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Editor’s note
CREDITS
PUBLISHER The Drinks Association
www.drinksassociation.com.au All enquiries to: The Drinks Association Locked Bag 4100, Chatswood NSW 2067 ABN 26 001 376 423 The views expressed in Drinks Guide are those of the respective contributors and are not necessarily those of the magazine or The Drinks Association. Copyright is held by The Drinks Association and reproduction in whole or in part, without prior consent, is not permitted. Other Drinks Association publications include: Drinks Trade Online www.drinkstrade.com.au Drinks Guide www.drinksguide.com.au
EDITORIAL PUBLISHING EDITOR Ashley Pini...........................ashley@hipmedia.com.au EDITOR Melissa Parker...........................................melissa@hipmedia.com.au
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Welcome to the 2024 Drinks Guide, a longstanding tradition made possible by our dedicated supply partners since 1976. Originally known as Thomson’s Liquor Guide, this publication is the longestserving liquor guide in Australia. In the 90s, it served as the go-to resource for industry enthusiasts, providing valuable insights into the producers and distributors shaping the Australian alcoholic beverage market. Famed names like Tucker Seabrook, Swift + Moore, and Maxxium adorned its pages, offering readers a comprehensive view of the industry landscape, including details on LUC, format, and essential contacts. Today, we proudly present an annual publication complemented by our online platform, www.drinksguide.com.au. This edition focuses on expert insights, editorial contributions from industry leaders, and our annual Suppliers Directory. Within these pages, you’ll discover a wealth of commentary from industry leaders who define the drinks landscape, introducing innovation and ensuring the best possible customer experience. Whether you are part of the big end of town or the bespoke craft retail sector, we’ve curated content to cater to a diverse audience. In the 2024 edition, we are thrilled to collaborate with our data partners— Growth Scope, Shopper Intelligence, and CGA by Nielsen IQ. Together, they breathe life into the perennially challenging on-premise data and analysis, offering valuable perspectives for the Australian market. We trust that you will find the 2024 Drinks Guide not only informative but also a valuable resource. Our sincere gratitude goes out to the suppliers and
Produced and contract published by:
retailers who have contributed, making this the 48th consecutive year of the Drinks Guide (including Thomson’s Liquor Guide). Cheers to another year of exploration and celebration!
ACCOUNTS: accounts@hipmedia.com.au For new product or current releases in Drinks Trade magazine send a sample to:
Ash.
HIP Media 20 Gillian Parade, West Pymble NSW 2073 www.hipmedia.com.au | facebook.com/drinksmedia ABN: 42 126 291 914
DRINKS GUIDE | 9
Contents
12
2023 - The Year in Review
35
INDUSTRY 18
The Drinks Association – Georgia Lennon, CEO
20
Wine Australia - Dr Martin Cole - CEO
22
ABAC - Tony Smith - Chair
25
Australian Distillers Association – Paul McLeay – Chief Executive
26
Australian Women in Distilling
Lethbridge - CEO 36
39
40
29
44
54
DrinkWise - Simon Strahan CEO
and Independent Brands Australia – John Barakat – Acting CEO
WISA - Cameron Hills 78
Growth Scope – Michael
Shopper Intelligence ANZ –
Coles Liquor – Michael Courtney– Chief Executive
79
Endeavour Group – Steve Donohue – CEO
80
Emporer Champagne - Kyla Kirkpatrick - CEO
Client Service Director, Sydney
82
ILG - Paul Esposito - CEO
CGA by NielsenIQ – James
84
ILR – Anthony Abdallah – CEO
Phillips – Clients Solutions Director, ANZ 66
Australian Liquor Marketers
Spirits and Cocktails - Greg
David Shukri – Australian
- John Noble – Director 34
74
Nowicki - Commercial Director 50
Aldi Stores Australia - Jason Bowyer - Director of Wine
RESEARCH AND DATA
Cider Australia - Jane
Champagne Bureau Australian
73
Holland - CEO
Executive Officer
Anderson - Executive Officer 31
RETAIL /WHOLESALE/ DISTRIBUTION
Retail Drinks - Michael Waters - CEO
Association – Kristy Lark-Booth, President
Independent Brewers Association- Kylie
87
Liquor Legends – John
Strikeforce - Matt Lloyd - CEO
Carmody – Managing
& MD
Director, Hotel and Tourism Management
88
Liquor Barons - Chris O’Brien -
104
General Manager 90
Australia 106
Ampersand Projects – Alex
108
Bottomley, Shaun Rankins,
Archie Rose Distilling Co – Will
Australian Vintage Limited
126
Vok Beverages - Chris Illman Hospitality
128
Coopers Brewery – Michael
Edwards – Founder 98
Scarlett – Commercial Director
Australia– Orlando Rodriguez–
Shearer – General Manager 112
Pernod Ricard Australia – Glen
Head of Sales, Marketing and
Managing Director 110
124
Coca-Cola European Partners
Marcus Kellett, Founders 96
Lion Australia – David Smith – Managing Director, Australia
Casella Family Brands – John Casella – Managing Director
SUPPLIER PARTNERS 94
122
Durrant – Managing Director,
Paramount Liquor – Nathan Rowe – Director
Campari Group – Simon
Vranken-Pommery Australia – Inge Fransen - CEO
130
William Grant & Sons – Colin
Carlton & United Breweries –
Rochester – Managing
Danny Celoni – CEO
Director, ANZ
- Jeff Howlett – General Manager, Asia Pacific
114
De Bortoli Wines – Darren De
SUPPLIERS DIRECTORY
Bortoli – Managing Director 100
Bacardi-Martini Australia – Luiz Schmidt, Managing
116
Brown Forman - Eveline
118
IMENA, Turkey
A – Z Supplier Partners Directory
Hill Smith Family Estates – Karl Martin - CEO
Albarracin – Vice President, Managing Director ANZPI,
133
Gaunt – Managing Director
Director 102
Fever-Tree Australia – Andy
120
Kilikanoon Wines – Travis Fuller – CEO
DRINKS GUIDE | 11
THE YEAR IN REVIEW
AND THAT’S A WRAP! WHAT A YEAR FOR THE LIQUOR INDUSTRY. AS WE RETURN TO SEMI-NORMALITY AFTER YEARS WITH COVID, WE REFLECT ON THE BIGGEST STORIES THAT GRABBED THE ATTENTION OF OUR READERS OVER THE PAST TWELVE MONTHS. FROM THE ONGOING NEWS ON CHINA’S TARIFFS TO TAKEOVERS AND MERGERS, HERE ARE THE TOP TEN STORIES FOR THE YEAR YOU THOUGHT WERE WORTH THE READ AS REPORTED ON DRINKS TRADE DIGITAL.
Double Victory: Carlton & United Breweries and CUB Premium Beverages are joint Supplier of the Year 2023 Drinks Awards In a moment of shared triumph, the prestigious 2023 Supplier of the Year Award was jointly won by Carlton & United Breweries and CUB Premium Beverages at the 2023 Australian Drinks Awards hosted at the Sofitel Sydney Wentworth. The two business divisions of Asahi Beverages proudly claimed this year’s top title at the eleventh annual Australian Drinks Awards. And in an impressive feat, the evening’s Supplier Awards came close
accolades. Carlton & United Breweries
Beam Suntory and Frucor Suntory create $3bn multibeverage Suntory Oceania
clinched the Category Management
Following news that Coca-Cola
Ready-to-Drink alcoholic beverages,
Award for the second consecutive year,
Europacific Partners (CCEP) and Beam
juice, water, soft drinks, coffee, energy
while CUB Premium Beverages earned
Suntory will part ways in 2025, Beam
and sports drinks, the new conglomerate
this year’s recognition for Supply Chain
Suntory spirits and non-alc Frucor
become the fourth-largest ANZ
Management.
Suntory announce Suntory Oceania,
beverage group with full end-to-end
to a clean sweep as both businesses claimed three of the four coveted
a new AU$3bn multi-beverage partnership. Operating across premium spirits,
control of its portfolio.
12 | DRINKS GUIDE
A delegation of primary producers joined
Eisenstone’s Top Four Barossa Valley Shiraz champion subregions
the South Australian Premier, Peter
Hailing from New Zealand originally,
Malinauskas, on a four-day visit to China
Stephen Cook first crossed ‘the ditch’ to
with the express goal of re-engaging
compete in a trans-Tasman camel race,
with key customers and members of the
eventually finding his passion for wine
government.
when visiting Adelaide some years later.
Are Chinese Wine Tariffs About to be Dropped?
The delegation stated the case for
After two decades working for
increased engagement with the South
luminaries such as McWilliams, Pernod
Australian agricultural sector, including
Ricard and Kingston Estate, Cook set up
grains, meat, seafood and wine.
camp in the Barossa and embarked on
While the SA delegation was in Beijing, Malinauskas met with Chinese
his own adventure, launching Eisenstone in 2014.
ABAC backflips on Hard Solo triggering a name change
government representatives, including the Vice Minister for the Ministry of
the rich German heritage of the Barossa
Carlton & United Breweries’ Hard Solo,
Commerce, Guo Tingting.
Valley, blending the German word for
Eisenstone derives its name from
the alcoholic version of popular lemon
In an interview with Drinks Trade,
iron (Eisen) with the English word for
squash drink Solo, has changed its name
Malinauskas said, “I met industry leaders
stone paying homage to the ironstone
to Hard Rated after formal complaints
and government officials to renew
soils where the vineyards thrive.
concerning its appeal to underage
enduring partnerships and explore
Cook’s philosophy is to specialise in
drinkers triggered a new review by the
further opportunities for trade and
Barossa Valley Shiraz, with a focus on
Alcohol Beverages Advertising Code
investment. China continues to be South
showcasing the vineyards rather than
(ABAC).
Australia’s largest export market and
the winemaker. To achieve this, Cook
a very important trade and economic
uses the same winemaking method for
partner for our state.
each wine, differing only in the subregion
Among those concerned was Independent MP Kylea Tink who said Hard Solo didn’t pass the pub test and
“Good progress has been made at a
the Cancer Council of Western Australia
Federal Government level to stabilise
lodged a complaint with ABAC in August.
relations with China, and the trip ensures
CEO of the Independent Brewers
that at a state level, the South Australia-
Association, Kylie Lethbridge called it
China relationship remains strong.”
within the Barossa where the vineyard is situated.
Diageo Australia appoints Dan Hamilton as Managing Director
a ‘sheep in wolves’ clothing’ and was
Diageo Australia has announced Dan
publicly scathing about it saying it “looks
Hamilton will take over as Managing
like a soft drink, tastes like a soft drink
Director after Angus McPherson vacates
and has the name as a soft drink.”
the position at the end of September.
