Momentum - First Quarter 2017

A Hilltop Holdings Publication

National Lloyds

Recapturing Market Share On the heels of its recent corporate rebranding, National Lloyds is focused on strategies that will recapture market share and grow the company five to seven percent per year.

For the last several years, National Lloyds has been working diligently to modernize its business, laying the foundation for a bold, onward-looking vision for the future. With an emphasis on managing risk while maximizing profitability, investments in the business were made with the intention to bring greater value to customers and sustainable business practices that could open growth opportunities for the company.

"We're very excited to launch a new identity alongside a new market strategy, which we believe will enable National Lloyds to further deliver on its business potential,” said National Lloyds Senior Vice President of Operations Mitch Jawitz.

According to Jawitz, key strategic considerations include realigning underwriting support to assist agents, implementing a more data-driven approach to pricing, growing National Lloyds product line in existing states, leveraging the company's distribution network, and prudently growing National Lloyds' geographic footprint to balance business risk and support strategic opportunities within its property insurance niche.

expected to roll out in Arizona by the end of the first quarter, followed by Tennessee, Nevada and Texas later in the year.

Along with implementing an enhanced pricing structure, the company has consolidated its array of product offerings while increasing marketability for agents with a menu of packages — Silver, Gold, and Platinum — as a creative and responsive approach to delivering client solutions. Each package's options build on one another in a stair-step fashion with Silver having the least number of options and Platinum containing the most comprehensive set of coverages.

National Lloyds has also been working diligently to deepen its relationships with its sales distribution in its existing markets.

Increased training and personnel, enhanced marketing and promotional incentives, and an increased focus on products delivered through alternative markets are all intended to provide more support and increase the effectiveness of the distribution channel.

1st Quarter 2017

MOMENTUM

“We're focused on identifying where National Lloyds can deliver sustainable and profitable performance," said Jawitz. “The improvements we’ve made in the business have prepared us to more aggressively look at new opportunities for growing our business in 2017.”

National Lloyds operates in 10 states and is rolling out new pricing in four of those this year.

NV CO

AZ

MO TN

OK

NM

GA

National Lloyds is implementing a new insurance scoring and rating system for 2017 that will enable the company to improve its product offerings and underwriting services by more effectively managing its pricing strategy. The new rating and pricing system is

TX

LA

2017 New Pricing Rollout

Women Who Mean Business Award Recognition Highlights Talent at HilltopSecurities

© 2017 Hilltop Holdings Inc. Product of the Marketing & Communications Department

12

Anne Burger Entrekin and Marti Shew

National Lloyds

New Brand Marks New Era of Growth This past February witnessed the launch of a new era for National Lloyds when the company announced a rebranding effort that will see the Texas-based regional property and casualty insurance provider more closely aligned with its parent company, Dallas-based Hilltop Holdings Inc. (NYSE: HTH) and its network of subsidiaries: PlainsCapital Bank, PrimeLending, and HilltopSecurities.

According to National Lloyds President and CEO Bob Otis, the launch of a new corporate brand is an important step in the company’s ongoing efforts to build competitive advantages and differentiation through improved operational processes, enhanced product offerings, and broader brand recognition.

“Hilltop Holdings has a fantastic brand recognized in the financial services markets throughout Texas and the U.S.,” said Otis. “Our rebranding brings consistency to the Hilltop Holdings organization while allowing National Lloyds to expand its opportunities and take its game to new heights.”

Milestones Through Relationships Hilltop Holdings is a multi-business company with complementary cultures and common leadership. While we operate in the financial services realm, our businesses are ultimately about relationships – the human connection we have with the customers, investors, and communities we serve, and the corresponding value it enables us to create.

In each issue of Momentum, we include a letter.

Sometimes we touch on recent events and accomplishments. Other times we address plans for the future. In all cases, it’s a moment to step back and take note of how the work we’re doing every day and the milestones we continue to achieve fit into the larger story of the type of company we’re building.

Developing substantive relationships takes time, and it requires long-term investment and planning to unlock its full potential. It means investing in people and good ideas and making decisions that support our values, culture, and future growth. Most of all, fostering a long-term perspective enables us to focus intently on our customers. Putting them at the center of our decision making has been instrumental in our success and stands as a testament to the rapidly growing company we have created, the outstanding team of professionals we have assembled, and the lasting relationships we have built.

Milestones are an important opportunity for recognizing best practices and benchmarks.

In this issue, we discuss some of the many milestones that have laid the foundation for our success over the years, from company performance and operational achievements to stories of individual accomplishments and

Jeremy B. Ford Co-CEO and President

2

Last year marked a third consecutive topperforming year for National Lloyds – and three of the best years in the company’s history – in the face of increasing competition, challenging market conditions, and a year that saw the third-highest number of storms in Texas history. National Lloyds writes a majority of its business in Texas and states throughout the south, yet the company’s focus on building competitive advantages enabled it to navigate these regional challenges and report a nearly 37% increase in pretax earnings for the year compared to 2015. Investments in systems, products, and distribution coupled with enhancements to pricing and expanded hiring across the company led the way for key business improvements, which bolstered the company’s bottom line for the year.

Additionally, AM Best, a nationally recognized statistical rating organization focused on the insurance industry, reaffirmed National Lloyds insurance carriers’ “A” Excellent financial rating with a “stable” outlook.

accolades, as well as the ideals and business philosophies we take pride in honoring.

If the sum of an organization is greater than its parts, the stories in this issue are a compelling case that we are stronger together.

Ours is a story of strength honed from the experiences and relationships that bind us together. The quality, values, and professionalism of our people give us great confidence that the human connections with our clients, communities, and one another will continue to deliver excellent results in the future.

Alan B. White Co-CEO and Vice Chairman

National Lloyds President and CEO Bob Otis is joined by Hilltop Holdings Co-CEO and Vice Chairman Alan White and Mo the Buffalo in celebrating National Lloyds’ new corporate logo.

11

“All our employees have worked diligently to modernize every aspect of our business, and now I believe we are stronger than ever with great support from our parent company,” said Otis. “As a part of Hilltop Holdings, we expect that we are ideally positioned to leverage resources that will enable National Lloyds to continue to grow and thrive.”

As part of its rebranding effort, National Lloyds unveiled its new corporate logo, which incorporates the iconic Hilltop Holdings red buffalo in its design and mirrors the look and feel of its parent and sister companies.

