHINI-TOMATO VERRINE

MACARONS

CINNAMON FRENCH TOAST STICKS

INVITATION In the following slides you will see our invitations for our fashion show and after party. You will also see our seating plan for the fashion show.

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WOHS NOIHSAF OT NOITATIVNI

INVITATION TO FASHION SHOW First impressions last, so I intend to make it special.

The Invitation for the fashion show arrives in a little box. The invitation itself is a marble shaped horseshoe that is decorated with a centered golden logo and with golden metal details on the sides for the necessary engraved information.

Horseshoes are a symbol of luck, our guests know this and we use it to our advantage, by giving our guest a first impression that basically is a heartwarm feeling in a box. By doing this we are working psychologically with their subconsciousness.

Invitation designed by Sandra in Adobe Photoshop

IVITATION TO AFTER PARTY

SEATING PLAN

Road for our tarnsportation to guests

Entrance

ZONES A, B, C & D

YTRAP RETFA OT NOITATIVI

SEATING PLAN Runway

ZONE A ZONE D

ZONE B

ZONE C

IVITATION TO AFTER PARTY

SEATING PLAN - FRONT ROW

ZONE A

A1A

A1J

A1B

A1I A1C

A1D

A1E

A1F

A1G

A1H

YTRAP RETFA OT NOITATIVI

SEATING PLAN - JOURNALISTS

B1A B1B B1C B1D B1E

B1F B1G B1H

B1I

B1J

B2A B2B B2C B2D B2E

B2F

B2G B2H B2I

B2J

ZONE B

B3A B3B B3C

B3D B3E

B3F B3F

YTRAP RETFA OT NOITATIVI

SEATING PLAN - CELEBRITIES

C1A C1B C1C C1D C1E C1F C1G C1H C1I

C1J

C2A C2B C2C C2D

C2J

ZONE C

C3A C3B C3C C3D

C2E C2F C2G C2H C2I

YTRAP RETFA OT NOITATIVI

SEATING PLAN - BUYERS D1A D1B D1C D1D D1E D1F D1G D1H D1I

D1J

ZONE D

D2A D2B D2C D2D D2E D2F D2G D2H

D2I D2J

D3A D3B D3C D3D D3E D3F D3G D3H D3I

D3J

AFTER PARTY CAREFULLY PLANNED AFTER PARTY In the following slides you will see our plan for our plans for our after party

IVITATION TO AFTER PARTY

INVITATION TO GARDEN PARTY What is a key necessity to wear on a sunny spring day on a garden in France? Sunglasses of course!

I choose this shape and this chape only because it's the moste famous shape by celine that was a fashionista must-have a few years ago. Also, because we belive this will boost the sales and give it a comeback moment again.

Giving the fact that we live in a society is changing where physical distancing is a must, we want go offer our guests the best garden xperience wever, dancing together and looking classy while doing it safely.

The Invitation for the garden (after) party arrives in a little box. The invitation itself is a elegant face shield with built-in sunglasses in CELINEs most famous and well known shape, Audrey.

We will make this in collaboration with designer Joe Doucet, who made designed this prototype and released it's pictures last week.

Face shield designed by Joe Doucet.

We hope to make this real, since the demand on these kind of products is high and it will be photographed and all over social media after the event.

TRANSPORT

TRANSPORT FROM FASHION SHOW TO GARDEN PARTY Would you like to feel like cinderella for one night? Since the palace is huge and the garden (after) party it’s on the same location, we would like to offer our gests a unique experience of transportation.

Carriage by Sandra using Adobe Illustrator

LOCATION

GARDEN PARTY Part of our inspiration to our capsule collection is about celebrating french heritage and old upperclass aesthetics.

So what better location than Versailles, that is the largest, most luxurious and glamorous world heritage?

The garden party will be a small and intimate with 100 guests only. It will be held in Marie Antoinette's estate The Trialion.

We want create a cozy feeling, almost like a family dinner but obviously in a unique location and atmosphere with interesting people.

SET UP

SET UP

TABLE SETTING AND ATMOSPHERE

LAYOUT OF TABLES/STAGE

SET UP

CELINE BUTLERS

ART/FLOWETR INSTALLATIONS

Like Cartier has their well recognised ''bell boys'', our waiters and waitresses to have uniform that resembles CELINE like the young guys resemble Cartier on the photo.

Triomphe shaped flower arrangement to create a little instagram corner- also to highlight the comebackof the old logo and new direction of CELINE.

PREFORMANCE

PREFORMANCES

SHOW

MUSIC

A mix of preformances will take place. A small show by Olympic medalist Princess Natalie with her horse.

Singers will be french and sing their own songs and old french classics (ex. classics by Edith Piaf ), making them party friendly. Stromae, Mika and The Gotan Project will be the musical artists.

SPONSORSHIP

SPONSORSHIP SPONSORSHIP WITH VEUVE CLICQUOT

Both CELINE and Veuve Clicquot are in the group LVMH. So not only is it a conviniet arrangement, but also benefitial for the group.

MENU OF AFTER PARTY

Like the capsule collection, the menu is inspired

by France, so we choose to serve traditional french classics that are known all over the world.

MENU STARTERS TRADITIONAL FRENCH ONION SOUP GARLIC BREAD (V) MAINS STEAK FRITES L'ENTRECOTE WITH FRENCH FRIES AND VEGETABLES RATATOUILLE - STEWED VEGETABLES (V) DESSERT MACARONS - LEMON, CARAMEL & STRAWBERRY (V) LE ECLAIRE - PASTRY PISTACHIO MOUSSE FILLING

BON APPÉTIT!

CHEF

ALAN PASSARD Alain Passard is a French chef and owner of the three-star restaurant L'Arpège in Paris.

1980-1986 THE EARLY STAGES The Chef started his career at the « Duc d’Enghie. at the Casino of Enghien.

He was born 4 August 1956 at La Guerche-de-Bretagne, France.

Alain Passard began his career at Le Lion d’Or in Liffré from 1971 to 1975 under the Michelin-starred Breton Chef Michel Kéréver. There, he was exposed to the fundamentals of classic cuisine.

AFTER PARTY GIFT BAG

GIFT BAG The pictures show what the guests will recive in their gift bag.

Fragrance - Young fragrance on the market that we want to promote Keyring - A symbol of the triomphe, a key part in the brands heritage Phone Case - Something small to show of our craftmanship that we are proud of Face Mask - In case a guest lost their own on their way to the event

Fragrance

Keyring

Facemask with our capsule collection print, like on the goodie bag

Smartphone Case

Paper goodie bag in our Capsule Collection Print Print made by Sandra in Adobe Photoshop

MERCI !