Blind taste tests of the drink on TikTok
Taking the reigns from 1 October,
attracted thousands of views and caused
Hamilton brings a wealth of experience
a stir with some tasters claiming they
to the role, having held senior positions
couldn’t taste the alcohol.
within Diageo’s China, Japan, Europe
The Alcohol Beverages Advertising
and Korea markets, most recently as
Code Scheme previously ruling Hard
Managing Director for Korea and Japan.
Solo compliant with the requirements
John O’Keeffe, President of Diageo
of the Code has acquiesced to the
Asia Pacific, said Hamilton comes to
burgeoning complaints around the
the position with a proven track record
product and found it to breach the Code
leading acceleration and growth in
standard [s3(b)(i) on strong or evident
overseas markets.
appeal to minors.
Since taking up the role of General
DRINKS GUIDE | 13
Australian Prime Minister Anthony Albanese Announces Breakthrough in China Deal to End Wine Tariffs In a significant diplomatic move, Prime Minister Anthony Albanese visits China, marking the first visit by an Australian Prime Minister since Malcolm Turnbull’s trip in 2016. Prior to his departure, the Prime Minister unveiled a landmark agreement paving the way for a fivemonth review to resolve the wine tariffs imposed by China on Australian wine exports. This groundbreaking agreement carries the potential to bring an end Ed Carr - Winemaker
to the last remaining trade sanction imposed by Beijing on Australian exports, encompassing commodities
Manager Diageo Japan in 2016, O’Keeffe
Handpicked Wines CEO and founder
such as coal, barley, lobster, and red
said Hamilton “drove a step change in
William Dong said, “House of Arras is
meat with an estimated value of $20
execution, making it one of the fastest
a globally celebrated sparkling house,
billion.
growing Scotch businesses in Diageo
and we are honoured to become the
and winning significant market share
custodians of this admired brand and
particular, has been significantly affected
across all categories.
uphold its tradition of winemaking
by tariffs reaching up to 220 per cent in
excellence.”
2020, with China asserting that Australian
“As Managing Director for Korea
The Australian wine industry, in
wine was being dumped in their market,
and Japan, Dan successfully led the
“Handpicked Wines shares in House
acceleration of growth for our Korea
of Arras’ continued success as a highly
undermining local producers. This
business and turbocharged the
acclaimed wine producer, representing
tariff imposition had a profound impact
premiumisation of the portfolio.”
great synergy to our combined portfolio
on wine sales to China, amounting to
of luxury brands. We look forward to
approximately $1.2 billion annually.
Handpicked Wines acquires House of Arras
working with Ed Carr and the team to bring Australia’s most awarded sparkling
tariffs follows recent negotiations
Accolade Wines sold House of Arras to
wine to the world.”
between Australia and China aimed at
Australian company Handpicked Wines.
Handpicked Wines Chief Winemaker
The breakthrough concerning wine
dismantling the strained trade relations
Peter Dillon said, “Ed Carr is one of
that have been in limbo for years. China
of Arras brand, 24 hectares of premium
Australia’s most respected winemakers,
has gradually eased sanctions since
vineyards, inventory and the Bay of Fires
and I’m excited to work with him through
Anthony Albanese assumed office as
winery and cellar door at Pipers River,
Arras and with the network of Tasmania’s
Prime Minister in 2022.
Tasmania.
best sparkling growers and vineyards.”
The acquisition includes the House
Family-owned Australian wine
Accolade Wines Chief Executive
producer Handpicked Wines is known
Officer Robert Foye said, “We wish the
for making wines across Australia’s
new owners every success and are
Hard Fizz signs distribution deal with SouthTrade International
top wine regions, with vineyards and
pleased to be entrusting Arras to a
New kid on the block, alcoholic seltzer
wineries across Mornington Peninsula,
company with extensive experience
brand Hard Fizz, has signed a distribution
Tasmania, Yarra Valley and Barossa
in fine wine that is well-placed to take
deal with SouthTrade International,
Valley.
the business to the next stage of its
Australia’s fastest-growing spirit and RTD
evolution.”
business.
14 | DRINKS GUIDE
announced the brewer is taking full ownership to establish a new standalone spirits division called Four Pillars Global Spirits combining Four Pillars and the Vanguard business. The new division will be led by former Beam Suntory executive, Ed Stening who will report to Lion Australia Managing Director, David Smith. Four Pillars was founded in 2013 by Stuart Gregor, Cameron McKenzie, and The deal will see Hard Fizz retain full ownership of its brand while SouthTrade
into premium spirits at a time when beer
Matt Jones. Stuart Gregor will leave the
sales are under pressure.
business on September 1. Chief distiller
Four years after purchasing 50% of
Cameron McKenzie and Matt Jones,
marketing, supply and logistics, as well
Four Pillars in 2019 for a rumoured $40
brand strategy director will remain in
as facilitating the national rollout of new
million, the Japanese-owned brewer has
their roles and join the Lion-owned
products, including their Extra Strength
announced it purchased the remainder
Vanguard Luxury Brands distribution
light RTD and non-alcoholic functional
of the company. The Australian Financial
business.
beverage range.
Review reported Lion acquired the
looks after customer trading, trade
“This is a match made in fizzy heaven,” said Ray Noble, Managing Director of SouthTrade, adding he’s excited to
The acquisition includes ownership
second half of the business for an
of the distillery in Healesville and all
estimated $50 million.
domestic and international sales and
Lion Group CEO Sam Fischer
marketing of the brand.
welcome Hard Fizz to the SouthTrade family of brands. “Hard Fizz really is one of the drinks of the moment and I’m over the moon to be partnering with them on their journey. SouthTrade can help the brand go to the next level and expose it to even bigger markets,” he said. Wade Tiller, CEO of Hard Fizz, said the partnership was a well-thought-out strategic move based on aligned core values and a shared mission.
In four years, Four Pillars is 100% Lion owned Brewing giant Lion announced this morning it will take full ownership of Four Pillars Gin as it takes progressive steps
Ed Stening, Cameron Mackenzie, Sam Fischer
- by Sean Paris
DRINKS GUIDE | 15
16 | DRINKS GUIDE
INDUSTRY
THE DRINKS ASSOCIATION AS WE BRING AN EXTRAORDINARY YEAR TO A CLOSE, IT’S AN OPPORTUNE TIME TO REFLECT ON THE OUTSTANDING ACHIEVEMENTS OF OUR INDUSTRY.
Corporate Social Responsibility award
Georgia Lennon
This year, we received a record number of outstanding submissions for the three Contribution to Industry Awards.
CEO
was presented to Lion, just ahead of Coopers Brewery, which received a Highly Commended acknowledgment for its efforts in this space. These awards hold immense significance as they symbolise our collective efforts to act fairly, drive progress, and ensure that we are paving
determined by our valued partner,
the way for a bright and promising future
Advantage Australia. Carlton & United
as a career destination of choice. To that end, I’d like to extend my
As we bring an extraordinary year to a
Breweries and CUB Premium Beverages
close, it’s an opportune time to reflect
were jointly crowned 2023 Supplier of
heartfelt thanks to the Embrace
on the outstanding achievements of our
the Year, Carlton & United Breweries
Difference Council for their dedication to
industry.
clinched the Category Management
promoting diversity and inclusion in our
Award for the second consecutive year,
industry. From the spectacular premier
witnessed the profound impact
while CUB Premium Beverages received
event of the year, International Women’s
of positive collaboration between
the Supply Chain Management Award.
Day, to the launch of Pride in Drinks and
The Most Improved Supplier of the
State Chapter Events hosted throughout
Over the past 12 months, we’ve
suppliers and retailers, as well as the significant strides made in moving the
Year was a double win, with William
the year, the Embrace Difference Council
dial on gender equality, inclusivity and
Grant & Sons and Campari making an
has consistently paved the way for
diversity, sustainability, and corporate
impressive leap of 31 points in their
meaningful conversations, initiatives, and
responsibility.
Advantage Score compared to 2022.
collaborations.
These achievements are what fuel
The evening also celebrated the
We may be a competitive industry,
our passion and ongoing commitment
power of strong and distinctive brands
but we are also unique in our collegiality.
towards fostering a united and
and the emergence of innovative
This, coupled with your passion,
progressive industry.
newcomers, with 41 brand awards split
dedication, resilience, and commitment
In August, the Drinks Association
into two categories: Fan Favourites and
to excellence, is what truly makes our
hosted the eleventh annual Australian
those Gaining in Popularity, based on
industry remarkable.
Drinks Awards at the Sofitel Sydney
research conducted by Thrive Insights.
So thank you from all of us at the
Wentworth. We take immense pride
This year, we received a record
Drinks Association, and best wishes for
in how this event has evolved over the
number of outstanding submissions
a Merry Christmas and a productive and
years, becoming the premier platform
for the three Contribution to Industry
prosperous New Year.
for honouring excellence in the liquor
Awards. Congratulations to Australian
industry.
Vintage on its well-deserved recognition
This year, Asahi Beverages was
in the category of Most Improved
particularly victorious, with its two key
Gender Equity and Pernod Ricard
business divisions securing three of
Winemakers for creating the Most
the four coveted Supplier Awards, as
Inclusive & Diverse Workplace. The
18 | DRINKS GUIDE
The Australian Drinks Association Locked Bag 4100 Chatswood DC NSW 2067 02 9415 1199 info@drinks.asn.au
WINE AUSTRALIA THE AUSTRALIAN GRAPE AND WINE SECTOR IS UNDOUBTEDLY TIRED OF THE WORD ‘UNPRECEDENTED’, BUT THE PERFECT STORM OF CHALLENGES FACING WINEGRAPE AND WINE PRODUCERS OVER THE PAST COUPLE OF YEARS HAS NEVER BEEN SEEN BEFORE.