“The buffalo is an important part of our corporate identity and our history,” said Alan B. White, Co-CEO and vice chairman of Hilltop Holdings. “It represents the ongoing strength and stability of our organization, the pride we feel in the jobs that we do, and our continued momentum as we move forward together to work in the best interests of our customers.”

Hilltop Holdings

PrimeLending

2017 Sales Rally – A Story of Success

Reaching Peak Performance Hilltop Holdings launched a new initiative in 2017, Peak Performance, to promote a new era of service and achievement for the company with the intention of elevating the entire organization to a higher level of performance excellence. Peak Performance addresses Hilltop’s pledge to be a playmaker and leader in the industry, with a clear and consistent vision that places exceptional service at the forefront.

PrimeLending executive team with Hilltop Holdings Co-CEO and President Jeremey Ford.

More than 1,300 team members from across the country – including as far away as Alaska – gathered in Dallas in January to take part in PrimeLending’s 2017 Sales Rally. In keeping with the theme "Create, Shape, and Share Your Best Story," the memorable two-day event was filled with valuable industry insights, celebrations, and well-deserved accolades.

“Our brand is built on the character, determination, and positive spirit of our employees, as evidenced by our stories,” said PrimeLending Chairman and CEO Todd Salmans. “It’s the stories, told from the

PrimeLending sales associates enjoying the sales rally.

perspective of our customers and teams, that inspire us to dream bigger, work harder, and care more deeply.”

In addition to Salmans, guest speakers included Hilltop Holdings Co-CEO and Vice Chairman Alan B. White, PrimeLending President Scott Bristol, and PrimeLending EVP of National Production Steve Thompson. Motivational key note speakers Robyn Benincasa, world champion adventure racer, and James Kane, noted behavioral scientist and author, wowed attendees with their empowering stories on teamwork, overcoming obstacles, and the

Spirit and enthusiasm abounded at this year’s Sales Rally.

finance industry professionals. Buhr and Lugat will jointly lead the organization, which is dedicated to strengthening the mortgage industry’s voice and lobbying power – both nationally and on the state level – as it directly relates to proposed legislation and industry regulatory issues.

Affiliated with the MBA, the MMA is a voluntary, non-partisan and free nationwide grassroots lobbying network of real estate

“Our ongoing involvement as a company and by fellow members of our leadership team is critical as we continue to work to make a

10

contributing to the group when the team wins.”

The company debuted Peak Performance in January with a "pre-game" video. In it, Ford and Hilltop Holdings Co-CEO and Vice Chairman Alan B. White unveiled the company’s new service initiative strategy for 2017, highlighting how employees can continue to bring out their best in the day-to-day pursuit of this vision and the subsequent values it provides – both to individuals and to the larger group.

In addition to the video, Peak Performance cards were distributed to employees throughout the company, highlighting and reinforcing the qualities and characteristics identified as essential to reaching Hilltop’s Peak Performance goals: clear focus, mental readiness, can-do attitude, sheer confidence, complete control, total commitment, collaborative teamwork, humble service, and solid execution.

“Consider team sports,” said White. “The greatest satisfaction comes when two goals are achieved: personal satisfaction when the player plays well and the satisfaction in

“In channeling these ‘play-making’ qualities, we can turn our company goals into reality,” said White.

behaviors that foster rewarding relationships.

Conference sessions covered topics including best practices, the millennial homeowner market, and industry legislative initiatives.

Attendees also visited the PrimeLending Expo, which was sponsored by PrimeLending partners Zillow, Lending Tree, and Docutech and featured more than 40 vendor booths.

Hilltop Holdings' Co-CEOs Alan White and Jeremy Ford discuss new service initiative in Peak Performance video.

Always a highlight, the annual awards ceremony recognized the top-performing individuals and branches for their outstanding achievements and production contributions for the year.

Executives Receive Key Industry Appointments The Mortgage Bankers Association (MBA) has named two PrimeLending senior executives to serve as co-chairs for the Mortgage Action Alliance (MAA) for 2017-2018: Cindy Buhr, PrimeLending EVP and general counsel, and Gene Lugat, PrimeLending EVP of national industry and political relations.

“Excellence doesn’t occur by chance, nor does it depend on the superhuman efforts of select individuals; it is the combined result of everyone working together toward a shared vision, tapping into the power of individual strengths for the collective good,” said Hilltop

Holdings Co-CEO and President Jeremy B. Ford.

positive impact on the industry, our customers, our business partners, and our employees,” said Lugat.

“Working to have an influential voice in Washington D.C. and throughout the country is an important focus for PrimeLending,” Buhr added, “and ensures that we are favorably positioned to react to any changes to regulatory requirements and compliance issues.”

Executive Appointment Hilltop Holdings recently named Lisa Loreto senior vice president and director of corporate real estate and facilities. Reporting to Darren Parmenter, Hilltop’s chief administrative officer, she will oversee all facilities management, planning, and construction projects for the company and its operating businesses.

Loreto brings 30 years of experience in facilities and project management to her new role with

3

specific expertise in site selection, relocations, expansions and reductions, lease and contract negotiations, asset management, process development, and safety and security planning.

A member of the Hilltop Holdings family since 2011, she most recently served as vice president and senior manager of real estate and facilities for PrimeLending.

HilltopSecurities

PlainsCapital Bank

Branch Openings in South and Central Texas operations to the new, larger office space was the next logical step in strengthening PlainsCapital’s commitment to support the region’s thriving economy.

“As we’ve grown and expanded our capabilities and geographic reach, the benefits of consolidating our private banking services to a central location in order to better serve our commercial banking customers became increasingly apparent,” said Holubec.

PlainsCapital continues to enhance its statewide presence, celebrating the opening of two new locations in South and Central Texas.

PlainsCapital Bank Weslaco On March 2, PlainsCapital Bank hosted an evening reception and ribbon cutting ceremony to mark the official grand opening of its new Weslaco branch at 911 W. Expressway 83.

Joining PlainsCapital senior executives in celebrating the occasion were a number of prominent local dignitaries, business leaders, and bank customers.

“This new branch not only represents our belief in the region’s growth, but our long-term commitment to the Mid-Valley communities,” said Jerry Schaffner, PlainsCapital Bank president and CEO. “Great thought and customer considerations went into the planning and development of this location with the intent of conveying the message that PlainsCapital is determined to be a dedicated partner.”

The spacious new branch replaces the Bank’s previous location and was designed to offer an enhanced banking experience, combining innovative technology with added services and features specifically tailored to the needs of Weslaco customers, including walk-up and drive-thru ATMs, an outside walk-up teller window, and five drive-thru banking lanes with interactive video screens, enabling customers to see and communicate with the tellers.

