Between Us 26 by Hindustan Times

Q U A R T E R LY I N - H O U S E M A G A Z I N E O F H T G R O U P O c T O b E R 2 0 1 3

STARS Of the STAR Awards 2013

Featuring: the bright, young minds of HT whose brilliant contribution in their fields of work last year made us all proud!

INSIDE... OCTOBER 2013, VOLUME NO. 26

COVER STORY

06 STAR AWARDS HT’s bright minds who were recognised and rewarded at a glittering awards ceremony 14 GO MOBILE GET SOCIAL Digital Quotient to help drive HT Media’s expansion in the digital world

FEaTuRES

18 COFFEE WITH SAURABH GUPTA Team HT asked candid questions and got honest replies 46 FESTIVITIES AT HT Glimpse of Eid and Independence Day celebrations

REgulaRS

04 LT INTERVIEW-PANKAJ SEITH Pankaj talks about his leadership style and his driving force 28 CARTOONS Jayanto examines wordly and other-wordly quirks 50 NEWS FROM HT WORLD What was memorable about HT’s eigth anniversary? Which edition celebrated its printing launch? Who organised something new? All this and more in this section!

YOuR SpaCE

26 FAMILY TIME Had a baby, got hitched, children won an award? Get to know your colleagues better

awaRdS & TRainingS

22 JOURNALIST OF THE MONTH HT’s journalists from all centers who won awards for their exemplary work for the month of June and July

TEaM BEHind

Design @ PealiDezine; English Editorial: HT City Desk; Hindi Editorial: Sudhanshu Srivastava, Aparajita Srivastava and team; Cartoons: Jayanto; HR Co-ordinator: Ankita Singh; Pre-Production: Sudhir Wadhwa and team; Production: Noida Press

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CEO’S MESSAGE

‘Today, HT is one of the best companies to work for’ Here’s our CEO, Rajiv veRma, on why HT is best poised to take on challenges

he roots of STAR Awards go back many many years ago. I would like to begin by thanking all those who have worked to make this event a success, as always. I go back 10 years, when I joined this company. It was very different compared to today. It was a small company faced with adversities, challenges, difficult times. We did not know how we will face the resource crunch, the emerging competition. That situation which we were facing was far worse than the crisis that the industry is going through, now. There were several people who came together and contributed in making it a successful company. One step at a time, bit by bit, we started to make progress and gained a lot of confidence with awards and recognition coming to us. We started to become a company that people started taking notice of. The brands that came up certainly started becoming a matter of envy for our competitors. They were getting globally recognized. We were becoming a company that was not only known in India but started being recognized overseas as well, in the form of Mint and Fever getting into the ‘companies to work for’ list. Slowly, as time passed, we became the best company to work for and that was only because of the work done by our employees. We are all going through extremely difficult times as a country, industry, economy, company, and individuals. Part of it is because of the external environment and pessimism around us. There are certain things you can foresee, actions you can control and plan for, but once in a lifetime, there come things which converge and create a situation completely unforecastable, and there is no force to cover that. Unfortunately for India and our industry, the situation that has emerged was just not foreseen. Part of this was the external environment that was emerging in the form of negativity, crime, murders, cynicism, fear in companies, pessimism. It was the situation that existed in 2008, when there was a similar financial crisis. Personally, I believe the answer lies in exactly the opposite of this negativity, because remember 10 years ago, when we were thinking we were going through an adverse situation for company goals, we eventually won the battle because we went

counter intuitive against brains, took chances and took steps which seemed non-sensible? Like going to Mumbai and launching a paper which was looking wrong, going into Hindi business, not going to television. We were making choices. Just like we went counter intuitive and ventured into unexplored areas successfully to combat challenges we were facing as a company earlier, I am sure we will come out of this situation too, by making the right choices. We have to display certain behaviours and take a set of actions which will make this company more robust, more profitable, and help us come out of this downturn. This sense of strong teamwork, commitment and physical and mental ability will help us stand this downturn. HT is one of the best poised companies to make it possible. I strongly believe the leadership team will demonstrate these behaviours and continue to live by our values of courage, empowerment, self-renewal and being responsible and peoplecentric. I want to thank the board members and promoters of the company for their continued support. HT, today, is one of the best companies to work for, and these challenges will only make us stronger. When we will look back, we will feel proud of the fact we were all there when it was happening. I am sure the galaxy of stars at HT will make it possible and I will be able to tell a great story.

INtervIeW LEADERSHIP TEAM

‘I strongly believe in a collaborative work culture’

PANKAJ SEITH, Vice President, Consumer Insights, talks about his work ethics and beliefs

You have been with us for how long? How has the experience been? My association with our company started in December 2007 and the six-year journey has been one filled with learning and excitement. Our company has achieved a lot in our various businesses and I am happy to have supported many of these along with my team. How different is working in a media house from an MNC? There are many pluses that work for us - quick decision making, tighter team work, faster people growth and transparency. However, there are some aspects of an MNC's working that they are strong as well, like, learnings from other markets, and process orientation.

I believe in two things strongly delivering value to the company and employee engagementcum-growth 00

What's your leadership style? Fundamentally I believe in two things strongly delivering value to the company and employee engagement-cum-growth. My leadership style flows from these two beliefs and I work very closely with my team, my internal customers/partners and our external partners to achieve this. Is every day a Monday? Every day is indeed a Monday in terms of the energy it requires to do the things one wants to do, and being fit and calm helps greatly. And equally importantly, every week is unique because of the dynamic environment we

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Picture-perfect moment with his family, on a holiday.

live in. One has to play the week like an ODI over - have a plan in mind but play the ball on it's merit. One person you admire the most in HT? There a whole set of colleagues whom I admire for their skills, dedication and people orientation. How old were you when you started your career? My career started at age 24 and I have had the fortune of working in various parts of our country across the 3 companies I have served in. Have you found your true calling in your current job? Quite true - I enjoy adding value to the businesses via research driven insights that help our businesses and brands grow. And the organization is also happy with the value added by my team and me, over the years.

What do you think needs to be changed about the organisation? We have many strengths as an organization our result orientation, ability to reinvent ourselves and people orientation. Adding a strong Innovation Process Management to these skills would make us even stronger. What are your hobbies? I enjoy seeing movies and following major sporting events. Tell us about your family? My immediate family consists of my wife Gayatri and son Prajwal. My wife is a former teacher who is a great support to me and our son, who is in Class XI. He is an IT enthusiast and aspires to do engineering in a good college. How many holidays do you take in a year? Last few years have been a bit hectic so I end up taking a short annual vacation of about 6-7 days in a year and another short break of 2-3 days. But we try and eat out each week to rejuvenate ourselves.