Historically, the sector’s focus has
is to fulfil a consumer desire (eg. for
been on growing Australia’s international
refreshment or lighter style products),
footprint and export sales, given the finite
or to open up opportunities for new
size of the domestic market. COVID-19
occasions for wine consumption.
presented a number of challenges, one
We have also ramped up our efforts
of which was the temporary cessation
in research and environmental, social
Dr Martin Cole
of international travel and large events,
and governance (ESG) in response to
but the end of restrictions has meant the
emerging challenges. Our investments
CEO
resumption of international trade expos
in ESG and research will not only
and tastings.
improve the sustainability credentials
One Sector Plan Forges New Path
This has provided an excellent
of our sector, but also work to support
opportunity for the sector to forge
businesses as they address evolving
new relationships with exporters and
corporate governance expectations
make headway into emerging markets.
internationally. An example of this is the
Events this year such as ProWein in
recently released Emissions Reduction
It is difficult times, but times like these
Dusseldorf and Vinexpo in Singapore
Roadmap that has identified practical
can also foster great change and
were well attended, and exhibitors
steps that the sector can take to reduce
innovation.
welcomed the opportunity to talk
its emissions by 42 per cent by 2030.
face-to-face with trade over a glass
With global action to lower emissions
Wine are working together and with the
of wine or two. In moving on from the
accelerating, we all need to take steps
sector to develop a One Sector Plan – a
days of COVID-19 restrictions, some
to reduce our impact on the climate
shared vision and a unifying strategy
of our pandemic-era programs have
to ensure access to key markets in the
to collectively address key priorities for
evolved to accommodate the changing
future. The Roadmap helps provide the
the wine sector from now to 2030 in
environment. Australian Wine Connect,
wine sector with a pathway to start or
response to the challenges.
our service that began to help wineries
continue emissions reduction efforts.
Wine Australia and Australian Grape &
The grape and wine sector has been
The One Sector Plan will be a
contact international buyers, has been
collective plan for the sector; it is not
refurbished and is now a free, digital
in challenging places before, but we
simply a set of targets for Wine Australia
catalogue that will underpin all in-market
hope that with the One Sector Plan we
and Australian Grape & Wine, but for
activities.
can get our sector back on track and
all our sector. The co-designed plan is
In addition to continuing to drive
being developed through consultation
the reputation, quality and image of
with grapegrowers, winemakers and
Australian wine at all price points,
exporters from across the country. To do
it’s important that the wine category
this we are running an online survey as
responds to consumer trends to remain
well as a series of in-person state and
relevant and competitive against other
regional workshops across the country.
growing beverage categories. Both
We anticipate a draft will be available for
product and packaging innovations
feedback and refinement by the end of
will be crucial to opening up new
2023.
opportunities for wine; whether this
20 | DRINKS GUIDE
once again find success both at home and overseas.
Wine Australia enquiries@wineaustralia.com
ABAC RESPONSIBLE ALCOHOL MARKETING CODE THE ABAC SCHEME HAD A RANGE OF IMPORTANT INITIATIVES UNDERWAY PRIOR TO MY COMMENCEMENT AS INDEPENDENT CHAIR IN EARLY AUGUST 2023.
alcohol ad can be placed with a
• upped training initiatives with a free
around direct marketing to protect
online training course completed
the vulnerable;
by 942 marketers in just over 2
• Extension of the Code to no and
Tony Smith Chair
Transitioning the New Code
participants since 2010
programme, and greater restrictions
very low alcohol-styled beverages;
years • expert panel adjudication of 922
• Clearer restrictions preventing
public complaints with average
alcohol being positioned as a
turnaround 14-20 business days in
coping mechanism or negatively
recent years, led by former Federal
portraying the choice to abstain.
Attorney-General the Hon Professor
The ABAC online training course has
Michael Lavarch AO
been updated to reflect the revised
• on 344 occasions ordered ads
Code, and it remains the best way to
or packaging out of market, at
ensure that marketing staff, agencies
significant cost to marketers
Most notably, a revised ABAC
•
Responsible Alcohol Marketing
compliance of 98-100%
Code (the Code) was released in April following extensive consultation and review. The Code sets responsibility standards for the content and
The Code sets responsibility standards for the content and placement of alcohol marketing in Australia.
placement of alcohol marketing in
achieved voluntary
each year, with 100% compliance in 2022 and most years 2024 is unlikely to be any quieter, with a review of
Australia, and the review process is
and designers understand how to meet
ABAC’s best practice guides underway
vital to ensure it continues to adapt to
the standards.
and an external review of ABAC’s
the changing environment and meets community expectations.
In addition, to proactively evolving to meet community expectations, ABAC
operations and governance planned to commence later this year.
The transition to the new Code has
has proven to be a powerful industry
commenced, and by 1 January 2024, all
watchdog. Now in its 25th year, the
new role and, on a personal level,
I look forward to continuing my
complaints received will be considered
scheme to date has:-
am pleased to succeed my former
against the new Code regardless of
• considered 31,557 requests from
parliamentary colleague, the esteemed
when the marketing communication
industry to have their marketing
Harry Jenkins, following his retirement
pre-vetted for ABAC compliance
after five years of service.
entered the market. Key Code changes include: • Stronger placement restrictions, including a higher adult audience requirement (80%) before an
22 | DRINKS GUIDE
• rejected 4,742 of those requests before reaching the market • delivered industry compliance training to > 2,800 industry
ABAC Responsible Alcohol Marketing Code info@abac.org.au
6.5% ALCOHOL | CLEAN CRISP TASTE AVAILABLE AT ALL MAJOR RETAILERS IN NSW AND QLD. FOR MORE INFORMATION CONTACT YOUR LION REPRESENTATIVE.
C E L E B R AT E G R E AT TA S T E W I T H G R E AT TA S T E GLENF I DDI CH 14 B OURBON BARRE L RE SE RV E SKILFULLY CRAFTED. ENJOY RESPONSIBLY.
IT’S BEEN A FANTASTIC YEAR FOR AUSTRALIAN CRAFT DISTILLERS, AS THE INDUSTRY CONTINUES ITS INCREDIBLE GROWTH. WE HAVE NOW IDENTIFIED 670 DISTILLERIES SPANNING ALL STATES AND TERRITORIES. THIS EXPANSION WAS REFLECTED BY RECORD ATTENDANCE OF MORE THAN 500 DELEGATES AT OUR ANNUAL CONFERENCE IN MARCH, UP FROM JUST 35 DELEGATES TEN YEARS EARLIER.
Paul McLeay CEO
be an important category to watch next
which will cover the whole gamut of how
year, with vast inventories currently
to run a safe and effective distillery.
approaching maturity. Similarly, there
We currently have 12 distillers
are exciting times ahead for Queensland
completing their TAE accreditation, so
rum, along with the impending launch
we’ll have industry participants training
of the Australian Agave Project, which
and teaching to a national standard.
will be hitting the market at scale.
There will also be the capacity for peer
Meanwhile, some of our larger distillers
review, peer learning and peer support
are continuing their innovation with RTDs
that will further benefit student cohorts.
and other formats.
The course will be taking enrolments by
Many of the new entrants are small
Record growth in a collegiate environment despite tax hits We’re very pleased that the industry continues to want to come together, share experiences, learn from each other and support each other. While there will always be competitive tensions, it is
and emerging businesses, so the focus
the end of 2023. Of course, these exciting
for the industry is now on safety and
developments are against the backdrop
training. As a result of certain high-profile
of some very unfavourable Federal
accidents and a lot of near misses, the
Government policy settings. We’re very disappointed that spirits
Australian consumers are buying local more ferociously and demanding to know more about the provenance and story behind their favourite spirits.
excise hit $100/litre this year, which is another blow for our emerging manufacturing industry, particularly given that two-thirds of distilleries are located in regional areas.
heartening that craft distilling maintains
We’re calling for a freeze on spirits
the collaborative and cooperative
industry recognised the need for specific
approach engendered by industry
vocational training to ensure the safety of
excise so distilleries can develop a
pioneer Bill Lark.
distillers, who are routinely dealing with
suitable growth plan that will support
very flammable and dangerous goods.
their ability to create more jobs in local
We know that the pie is growing. Australian consumers are buying local
That’s why we, as an industry
communities. At $100 a litre, we’re saying
more ferociously and demanding to
association have partnered with a
to the government, when does it stop?
know more about the provenance and
registered training organisation, the
story behind their favourite spirits.
National Food Institute, to establish the
We’re still seeing massive growth
National Distilling Institute. It will partner
in gin, which continues to evolve in its
with other training organisations to
complexity and style, with more than
deliver a new qualification, Certificate IV
1000 SKUs now available. Whisky will
in Artisan Fermented Products (Distilling),
Australian Distillers Association Australian Distillers Association, Suite 1601, 447 Kent Street, Sydney, NSW, 2000 www.australiandistillers.org.au
DRINKS GUIDE | 25
INDUSTRY
AUSTRALIAN DISTILLERS ASSOCIATION
AUSTRALIAN WOMEN IN DISTILLING ASSOCIATION (AWDA) AUSTRALIAN WOMEN IN THE INDUSTRY FORMED THE AUSTRALIAN WOMEN IN DISTILLING ASSOCIATION INC TO PROMOTE, ENCOURAGE, SUPPORT & CELEBRATE OTHER LIKE-MINDED WOMEN IN THE AUSTRALIAN DISTILLING INDUSTRY.
Kristy Lark-Booth President
Encouraging women in spirits Our Purpose is to Promote awareness of women working in the industry and promote industry awareness to new women entering the distilling industry. In addition, we aim to promote the industry’s best practice standards. Encourage women to seek out
existing platforms to recognise, nurture
forums and quarterly in-person informal
opportunities within the distilling
and reward achievements and create
catch-ups in each state.
industry, including employment,
more diversification within the industry.
knowledge growth, up-skilling and
Invite complimentary industries to be
networking.
involved in AWDA as well as participate
Support women through industry
in events and activities.
workshops and forums and utilising the
Update:
sharing of existing industry knowledge
We are back to having our annual
and capability.
in-person catch-ups with Hobart on
Celebrate the presence of women in
this year’s agenda and we have also
the distilling industry, creating and using
introduced quarterly online information
26 | DRINKS GUIDE
We promote, encourage, support, celebrate women in distilling. Women of Australian Distilling www.womenofaustraliandistilling.com/contact
PLEASE DRINK THE UNUSUAL RESPONSIBLY
WHAT BETTER TIME THAN NOW?
28 | DRINKS GUIDE
BORN IN BYRON. BREWED ACROSS AUSTRALIA.
FOR MORE INFORMATION CONTACT YOUR LION REPRESENTATIVE
CIDER AUSTRALIA
Jane Anderson Executive Officer
Post-COVID Cider experiences a renewed dynamic
together to promote Australian craft
spent the past six years working with
cider with tasting events, cider festivals
the American Cider Association on their
and special offers. We will continue the
Certified Cider Professionals program
tradition next year and expect to see
developing content to educate beverage
more events featuring Australian craft
professionals and enthusiasts about
cider and the 100% Australian Grown
cider, and tapping her expertise will help
Trust Mark.
us establish a way forward.
We hosted the Australian Cider
The Awards is the largest cider
Conference in Western Australia in May
show in Australia and a key platform for
after three postponements. AusCider
promoting quality cider, benchmarking
2023 showcased the incredible cider and
products and educating participants. It
produce on offer in the Perth Hills and
is our most resource-intensive activity
Swan Valley, and extended a unique mix of technical, business and sensory education to our producers in the west.