Reflecting the Bank’s commitment to sustainability, energy efficient and locally sourced materials were used in constructing the new facility. Additionally, many of the Spanish Colonial architectural elements from the previous location were repurposed, contributing to the warm and inviting interior design.

“There is nothing more important to us than keeping our customers at the center of everything we do,” said Jesse Santana, PlainsCapital Bank Waslaco vice president. “The new Weslaco branch was designed to allow us to provide the level of service, customized banking solutions, and expert financial advice this vibrant and growing region deserves.”

PlainsCapital Bank Weslaco is one of 14 PlainsCapital branches in the Rio Grande Valley and features a full complement of commercial and personal banking services.

PlainsCapital Bank Downtown Austin With an official grand opening slated for April 20, PlainsCapital recently unveiled its new Downtown Austin location at Fifth and Colorado, the city’s premiere new office tower at 201 W. 5th Street. Just a few blocks from the Bank’s original downtown location on Congress Ave., the new space features a full-service lobby on the first floor with commercial lending and private banking offices on the 10th floor.

Paul Holubec, PlainsCapital Bank’s Austin region chairman, said relocating the Bank’s downtown

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Previously, the wealth management and trust services group was located at PlainsCapital Bank’s Westlake branch while the Premier Services group – PlainsCapital’s unique concierge banking service – was located downtown. Now, all of the private banking services, including wealth management, trust services and Premier Services, are centralized at one location.

“We look forward to providing our customers more personalized services and customized solutions to meet their lending, capital management, treasury management, and private banking needs,” said Holubec.

PlainsCapital Bank operates six Austin-area branches, providing a complete suite of banking services to small businesses and middle-market companies.

Women’s Roundtable: Professional Insights In recognition of National Women’s History Month, Momentum has turned to some of HilltopSecurities’ leading female professionals for their perspectives on what it takes to succeed in the fast-paced and competitive financial services arena. Here they share some of their experiences and insights. To read the full version of this roundtable discussion, visit: www.hilltopsecurities.com/blog.

Calton: Show up every day and be someone people want to work with, and you’re already 90 percent ahead of the pack. That said, nobody succeeds alone. I’ve had many mentors and champions who have believed in me, providing me opportunities and support. I believe my success stems from my genuine love for this business and this company, our clients, and the colleagues I have the great fortune to spend my days with.

Eubanks: I began my career right out of college working for a subsidiary of Southwest Securities called Mydiscountbroker.com, an online discount brokerage firm that competed with E-Trade and Ameritrade at the height of the tech boom. I believe that experience gave me a unique perspective on how valuable the relationship between a client and a trusted advisor really is.

The most important role we have is preparing clients for uncertainty and helping them align their decisions and behaviors with their goals and values.

Hanan: I like to understand how things work in detail. Having begun my career in the Dallas branch of a large New York firm, I had the opportunity in 1980 to join Southwest Securities, a smaller firm at the time. This move allowed me to learn and do more - like executing and comparing options and handling community orders. It also introduced me to a group of extremely knowledgeable and competent people who at the same time were willing to perform whatever tasks were needed. This culture ingrained in me the idea that with hard work and the right attitude there was little we could not accomplish.

Anne Burger Entrekin Regional Managing Director

Lana Calton Managing Director Head of Clearing

Cinder McNerney Regional Managing Director Public Finance

Julie Peak Managing Director Public Finance

Alynn Eubanks Director Advisory Services Group

Marti Shew Director Public Finance

Mary Hanan Director Agency Trading

Mary Williams Managing Director Public Finance

Shew: I’ve been fortunate in my career to be partnered with the right people who trusted me and gave me the opportunity to assume responsibility to get out there and sink or swim.

from lots of people and observe the successful people who have come before you and how their success was achieved. And never be an “I” but a “we” – even if your role was significant.

Williams: I was recruited by FirstSouthwest right out of college to work with industrial development bonds (IDB). When changes to the tax law caused the IDB business to slow, I had the opportunity to respond to an RFP from Texas A&M University that involved restructuring and consolidating their various bond issues into a single system credit. Due to its success, we proceeded to get hired by many of the other public universities in the state. Today, my practice primarily centers around higher education, a sector I find very exciting and interesting.

Thanks to supportive colleagues and a work environment that afforded opportunities to grow within the firm, I’ve been able to build a career about which I’m passionate.

McNerney: Ask questions, work outside of your comfort zone, continually challenge yourself and look for opportunities, because they are all around you – don’t expect someone to hand them to you. Always try to understand the big picture and the bottom line, so as to put everything you do in context.

Peak: Be patient, keep your head down and do good work, but also take the time to get out and professionally network. Ask for advice

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Burger Entrekin: I continually feel rewarded and motivated by the work I do, because I understand how it plays into a bigger picture, whether it’s helping to build schools, create additional water supplies, or working to improve transportation or healthcare facilities. I encourage anyone in this business to step back and truly recognize what you are accomplishing. While we may operate on the financial end, our work often plays a vital role in a larger story that directly impacts communities and people’s lives.

PlainsCapital Bank

HilltopSecurities

First Anniversary Marks Year of Success On January 22, Dallas-based HilltopSecurities celebrated its first anniversary since being formed from the merger of FirstSouthwest and Southwest Securities early last year, launching an exciting new chapter for the legacy firms under a new name.

Hilltop Holdings Co-CEO and President Jeremy Ford (second from left) congratulates HilltopSecurities senior executives on their first anniversary (l to r): President and COO Bob Peterson, CAO John Muschalek, and Chairman and CEO Hill Feinberg

“It’s been a challenging and exhilarating first year, far exceeding our expectations,” said HilltopSecurities Chairman and CEO Hill Feinberg. “We ambitiously predicted great things from this merger, and it’s been thrilling to see it all come together – the people, the culture, and the unique energy triggered from the fusion of these two great firms.”

Looking back on 2016, the company achieved several important milestones, from consolidating into one headquarters to establishing a new vision and guiding set of core values; defining new strategic initiatives; rolling out a new branding platform; and implementing key IT and communications systems integrations.

Feinberg credits the talent, commitment and hard work of HilltopSecurities’ nationwide team of employees for meeting the company’s respective goals for the year in the midst of transition.

“It’s very humbling to reflect on all that we’ve accomplished in our first year,” said Feinberg.

