Top Ten in Ten
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SCAN THIS QUICK TEN-MINUTE READ OF THE TOP TEN TRENDING ONLINE LIQUOR INDUSTRY NEWS STORIES FOR THE PAST QUARTER ON DRINKSTRADE.COM.AU. VISIT DRINKSTRADE.COM.AU FOR DAILY NEWS UPDATES. Words Ioni Doherty, Editor Drinks Trade Digital Edition 1. Endeavour acquires Josef Chromy wines in Tasmania April 29, 2022 Endeavour Group has acquired Tasmania’s Josef Chromy Wines in a partnership with Warakirri Asset Management, one of Australia’s leading agricultural investment managers. The acquisition will further enhance Paragon Wine Estates, Endeavour Group’s fine wine portfolio, which includes a collection of award-winning and premium heritage wineries and wine brands. “We are thrilled to add Josef Chromy Wines to our Paragon Wine Estates portfolio as part of our strategy to grow our premium wine production capabilities,” Endeavour Group Managing Director and CEO Steve Donohue said. 1
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2. Yellow Tail remains at top of the world as Casella moves to change business model May 12, 2022 Once again, Yellow Tail has been crowned the world’s Most Powerful Wine Brand by the 2022 Wine Intelligence Global Wine Brand Power Index. The brand achieved a top ten ranking in 10 markets, and in particular, the brand’s strength in the US market is key to cementing its top global ranking. It has been ranked the world’s Most Powerful Wine Brand in The Wine Intelligence Global Brand Power Index for five consecutive years (2018, 2019, 2020, 2021, 2022). Libby Nutt, GM Global Marketing and Export Sales at Casella Family Brands said, “There is no doubt that COVID-19 has
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caused huge disruption across the wine industry, but during this time, Yellow Tail benefited from a consumer shift towards tried and trusted brands. As the industry begins to stabilise, we’re proud the brand has maintained a positive connection with consumers.” The news comes in the same week that the Casella Family invited expressions of interest to purchase more than 7K hectares of vineyards across 35 properties in New South Wales and South Australia. Under the sale proposal, the buyer would continue to own and operate Casella’s vineyard portfolio in South Australia and the Riverina region including a selection of landmark vineyards in the Barossa Valley, Clare Valley, Langhorne and Currency Creek, Limestone Coast, and the Riverina. Casella is offering a long-term sale agreement, so it keeps the wine grapes from these vineyards to ensure ongoing supply for its already established brands.