The past year has seen a return to our
The keynote guest was
The 100% Australian Grown Trust Mark initiative remains at the forefront of our promotional efforts and drive for honesty in labelling.
regular events schedule including
internationally renowned
a conference and annual cider
cider maker Ryan Burk
competition. These events are the
from the United States. We believe there
but is invaluable in driving quality
backbone of our organisation and the
is great benefit in bringing international
improvements and is instrumental in
primary way we engage with the industry
experts to Australia and Ryan’s visit was
bringing the Australian cider community
and facilitate learning and information
no exception as he delved into US trends
together.
exchange.
and his observations of the consumer
The 100% Australian Grown Trust Mark
expectations behind those trends.
For those interested in learning more about Australian cider, check
initiative remains at the forefront of our
The 2023 Australian Cider Awards
promotional efforts and drive for honesty
in October is yet another opportunity
cideraustralia.org.au/resources/
in labelling. The Trust Mark is industry-
for global collaboration. Cider Australia
australian-cider-guide
led and displayed only on ciders that
has invited highly respected educator,
are made from 100% Australian fruit. We
judge and writer Darlene Hayes from
are proud to have been the first country
the United States to visit as guest
in the world to launch a trust mark to
international judge. Darlene is a Certified
promote the authenticity of cider and
Pommelier™ – a course of study akin to
even prouder that our cider makers are
the Wine and Spirits Education Trust and
continuing to embrace the initiative.
the Court of Master Sommeliers but for
With enthusiastic support from producers, venues and retailers, we
out the Australian Cider Guide at www.
cider rather than wine. Looking forward, we aim to facilitate
celebrated Australian Cider Day on the
the development of formal cider
second Saturday of March. This day is a
education in Australia as there are not
great opportunity for the industry to work
many options at present. Darlene has
Cider Australia www.cideraustralia.org.au office@cideraustralia.org.au
DRINKS GUIDE | 29
INDUSTRY
CIDER AUSTRALIA REPRESENTS 100+ SMALL PRODUCERS WHO OPERATE IN A DYNAMIC AND HIGHLY COMPETITIVE MARKET. WE PARTICIPATE IN A WIDE RANGE OF ACTIVITIES COVERING ADVOCACY AND POLICY DEVELOPMENT, EDUCATION, AND CATEGORY PROMOTION.
CHAMPAGNE IMPORT SPECIALISTS
EMPERORAGENCY.COM.AU
THE PAST YEAR HAS SEEN THE AUSTRALIAN MARKET GROW IN UNPRECEDENTED WAYS. IN TERMS OF VOLUME, IT WAS A RECORD-BREAKING YEAR WITH A 6% INCREASE, RESULTING IN OVER 10 ½ MILLION BOTTLES ARRIVING IN AUSTRALIA IN A SINGLE YEAR AND FOR THE FIRST TIME IN OUR HISTORY. THE VALUE OF THE MARKET INCREASED BY OVER 16%, AND THIS IS WHERE THE OUTLOOK FOR AUSTRALIA HAS BECOME SIGNIFICANTLY MORE NUANCED.
John Noble Director
In Australia, Champagne sales are booming – but Australia’s taste in Champagne is evolving. It is apparent that Australians are becoming more educated about Champagne and more discerning in their choices. For the first time in decades,
and are known as Extra Brut or Brut
regarding the latest developments
the Brut Non-Vintage Champagne
Nature. Often described as a ‘lighter
in the region. We can successfully
category, which is the largest category
and fresher’ style, demand for these
communicate topics such as the
of Champagne available, dropped below
Champagnes has skyrocketed, with
adaptions the appellation is making
90% of the market’s total volume.
shipments doubling in 2022 to 280,000
towards environmental sustainability, an
bottles.
‘on the ground’ evaluation of the growing
Many alternate styles of Champagne, such as Blanc de Blancs and Blanc
One factor we believe is driving the
season and harvest and provide an
de Noirs, are becoming more popular
evolution of the Champagne market
accurate and up-to-date analysis of both
and Australian consumers who know
in Australia is through the work of
the quantitative data from our export
Champagne are looking for ‘something
passionate Champagne importers and
figures and more qualitative aspects
new’. One area of exceptionally dynamic
distributors. We have developed a
of our local and international market
growth is a category of Champagne
program of informational webinars to
research.
that has a ‘lower dosage’. These types
support these businesses that focus on
Education in our market remains a
of Champagne have little or no sugar
the business of Champagne and provide
key objective. In 2023, we will launch
added at the final stage of production
information directly to the importer
our Champagne Specialist Program
DRINKS GUIDE | 31
INDUSTRY
CHAMPAGNE BUREAU AUSTRALIA
Cuvée Louise 2005 THE EXCEPTION BY POMMERY p l e a s e d r i n k r e s p o n s i b ly
INDUSTRY
with wine schools in Australia. This new
popular educational activations are
program is aimed at wine professionals
micro events for industry professionals
and Champagne prescribers and has
and team training for hospitality and
been developed by the dedicated wine
retail businesses. We are able to
education department within the Comité
provide precise information on some
Champagne. The curriculum will focus
of the lesser-understood aspects
on a complete vision of the Champagne
of the Champagne region, such as
region and Champagne production
terroirs and production techniques. The
techniques and will include online
popular Champagne workshops pop
training and tasting components to
up in unexpected places where we
provide a complete vision of what makes
can host sommeliers, retail managers
Champagne so unique.
It is apparent that Australians are becoming more educated about Champagne and more discerning in their choices.
and Champagne enthusiasts to taste
Champagne Bureau Australia
We have continued a number of
and discuss an interesting selection
other educational formats throughout
of Champagne with great Australian
2023 in all parts of Australia. Our most
cuisine.
www.champagne.com.au john@champagne.com.au
DRINKS GUIDE | 33
DRINKWISE ALMOST DAILY, THERE IS ANOTHER CHANCE TO ESTABLISH A PARTNERSHIP, EXTEND THE REACH OF A PROGRAM, OR INNOVATE ALCOHOL EDUCATION.
permission to drink elsewhere (vs 44% previously) 41% talked about the effects of drinking with their teenagers. Importantly, a third of surveyed parents who had intended to supply
Simon Strahan CEO
Seizing opportunity at the heart of DrinkWise success. Reflecting on the past year, some key
alcohol to their underage teenagers decided they would no longer do that; and 22% of parents who had already supplied alcohol to their teenagers
supported by Queensland Ministers,
wouldn’t do so again after having seen
MPs and Local Government. It helped
the campaign.
reinforce community expectations
DrinkWise also managed to secure
around consumption and behaviour
some key partnerships throughout the
within venues and anywhere alcohol is
year:
consumed.
DrinkWise and the Parliamentary
Following the success of the QHA
projects that reinforced the whole-of-
Friends of Preventative and Public
partnership, DrinkWise and Clubs
community approach that DrinkWise
Health co-hosted an educational
Queensland commenced a partnership
takes to alcohol education initiatives are
event at Parliament House in
that will see over 440 venues display
worth noting.
Canberra for Members of Parliament,
DrinkWise messages via on-site digital
industry, academia and community
screens, posters, coasters, social media
was the development and launch of
representatives. It enabled DrinkWise
posts.
DrinkWise’s new campaign, It’s okay to
to share research on improvements
say nay, targeted towards parents. It set
in Australia’s drinking culture and the
identifying new partnerships that can
out to reassure parents that most other
organisation’s work to encourage those
assist in promoting moderation and
parents (87%) do not supply alcohol to
drinking at risky levels to consider
reducing alcohol-related harm. New
their underage teens and that promoting
zero and lower-strength options as a
research projects schedule for this year
underage abstinence is the best option
means to reduce their overall alcohol
will produce insights that can evolve the
to reduce their child’s risk of alcohol-
consumption. The event also provided
existing DrinkWise program of work as
related harm in their later adolescent
an opportunity to sample some of the
well as develop new ways to reach those
years.
expanding zero and lower-strength beer,
that may be consuming alcohol in a risky
wine and spirits product range.
manner.
The major focus over the past year
Research tracking showed the messages resonated and that after seeing the campaign: 86% of parents thought not giving their teens alcohol allowed them to have a better start in adult life (vs 77% previously)
The Governments and Police Forces
As always, DrinkWise is looking to
of New South Wales and South Australia
secure new contributors to support its
supported the DrinkWise Always respect,
programs, so if you are interested in
always DrinkWise campaign.
helping to create a safer and healthier
DrinkWise and the Queensland
drinking culture in Australia.
Hotels Association (QHA) developed
66% of parents agreed that if they
a campaign targeted to northern
supply alcohol at home it will appear
Queensland, with the launches in
that they are giving their teenagers
Cairns, Mount Isa and Townsville well-
34 | DRINKS GUIDE
The focus for 2023/24 is on
Drinkwise (03) 9682 8641 info@drinkwise.org.au
Kylie Lethbridge
Despite all the barriers, our members rise to the occasion, winning awards and competing for excellence.
INDUSTRY
INDEPENDENT BREWERS ASSOCIATION •
Asking the government to consider some temporary relief on excise in order to survive and recover.
•
provide a stronger policy and regulatory framework in the federal government for beer.
CEO
•
Guiding the various state-based
But in all the doom and gloom for our
2023 – A challenge no one saw coming
strategies and associated
sector, the very best thing about working with Australia’s over 600 independent
funding to the next step. •
Leading consumer marketing
brewers are their glass-half-full
calling on Aussies to support
attitude, their hustle, and the trust and
their local breweries.
Well, 2023 really threw the brewing
support they provide us to tackle these
industry a curveball, even more so than
challenges and to continue fighting for a
and support options for
during the ‘pandemic years’, in fact.
fair and equitable playing field for small
members as possible.