More Than 50 Years of Service In 1957, when Wanda Parker was a

and Glenn are among those rare

young secretary for a small bank in

individuals

West Texas, Dwight D. Eisenhower

milestone.

was in the White House.

to

achieve

such

a

A few

years later, in 1963, when John F.

Parker joined PlainsCapital Bank

Kennedy was in the oval office, Bob

(then Plains National Bank) in 1962,

Glenn was a fresh-faced bank teller

serving in numerous roles over the

working in Weatherford, just outside

years. Today, she is vice president

of Fort Worth. For Parker and Glenn,

and business development officer at

the banking business stuck early on,

PlainsCapital’s main Lubbock branch

and the number of presidents who’ve

at 50th and University. Glenn joined

been elected these many years since

PlainsCapital in 2006 as executive vice

illustrates the impressive tenure of

president, when the Bank first opened

their careers.

in Weatherford, and has played a prominent role in helping to build

Few people can boast of reaching—

PlainsCapital’s presence throughout

much less surpassing— the 50-year

the Parker County region.

mark in their profession.

Parker

In 2013, the Texas Banking Foundation honored Wanda Parker and Bob Glenn for their 50 years of service to the banking industry.

ON THE COVER

Award Recognition Highlights Diverse Talent In the complex and highly-regulated world of municipal finance, innovation can be a challenge.

Success hinges on being able to think outside of the box in new and creative ways. Each year, the municipal bond industry honors innovators in the field. This past December at The Bond Buyer’s 15th annual Deal of the Year Awards ceremony in New York, two of HilltopSecurities’ own were among those recognized.

Regional Managing Director Anne Burger Entrekin was honored for her role in overseeing the Texas Water Development Board’s $810 million State Water Implementation Revenue Fund for Texas which earned the Southwest Deal of the Year Award for 2016. Entrekin’s colleague, Director Marti Shew, was recognized for her role with the Northwest Dallas County Flood Control District’s program to end an ongoing tax burden for residents, earning the 2016 Small Issuer Financing Deal of the Year. Shew also was named to The Bond Buyer’s 2016 list of Rising Stars, identifying the top municipal finance professionals in the country under the age of 40.

Accolades like these are not uncommon for

HilltopSecurities, which ranks as the No. 1 financial advisor in the nation.* David Medanich, HilltopSecurities vice chairman and head of public finance, credits the firm’s accomplishments to its culture and caliber of people.

“Our success in public finance is based on our dedication to be the best at what we do and always putting our clients' needs first. That is our culture and our clients know it,” said Medanich.

"We'll dedicate whatever resources it takes to achieve their goals. That is the secret to success. Anne and Marti are perfect examples of that culture."

Flourishing in the highly competitive financial services arena is an accomplishment in itself.

The nature of the business attracts select individuals drawn to the professional and challenging environment, high investment in personal development, and array of career opportunities.

Companies in knowledge-based service

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industries, like financial services, increasingly recognize the importance of attracting and retaining a diverse and talented pool of ambitious men and women. While the growing financial services sector is still primarily male dominated, more women are moving into the space. Nearly 50 percent of HilltopSecurities’ total workforce is female.

“Without a doubt, we need to attract and retain an employee base that reflects our diverse client base,” said HilltopSecurities President and COO Bob Peterson. “Our ability to serve clients over the long term depends on this, and we’ll continue to make diversity a priority in our human capital efforts. In doing so, I believe we’ll be a firm that draws and cultivates the best and brightest in our industry who will work together to serve our clients’ toughest problems.”

*For the five-year period ending Dec. 31, 2016, based on total number of issues, according to Ipreo MuniAnalytics®

Fort Worth Achieves Lending Milestone group, Premier Services, and note and wire departments.”

The frenetic pace at which the PlainsCapital Bank Fort Worth region closed out 2016 was emblematic of the strong regional banking activity experienced throughout the year. By close of business on Dec. 31, 2016, the Fort Worth market had achieved a significant milestone to end the year – surpassing the $1 billion mark in total loans outstanding for the region. This, despite a very competitive lending environment.

“It was an amazing team effort to help push us across the finish line,” said PlainsCapital Bank Fort Worth Region Chairman Mark Warren.

“We would not have been able to accomplish this goal were it not for many people pulling together, including our talented lenders and lending assistants, credit analysts and credit approval officers, treasury management

North Texas’ diversified economy coupled with a growing population and skilled workforce has helped to fuel Fort Worth’s economic engine which, according to Warren, is firing on all cylinders.

“When you consider the area’s broad range of growth segments – from commercial real estate to industrial and manufacturing, aviation, transportation, and e-commerce – it paints a picture of a very robust regional banking sector,” said Warren. “If the beginning of 2017 is any indication, we anticipate this year’s lending activity to continue to be strong.”

Mark Warren Fort Worth Region Chairman

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Hilltop From Coast to Coast

Portland, OR The Portland Central Branch participated in PrimeLending’s Winter Coat Drive, collecting much needed outerwear for the local charity Project Lemonade, a non-profit organization dedicated to supporting foster youth.

Fort Worth, TX As part of its ongoing commitment to the Trinity Habitat for Humanity, PlainsCapital Bank Fort Worth employees helped paint and put the finishing touches on a home for a local family in need.

Midland, MI

PrimeLending Branch Manager Scott Strouse worked with fellow colleagues to find the words that defined their branch culture. The words became an art installation in the office, serving as a “simple reminder for what we stand.”

Las Vegas, NV Chicago, IL

National Lloyds Nevada Territorial Sales Manager Justin Lloyd, met with local agents at the Independent Agents Convention in Las Vegas. National Lloyds has increased its presence in Nevada by 50 percent since entering the market last year.

All across the U.S., Hilltop Holdings' culture of service can be seen in action, from supporting community charitable causes to celebrating customer and employee initiatives. Our employees are raising the bar for giving back — and making us proud.

Lubbock, TX

Hilltop Securities’ Chicago office recently celebrated its 20th anniversary, marking two decades of providing leading financial guidance and expertise that its customers have come to depend upon.

Thank you Chicago for all your hard work!

Rio Grande Valley, TX

PlainsCapital Bank PrimeLending In December, PlainsCapital Bank Lubbock presented a $50,000 check to South Plains Food Bank as part of a five-year commitment to help fight hunger throughout the region.

PlainsCapital Bank made a donation to Make-A-Wish Rio Grande Valley in honor of Brownsville Market President Raul Villanueva’s daughter, Valentina, a cancer survivor and Make-A-Wish recipient.