Rapid FiRe

Destiny or hard work? Both How many cars do you own? Two - including a 2001 model! Your favourite gadget? iPhone 5 Your latest buy? A watch - nice and affordable. What do you like to read? Business magazines/ sites and sports sites. Are you religious? Yes. I am a strong believer in righteous action, not in superstitions. Favourite dessert? I have a sweet tooth. I like rabri, rasmalai and jalebi in small portions.

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STARAWARDS

The Incredible Journey

Individuals and teams were honoured for their outstanding achievements at the 8th Star Awards 2011

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2013 Sanjoy Narayan , Editor-in-Chief, HT Editorial delivering a speech at the award ceremon y

Rajiv Verma, CEO, addressing the gathering at the Star Awards

olourful performances, unprecedented nominations, new categories and a lot of fun and laughter marked the 8th Star Awards, held on September 6, to honour and celebrate outstanding performance and innovation. This year 50 nominations were received in the Star and I Star Category. The Jury led by Editor in Chief of Hindustan Times - Sanjoy Narayan, Benoy Roy Chowdhury Executive Director - Sales, Sharad Saxena â&#x20AC;&#x201C; Executive Director - HR & Operations reviewed each of the 50 nominations in detail and shortlisted the best 23 entries. In the final Jury meeting, these 23 Nominees made presentations on their achievement and pitched for the top awards. To bring in a wider leadership perspective to the assessment of the nominations, R Sukumar,

2012

Editor of Mint was invited as the guest Juror. CULTURAL EXTRAVAGANZA The big day was a huge success as exceptional talent was rewarded, and HT employees put up a colourful cultural performance. The hosts of the show were Sonal Kalra from HT Editorial and Vinay Manek from Fever. Nisha Thomas and Anjum Sheikh from Mumbai Fever team danced to a medley of numbers, while Ratnalekha of HT Editorial from Kolkata performed The award ceremony was the Tandav. Arindam well attended by HT Mukherjee, Media employees Marketing Gurgaon & Azaan Khan, Nisarg Mehta, Firefly Production enthralled the audience Engineer, Fever FM regaled the with their songs and crowd with heart while Abhilash Thapliyal some warming numbers from Fever and Neha Sharma of HT City put up a skit. Azaan Khan from Fever Delhi gave a scintillating instrumental and vocal performance.

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STARAWARDS CEO SPEAK: In his speech Rajiv Verma said, “The roots of STAR Awards function go back many many years ago. I would like to thank everyone who have worked and made this event a success. I go back 10 years ago when I joined this company. It was very different compared to today. One step at a time, bit by bit, we started to make progress and gained a lot of confidence. We are all going through extremely difficult times as a country, industry, economy, company and an individual. I am sure we will come out of it by making the right choices. Just like we went counter intuitive and ventured into unexplored areas successfully to combat challenges we were facing as a company earlier. We have to display certain behaviours and take actions which will make this company more robust, profitable and help us come out of this downturn. These are sense of strong team work and commitment and physical and mental ability to stand this downturn. HT is one of the best poised companies to make it possible. I strongly believe the leadership team will demonstrate these behaviours and continue to live by our values of courage, empowerment, self renewal and being responsible and people centric. I want to thank the board members and promoters of the company for their continued support. HT today is one of the best companies to work for. When we will look back, we will feel proud of the fact we were all there when it was happening. I am sure the galaxy of stars at HT will make it possible and I will be able to tell a great story.”

Filmmaker Rakeysh Om Prakash Mehra in conversation with Sonal Kalra, Editor, HT City

HT employees put up several colourful cultural performances

Noted film director, Rakeysh Omprakash Mehra, was invited for the Innovation Speak session. It was hosted by Sonal Kalra who got the director to speak on innovation - what it means to him, source of ideas, his journey and the future projects. In his speech Sanjoy Narayan, said, “STAR awards have come a long way since 2006 when it used to be held in the gym area of HT House. But the basic philosophy has not changed. The STAR Awards reward outstanding achievement by individuals & teams. In 2011, we added ISTAR which rewarded outstanding achievement as well as innovative solution. This Year, we had a record number of nominations (50) and it was heartening to see responses coming across businesses & functions. Last Year, we doubled the prize money and this year, we have doubled the number of awards. In a year, when the economy isn’t doing well, that’s something to be proud of.”

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STAR AWARDS WINNERS

Rakesh Shah and Kanwardeep Singh receiving the award from Rajiv Verma, CEO

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rolex inititative Company earned Euro 215,000 (in advance) for this deal. and today is in the Rolex book of History as being a partner of RAE. Received great compliments over email from the Director of the program that their experience of dealing with HT Media was delightful and professional. With Rolex advertising with us other luxury brands are also expected to significantly up their investment with our group. tourism australia The fact that TA chose to advertise

GOLD TEAM

malaysian airlines The deal with Malaysian Airlines is worth Rs 104 million INR. This is Exclusive to HT Media in India. MAS has otherwise been advertising more with the Times of India group. This time the TOI group gets nothing. With a 100% share of wallet our task was even more cut out as the client was demonstrating full faith in us. We have walked extra miles and

made efforts to ensure that every promise made is not just delivered but exceeds expectations.

Project Rolex, Tourism Australia, Malaysian Airlines Winners Rakesh Shah and Kanwardeep Singh Function/Location Media Marketing, Gurgaon nominated by Vishal Chaddha aWard Won Gold Team

Watch the Winners

1. To download the mobile app, SMS,â&#x20AC;&#x2DC;ht activeâ&#x20AC;&#x2122; to 54242 or visit htactive.mobi on your mobile phone 2. Scan the image above and watch the video

with HT exclusively over TOI was a huge statement for us. In a world where ad begets ads the premium destination that TA is and its influence on the trade, airline partners and service providers it has compelled other players to also advertise in our medium. Singapore Airlines another non-advertiser/low share advertiser advertised most with us as they are a preferred carrier to Australia. Clients partnered with Hindustan Times repeatedly for Rakshabandhan & Friendship Day.

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STARAWARDS

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Sanjoy Narayan, Editor-in-Chief, HT Editorial hands over the reward cheque to Kunal Purohit, AGM, HT Editorial, Mumbai

Project Stories on Planning for Mumbai’s development Plan Winner Kunal Purohit Function/Location HT Editorial, Mumbai nominated by Shailesh Gaikwad aWard Won Gold Individual His series of stories highlighted the errors in the process of finalising the city’s next big development plan. The series forced the civic authorities to re-examine the process and also ask citizens to participate in the process and point out errors. Watch the Winner

1. To download the mobile app, SMS,‘ht active’ to 54242 or visit htactive.mobi on your mobile phone 2. Scan the image above and watch the video

Project Mumbai/Delhi Most Stylish Winners Shara Ashraf and Team (Delhi), Afsana Ahmed and Team (Mumbai) Function/Location HT Editorial, Delhi/Mumbai nominated by Sonal Kalra aWard Won Silver Team EA M SILV E

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Rajiv Verma, CEO with the silver award winning teams of HT City and HT Cafe

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HT’s Most Stylish campaign has become a household name in Delhi and Mumbai. This is a unique endeavour which brings the most stylish people on a common platform and reiterates HT City's clout in the lifestyle space .