Costs increased for everything from
•
Punching out as many resources
beer. Despite all the barriers, our members
And as we sign off, if you can do nothing
and were further exacerbated by
rise to the occasion, winning awards and
else, please look for the Independent
changes to consumption, staff shortages
competing for excellence on a world
Seal and try to support our Australian-
and higher cost of living due to inflation.
scale at the World Beer Cup and the
owned drinks industry over the holiday
This impact has seen many businesses
Australian International Beer Awards.
season – I’m sure everyone needs the
raw materials, packaging, and freight
that were teetering on the brink pushed to closure. On top of all that, we’ve had to deal
The highlight of the year was seeing we had to cancel three years in a row!),
with an over 11% increase in excise tax
BrewCon, back in action and buzzing
while the rebate remains static, and
again.
while we work hard to advocate for
It was pure joy watching the brewing
some, even temporary relief for our
industry come together, being inspired
members, it seems this government
and educated, sharing stories, trading
does not care about the many small
tips, and bonding over a couple of killer
businesses across the nation that
indie beers. Cheers to that!
provide jobs and economic benefit to the manufacturing sector. To add insult to injury, we only
help!
our national industry conference (the one
As many of you can relate, we’re witnessing shifts in consumer behavior regarding alcohol consumption.
recently escaped the potential for cancer
Therefore, as we look to 2024 we will be
warning and plain packaging – for now,
mostly focused on advocacy, including:
Independent Brewers Association PO Box 177, Riddells Creek, VIC, 3431 (03) 9417 3105 iba.org.au info@iba.org.au
at least.
DRINKS GUIDE | 35
RETAIL DRINKS AUSTRALIA FOR FY 2023, RETAIL DRINKS REFLECTS ON A DYNAMIC AND EVENTFUL 12 MONTHS, MARKED BY SIGNIFICANT ACCOMPLISHMENTS IN POLICY ADVOCACY AND MEMBER SERVICES.
alcohol sale and delivery market. The
exclusively to RDA members, delivered
study sought to bridge knowledge gaps
an aggregated average saving of
and facilitate informed discussions with
$10,000 annually - dwarfing the small
industry stakeholders and government
investment of RDA membership. A pinnacle moment in the year was
officials. This in-depth analysis explored
Michael Waters CEO
Providing members with invaluable insights to enhance operational efficiency
the resounding success of the Retail
various facets including product
Drinks Industry Awards. After a hiatus
categories, delivery times, customer
since 2019, the event returned as a
demographics, and transaction values,
face-to-face gathering, attracting over
to name a few. By shedding light on
500 attendees from within the industry.
these aspects, Retail Drinks has paved the way for strategic decisionmaking and evidenced based policymaking in
Over the past year Retail Drinks
the online alcohol
championed the industry’s voice,
space.
Our globally recognised Online Alcohol Sale & Delivery Code of Conduct witnessed substantial growth, welcoming numerous Signatories who underwent over 8,000 mystery shop compliance audits. Looking ahead, we look forward to the
Furthermore, our globally recognised
2023 Retail Drinks Industry Awards, to
makers and participating in government
Online Alcohol Sale & Delivery Code of
take place on October 4th at Doltone
inquiries across the country. With
Conduct witnessed substantial growth,
House in Sydney. This event promises to
more than 90 formal meetings and
welcoming numerous Signatories who
be a platform for networking, knowledge
20 comprehensive submissions, our
underwent over 8,000 mystery shop
exchange, and celebration, further
commitment to shaping the landscape
compliance audits. The heightened
solidifying Retail Drinks’ role as a driving
of liquor-related legislation remains
compliance performance underscores
force within the industry.
resolute. We addressed a variety of
our commitment to fostering a
critical topics, including online alcohol
responsible and accountable online
members whose unwavering support
sales, liquor licensing, retail leases,
alcohol marketplace.
has been instrumental in achieving
engaging with government decision-
container deposit schemes, CCTV
For member services, Retail Drinks
I’d like to thank our dedicated
these milestones over the past year. As
guidelines, Banned Drinks Registers, and
continued to exceed our member
we move forward, we are committed to
privacy regulations.
expectations. We embarked on over
pursuing liquor legislation and regulation
A standout achievement in the
2,100 individual store visits and organised
reforms that will shape a thriving and
past year was our groundbreaking
seven Regional Roadshows, providing
responsible industry. This is increasingly
collaboration with Frontier Economics
members with invaluable insights to
important with almost every jurisdiction
to produce the Online Alcohol Sales and
enhance their operational efficiency.
across the country currently reviewing
Delivery in Australia report. The first and
Additionally, our Member Hotline fielded
their liquor retail regulations.
only study of its kind, the report analysed
over 1,000 calls, ensuring prompt
over 9 million transactions from retailers,
access to essential information. Our
third-party marketplaces, and delivery
Business Insurance Program, Energy
companies, collectively representing
Health Check, and Merchant Services
70% of Australia’s $2.1 billion online
‘Pricing Comparison Service’, available
36 | DRINKS GUIDE
Retail Drinks Australia www.retaildrinks.org.au
38 | DRINKS GUIDE
SPIRITS & COCKTAILS AUSTRALIA
Greg Holland CEO
Providing members with invaluable insights to enhance operational efficiency
alcohol. This milestone should give any
to ensure that information to consumers
reasonable observer pause to consider
is meaningful, simple to understand and
the appropriateness of tax policy settings
does not undermine messages around
that have remained unchanged since
responsible drinking. And we have
1983, at which time there were only two
worked across most of the states around
spirits manufacturers in Australia.
the expansion of their Container Deposit
Our engagement in Canberra extends
Schemes to include spirits bottles, as
to other policy matters relevant to the
we seek efficiencies and harmonisation
spirits industry, such as raising strong
to keep down costs for industry and
concerns to the Government regarding
consumers.
the trade-distorting effects of Ireland’s
Spirits & Cocktails Australia is
plan to mandate cancer warning labels
committed to engaging with our
on alcoholic beverages, including spirits
international stakeholders and
and RTDs. The Irish proposal would
participating in global policy forums.
require a bespoke label for a relatively
A highlight of our international
small market within the European Union,
engagement in 2023 was delivering the
which would result in either a significant
“Australian Experience Room” at the 50th
We continue to advocate for policy
increase in fixed costs or abandoning the
Anniversary Distilled Spirits Council of
settings and reforms to promote
market altogether. This is concerning at
the United States (DISCUS) Conference
the sustainable development of the
a time when Australian spirits companies
in Chicago. This initiative was delivered
Australian spirits industry. In this context,
have big ambitions to grow their exports.
in partnership with the Australian
excise reform remains first and foremost
Distillers Association and Austrade and
in our policy objectives, particularly
showcased some of Australia’s most
given the economic headwinds currently confronting our members. While premix has proved more resilient, sales of glass full-strength spirits have slowed significantly as Australians grapple with the rising cost of living. Meanwhile, spirits manufacturers
Spirits & Cocktails Australia is committed to engaging with our international stakeholders and participating in global policy forums.
innovative spirits to a receptive US audience, keen to see more Australian spirits available in bars and liquor stores. Then in July, we joined our overseas counterparts in Geneva at the World Spirits Alliance General Assembly. I am proud of our joint advocacy for a positive trading environment and promotion of the spirits industry’s economic
have their own inflationary pressures In the meantime, we have worked
contribution. The WSA’s engagement
ingredients and packaging remain at
closely with the Department of Foreign
with key global organisations like WHO,
record highs.
Affairs and Trade to pursue better
WTO, and OECD demonstrates a well-
outcomes in free trade deals being
rounded approach to shaping policy
excise hikes – 2.2% in August and 3.7%
negotiated with the European Union and
outcomes for the industry.
in February – have been particularly
India, both enormous markets for spirits.
to contend with. Costs of freight,
In this context, the last two CPI
unwelcome. Significantly, the latest increase
We have also been actively engaged with Food Standards Australia New
propelled spirits excise past the
Zealand on the potential introduction of
unthinkable threshold of $100 per litre of
mandatory energy labelling, as we seek
Spirits & Cocktails Australia www.spiritsandcocktailsaustralia.com.au
DRINKS GUIDE | 39
INDUSTRY
SPIRITS & COCKTAILS AUSTRALIA HAS THIS YEAR BUILT UPON THE POSITIVE ENGAGEMENT ACHIEVED WITH THE ALBANESE LABOR GOVERNMENT SINCE ITS ELECTION IN MAY 2022.
WINE INDUSTRY SUPPLIERS ASSOCIATION THE SUPPLIERS TO THE AUSTRALIAN WINE INDUSTRY HAVE CERTAINLY FELT THE RIPPLE EFFECT IN THEIR BUSINESSES OF EXTRAORDINARILY HIGH INVENTORY LEVELS BEING CARRIED BY AUSTRALIAN WINERIES, A SMALL AND DIFFICULT VINTAGE ENDURED BY MOST OF AUSTRALIA’S VITICULTURAL AREAS, AND THE LOWERTHAN-AVERAGE RETURNS BORNE BY AUSTRALIA’S INDEPENDENT GRAPE GROWERS. THE SUPPLY SECTOR HAS NONETHELESS SHOWN RESILIENCE IN THE FACE OF THESE DIFFICULTIES WITH A VIEW TO INNOVATE AND DIVERSIFY ITS OFFERINGS.
Cameron Hills Executive Officer
Resilience in the face of difficulty
sectors have engaged with suppliers
winemaking and oenology, and
at the commercial and sector
transport and logistics.
representation levels. The industry
Inviting high-quality international
is always in a state of checking its
speakers to WISA’s Wine Industry Impact
performance, developing realistic and
Conference has been a constant, and
attainable objectives, and reviewing
being able to join winemakers, growers,
ways to do better.
and suppliers to address key prevailing
It’s terrific that the supply sector
issues with a global flavour has been a
is being invited to contribute to and
winning formula for the Association.
work not only with the winegrape and
2023 will see the gathering of
wine-producing sectors but also with
information, objectives, and ideas for
the government and academic sectors’ support and encouragement.
It is great to see the extent to which wine grape growing and winemaking sectors have engaged with suppliers at the commercial and sector representation levels.
The Wine Industry Suppliers Association
This ‘whole of industry’
is the peak body for businesses
approach can only be
supplying goods and services to
beneficial given changes
the Australian winegrape and wine
to the commercial
producing industry. Operating for over
environment from an
20 years, the Association works on
operational perspective
behalf of a whole host of enterprises
and a changing customer base that has
growth of the wine industry through
involved in viticultural goods and
a laudable increased focus on products’
the One Sector Plan overseen by
services, agtech, software, winemaking
credentials from an environmental,
the industry’s peak bodies, who are
goods and services, oak distributors,
social, and governance view.
proactively responding to a series of
wine tanks, packaging and printing,
The Wine Industry Suppliers
external impacts that few could have
utilities including power and water,
Association encourages innovation
predicted. WISA is keen to contribute to
engineering, marketing and design, wine
and excellence through its annual
this process as an engaged and invested
tourism, business planning, logistics,
Awards program that recognises new
body and looks forward to its release in
and professional services including
and successful ideas that deliver
2024.
personnel, legal and finance.
solutions to the industry. Categories of
The wine industry is complex and
the Awards on offer are; sustainability,
Wine Industry Suppliers Association Inc.
has a host of different ‘working parts’.
packaging and design, wine tourism
It is great to see the extent to which
and marketing, viticulture, agtech and
winegrape growing and winemaking
digital, engineering and equipment,
0447 714 696 GPO Box 1117, ADELAIDE SA 5001 eo@wisa.org.au
40 | DRINKS GUIDE
For more information, please contact steve.carr@fever-tree.com or visit the website at www.fever-tree.com/en_au DRINKS GUIDE | 41
LIKE WINE, BUT SPRITZER @drinktempusone tempusone.com.au For more information, contact your local AV representative or call +61 (0)2 8345 6377 42 | DRINKS GUIDE
RESEARCH & DATA
GROWTH SCOPE
Unlocking occasions: What you need to know about consumption occasions as the first step to unlocking growth. OCCASIONS DON’T CONSUME AND BUY PRODUCTS – PEOPLE DO.