HilltopSecurities National Lloyds

Hilltop From Coast to Coast

Portland, OR The Portland Central Branch participated in PrimeLending’s Winter Coat Drive, collecting much needed outerwear for the local charity Project Lemonade, a non-profit organization dedicated to supporting foster youth.

Fort Worth, TX As part of its ongoing commitment to the Trinity Habitat for Humanity, PlainsCapital Bank Fort Worth employees helped paint and put the finishing touches on a home for a local family in need.

Midland, MI

PrimeLending Branch Manager Scott Strouse worked with fellow colleagues to find the words that defined their branch culture. The words became an art installation in the office, serving as a “simple reminder for what we stand.”

Las Vegas, NV Chicago, IL

National Lloyds Nevada Territorial Sales Manager Justin Lloyd, met with local agents at the Independent Agents Convention in Las Vegas. National Lloyds has increased its presence in Nevada by 50 percent since entering the market last year.

All across the U.S., Hilltop Holdings' culture of service can be seen in action, from supporting community charitable causes to celebrating customer and employee initiatives. Our employees are raising the bar for giving back — and making us proud.

Lubbock, TX

Hilltop Securities’ Chicago office recently celebrated its 20th anniversary, marking two decades of providing leading financial guidance and expertise that its customers have come to depend upon.

Thank you Chicago for all your hard work!

Rio Grande Valley, TX

PlainsCapital Bank PrimeLending In December, PlainsCapital Bank Lubbock presented a $50,000 check to South Plains Food Bank as part of a five-year commitment to help fight hunger throughout the region.

PlainsCapital Bank made a donation to Make-A-Wish Rio Grande Valley in honor of Brownsville Market President Raul Villanueva’s daughter, Valentina, a cancer survivor and Make-A-Wish recipient.

HilltopSecurities National Lloyds

PlainsCapital Bank

HilltopSecurities

First Anniversary Marks Year of Success On January 22, Dallas-based HilltopSecurities celebrated its first anniversary since being formed from the merger of FirstSouthwest and Southwest Securities early last year, launching an exciting new chapter for the legacy firms under a new name.

Hilltop Holdings Co-CEO and President Jeremy Ford (second from left) congratulates HilltopSecurities senior executives on their first anniversary (l to r): President and COO Bob Peterson, CAO John Muschalek, and Chairman and CEO Hill Feinberg

“It’s been a challenging and exhilarating first year, far exceeding our expectations,” said HilltopSecurities Chairman and CEO Hill Feinberg. “We ambitiously predicted great things from this merger, and it’s been thrilling to see it all come together – the people, the culture, and the unique energy triggered from the fusion of these two great firms.”

Looking back on 2016, the company achieved several important milestones, from consolidating into one headquarters to establishing a new vision and guiding set of core values; defining new strategic initiatives; rolling out a new branding platform; and implementing key IT and communications systems integrations.

Feinberg credits the talent, commitment and hard work of HilltopSecurities’ nationwide team of employees for meeting the company’s respective goals for the year in the midst of transition.

“It’s very humbling to reflect on all that we’ve accomplished in our first year,” said Feinberg.

More Than 50 Years of Service In 1957, when Wanda Parker was a

and Glenn are among those rare

young secretary for a small bank in

individuals

West Texas, Dwight D. Eisenhower

milestone.

was in the White House.

to

achieve

such

a

A few

years later, in 1963, when John F.

Parker joined PlainsCapital Bank

Kennedy was in the oval office, Bob

(then Plains National Bank) in 1962,

Glenn was a fresh-faced bank teller

serving in numerous roles over the

working in Weatherford, just outside

years. Today, she is vice president

of Fort Worth. For Parker and Glenn,

and business development officer at

the banking business stuck early on,

PlainsCapital’s main Lubbock branch

and the number of presidents who’ve

at 50th and University. Glenn joined

been elected these many years since

PlainsCapital in 2006 as executive vice

illustrates the impressive tenure of

president, when the Bank first opened

their careers.

in Weatherford, and has played a prominent role in helping to build

Few people can boast of reaching—

PlainsCapital’s presence throughout

much less surpassing— the 50-year

the Parker County region.

mark in their profession.

Parker

In 2013, the Texas Banking Foundation honored Wanda Parker and Bob Glenn for their 50 years of service to the banking industry.

ON THE COVER

Award Recognition Highlights Diverse Talent In the complex and highly-regulated world of municipal finance, innovation can be a challenge.

Success hinges on being able to think outside of the box in new and creative ways. Each year, the municipal bond industry honors innovators in the field. This past December at The Bond Buyer’s 15th annual Deal of the Year Awards ceremony in New York, two of HilltopSecurities’ own were among those recognized.

Regional Managing Director Anne Burger Entrekin was honored for her role in overseeing the Texas Water Development Board’s $810 million State Water Implementation Revenue Fund for Texas which earned the Southwest Deal of the Year Award for 2016. Entrekin’s colleague, Director Marti Shew, was recognized for her role with the Northwest Dallas County Flood Control District’s program to end an ongoing tax burden for residents, earning the 2016 Small Issuer Financing Deal of the Year. Shew also was named to The Bond Buyer’s 2016 list of Rising Stars, identifying the top municipal finance professionals in the country under the age of 40.

Accolades like these are not uncommon for

HilltopSecurities, which ranks as the No. 1 financial advisor in the nation.* David Medanich, HilltopSecurities vice chairman and head of public finance, credits the firm’s accomplishments to its culture and caliber of people.

“Our success in public finance is based on our dedication to be the best at what we do and always putting our clients' needs first. That is our culture and our clients know it,” said Medanich.

"We'll dedicate whatever resources it takes to achieve their goals. That is the secret to success. Anne and Marti are perfect examples of that culture."

Flourishing in the highly competitive financial services arena is an accomplishment in itself.

The nature of the business attracts select individuals drawn to the professional and challenging environment, high investment in personal development, and array of career opportunities.

Companies in knowledge-based service

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industries, like financial services, increasingly recognize the importance of attracting and retaining a diverse and talented pool of ambitious men and women. While the growing financial services sector is still primarily male dominated, more women are moving into the space. Nearly 50 percent of HilltopSecurities’ total workforce is female.

“Without a doubt, we need to attract and retain an employee base that reflects our diverse client base,” said HilltopSecurities President and COO Bob Peterson. “Our ability to serve clients over the long term depends on this, and we’ll continue to make diversity a priority in our human capital efforts. In doing so, I believe we’ll be a firm that draws and cultivates the best and brightest in our industry who will work together to serve our clients’ toughest problems.”