Project You Read They Learn (YRTL) Winners Rajesh Ramakrishnan and team Function/Location HT Marketing, Delhi nominated by Shantanu Bhanja aWard Won Bronze Team

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The ‘You Read They Learn’ team with their bronze award

Through this initiative the company has established itself in the space of CSR and above a l l changed the lives of 10,000 children by giving them the gift of education. This effort has been recognized at national and international platforms. BRONZ ET EAM E ET

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I-STAR AWARDS WINNERS

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The Supply Chain Team, Greater Noida, pose proudly with their gold award, received from Rajiv Verma, CEO

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Project Innovations for Cadbury Winner Zubair Sheikh Function/Location Media Marketing, Mumbai nominated by Amyt Bhatia aWard Won Gold Individual

GOLD TEAM

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1. To download the mobile app, SMS,‘ht active’ to 54242 or visit htactive.mobi on your mobile phone 2. Scan the image above and watch the video

Zubair Sheikh, from Media Marketing, Mumbai who won the gold in the individual category, poses with Rajiv Verma, CEO

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Zubair’s out-of-the-box innovation with Cadbury fetched him this award. Using simple emotions as a tool to reach out to consumers, this innovation turned out to be a win-win both for HT and Cadbury. They saw a marked increase in revenue owing to this campaign.

Watch the Winners

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This team designed a unique in-house friction driven online gluing system without capital expenditures. This kind of innovation would help in generating revenue for the company. They also designed and developed the first ever creative of “French Window” concept in Newspaper. This innovation lead to a new window being opened which has helped to fetch premium value and HT has been a trendsetter here. This is an attempt of HT to differentiate itself in a highly competitive market. Most importantly, the said innovation was carried out without using any capital investment which would have costed the company Rs. 1 crore .

Project Gluing System and French window concept Winners Prasada Naik and Team Function/Location Supply Chain, Greater Noida nominated by Gururaj S. Shastry aWard Won Gold Team

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STARAWARDS

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sharad saxena, ED, HR & Operations, hands over the award for the Most Voted Team to Hello Hindustan, HT Editorial, Meerut. This team bagged this award with as many as 700 votes in their kitty.

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Harshad jain, Business Head, Radio and Entertainment, received the Rolling Trophy for the maximum number of nominations on behalf of Fever 104 team, from sanjoy narayan, Editor-in-Chief, HT Editorial.

SILVER

National Edition the National Team of HT Editorial, Delhi Edition and its bagged the up-country desks has ISTAR bronze led to improved copy flows, which in turn has given HT’s upcountry editions better national coverage.

Shine has brought to market a “first in the world” suite of social products that address the recruitment market's most fundamental needs: increasing access to passive candidates who cannot be reached otherwise. Marquee customers such as IBM BPO, Aviva, HDFC Life have been signed up in the 1st quarter.

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OTHER WINNERS

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Project Integrated Recruitment Solution Winners Rajeshwar Mukhopadhyay and Team Function/Location Shine.com, Delhi nominated by Sandeep Bhushan aWard Won Silver Team

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The Shine.com team with their ISTAR silver award

Project National Edition Winners Gargi Kaul and Team Function/Location HT Editorial, Delhi nominated by Rajesh Mahapatra aWard Won Bronze Team The prompt co-ordination between

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FIREFLY

Go Mobile, Get Social! Digital Quotient will help drive HT Media’s expansion in the digital world

cross the world today, the most powerful factors when it comes to digital media are the explosive growth of mobile usage and of social media. It is estimated that by 2014, the number of mobile phones will overtake the entire population of the world — while Facebook, the largest social media platform, has already crossed a billion users worldwide. These forces present a whole new world of marketing opportunities for brands and businesses. The newest, most exciting digital venture by HT this year is the creation of Digital Quotient – a Digital

Solutions Organisation that helps brands and businesses leverage the power of Digital, with a special focus on the two areas of mobile and social media. Digital Quotient was formed in June 2013, by the coming together of two premier entities: HT Mobile — operating successfully since 2009 in the mobile and digital entertainment space, and Webitude, a Gurgaon-based social media startup, which has over the last few years, brought

Extended Leadership Team Row 1 L-R: Adarsh, Girish, Santosh, Vicky, Sukhdeep, Asim, Somyata Row 2 L-R: Vinish, Parmeet, Neelima, Himanshu

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innovative solutions to market with clients like Cleartrip, Slice, Intuit and more. Earlier this year, HT Mobile brought Webitude under its wings the two now operate together under the DQ umbrella, with the mantra — ‘Go Mobile, Get Social.’ Vinish Kathuria, COO, Digital Quotient says, “There are really 3 megatrends changing the face of Indian digital marketing today. Firstly, the explosive growth in mobile usage, with the total user base estimated to be over 700 million today. In fact, we’ve recently overtaken Japan to become the 3rd largest smartphone market in the world. Secondly, the booming growth in social media, led by Facebook, which today has more than 82 million users in India. Finally, the ever increasing appetite for video as a medium, with YouTube claiming more than 50 million active users in India.” Given that India is an undoubtedly young country, the penetration of these digital media is expected only to

grow faster in the coming years. There’s a young workforce that is always switched on – so it’s no wonder that Indian marketers are now jumping on the digital bandwagon. Hindustan Unilever Ltd made an announcement earlier this year about tripling its online ad spends. For a recent campaign, Bisleri declared that more than 30% of its budget was being allocated to digital spends. Further, the recent TRAI regulations that limit the cap on television advertising per hour, are driving marketers to look far more seriously at digital investments than ever before. Even

driving the upgradation of phones is the desire to be on social media. And videos, which are among the most consumed and shared content online on mobile and social media platforms. It’s a powerful upward spiral.” he adds. A recent initiative by DQ has been to increase the understanding of the digital spaces, by launching the ‘DQ University.’ The first recipients of training under DQ University have been the HT Media sales teams. 12 sessions have been conducted so far at various locations (Delhi, Gurgaon, Mumbai, Jaipur, Agra, Bangalore etc) covering 150+ people.