Andrew Nowicki Commercial Director
When thinking about consumption
The challenge with successfully
occasion seeks to achieve.
targeting the breadth and scale of “with
Each of these facets, individually
meal” occasions also manifests with so
and collectively, shapes the category,
many other occasions that we consider,
sub-category, product, format and brand
for example, who is entertaining, when is
choices that are made for that occasion.
time for me, or what is a house party?
occasions, the performance trap for
START WITH THE 5W’S AND FOLLOW UP WITH THE 1H
that they focus almost exclusively on the
UNDERSTANDING OCCASIONS TO DRIVE GROWTH
activity on that occasion rather than why
At Growth Scope, we believe that
to build a portrait of the occasion. To
the people on that occasion behave as
successfully unlocking an occasion
do this, one must have clarity around
they do.
requires an intimate understanding
what the marketing industry calls the
An example of the most prevalent
of the consumer and their needs and
5W’s - The Who, What, Where, When,
occasion many players target is “With
how that defines their occasion. And by
and most importantly, Why the occasion
Meals”.
extension, you must understand how
exists.
many players in the liquor industry is
The flaw in this thinking is that we will
that consumer influences the shopper
In an ideal world, the starting point is
Then we need to understand the 1H
likely have 2, 3 or more meals in a day.
for that occasion so you can then
- How Much (which can also extend into
At the very minimum, we have meals
influence a sale in the process. This is
how big, how many, and how often) in
for sustenance; however, we also have
because the only way you can achieve
order to value the occasion and inform
meals to celebrate, to bond, to chat with
organic growth is to influence how
prioritisation.
friends, meals for romance, meals for
consumers and shoppers behave in your
a family get-together, and an everyday
favour.
family meal. We have meals at lunch, brunch,
A consumption occasion comprises all of the situational factors that
dinner, and late night. We have meals
coincide with the physical behaviour
at home, at the pub, at a restaurant, at a
of consuming a product. The occasion
burger joint, at the footy, or at someone
encompasses who the consumer is, who
else’s home, and then we eat all different
they are with, when they are consuming,
kinds of food which all go with different
the reasons for the occasion itself, the
kinds of drinks.
types of activities they are doing whilst consuming and the mood that the
44 | DRINKS GUIDE
The 1H comprises what we at Growth Scope call the “Marketing Metrix”: • The number of people (penetration) • How often a similar occasion occurs (frequency) • How much is consumed on that occasion (Intensity) • How much they pay for what is consumed on that occasion (price index) Understanding the Metrix of the
P l e a s e d r i n k r e s p o n s i b l y.
occasion is also vital for making choices
determining which growth lever to focus
overlayed with key occasion insights
around “where to play” (which occasions
your commercial efforts on.
that you should seek to understand and
to prioritise), and “how to win” by
Below is the 5W’s and 1H model
WHO is the consumer on this occasion?
monitor for changes over time.
WHERE does the occasion take place?
• Demographics: Age, gender, location, income,
• On-premise e.g. restaurant, bar, club, stadium
education, ethnicity, relationship status etc.
• Off-premise e.g. my home, someone else’s home
• Sociographic: Personality profiles WHO were they consuming with on this occasion?
• Geography e.g. state, metro/regional
• Friends/family/alone/partner
WHERE were the products consumed on this
• Size of group
occasion purchased?
• Strength of relationship
• Channel
• Comfort levels
• Retailer • In-store location
WHY did they consume what they
WHO
WHERE
WHEN was the occasion? • Time of day
consumed on this occasion? • Functional needs • Emotional needs
WHY
• Day of week
WHEN
• Seasonality
• Occasion reasons WHY do they buy the products consumed on this occasion? • Shopper needs & criteria
• How long before the occasion
HOW MUCH
was the product purchased?
WHAT
• Shopper mission • Influence of promotions
Quantify on this occasion • HOW MUCH is consumed (intensity)? • HOW OFTEN do these occasions occur (frequency)? • HOW MANY people consume on these occasions (penetration)? • HOW MUCH did they pay for what was
WHAT was happening on the occasion? • Accompanying activities, meals, entertainment, atmosphere etc. WHAT was consumed on this occasion? • Products • Categories • Sub-categories
consumed (price premium)?
• Brands
• HOW BIG: Calculate % share of
• Formats
segments: categories, sub-categories,
• Consumption vessel type and size
channels, formats, consumer cohorts
• The mode of consumption (straight,
different
mixed, on ice) • Purchase format and pack size
46 | DRINKS GUIDE
FRENCH LEGACY, GROWN IN NEW ZEALAND
Strengthening Partnerships Through suppliers, independent retailers and on-premise venues
How...
Retail customer base of
E-commerce - increasing basket size
2445
Loyalty Program - 185 stores signed up and growing everyday ALM Connect - gives customers access to a suppliers full port folio
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On Premise customer base of
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Wholesale
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On-Premise
R E S E A R C H & D ATA
MONITORING CHANGES IN OCCASIONS OVER TIME
point-in-time studies to understand
Growth Scope exists to assist
consumers and their occasions, the
businesses in achieving their organic
If COVID has taught us anything, is that
year they pick to conduct their research
growth potential by affordably arming
the world can change in an instant.
will also greatly influence the results,
them with market-ready insights in an
Nothing stays the same, people’s needs,
e.g. research conducted in December/
easy-to-use and digest format, covering
wants and desires evolve over time, and
January will skew towards large group
the who, what, when, where, why and
so too does the way they engage with
celebration occasions, but in reality,
how much of liquor consumption and
liquor.
these are actually the
It is not enough to simply build
minority of occasions
a point in time understanding of
that occur across the
occasions. Once you have this baseline
whole year.
understanding and develop your growth
At Growth Scope,
At Growth Scope, we believe that successfully unlocking an occasion requires an intimate understanding of the consumer and their needs and how that defines their occasion.
strategies from it, it is essential to then
we quantify all the
track how these occasions are changing
metrics outlined in
(dynamics shifting within occasions
this article and more
which affect category, product, and
daily, meaning that we
shopping choices) and how the
have a continuous source of knowledge
shopping in Australia. Both on and off-
occasions themselves are growing (or
on what occasions look like at any given
premises. We cover all liquor categories,
shrinking) to ensure your plans stay
point in time, and also how are changing
premises, channels, and banners,
relevant.
over time.
meaning we are the only integrated
For example, many organisations who
source of insight across Australia’s liquor landscape.
knowledge pool during the peak of the
WHAT IS GROWTH SCOPE (GROWTHSCOPE.COM.AU)
pandemic are finding that fundamental
At Growth Scope, we democratise
identifying their where to play and how
shifts in occasions mean that their
access to consumer and shopper
to win choices by synthesising otherwise
insights are now outdated and no longer
insights for small, medium and large
inaccessible and complex data into
relevant to what they need to do today.
industry suppliers, manufacturers and
easy-to-interpret frameworks.
built their baseline market and occasion
For those who conduct single
We also assist businesses in
retailers.
DRINKS GUIDE | 49
SHOPPER INTELLIGENCE ANZ
Trading up or trading down? The complex reality of liquor ARE LIQUOR SHOPPERS TRADING UP OR DOWN RIGHT NOW? A SIMPLE QUESTION, AND ONE THAT I’VE BEEN ASKED SEVERAL TIMES RECENTLY. BUT THE ANSWER IS NOT BLACK AND WHITE.
THE TRUTH BEHIND THE QUESTION
EXPERIENCE AND VALUE FOR MONEY
An advertising executive told me
How do we know this? Because they’ve
recently he’s seeing an all-consuming
told us!
focus on price and promotion in the
David Shukri Australian Client Services Director
You see, in the post-COVID era, the
Overall satisfaction in the off-premise
projects he’s tendering for this year. It’s
dropped 2% last year. Shoppers say
understandable given that price is the
they consider the channel to be less
number one importance factor for liquor
enjoyable to shop than it was a year
shoppers across the channel.
ago. They’re also less impressed by the
But – and it’s a big but – what some in the industry are unaware of is how
innovative ideas they’re being served. When it comes to price-related
the role of price is evolving and what’s
measures, the biggest complaint
changing across other importance
shoppers have versus the year before
factors.
is that they feel they aren’t getting the
Last year price increased in
same assurance and consistency on
liquor channel faces a challenge, making
importance for shoppers in just fifteen
the answer to this question complex and
out of thirty-five liquor categories. Good
And there’s more evidence still to
nuanced.
offers became more important in just
support the case for driving value for
twelve categories.
money (VFM) over pure value in your
On the one hand, despite mounting economic uncertainty, liquor shoppers
By contrast, product authenticity and
price as they were.
category.
are not obsessing exclusively over
healthy choices gained significance in
Fifteen percent of off-premise
price. Yet, nor are they concentrating on
sixteen out of thirty-five categories.
shoppers now intend to purchase
So, we are faced with a market
the brand that offers the best value
that is neither completely, nor even
for money on the day of their shop.
So, whether your focus is sales,
predominantly, driven by pure value.
The year-on-year shift was small, but
marketing, insights, and category
There’s more to it than that. Retailers
nevertheless it reflects the point that
management, the time is now to get
and brands can’t afford to take their eye
there’s more to winning in this market
under the skin of what’s really going on,
off prices, but at the same time, there’s
than a price tag alone can deliver. For
take a true shopper centric view, and
a much broader set of concerns that
a growing proportion of shoppers,
work out the path to sustainable growth
shoppers want them to do a better job
in your category.
on.
trading up in the way they have done in years gone by.