*For the five-year period ending Dec. 31, 2016, based on total number of issues, according to Ipreo MuniAnalytics®

Fort Worth Achieves Lending Milestone group, Premier Services, and note and wire departments.”

The frenetic pace at which the PlainsCapital Bank Fort Worth region closed out 2016 was emblematic of the strong regional banking activity experienced throughout the year. By close of business on Dec. 31, 2016, the Fort Worth market had achieved a significant milestone to end the year – surpassing the $1 billion mark in total loans outstanding for the region. This, despite a very competitive lending environment.

“It was an amazing team effort to help push us across the finish line,” said PlainsCapital Bank Fort Worth Region Chairman Mark Warren.

“We would not have been able to accomplish this goal were it not for many people pulling together, including our talented lenders and lending assistants, credit analysts and credit approval officers, treasury management

North Texas’ diversified economy coupled with a growing population and skilled workforce has helped to fuel Fort Worth’s economic engine which, according to Warren, is firing on all cylinders.

“When you consider the area’s broad range of growth segments – from commercial real estate to industrial and manufacturing, aviation, transportation, and e-commerce – it paints a picture of a very robust regional banking sector,” said Warren. “If the beginning of 2017 is any indication, we anticipate this year’s lending activity to continue to be strong.”

Mark Warren Fort Worth Region Chairman

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HilltopSecurities

PlainsCapital Bank

Branch Openings in South and Central Texas operations to the new, larger office space was the next logical step in strengthening PlainsCapital’s commitment to support the region’s thriving economy.

“As we’ve grown and expanded our capabilities and geographic reach, the benefits of consolidating our private banking services to a central location in order to better serve our commercial banking customers became increasingly apparent,” said Holubec.

PlainsCapital continues to enhance its statewide presence, celebrating the opening of two new locations in South and Central Texas.

PlainsCapital Bank Weslaco On March 2, PlainsCapital Bank hosted an evening reception and ribbon cutting ceremony to mark the official grand opening of its new Weslaco branch at 911 W. Expressway 83.

Joining PlainsCapital senior executives in celebrating the occasion were a number of prominent local dignitaries, business leaders, and bank customers.

“This new branch not only represents our belief in the region’s growth, but our long-term commitment to the Mid-Valley communities,” said Jerry Schaffner, PlainsCapital Bank president and CEO. “Great thought and customer considerations went into the planning and development of this location with the intent of conveying the message that PlainsCapital is determined to be a dedicated partner.”

The spacious new branch replaces the Bank’s previous location and was designed to offer an enhanced banking experience, combining innovative technology with added services and features specifically tailored to the needs of Weslaco customers, including walk-up and drive-thru ATMs, an outside walk-up teller window, and five drive-thru banking lanes with interactive video screens, enabling customers to see and communicate with the tellers.

Reflecting the Bank’s commitment to sustainability, energy efficient and locally sourced materials were used in constructing the new facility. Additionally, many of the Spanish Colonial architectural elements from the previous location were repurposed, contributing to the warm and inviting interior design.

“There is nothing more important to us than keeping our customers at the center of everything we do,” said Jesse Santana, PlainsCapital Bank Waslaco vice president. “The new Weslaco branch was designed to allow us to provide the level of service, customized banking solutions, and expert financial advice this vibrant and growing region deserves.”

PlainsCapital Bank Weslaco is one of 14 PlainsCapital branches in the Rio Grande Valley and features a full complement of commercial and personal banking services.

PlainsCapital Bank Downtown Austin With an official grand opening slated for April 20, PlainsCapital recently unveiled its new Downtown Austin location at Fifth and Colorado, the city’s premiere new office tower at 201 W. 5th Street. Just a few blocks from the Bank’s original downtown location on Congress Ave., the new space features a full-service lobby on the first floor with commercial lending and private banking offices on the 10th floor.

Paul Holubec, PlainsCapital Bank’s Austin region chairman, said relocating the Bank’s downtown

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Previously, the wealth management and trust services group was located at PlainsCapital Bank’s Westlake branch while the Premier Services group – PlainsCapital’s unique concierge banking service – was located downtown. Now, all of the private banking services, including wealth management, trust services and Premier Services, are centralized at one location.

“We look forward to providing our customers more personalized services and customized solutions to meet their lending, capital management, treasury management, and private banking needs,” said Holubec.

PlainsCapital Bank operates six Austin-area branches, providing a complete suite of banking services to small businesses and middle-market companies.

Women’s Roundtable: Professional Insights In recognition of National Women’s History Month, Momentum has turned to some of HilltopSecurities’ leading female professionals for their perspectives on what it takes to succeed in the fast-paced and competitive financial services arena. Here they share some of their experiences and insights. To read the full version of this roundtable discussion, visit: www.hilltopsecurities.com/blog.

Calton: Show up every day and be someone people want to work with, and you’re already 90 percent ahead of the pack. That said, nobody succeeds alone. I’ve had many mentors and champions who have believed in me, providing me opportunities and support. I believe my success stems from my genuine love for this business and this company, our clients, and the colleagues I have the great fortune to spend my days with.

Eubanks: I began my career right out of college working for a subsidiary of Southwest Securities called Mydiscountbroker.com, an online discount brokerage firm that competed with E-Trade and Ameritrade at the height of the tech boom. I believe that experience gave me a unique perspective on how valuable the relationship between a client and a trusted advisor really is.

The most important role we have is preparing clients for uncertainty and helping them align their decisions and behaviors with their goals and values.

Hanan: I like to understand how things work in detail. Having begun my career in the Dallas branch of a large New York firm, I had the opportunity in 1980 to join Southwest Securities, a smaller firm at the time. This move allowed me to learn and do more - like executing and comparing options and handling community orders. It also introduced me to a group of extremely knowledgeable and competent people who at the same time were willing to perform whatever tasks were needed. This culture ingrained in me the idea that with hard work and the right attitude there was little we could not accomplish.

Anne Burger Entrekin Regional Managing Director

Lana Calton Managing Director Head of Clearing

Cinder McNerney Regional Managing Director Public Finance

Julie Peak Managing Director Public Finance

Alynn Eubanks Director Advisory Services Group

Marti Shew Director Public Finance

Mary Hanan Director Agency Trading

Mary Williams Managing Director Public Finance

Shew: I’ve been fortunate in my career to be partnered with the right people who trusted me and gave me the opportunity to assume responsibility to get out there and sink or swim.

from lots of people and observe the successful people who have come before you and how their success was achieved. And never be an “I” but a “we” – even if your role was significant.