DiD you

Know The number of mobile phones sold annually in our country is 10 times the number of the babies born. No wonder India is now the third largest smartphone market globally! More than 40% of Indian women who shop online are influenced by social media If YouTube was a TV channel, it would be among the Top 10 in the country If the above numbers excite you and you want to know more, do check out DQ’s video ‘Mobile & Social Stats 2013’ @ www.youtube.com/ digitalquotient You can also view the video directly on your mobile with the augmented reality app HT Active by scanning the image below.

campaigns by political parties are now being led through the online medium, particularly social media platforms like Twitter and through mobile marketing campaigns such as IVR-recorded messages to the public. “The mobile-social-video phenomena are interlinked”, says Vinish. “Mobile penetration is driving the growth of social media like never before, by bringing internet connectivity to people who never had it earlier. Simultaneously, what is

These have served as a means for HT employees to familiarise themselves with elements of the digital marketing world, as well as to understand the specific offerings of DQ. Over time, these trainings will expand to sessions for other stakeholders, and external clients. It was during one such DQ University training session that one participant commented — “This intervention is a timely one – because our clients have now started saying ‘all that you’re offering me

Just follow easy steps: 1. To download the mobile app, SMS ‘HT Active’ to 54242 or visit htactive.mobi on your mobile phone 2. Scan above Photo/picture which has HT Active Logo 3. Scan and see video of ‘Mobile & Social Stats 2013’

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fireFLY it’s early days yet for DQ, but the last few months have been tremendously encouraging. Some of the campaigns that the team members are particularly proud of include — Virality of HT No TV Day campaign in Mumbai DQ used its knowledge of the social and mobile ecosystem to get the No TV Day hashtag to trend at #1 in Twitter in India for 3 days & # 1 worldwide for a few hours. In all, there were almost 3 lakh people interactions online, with 1500 people submitting their pictures, poems, memories.

Low cost of customer acquisition for Cleartrip DQ’s partnership with Cleartrip is helping drive customer acquisition costs lower than those from standard digital marketing plans, besides helping them with brand development and engagement.

in terms of reach is great – now, what do you offer in terms of Digital?’. This is the context in which DQ operates. There is a great demand by marketers for holistic solutions that have digital media integrated within them, and this is precisely why DQ is making a tremendous effort to align closely with other parts of HT. Hindustan has already used AR in an impactful manner, to give its readers an audiovisual experience on the occasions of New Year and Holi. Vinish adds, “If the AR experience can delight readers in the Hindi heartland where penetration and connectivity issues still exist, imagine the power of what it can do for metro consumers.” “Mobile marketing still has huge

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Nestle ‘Get Healthy’ Delhi It’s a unique initiative that kickstarted during August, helping Nestle build the association with health for their products. An integrated print-cum-digital programme based on a strong editorial schedule around diets, exercise and health trends — all amplified on digital through social media.

responsive web site for fever DQ has also designed Fever 104’s new website (www.fever.fm) to provide a great user experience that’s consistent across desktops and mobile.

potential to grow because many marketers are still are not aware of the intrinsic power of the mobile medium,” says Sukhdeep Bhogal, Sales-Head, DQ. “But we’re seeing a huge shift in interest by marketers towards the medium this year, and combined with our strengthened capabilities in social media, it’s likely to mean good things for our businesses in the coming months,” he adds. “We’re a country that loves to share. The art of using social media for conversation with consumers goes well beyond ‘Let’s start a Facebook page and get likes’. It’s about content planning, community management, analytics, online reputation management, and so much more. This

is an exceedingly important space for brands to begin to carve out their strategies,” says Girish Mahajan, cofounder of Webitude and head of planning for DQ. “And social media means business, too, given its link with e-commerce. After all, a huge percentage of online shoppers recommend their purchase to others. Word of mouth has always mattered, and social media makes it matter more than ever before!”, he adds. The Digital Quotient team has its main offices in two locations in Gurgaon, and also has national presence through its direct sales force and partner network in Mumbai, Bangalore and Kolkata. DQ also coordinates closely with the Brand Solutions and other teams across HT to develop integrated solutions. A lesser known aspect of DQ is the Digital Entertainment division, and the strength it possesses as a leading provider of content to operators, enterprises, handset/SIM vendors and digital players. In fact, whether it is Youtube as a channel, or operator downloads, the Digital Entertainment division is one of the top players in the country, and has over 132 global partnerships, notable strength in regional content and plans to get into mainstream Bollywood over the next few months. Apart from this, the

It is estimated that by 2014, the number of mobile phones will overtake the entire population of the world division is looking to scale some direct-to-consumer platforms as well. “There’s a lot of excitement about the immense possibilities. DQ’s focus going ahead would be on providing top tier solutions to our customers and partners where we combine the customer service attitude of a digital agency with an innovation mindset of a product organisation. Add the capabilities of HT Media’s sales outreach and we have an unparalleled recipe for success,” says Vinish. Scan QR Code to visit DQ website

To know more about DQ, go to www.digitalquotient.com, or follow us on Facebook at Facebook.com/digitalquotient. Don’t miss our video on Mobile & Social Media Stats 2013 on Youtube.com/digitalquotient.

what's

your Answer these 3 simple questions. On each correct answer you will get a chance to win exiting prizes! Q1) as per Quarter 1-2013 data, how many of facebook’s 1.1 billion users worldwide access the site from mobile devices? a) 751 Million users b) 600 Million users c) 900 Million users d) 650 Million users Q2) What is the next android release version number and it's given name? a) Android 4.3 Jelly Bean b) Android 4.4 KitKat c) Android 3.2 Honeycomb d) Android 4.1 Jelly Bean Q3) Which is the most viewed video on youtube as per aug’ 2013 data? a) Waka Waka (This time for Africa) b) Gangnam Style c) Party Rock Anthem d) On the Floor Hint: Answers on Facebook.com/digitalquotient SMS your answer as DQ<space><question number><answer> to 54242 Example: DQ 2d OR email us at dq@hindustantimes.com The first 5 correct answers win special prizes. note – The DQ team is not eligible for this contest. Sorry guys!

demystifying digital? Some common terms that you should know: aR – Augmented Reality, the layering of a virtual experience over and above any physical background like a print ad, poster, etc.

Responsive Web design– Allows for a website to take the shape of the device it is being viewed on for an optimal experience across a range of mobile and desktop devices.

mobile app – Mobile applications are softwares designed to run on smart phones, tablets or other mobile devices. Usually available through application distribution platforms, operated by the owner of the

mobile operating system. ORm - Online Reputation Management gives people and businesses full control over their online presence to fight negative press, rip off reports, social media attacks, forum posts and negative search results.