50 | DRINKS GUIDE
For more information, contact your Kilikanoon representative. NSW / VIC / QLD: Bacchus Tel. 1300 309 773 SA: Heidi Vincent - Mob. 0447 028 721 TAS: Morgan’s Liquor Merchants: Mob. 0417 337 024 WA: Off The Vine: Tel. 08 9433 4153
@KilikanoonWines #KilikanoonWines DRINKS GUIDE | 51
R E S E A R C H & D ATA
The ultimate expression of Clare Valley
We’re Elevating
Retail
With a new retail banner on the horizon and Sessions going in to 2024 with a string of game-changing new services and benefits, we’re taking retail to the next level.
paramountliquor.com.au 52 | DRINKS GUIDE
R E S E A R C H & D ATA
it’s not just about clinching a deal; it’s about making well-informed choices that resonate with a shopper’s sense of worth. Brands that effectively convey
Overall satisfaction in the off-premise dropped 2% last year. Shoppers say they consider the channel to be less enjoyable to shop than it was a year ago.
and deliver this VFM proposition are positioned for a competitive edge in a market shaped by discerning shoppers.
Translating this strategy into action
and suppliers work hand in hand, going
with your trading partners is critical.
beyond the headlines and delving
It touches on range, assortment,
deeper to uncover the authentic stories
TURNING STRATEGY INTO ACTION
promotions, and communication, as well
within their categories.
In this evolving landscape, the path to
as price.
success comes into focus when you
Creating experiences for shoppers
By challenging one another on what VFM truly means for your shoppers, a
consider value for money over a singular
is a crucial underlying platform for
fixation on value and price. This strategy
sustained growth in the off-premise.
strikes a chord with shoppers seeking
Following this path means positioning
success flourish in this shared pursuit of
affordability and a genuine connection
your brand as a top choice for those
doing a better job for shoppers.
with their purchases. Forty-five per cent
seeking both value and values.
better experience can emerge for them. Innovation, connection, and enduring
As you navigate the tricky journey ahead, remember that true growth is not
of categories witnessed a growing focus on authenticity among their shoppers
COLLABORATE FOR GROWTH
just individual - it’s a collaborative effort
last year.
This can’t be achieved unless retailers
that harmonizes all efforts.
DRINKS GUIDE | 53
CGA BY NIQ
Understanding consumer behaviour On-Premise CGA BY NIQ IS THE MARKET-LEADING RESEARCH EXPERT FOR THE ON-PREMISE CHANNEL. WITH OVER 30 YEARS OF BUILDING EXPERTISE AND INNOVATION WITH A FOCUS ON BEVERAGES WITHIN THE ONPREMISE, THERE IS SIMPLY NO OTHER BUSINESS WITH THE PROVEN CREDENTIALS, TRACK RECORD OR BREADTH OF EXPERIENCE IN MEASURING SALES PERFORMANCE WITHIN THIS DYNAMIC CHANNEL.
James Phillips Client Solutions Director – ANZ
The product roadmap for Australia is following a well-walked path and has
differentiated and unmatched skillset. BeverageTrak allows Australian drink
begun with the provision of consumer
suppliers to see how their brands sell
insights, all focused, uniquely, on the
to consumers against the category and
Now fully partnered with NIQ following
actual visitors to the On-Premise. OPUS
named competitors. These insights
the acquisition in June 2022, CGA is
(On- Premise User Study) is a broad and
add incredible value to trade marketing
continuing to expand their global reach
comprehensive
at pace and bringing a host of proven,
consumer insight
best-in-class measurement, analytics
survey to be used
and consumer solutions to new On-
across multiple
Premise markets around the world.
channels. There
These markets have been carefully
is simply no
selected based on client request, their
other consumer
strategic importance for global brand
research
owners and where a genuine lack of
program that
performance measurement exists. NIQ,
offers the depth
with the support of CGA, now provides
and richness
the Full View of the Australian Drinks
of the On-Premise visitor’s behaviour,
tactics, activation plans and sales
Consumer across both On and Off-
needs, influences and brand/category
teams looking to understand low-level
Premise.
preferences that OPUS does.
competitive dynamics.
Now fully partnered with NIQ following the acquisition in June 2022, CGA is continuing to expand their global reach at pace and bringing a host of proven, best-in-class measurement, analytics and consumer solutions to new On-Premise markets around the world.
BeverageTrak, having launched in
Finally, launching soon in Q4
been honed over many years in
2023, is a new and unique sales tracking
2023, CGA will launch the full market
many markets and has been proven
solution for Australia. Being able to
measurement solution, the global
unequivocally to be a game changer for
code and fully normalise hundreds of
benchmark for On-Premise performance
brand owners who need robust insights
millions of transactions from disparate
tracking, OPM. When OPM lands in any
to invest intelligently in this complex
On-Premise POS systems is perhaps
market, it becomes a breakthrough
channel.
one of the best examples of CGA’s truly
moment for suppliers who need to
The CGA ‘On Premise toolkit’ has
54 | DRINKS GUIDE
SUMMER IS SERVED.
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R E S E A R C H & D ATA
understand their share of the channel, sub-channel, specific geographies, and categories. In every market that benefits from OPM, every major player uses it to make better investment decisions that offer less risk and more defined upside assessment. CGA is delighted to bring these solutions to Australia for the first time, and as proven in other regions, partnership and collaboration can only help this process. We hope that any supplier who is invested in this wonderful, experience-driven channel will continue to work with us to help bring these capabilities to life for the benefit of the whole industry that has been working in the ‘dark’ for far too long.
CGA by NIQ To learn more about CGA’s consumer research and market measurement capabilities across both Australia and New Zealand, please contact James Phillips at James.Phillips@nielseniq.com.
James Phillips James Phillips is the Client Solutions Director at CGA by NIQ across ANZ, a global leader in On-Premise data and insights. With experience in Drinks and FMCG industries, he knows how data and insights can maximize growth, having worked with brands like Moet & Chandon, Veuve Clicquot, Hennessy, Streets Ice Cream, Lipton Iced Tea and more. Using his sales and category management background, James provides the optimal solutions for clients in the drinks and hospitality industry, drawing from CGA by NIQ’s deep product offering to support their growth in On-Premise through actionable insights and strategies.
DRINKS GUIDE | 57
CGA BY NIQ
Insights in Australia’s On-Premise HOW ARE CONSUMERS ENGAGING WITH AUSTRALIA’S ON-PREMISE IN 2023, AND WHERE ARE THE GROWTH OPPORTUNITIES? CGA BY NIQ’S EXCLUSIVE ON-PREMISE USER SURVEY (OPUS) PROVIDES EXPERT ANALYSIS OF THE KEY TRENDS TO TRACK—AND HERE ARE SOME TOP TAKEAWAYS.
1 MORE CONSUMERS ARE EATING OUT…
4. CASUAL CHANNELS DOMINATE
upgrade their choices—especially in the
The appetite for relaxed visits makes
spirits category, where buyers are most
OPUS shows 83% of Australian
casual dining and pubs the most popular
likely to choose premium brands.
consumers are currently visiting the On-
channels, with 64% and 55% using them
Premise—two percentage points more
at least once a quarter—well ahead of
than 12 months ago. Two in five (39%) say
more formal channels. But with these
8 YOUNGER DRINKERS TURNING TO COCKTAILS
they eat out at least weekly, which is five
and other venues facilitating so many
Cocktails are showing popularity with
percentage points ahead of the global
different occasions, there is no one-size-
younger consumers, as those aged
average.
fits-all approach to influencing paths to
18 to 24 are drinking them more (60%)
purchase.
than the average consumer (31%), with
2 .BUT DRINKING-OUT FREQUENCY IS DOWN
consumption increasing 12 percentage points vs last year.
However, only a fifth (21%) drink out
5. CATEGORIES ARE CONSOLIDATING
weekly—ten percentage points below
OPUS data indicates that consumers
9. AND ALCOHOLIC GINGER BEER
the worldwide average. This suggests
are sticking to core categories when
A similar proportion (17%) of those aged
that rising household costs are causing
they drink out, and reducing their
18 to 34 now drinks alcoholic ginger
some consumers to reduce their visits.
experimentation. Beer (chosen by 44%),
beer out-of-home, and they increasingly
It is also a reminder of the importance
wine (40%) and vodka (38%) remain
view it as a more refreshing alternative
of understanding the small but lucrative
the three top choices in Australia’s On
to standard beers. With half (51%) asking
group of core guests and maintaining
Premise.
for specific brands when they order,
their spend.
there are some great opportunities for
3 OCCASIONS ARE SHIFTING
6. BRAND LOYALTY HAS INCREASED…
With spending under pressure,
A focus on value is sharpening
consumers are developing a distinctive
consumers’ focus on brands they trust.
set of On Premise occasions. Nearly half
Nearly half (45%) say good value is more
typically visit to spend time with family,
important to them than it was a year ago,
friends or colleagues (46%), while casual
and a similar number (43%) only choose
meals (58%) remain the top priority. For
drinks brands they are familiar with.
operators and suppliers, the challenge is incorporate pubs, bars and restaurants
7. BUT PREMIUMISATION OPPORTUNITIES ARE STILL THERE
into their day-to-day lives.
While some consumers are more
giving consumers compelling reasons to
focused on value, others remain keen to
58 | DRINKS GUIDE
manufacturers and suppliers to establish brands in drinkers’ minds. CGA by NIQ’s On-Premise User Survey (OPUS) provides many more actionable insights into consumer behaviour, and fuses with more research sources to provide a 360-degree view of Australia’s On-Premise. Stay on top of constantly evolving trends with CGA’s updated OPUS available from November 2023. To learn more, visit www.cgastrategy.com.
Bold, Brooding and delicious
2021 M C
2023 VIC
2023 HEA
GOLD MEDAL C L ASS 8
SS 25
2023 HEA
2023 VIC
CLA
C L ASS 8
COTE WI TH
2023 GOLDVictorian Wine Show MEDAL Gold Medal 2023 HEA
2021 M C
31 S1
2023 VIC
31 S1
COTE WI TH
COTE WI TH
SHOW NE
SS 25
RIAN WIN TO
2023 GOLDMelbourne GOLD Royal Wine Show MEDAL MEDAL Gold Medal SHOW NE
CLA
SHOW NE
SS 25
GOLD MEDAL
HOW ES
CLA
HOW ES
GOLD MEDAL
S DDS ARR WA I N E AW
RIAN WIN TO
S DDS ARR WA I N E AW
RIAN WIN TO
GOLD 33 W
CLA S
GOLD 33 W
CLA S
22 00 2 2
W HO
GOLD MEDAL
L
ES
OW
W HO
GOLD MEDAL
22 00 2 2
URNE RO BO Y EL RA WIN A
S
HOW ES
OW
L
URNE RO BO Y EL RA WINE A
C L ASS 8
2023 Heathcote Wine Show Gold Medal
SAMUEL SMITH & SON
Angas, Antipodes Mineral Water, Brokenwood, Cantina Viticoltori Senesi Aretini, Chaffey Bros. Wine Co., Château de Beaucastel, Christobe, Dalrymple Vineyards, Dunes & Greene, Famille Perrin, Forest Hill Vineyard, Grasshopper Rock, Heggies Vineyard, Hill-Smith Estate, Jansz Tasmania, Jim Barry, La Maschera, La Vieille Ferme, Lord Nelson Brewery, Marty’s Block, Mt Difficulty, Nautilus Estate, Opawa, Oxford Landing, Parish Vineyard, Pewsey Vale Vineyard, Radford Dale, Riedel, Ringbolt, Rogers & Rufus, Running with Bulls, Smith’s, The Winery of Good Hope, Thelma Mountain Vineyards, Twin Islands, Vasse Felix, Villacampa Roble, Winesmiths, Wirra Wirra Vineyards, Yalumba Family Winemakers 1849.