Williams: I was recruited by FirstSouthwest right out of college to work with industrial development bonds (IDB). When changes to the tax law caused the IDB business to slow, I had the opportunity to respond to an RFP from Texas A&M University that involved restructuring and consolidating their various bond issues into a single system credit. Due to its success, we proceeded to get hired by many of the other public universities in the state. Today, my practice primarily centers around higher education, a sector I find very exciting and interesting.

Thanks to supportive colleagues and a work environment that afforded opportunities to grow within the firm, I’ve been able to build a career about which I’m passionate.

McNerney: Ask questions, work outside of your comfort zone, continually challenge yourself and look for opportunities, because they are all around you – don’t expect someone to hand them to you. Always try to understand the big picture and the bottom line, so as to put everything you do in context.

Peak: Be patient, keep your head down and do good work, but also take the time to get out and professionally network. Ask for advice

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Burger Entrekin: I continually feel rewarded and motivated by the work I do, because I understand how it plays into a bigger picture, whether it’s helping to build schools, create additional water supplies, or working to improve transportation or healthcare facilities. I encourage anyone in this business to step back and truly recognize what you are accomplishing. While we may operate on the financial end, our work often plays a vital role in a larger story that directly impacts communities and people’s lives.

Hilltop Holdings

PrimeLending

2017 Sales Rally – A Story of Success

Reaching Peak Performance Hilltop Holdings launched a new initiative in 2017, Peak Performance, to promote a new era of service and achievement for the company with the intention of elevating the entire organization to a higher level of performance excellence. Peak Performance addresses Hilltop’s pledge to be a playmaker and leader in the industry, with a clear and consistent vision that places exceptional service at the forefront.

PrimeLending executive team with Hilltop Holdings Co-CEO and President Jeremey Ford.

More than 1,300 team members from across the country – including as far away as Alaska – gathered in Dallas in January to take part in PrimeLending’s 2017 Sales Rally. In keeping with the theme "Create, Shape, and Share Your Best Story," the memorable two-day event was filled with valuable industry insights, celebrations, and well-deserved accolades.

“Our brand is built on the character, determination, and positive spirit of our employees, as evidenced by our stories,” said PrimeLending Chairman and CEO Todd Salmans. “It’s the stories, told from the

PrimeLending sales associates enjoying the sales rally.

perspective of our customers and teams, that inspire us to dream bigger, work harder, and care more deeply.”

In addition to Salmans, guest speakers included Hilltop Holdings Co-CEO and Vice Chairman Alan B. White, PrimeLending President Scott Bristol, and PrimeLending EVP of National Production Steve Thompson. Motivational key note speakers Robyn Benincasa, world champion adventure racer, and James Kane, noted behavioral scientist and author, wowed attendees with their empowering stories on teamwork, overcoming obstacles, and the

Spirit and enthusiasm abounded at this year’s Sales Rally.

finance industry professionals. Buhr and Lugat will jointly lead the organization, which is dedicated to strengthening the mortgage industry’s voice and lobbying power – both nationally and on the state level – as it directly relates to proposed legislation and industry regulatory issues.

Affiliated with the MBA, the MMA is a voluntary, non-partisan and free nationwide grassroots lobbying network of real estate

“Our ongoing involvement as a company and by fellow members of our leadership team is critical as we continue to work to make a

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contributing to the group when the team wins.”

The company debuted Peak Performance in January with a "pre-game" video. In it, Ford and Hilltop Holdings Co-CEO and Vice Chairman Alan B. White unveiled the company’s new service initiative strategy for 2017, highlighting how employees can continue to bring out their best in the day-to-day pursuit of this vision and the subsequent values it provides – both to individuals and to the larger group.

In addition to the video, Peak Performance cards were distributed to employees throughout the company, highlighting and reinforcing the qualities and characteristics identified as essential to reaching Hilltop’s Peak Performance goals: clear focus, mental readiness, can-do attitude, sheer confidence, complete control, total commitment, collaborative teamwork, humble service, and solid execution.

“Consider team sports,” said White. “The greatest satisfaction comes when two goals are achieved: personal satisfaction when the player plays well and the satisfaction in

“In channeling these ‘play-making’ qualities, we can turn our company goals into reality,” said White.

behaviors that foster rewarding relationships.

Conference sessions covered topics including best practices, the millennial homeowner market, and industry legislative initiatives.

Attendees also visited the PrimeLending Expo, which was sponsored by PrimeLending partners Zillow, Lending Tree, and Docutech and featured more than 40 vendor booths.

Hilltop Holdings' Co-CEOs Alan White and Jeremy Ford discuss new service initiative in Peak Performance video.

Always a highlight, the annual awards ceremony recognized the top-performing individuals and branches for their outstanding achievements and production contributions for the year.

Executives Receive Key Industry Appointments The Mortgage Bankers Association (MBA) has named two PrimeLending senior executives to serve as co-chairs for the Mortgage Action Alliance (MAA) for 2017-2018: Cindy Buhr, PrimeLending EVP and general counsel, and Gene Lugat, PrimeLending EVP of national industry and political relations.

“Excellence doesn’t occur by chance, nor does it depend on the superhuman efforts of select individuals; it is the combined result of everyone working together toward a shared vision, tapping into the power of individual strengths for the collective good,” said Hilltop

Holdings Co-CEO and President Jeremy B. Ford.

positive impact on the industry, our customers, our business partners, and our employees,” said Lugat.

“Working to have an influential voice in Washington D.C. and throughout the country is an important focus for PrimeLending,” Buhr added, “and ensures that we are favorably positioned to react to any changes to regulatory requirements and compliance issues.”

Executive Appointment Hilltop Holdings recently named Lisa Loreto senior vice president and director of corporate real estate and facilities. Reporting to Darren Parmenter, Hilltop’s chief administrative officer, she will oversee all facilities management, planning, and construction projects for the company and its operating businesses.

Loreto brings 30 years of experience in facilities and project management to her new role with

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specific expertise in site selection, relocations, expansions and reductions, lease and contract negotiations, asset management, process development, and safety and security planning.

A member of the Hilltop Holdings family since 2011, she most recently served as vice president and senior manager of real estate and facilities for PrimeLending.