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coffee WITH THE LEADER

‘HT is one of the best companies I have worked in’ SAURABH GUPTA, Business Head - Studymate, talks about how HT is making a difference in the lives of young students through various initiatives

y name is Saurabh Gupta and I joined HT in January this year and I am very happy to be a part of this family. I did a course in Chemical Engineering from IIT BHU and studied management at IIM Lucknow. I joined Asian Paints and spent 12 years in finance and then moved to sales for a stint in a factory located in Greater Noida. It is one of the few organisations that has been growing strength to strength every year, not only in scale but also from a managerial point of view. I later started my own company and was doing fine till 9/11 happened. I then realised that not only getting business but also getting funding will become difficult, so I moved to PepsiCo where

Do you plan to expand only in Delhi or in other cities too? Right now, we have 6 centres in Delhi NCR and are adding 6 more in the coming year; We will hopefully move from 12 to 24 centres in the year 2014-15 and then we will look at one more city other than Delhi NCR. That will be in the northern India only. Delhi has a scope to expand to 40-50 centres, so the potential is vast.

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I spent 6 years in UP and managed operations in states like Hyderabad, Goa, Madhya Pradesh and Andhra Pradesh. I also worked in South East Asian markets based out of Bangkok for a year, in sales. In all, it was a great experience because of the diversity of experience. I came back and spent 4 years with telecom. My last assignment was with VLCC as CEO - Health & Wellness. I have several friends in HT and when I met them, they told me good things about HT and its leadership. It’s been an awesome eight monthlong journey. HT has got great quality and committed employees and is culturally a vibrant organisation.

Are you working on the franchise model? Right now we have not given any thought to it because we are expanding largely in Delhi where we don’t want to franchise. But when we move out of Delhi, franchise is something that needs to be evaluated and done, otherwise we may get limited at some point in time. Franchising would also be

I think HT is among the best organisations that Iâ&#x20AC;&#x2122;ve worked in; it allows you to do what you want. Here you learn, try and make a difference, make an impact, fail in some cases, correct them, but the whole idea is: Are we building an institution? The answer is, yes. The journey so far has been very good. It is a dream organisation. The areas where HT has invested in have done really well, be it HT Hindi, Mint, HT Mumbai or Fever. Study Mate, specifically, is a group initiative of HT into supplementary education. The need for the same arises due to the lack of quality teaching in schools, combined with the fulfilling the ambition of the students who want more.

possible and easy when we have perfected and scaled the model to an extent, so while we have not thought of franchising now, it will definitely be an option when we grow bigger. Are you planning to go for higher education in other cities? In the field of education, there are two areas that HT is looking at. We focus on students from 9th to 12th through Study Mate. There is a joint venture between HINDUSTAN TIMES and Apollo Group

HT has got great quality and committed employees and is culturally a vibrant organisation

I think practically 9 out of 10 kids go to a tuition centre or opt for home tuitions which are not standardised and thatâ&#x20AC;&#x2122;s the opportunity. Education needs to be implemented and managed. Parents, who pay for the education of their children, are equally concerned about their welfare and they very rarely know how high is high and how low is low for a child. So we decided to come up with a programme called CONNECT, where teachers and parents connect with each other and the parents get updated about their child. We have 6 centres in Delhi and will be expanding to 12 centres. By 2015, there would be a total of 24 centres. We are looking forward to exciting times ahead.

where higher education as portfolio is being built up and you will soon see a lot of action in that area in the coming few months. Will you focus on expanding programmes like SAT for the students? The answer is yes and no, both. Yes, because anything that falls under 11th and 12th is under our domain, and no, as right now we want to perfect our current product. We want to move one step at a time.

Will we start up with courses like BBA entrance test after 12th? Again, the answer is yes and no both. Yes, because anything that is of interest to the 9th to 12th should be within our consideration set. In this regard, BBA is slightly different because currently, it is a three month coaching period during holidays; it utilises classes during the day time and fits easily into our empty classrooms. Thus, we will certainly evaluate it, but not for the next few years.

Between Us | OCTOBER 2013 | 19

MT INDUCTION

Mentoring Y Professionals Sessions with senior HT professionals helped our new management trainees understand the organisationâ&#x20AC;&#x2122;s vision and values 20 | OCTOBER 2013 | Between Us

oung leaders hired under the Campus Program from various business management institutes, were inducted into the organisation recently. This program is designed to nurture and mentor future talent and shape them into professionals in various functional verticals. The Extensive Induction program, which included sessions with Business and Function Heads, gave them a good perspective about the organisation's vision and values. Guest Lecture The effort behind the Campus Engagement

Management trainees with senior HT professionals, during the induction program

program was to create innovative ways to engage with campuses and build visibility for HT to gain brand attention and a stronger brand recall. The first step in this direction was a Guest Lecture — a great way to connect with students from the organisation’s standpoint. We visited IIM Lucknow, IIFT & IIM Raipur, where senior leaders participated in the lectures. Sukumar, Editor, Mint, spoke on ‘Innovation in News Media’ and Shantanu Bhanja, Head, Marketing, shared insights on the Print Media at IIM Lucknow. Pankaj Seith visited IIFT, where he delved into the ‘Marketing Research’ subject and took students through the

We look at innovative ways to engage with campuses and build visibility for HT

principles and operations of market research with practical examples. Parag Agarwal at IIM Raipur, spoke on 7 good habits of a good advertisement sales representative. The feedback from students has been great with overwhelming participation in the Marketing case study contest at IIM L. We received 86 entries (team of 2 participants) and the results have just been announced. We aim to strengthen the campus engagement program, in our endeavour to source good quality talent from campuses. Vineeta Mittal, Senior Manager, HR, New Delhi

Between Us | OCTOBER 2013 | 21

REWARDS & RECOGNITION

And the Winners are...

The best editorial talent in HT was awarded for their outstanding work for the month of June and July, 2013.Here are our colleagues who shone

June

PriyaNka Vora senior reporter, Mumbai For the news break about a college girl from Bandra going missing in London while on a holiday there. She also did an effective story on how top-ofthe-line equipment is lying idle in public hospitals in the CM’s own constituency.

P. sriNiVasaN, nt, Principal Corresponde Ual d i v i ind aRd Jaipur aw He won the award for ajasthan breaking the story 'R machines to track sonography of the an effort on the part across India.' This is x determination curb unauthorised se state government to tests. Mou Chakraborty, Principal Correspondent, kolkata She unilaterally handled the coverage of the important examination season and the subsequent results. She did stories from different angles that threw helped students decode the admission process. She also led — Campus Calling — an ongoing half page section, spanning almost the entire month.

Durga DasguPta, trainee, New Delhi aMeya bhise, News editor, Mumbai For planning and leading HT Mumbai’s debut on Twitter. Ameya is the catalyst who pushes and cajoles colleagues to help put stories out on Twitter as soon as they happen. He sticks to a punishing schedule with a smile.

She writes on a range of topics with ease — Tabloid, Music, Tech, Science, Bollywood, Hollywood etc. She has a flair for social media, and in June she came up with a unique gallery idea that did very well on Google Analytics. Using thought bubbles for Bollywood celebrities she told a tale that was engaging for the readers and also tapped a new trend of influx of regional stars in Bollywood.

