Pacific Airlines Branding

Hannah Schultz

PACIFIC AIRLINES BRANDING

PA C I F I C A I R L I N E S

Pacific AIRLINE LOGO Black and white LOGO

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colour PALETTE

colour logo

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TYPE FACE Helvetica ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789

Postcard specifications FRONT: ARTWORK

BACK: CONTACT AND INFO Every back side to each postcard will have a customized blurb as well as a call to action. Pacific Airlines contact information will also be displayed in the bottom left corner.

Each postcard will have a pre paid stamp located in the top right, as well as lines for writing.

Avant

Cards will also place copyright disclosure and card reference as well as their logo.

COLOUR PALETTE A harmonious colour palette has been designed to recreate each destination. These colours were chosen because there is enough variety to effectively design each scene or postcard and remain eye catching. The colours although cool blue based, are still bright and together create effective contrast that draw the eye in.

151 X 101 mm Bleed: 3 mm Margin: 5 mm Paper: 350 gsm premium card Full Colour - two sides Matte

C: M: Y: K:

09% 14% 87% 0%

C: M: Y: K:

7% 86% 84% 1%

C: M: Y: K:

24% 100% 100% 25%

C: M: Y: K:

52% 0% 23% 0%

C: M: Y: K:

52% 43% 43% 7%

C: M: Y: K:

2% 1% 1% 0%

Avant card campaign Avant Cards are an effective means of advertising in a graphic orientated way. These cards are placed around popular high foot traffic places. They are marketed towards 22-39 year olds and aim to be collected, passed on or pinned up due to the design. This platform has the ability to promote Pacific Airlines locations of interest in a creative manner. Majority of consumers collect these cards for the bright creative design itself. We aim to make this the focus of each design and upon turning over the back consumers become aware of the call to action.

The following campaign has been catered for Pacific Airlines to promote a variety of Destinations Across the globe. The campaign “colour your world� has been designed in a way that coincides with this notion of the avant card promotion and design. As we understand it Pacific Airlines wants to focus on highlighting some of their most popular destinations to provoke people to travel with them there.

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Post card overview

SEATLE/MT.RAINER

postcard design: Alaska

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postcard design: grand canyon

This iconic landscape has been naturally formed over millions of years by Colorado River. Visit one of The Seven Natural Wonders of the World today with Pacific Airlines to explore the Grand Canyons breath taking scenery.

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postcard design: florence

Revisit the Renaissance at Galleria dell'Accademia in Florence today and see one of the worlds most famous sculptures in the world. Fly with Pacific Airlines today and wonder through the streets to visit countless museums, art galleries and historical architecture today.

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postcard design: tokyo

Immerse yourself in one of the worlds busiest cities.

Travel with Pacific Airlines today to immerse yourself in a new world of modern and traditional. Tokyo provides you with one the most exciting experiences for food, culture, shopping, architecture and technology.

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postcard design: cairo

Visit Cairo today to discover the ancient ruins and civilisation that scatters itself throughout the city. Travel with Pacific Airlines to witness sight to the Great Pyramids of Giza, The Sphinx and explore Cairo today in absolute comfort.

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postcard design: sydney

Sydney offers travellers the ultimate metropolitan experience with a new experience or landmark around every corner. Make traveling easier with Pacific Airlines so you can visit the Sydney Opera House or climb the Sydney Harbour Bridge with no fuss. Whether your traveling with family or not, both Sydney and Pacific Airlines can cater for all experiences.

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postcard design: byron bay

Visit an array of Australia’s most beautiful beaches surrounded by countless whale, dolphin and turtle encounters. Let Pacific Airlines deliver you to Byron’s doorstep so you can stroll between the variety of beaches and bars this coastal town has to offer.

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postcard design: san fransisco

San Francisco is renowned for its iconic Golden Gate Bridge and its array of colourful Victorian houses, cable cars and famous hilly streets. Travel with Pacific Airlines today so you can explore the plethora of restaurants and distinctive neighbourhoods San Fran has to offer.

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postcard design: Seattle SEATLE/MT.RAINER Washington provides us with one of the most beautiful national parks and mountain ranges. Surrounded by glaciers and endless meadows Pacific Airlines can take you places you in absolute comfort. Let us take you somewhere new.

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postcard design: rome

Rome offers an array of experiences, explore the cobble stone streets of the ancient city and become encapsulated with its unique architectural heritage.

Travel in comfort with Pacific Airlines and visit some of the world’s most famous landmarks such as the iconic Trevi Fountain, Spanish Steps and Colosseum.

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