National Lloyds

New Brand Marks New Era of Growth This past February witnessed the launch of a new era for National Lloyds when the company announced a rebranding effort that will see the Texas-based regional property and casualty insurance provider more closely aligned with its parent company, Dallas-based Hilltop Holdings Inc. (NYSE: HTH) and its network of subsidiaries: PlainsCapital Bank, PrimeLending, and HilltopSecurities.

According to National Lloyds President and CEO Bob Otis, the launch of a new corporate brand is an important step in the company’s ongoing efforts to build competitive advantages and differentiation through improved operational processes, enhanced product offerings, and broader brand recognition.

“Hilltop Holdings has a fantastic brand recognized in the financial services markets throughout Texas and the U.S.,” said Otis. “Our rebranding brings consistency to the Hilltop Holdings organization while allowing National Lloyds to expand its opportunities and take its game to new heights.”

Milestones Through Relationships Hilltop Holdings is a multi-business company with complementary cultures and common leadership. While we operate in the financial services realm, our businesses are ultimately about relationships – the human connection we have with the customers, investors, and communities we serve, and the corresponding value it enables us to create.

In each issue of Momentum, we include a letter.

Sometimes we touch on recent events and accomplishments. Other times we address plans for the future. In all cases, it’s a moment to step back and take note of how the work we’re doing every day and the milestones we continue to achieve fit into the larger story of the type of company we’re building.

Developing substantive relationships takes time, and it requires long-term investment and planning to unlock its full potential. It means investing in people and good ideas and making decisions that support our values, culture, and future growth. Most of all, fostering a long-term perspective enables us to focus intently on our customers. Putting them at the center of our decision making has been instrumental in our success and stands as a testament to the rapidly growing company we have created, the outstanding team of professionals we have assembled, and the lasting relationships we have built.

Milestones are an important opportunity for recognizing best practices and benchmarks.

In this issue, we discuss some of the many milestones that have laid the foundation for our success over the years, from company performance and operational achievements to stories of individual accomplishments and

Jeremy B. Ford Co-CEO and President

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Last year marked a third consecutive topperforming year for National Lloyds – and three of the best years in the company’s history – in the face of increasing competition, challenging market conditions, and a year that saw the third-highest number of storms in Texas history. National Lloyds writes a majority of its business in Texas and states throughout the south, yet the company’s focus on building competitive advantages enabled it to navigate these regional challenges and report a nearly 37% increase in pretax earnings for the year compared to 2015. Investments in systems, products, and distribution coupled with enhancements to pricing and expanded hiring across the company led the way for key business improvements, which bolstered the company’s bottom line for the year.

Additionally, AM Best, a nationally recognized statistical rating organization focused on the insurance industry, reaffirmed National Lloyds insurance carriers’ “A” Excellent financial rating with a “stable” outlook.

accolades, as well as the ideals and business philosophies we take pride in honoring.

If the sum of an organization is greater than its parts, the stories in this issue are a compelling case that we are stronger together.

Ours is a story of strength honed from the experiences and relationships that bind us together. The quality, values, and professionalism of our people give us great confidence that the human connections with our clients, communities, and one another will continue to deliver excellent results in the future.

Alan B. White Co-CEO and Vice Chairman

National Lloyds President and CEO Bob Otis is joined by Hilltop Holdings Co-CEO and Vice Chairman Alan White and Mo the Buffalo in celebrating National Lloyds’ new corporate logo.

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“All our employees have worked diligently to modernize every aspect of our business, and now I believe we are stronger than ever with great support from our parent company,” said Otis. “As a part of Hilltop Holdings, we expect that we are ideally positioned to leverage resources that will enable National Lloyds to continue to grow and thrive.”

As part of its rebranding effort, National Lloyds unveiled its new corporate logo, which incorporates the iconic Hilltop Holdings red buffalo in its design and mirrors the look and feel of its parent and sister companies.

“The buffalo is an important part of our corporate identity and our history,” said Alan B. White, Co-CEO and vice chairman of Hilltop Holdings. “It represents the ongoing strength and stability of our organization, the pride we feel in the jobs that we do, and our continued momentum as we move forward together to work in the best interests of our customers.”

A Hilltop Holdings Publication

National Lloyds

Recapturing Market Share On the heels of its recent corporate rebranding, National Lloyds is focused on strategies that will recapture market share and grow the company five to seven percent per year.

For the last several years, National Lloyds has been working diligently to modernize its business, laying the foundation for a bold, onward-looking vision for the future. With an emphasis on managing risk while maximizing profitability, investments in the business were made with the intention to bring greater value to customers and sustainable business practices that could open growth opportunities for the company.

"We're very excited to launch a new identity alongside a new market strategy, which we believe will enable National Lloyds to further deliver on its business potential,” said National Lloyds Senior Vice President of Operations Mitch Jawitz.

According to Jawitz, key strategic considerations include realigning underwriting support to assist agents, implementing a more data-driven approach to pricing, growing National Lloyds product line in existing states, leveraging the company's distribution network, and prudently growing National Lloyds' geographic footprint to balance business risk and support strategic opportunities within its property insurance niche.

expected to roll out in Arizona by the end of the first quarter, followed by Tennessee, Nevada and Texas later in the year.

Along with implementing an enhanced pricing structure, the company has consolidated its array of product offerings while increasing marketability for agents with a menu of packages — Silver, Gold, and Platinum — as a creative and responsive approach to delivering client solutions. Each package's options build on one another in a stair-step fashion with Silver having the least number of options and Platinum containing the most comprehensive set of coverages.

National Lloyds has also been working diligently to deepen its relationships with its sales distribution in its existing markets.

Increased training and personnel, enhanced marketing and promotional incentives, and an increased focus on products delivered through alternative markets are all intended to provide more support and increase the effectiveness of the distribution channel.

1st Quarter 2017

MOMENTUM

“We're focused on identifying where National Lloyds can deliver sustainable and profitable performance," said Jawitz. “The improvements we’ve made in the business have prepared us to more aggressively look at new opportunities for growing our business in 2017.”

National Lloyds operates in 10 states and is rolling out new pricing in four of those this year.

NV CO

AZ

MO TN

OK

NM

GA

National Lloyds is implementing a new insurance scoring and rating system for 2017 that will enable the company to improve its product offerings and underwriting services by more effectively managing its pricing strategy. The new rating and pricing system is

TX

LA

2017 New Pricing Rollout

Women Who Mean Business Award Recognition Highlights Talent at HilltopSecurities

© 2017 Hilltop Holdings Inc. Product of the Marketing & Communications Department

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Anne Burger Entrekin and Marti Shew