22 | OCTOBER 2013 | Between Us B e t w e e n

U s



J U LY

2 0 1 2

rohit bhaskar, Principal Correspondent, New Delhi For his superb coverage of the Champions Trophy. Cricket tours are tough assignments as access to players is limited. Rohit, however, overcame this hurdle by turning out solid analysis and insightful side stories. His coverage of the event was the best across papers.

(L to R) Sahil Magoo, Vaishali Bhambri and Samarth Goyal

June

team awaR d

Vaishali BhamBri, senior reporter samarth Goyal, retainer and sahil maGoo, retainer, New Delhi For co-ordinating the highly successful Campus Ka Mahayuddh which is a month-long activation under the ambit of Campus Calling to have young students in Delhi to debate and vote for coolest college in the Capital. Region Desk, National Edition, New Delhi | The desk ensured a smooth migration of operations of three desks to a single desk in Delhi. The 16-18 pages daily that were earlier being made at three locations by a staff of around 26 people are now handled at one location by a team of 10 people. The team ensured a near seamless transition, produced quality pages and within deadlines. guRgaon Launch Team new Delhi | Abhijit Patnaik, Assistant Editor; Zehra Kazmi, Reporter; Paramita Ghosh, Sr Assistant Editor; Samar Khurshid, Staff Writer and Sujoy Das, Manager guRgaon| Sanjeev K Ahuja, Assistant Editor; Charumathi Sankaran, Reporter; Deevakar Anand, Sr Reporter; Leena Dhankhar, Sr Reporter; Siddhartha Rai, Reporter; Himabindu Reddy, Reporter; Snehil Sinha, Reporter; Dhananjay Jha, Principal Correspondent; Badri Chatterjee, Intern PhoTo jouRnaLisTs | Sanjeev Verma, Principal Photographer; Manoj Kumar, Stringer; Parveen Kumar, Retainer onLine/muLTimeDia | Pallav Nayak, Deputy Online Editor; Anurupa Sen, Copy Editor; Harsh Vardhan Rathore, Principal Video Editor; Meenakshi Seetharaman, Chief Copy Editor; Tania Goklany, Trainee Desk | Nilutpal Thakur, Associate Editor; Mohita Nagpal, Senior Copy Editor Design | Sudhir Peter & Malay Karmakar, Asst Art Directors

July

Gautam mazumDar, Correspondent, ranchi individUal For his exemplary work awaRd during the government formation in Jharkhand. Thanks to his old contacts in JMM, Majumdar got news of day-to-day developments much before it could reach other newspapers. HT had no competition during this period. After the swearingin, the CM gave his first interview to HT.

July

riCha sriVastaVa, staff reporter, lucknow Her brilliant stories on Debi Steven, who flew from London to Lucknow to train members of the Red Brigade, victims of self-abuse in self-defence and on solar power miracle in Atrauli Village, Both the stories were well researched.

team awaRd

aruN Kumar, Bureau Chief ruChir Kumar, special Correspondent rai atul KrishNa, Deputy resident Editor Patna For their outstanding reportage on Bodh Gaya serial blasts and later on the Masrakh (Chapra) mid-day meal tragedy in July. Arun came up with several breaking stories on the Bodh Gaya blasts, some of which were even picked up by TIMES NOW. Ruchir, did human interests pieces and HT scored on all counts with a much more comprehensive package, beating even the language dailies. In the Masrakh meal tragedy too, the trio did immense work at the site.

special mention to

Zara Murao, Associate Editor; Ashwin Patil, Asst Art Director; Ridhi Doshi, Principal Correspondent and Humaira Ansari, Principal Correspondents, Mumbai, for conceptualizing and executing two standout centrespreads for our weekends Big Stories â&#x20AC;&#x201C; The Changing Face of The Indian Family on June 16 & Big Brother is Watching You on June 23. Great teamwork!

Between Us | OCTOBER 2013 | 23

REWARDS & RECOGNITION

When HT got doubly rewarded

he Ramnath Goenka Excellence in Journalism Awards instituted by the Indian Express Group are given away annually to celebrate excellence in journalism, to recognise courage and showcase outstanding contributions by print and television journalists. The most prestigious media honour in India, the awards are selected after a rigorous process of evaluation by an eminent jury, and the winners in each category receive a citation, a trophy and prize money of R1 lakh, at a special ceremony in New Delhi.

(L to R) Shalini Singh, Principal Correspondent, Shivani Singh, Senior Associate Editor pose after winning the Ramnath Goenka Award at HT House The winners cut a cake to celebrate their Ram Nath Goenka Award win

24 | OCTOBER 2013 | Between Us

We are proud to announce that this year Hindustan times has received two awards:

â&#x20AC;˘ Hindustan Times' Delhi Metro team won the Prakash Kardaley Memorial Award for Civic Journalism instituted by the Ramnath Goenka Memorial Foundation. The team got the award for its coverage of the Commonwealth Games in 2010. In exclusive reports and special full-page series, HT focused not just on preparation delays but also how lack of planning and the pressure to meet deadlines left a big question mark on what would otherwise be the Games' lasting infrastructural legacy. â&#x20AC;˘ Shalini Singh, Principal Correspondent, Hindustan Times, won the Ramnath Goenka award for excellence in journalism 2010 for environmental reporting for her in-depth report on mining in Goa that highlighted the issue of illegal mining in the state. The story, possibly the first in mainstream media, involved reporting from the ground to interviews with then environment and mines ministers - Jairam Ramesh and BK Handique. This story, among others, related to environment issues in Goa were researched by Shalini as a fellow of Centre for Science Environment between February and April 2010. The work also won the first Cushrow Irani Prize for Environmental Reporting given by The Statesman in 2011 and the Prem Bhatia award for excellence in environment reporting in 2012. Both awards were conferred in a special ceremony on July 23 2013 by the CJI P Sathasivam.

recipe OF THE MONTH

Mutton-e-Birbal

To get this lip-smacking dish right, you need to have loads of patience as the mutton needs to be cooked over a slow fire

IngredIents

HOW TO MAKe iT

STep 1 Boil ½ Kg mutton in 600 ml water in a pressure cooker till you get 2 whistles. Take the mutton out and save the rest of the water. STep 2 Place a deep frying pan on a medium flame and pour 60 ml of refined oil in it. Once the oil is hot, put spices. Add ginger garlic paste to the oil once you spices begin to let out a sweet smell. Now, add finely chopped onions (350gms) in it and 2 teaspoons of salt. In 15 minutes (appox.) add the pieces of mutton in it and fry them with onions. STep 3 After frying the onions and mutton together for 10 minutes, add 4 tea spoons of garam masala, 2 tea spoons of kasmiri lal mirch, 1 tea spoon of turmeric powder, 1 tea spoon of chilli flakes, 1 tea spoon of oregano seasoning and 2 spoons each of Dhaniya and jeera powder. Keep frying the mixture for another 10 minutes before adding 150 gms of finely chopped tomatoes in it. Keep frying the entire mixture for at least another 20 minutes till the mixture of onion and tomato starts sticking to the base of the pan. STep 4 Now, add the mixture to the water in which mutton was boiled. Cook the mutton for another 2-3 whistles. Open up

Anish shArm A M a n a ge r- C l i entSolutions , Sales, New Delh i

the lid and now boil the mutton by adding suitable amount of salt in it till the gravy becomes little thick. STep 5 Pour the mutton in glass bowl and garnish it with coriander leaves and finely cut green chilies. Mutton – e – Birbal tastes best with basmati rice.

◆ Half kilogram Mutton ◆ 350 gm. onion ◆ 150 gm. Tomato ◆ Ginger garlic paste ◆ Coriander leaves and green chillies ◆ Powdered masala – Garam masala, Dhaniya powder, Kashmiri Chilli powder, Jeera powder, Turmeric powder, Salt, Oregano seasoning and Chilli flakes. ◆ Khade masala – 2 Black cardamom, 4 green cardamom, 4 Clove, 6-8 Black pepper, 3-4 cinnamon, 2-3 Bay leaf.

FAMILY TIME

To New Beginnings

Did you get hitched? Did you have a baby? Did your children just win an award?... Share the news with us at betweenus@hindustantimes.com

Sourabh Khampariya, Executive, Circulation Commercial, Indore got married to Aarti on 24 April 2013

Saurabh Hindwan, Sales, Moradabad got married to Akanksha on 13th May 2013

Balaji Kesharwari, Staff Reporter, HH Editorial, Bhadohi tied the knot with Keerti on 18th May 2013

Priyashi SINHA Assistant Manager, Classifieds, New started a new inning with Saket Sinha, on 20th May 2013

sUnisha

ORns new B cutive, , Senior exe Sunil Kumar his an , Kolkata d a Supply chain ith w d se ere bles wife Nisha w ly Ju nisha on 9th baby girl su 2013 Assistant Mrinal Deo, edia M , Manager uzaffarpur M g, tin Marke angeeta S and his wife ith a w d se were bles shvi on a n a m rl baby gi 013 9th March 2

manashvi

taste Of sUccess

Ahana Khan daughter of Sohrab Khan, Regional Head – HR, Patna got first prize for the ‘Most Favorite Student Student’ on Teachers day celebration in her school.

Hritika Rajput daughter of Rajendra Rajput, Manager, Finance, Moradabad has got 94% in 10th class from ICSE Board.

Harshit Verma son of Rajiv Verma, Manager and Zonal Head (C&E UP), Supply Chain, New Delhi receives the

excellence award from Padmashri Vikramjit Singh Sahney (right) & Surjit Singh, chairman of his

school (left) for scoring 10 C.G.P.A in C.B.S.E exam of class 10th

Between Us | october 2013 | 27

GIGGLE GAG

How to Beat Inflation this Festival Season Indians have the ability to innovate and survive. The Star award will go this year to those who will have full Masti this festival season by beating the recession blues. Some tips from Jayanto.

28 | OCTOBER 2013 | Between Us

Between Us | OCTOBER 2013 | 29

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44 | OCTOBER 2013 | BETWEEN US

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BETWEEN US | OCTOBER 2013 | 45

EID CELEBRATION

Eid was a sweet affair at HT House Eid was an occasion to remember with employees pitching in to have fun

id was celebrated at HT House with a feast and a Sufi song performance. The huge participation from employees reinforced the significance of the joyous yet solemn occasion. The sweetest part of the day was perhaps savouring the Sevaiyaan, an Eid speciality.

(Above) HT staff relishing the hot sevaiyaan during Eid celebration at HT House (Right) An employee sang some Sufi songs (Left and below) Glimpse of employees enjoying the Eid celebrations and the sweet treats, at HT House

46 | OCTOBER 2013 | Between Us B e t w e e n

U s

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independence DAY CELEBRATION

At our patriotic best! A quiz competition, tricolour dressing and decoration made this day special

he employees of Hindustan Times, across various locations, enthusiastically celebrated Independence Day (August 15) on Wednesday (August 14). In Jaipur, the festivities began with a quiz competition that had questions on subjects including Indian history, patriotic films, politics etc. Participants were divided into four teams for the fun-filled game, which concluded with prizes awarded to the winning team. (Right, top and The Adding to the patriotic flavour was the Best-dressed below) employees Male and Female Competition that saw employees dressed of HT Jaipur enjoying the according to the theme: Tricolour. Indeed, everyone put I-Day their best look forward and got really creative and innovative celebration with their attire. Monica Verma from Media Marketing and Jasraj Solanki from Sales won in the female and male categories, respectively. The celebration ended with songs sung by the staff members, as chief photographer Himanshu Vyas played the mouth organ. Kriti Jain Executive, HR, Jaipur

Between Us | OCTOBER 2013 | 47

independence DAY CELEBRATION

Going trendy in tricolour on I-Day The colours of the National flag were seen all around HT House, be it in the decor or employeesâ&#x20AC;&#x2122; dresses

e it through bindis, bangles, or outfits, HT Delhi employees flaunted the patriotic colours with elan on the eve of Independence Day. Even the office wore a festive look, with tricolour balloons, ribbons and kites used as decoration. Here

are some HT Delhi employees, who impressed the two-member jury with their creativity. While some got innovative with their attire, others worked as a team to decorate their department in the colours of the National flag. HR members (left) and Poonam Saxena (far right), Editor, Brunch, HT Editorial pose for a picture (Right) An HT employee sports an interesting patriotic T-Shirt (Below) HT City members won a prize for the best tricolour decoration

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(Left) Neelu Prabhakar of HT Editorial won the award for the Best Dressed Female (Right) Ankita Singh, Executive, Legal team also was declared the Best Dressed in the female category

(Above) HT Supplements Team members accepting the prize for best decoration (Right) Salim Khan, Manager, Media Marketing, won in the Best Dressed Male category

(Above) HT City employees show their patriotic colours (Left) An employee flaunts tricolour bangles

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HT NEWS

Games @ work makes HT a fun house The Employee Engagment team at HT House organised an indoor games contest with an effort to create team bonding. Participants, who played chess, carrom, sudoku and scrabble, enjoyed these sporty sessions of fun immensely. 00

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HT employees at Delhi during the indoor games sessions

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Yogic ways to a better life

tress and strain of odd working hours along with a sedentary lifestyle takes a toll on one's health. Coping with lifestyle diseases is snuffing out lives and taking away productive years. Meditation reduces stress, re-shapes the brain, increases concentration, thus increasing productivity. As part of the Safety Week, a yoga session was organised on March 7th, 2013 at the Greater Noida plant. A yoga teacher from YMCA club, Greater Noida, delivered valuable tips on yoga. The session was also attended by Gururaj Shastry -Plant Head. The yoga session helped the employees maintain a relaxed, focused, and energetic mind in the midst of their hectic schedule.

Volleyball match @ Greater Noida A We believe in a greener HT! E veryone knows that trees and other plants are valuable. They beautify our surroundings, purify our air, act as sound barriers, and help us save energy through their cooling shade in summer and their

wind reduction in winter. The benefits of trees can be grouped into social, environmental, and economic categories. Hence, a tree plantation programme was organised on March 8th, 2013 at Greater Noida.

volleyball match was organised between HT Media Ltd & HT Burda Media Ltd on March 11th, 2013 at the Greater Noida plant. While the HT Media team, led by Sudeep Banerjee, Senior Manager, HR, included Alok Saini, Ajit Pratap Singh, Deenbandhu, Vimlesh, Vikas Pathak, Rajinder Singh and Ranjit Chaku; the HT Burda team was led by Sanjeev Sharma, Plant Head, and included Manoj Sood, Umesh Kumar, Anil Jha, Sangam Jain, Dinesh Kumar, Rajeev Tripathi and Arindam as the team members.

Compiled by Sudeep Banerjee Senior Manager, HR, Greater Noida Between Us | OCTOBER 2013 | 51

HT NEWS

Donating blood to help others The blood donation camp held at the Greater Noida plant was quite a success as employees came forward to donate blood

Firedrills and more as part of the Safety Week celebration

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blood donation camp was organised at the Greater Noida plant on March 9, 2013, courtesy Rotary Blood Bank, New Delhi. Plant Head, Mr Gururaj Shastry, donated blood first, motivating others to follow suit. He also inaugurated the camp along with the employees of HT Media Ltd and HT Burda Media Ltd, whose participated made the camp successful. Millions of lives get saved every year because of blood donation, and the camp’s aim was to help create a better blood bank, in order to save many more lives.

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ire accidents, which are common in India, cause loss of life and property. In order to prevent fire accidents, emergency planning and fire safety training is essential. Most employees only think of fire drills as annoying interruptions that take time away from the work they have lined up that day. But in the event of a real emergency, proper preparation can make a lot of difference, and not lead to a tragedy. To create awareness among employees about fire safety at home and workplace, a Safety Week was celebrated at the Greater Noida plant from March 4 to March 11. Employees celebrated the week with a safety slogan contest, poster making competition and safety quiz. People from all departments participated in large numbers with great zeal. This is connected with the slogan “Safety is as simple as ABC — Always Be Careful”. The staff and workers also took a safety pledge to do everything possible for prevention of

accidents, as well as protection of the environment in the interest of society and the nation at large. On March 4, a mock fire drill was conducted. During the drill, the staff was trained in tackling emergency situations without creating panic. Firemen explained various types of extinguishers and where to use them. They also gave a demonstration on how to use an extinguisher in case of fire. The session concluded with a question - answer round. Anjan M a z u m d a r, Quality Head, VS Raja, Project Head, Gururaj Shastry, Plant Head and Sudeep Banerjee, Senior Manager, HR, attended the event, which concluded with a speech by Gururaj Shastry. He summarised the safety norms and gave valuable insight into industrial safety measures, especially fire safety. Compiled by Sudeep Banerjee, Senior Manager, HR, Greater Noida

A workshop that taught the Jaipur team to sell and negotiate better A

one-day workshop on the topic, Relationship Selling and Negotiation Skills, was organised on July 8, for the Media Marketing and Sales employees of HT Jaipur unit. The trainer for this workshop was Aseem Hanspal, the founder director of SKOPE India, and head of the ALKEMIST, a learning and development initiative. The workshop focused on identifying one’s own internal and external persona. Stress was laid on increasing effectiveness by building positive working relationships, improving professional appearance and carriage, being an effective communicator, and developing the courage to be assertive. Aseem, the trainer also spoke about the key areas of negotiation, exploring and understanding scenarios. He also shared various concepts like ESCA, ACR, and TDS and discussed

Participants during the workshop

about the sales process and various close ended questions. Towards the end of the training, Alok Tewari, Unit head, said that this workshop would help the employee in developing a

better external and internal personality. “The training has definitely helped us in understanding the negotiation as a tool well,” said Alok Tewari. Kriti Jain, Executive, HR, Jaipur

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HT NEWS

Education Fair @ Moradabad

industan office, Moradabad, has always been on the forefront when it comes to social or educational activities, knowing how to nurture the minds of sincere and dedicated students, to make them an achiever and teach them to focus better. On July 4 and 5, the Hindustan Education Fair was organised in Moradabad. An interactive forum, it provides a platform for students, parents and educationists. Admission for career-oriented courses, both in India and abroad, and financial aid experts reach out to students and parents to deliver the information they need to make smart decisions. The event brings along educational institutions offering varied professional courses. For example, a university, engineering colleges, many BBA and MBA institutes, etc all come under the same roof as exhibitors. Satendra Awasthi, HR, Moradabad

Note: Students with more than 60% marks in their 10th and 12th board exams, were awarded a Certificate of Excellence by Hindustanâ&#x20AC;&#x2122;s Moradabad Office.

Total clients participated Total stalls Footfall Total number of registration for certificate

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19 33 2700+ 2000+

A huge crowd turned up for the fair at HT's Moradabad office

Eighth anniversary celebration of the Mumbai edition

he eighth anniversary celebrations of the Mumbai edition was the first celebration in the new office premises that we had moved into â&#x20AC;&#x201D; the India Bulls Finance Centre. We had moved there two months before the anniversary. Employees who have been with the edition since the launch on July 14, 2005, were special participants in the celebrations. They expressed their reasons for staying on and why they love HT in a ten minute film that was played before the official celebrations got underway. All of them were happy to be part of the Hindustan Times success story in Mumbai. In an office festooned with streamers and the by now familiar red, blue and white balloons, the highlight was the huge cake in the shape of the figure 8. It was cut by two employees who have worked with

Hindustan Times Mumbai for the longest â&#x20AC;&#x201D; even before the launch of the edition in the city. Leela Salian of Media Marketing, who has been on the rolls for nearly 20 years, shared the space with Sujata Anandan of the editorial department, who was chief of the bureau working out of the Churchgate office for five years before choosing to stay on as the political editor when the edition was launched in 2005. Ashutosh Tipnis, Head, HR (W&S), was the master of ceremonies and the driving force behind the celebrations, which included cake, coffee, sweet memories for some, and great expectations for others. Anita Joshi, Assistant Manager, HR, Mumbai

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