NEGOCIANTS AUSTRALIA Abbaye de Santenay, Accademia Dei Racemi, Agricola Allegrini, Alamos, Alasia, Altano, Argiano, Ashton Hills Vineyard, Armand Heitz, Ata Rangi, Balthasar Ress, Barringwood, Bleasdale Vineyards, Bodega Catena Zapata, Bodegas Alion, Bodegas del Mundo, Bodegas Valdemar, Bodegas Vega Sicilia, Bodegas Y Viñedos Pintia, Bonneau du Martray, Bowen Estate, Bernard Dugat-Py, Boekenhoutskloof, Bruno Clair, Cantine Prà, Castello della Sala Estate, Château Angelus, Château Ausone, Château Béla, Château Calon Segur, Château Canon, Château Cheval Blanc, Château Climens, Château Clinet, Château Cos d’Estournel, Château Coutet, Château de Chamirey, Château de Fonsalette, Château de Fuissé, Château de Nalys, Château des Quarts, Château des Tours, Château Ducru Beaucaillou, Château d’Yquem, Château Filhot, Château Gazin, Château Guiraud, Château Haut Bailly, Château Haut Brion, Château La Tour Blanche, Château Lafaurie-Peyrague, Château Lafite-Rothschild, Château Langoa Barton, Château Leoville Barton, Château Léoville-Las-Cases, Château Margaux, Château Montrose, Château Mouton Rothschild, Chateau Musar, Château Palmer, Château Pichon Baron, Château Pichon-Lalande, Château Pontet-Canet, Château Rayas, Château Rieussec, Château Suduiraut, Château Vieux Chateau Certan, Chêne Bleu, Chionetti, Cien Y Pico, Clos Figueras, Coche-Dury, Collector Wines, Comte Liger-Belair, Comtes Lafon, Corte Giara, Dandelion Vineyards, de la Romanée Conti, Deviation Road, Domaine Auguste Clape, Domaine de Coyeux, Domaine de la Conseillere, Domaine de Ladoucette, Domaine des Carlines, Domaine des Lambrays, Domaine des Perdrix, Domaine du Pélican, Domaine du Vieux Télégraphe, Domaine Faiveley, Domaine Jean Defaix, Domaine Leflaive, Domaine Les Pallières, Domaine Maire & Fils, Domaine Oliver Merlin, Domaine René Rostaing, Domaine William Fèvre, Domaines Leflaive & Associés, Domaine Xavier Monnot, Dry River, Dujac, E. Guigal, earthworks, Emilio Lustau, Espectacle Vins S.L., Etienne Sauzet, Famille Brunier - Vignerons, Famille Hugel, Fattoria la Braccesca, Fourrier, Freycinet, Fromm, Géantet-Pansiot, Georges Duboeuf, Georges Roumier, Hãhã, Hay Shed Hill, Heathcote Winery, Heirloom Vineyards, Idée Fixe, Isaac Fernandez Selection, Isole E Olena, Jean Claude Ramonet, Jean-Louis Chave, Jean-Marc Bouley, John Duval Wines, Kanta, Kooyong, La Guardiense, La Riva Dei Frati, Langmeil Winery, Les Héritiers du Comte Lafon, Lis Neris, Lonia, Long Shadow Vintners, Louis Bouillot, Macán, Marc Brèdif, Marchese Antinori, Marquis d’Angerville, Méo-Camuzet, mesh, Miguel Torres, Mount Nelson Wines, Munda Wines Nicolas-Jay, O’Leary Walker Wines, Olivier Leflaive, Opus One, Ornellaia, Otima, Ox Hardy, Paolo Scavino, Pala, Palliser Estate, Pascal Jolivet, Pian delle Vigne, Pierre Gimonnet & Fils, Pitchfork, Poderi Aldo Conterno, Pol Roger, Poli Distillerie, Primo Estate, Proprietà Sperino, Prunotto, Quinta do Vesuvio, Ragnaud Sabourin, Récolte du Domaine Olivier Leflaive, Redbank, Reyneke, Rocche Costamagna, Rudi Rabl, Saint Clair Family Estate, Sangre de Toro, Santa Cristina, Seghesio, Sister’s Run, Smith & Hooper, TarraWarra Estate, Tenuta di Biserno, Tenuta Guado Al Tasso, Tenute Pieralisi, Tenuta San Guido, The Hilt, The Paring, The Royal Tokaji Wine Company, Tiefenbrunner, Tilia, Tissot-Marie, Tokaj Oremus, Tonic Wines, Tormaresca, Tornatore, Torres, Triennes, Tua Rita, Two Paddocks, Valdespino, Valli Vineyards, Veuve d’Argent, Viña Ventisquero, Warre’s, Weingut Bernhard Ott, Weingut Egon Müller, West Cape Howe, Xavier Monnot.
R E S E A R C H & D ATA
Numbers visiting the Australian On Premise aligns with what is happening in the channel globally Proportion of Australian consumers visiting the On Premise
83% +2pp vs YA = pp vs global average
1
SOURCE: CGA BY NIQ – REACH 2023 [Australia Data]. Sample Size: 1181; 43289
© 2023 Nielsen Consumer LLC. All Rights Reserved.
Visitation is predominately driven by food-led rather than drink-led occasions % of consumers eating/drinking out weekly
Eating out
39%
-5pp vs global AVG
Eating and drinking out
26%
+9pp vs global AVG
Drinking out
21%
-10pp vs global AVG
SOURCE: CGA BY NIQ – OPUS AUSTRALIA MARCH 2023. SAMPLE SIZE: 4001
2 © 2023 Nielsen Consumer LLC. All Rights Reserved.
DRINKS GUIDE | 61
Consumers have now released the pent up demand we were seeing for these types of celebrations post-covid, and it’s now more about fitting the On Premise into their every day lives Which of the following best describe why you typically visit cafes, bars, restaurants and other similar venues? Please select all that apply (Top 10) To spend time with family/friends/colleagues
46%
To enjoy
43%
For a treat
43%
To relax
43%
To socialise
40%
To celebrate
32%
To have fun
Casual visit drivers
29%
To switch off
18%
To refresh myself
18%
To live in the moment
Celebratory visit drivers
14%
SOURCE: CGA BY NIQ – REACH 2023 [AUSTRALIA DATA], SAMPLE SIZE: 753
© 2023 Nielsen Consumer LLC. All Rights Reserved.
Consumers are visiting a narrower range of channels, with less formal channels such as casual dining restaurants and pubs the most popular places to visit Which venues would you typically visit in a 3 month period?
Vs Sept 22
Casual dining restaurants
Pubs
RSL / Sports clubs
Formal dining restaurant
Bar / late night bar
Hotel
Nightclub
64%
55%
37%
25%
24%
15%
14%
-3pp
-1pp
-1pp
N/A*
-4pp
-1pp
-2pp
SOURCE: CGA BY NIQ – OPUS UASTRALIA MARCH 2023. SAMPLE SIZE: 2534, 944, 2179, 1467, 574, 610, 989
62 | DRINKS GUIDE
* Trend not available © 2023 Nielsen Consumer LLC. All Rights Reserved.
R E S E A R C H & D ATA
Beer dominates consumer choice in the On Premise, with wine closely trailing and vodka leading the way for spirit drinkers Proportion of all consumers who drink the following categories in a 3 month period
44%
40%
38%
36% 31% 25%
Beer
Wi ne (including sparkli ng wine)
Vodka
Soft/hot dri nks
Cocktails
Whisk(e)y
SOURCE: CGA BY NIQ – OPUS AUSTRALIA MARCH 2023. SAMPLE SIZE: 4001
21%
Gin
17%
Cider
16%
Tequi la
15%
Rum
14%
Liqueurs
11%
10%
Alcoholic No/low ginger beer alcohol alternatives
7%
4%
3%
Hard Seltzers
Brandy
Cognac
© 2023 Nielsen Consumer LLC. All Rights Reserved.
DRINKS GUIDE | 63
Younger consumers are moving away from more traditional categories like beer and wine towards spirits, cocktails and emerging categories like hard seltzers and ginger beer Proportion of 18 – 34 year old consumers who drink the following categories in a 3 month period Index vs average consumer +25pp
+25pp
+3pp
-6pp
39%
38%
-6pp
+17pp
+12pp
+5pp
34%
32%
32%
30%
+8pp
+8pp
+7pp
25%
22%
22%
+7pp
+9pp
17%
16%
+2pp
+3pp
+2pp
7%
5%
Brandy
Cognac
63% 55%
Vodka
Cocktails
Soft/hot dri nks
Beer
Wi ne (including sparkli ng wine)
Tequi la
Gin
Whisk(e)y
Cider
Liqueurs
Rum
Alcoholic ginger beer
Hard Seltzers
SOURCE: CGA BY NIQ – OPUS AUSTRALIA MARCH 2023. SAMPLE SIZE: 1246
13% No/low alcohol alternatives
© 2023 Nielsen Consumer LLC. All Rights Reserved.
Alcoholic ginger beer appeals to a much younger demographic than the standard beer category
17% 18-34 year olds drink alcoholic ginger beer in the On Premise +7pp vs AVG consumer
SOURCE: CGA BY NIQ – OPUS AUSTRALIA MARCH 2023, SAMPLE SIZE: 1246, 4001, 414, 1764
64 | DRINKS GUIDE
Breakdown of alcoholic ginger beer vs standard beer consumers by age 51% 31%
27%
33%
38%
34%
36%
36% 16%
18-34 AVG Consumer
35-54 Beer drinkers
55+ Alcoholic beer drinkers
© 2023 Nielsen Consumer LLC. All Rights Reserved.
For the full De Kuyper liqueurs range contact your William Grant & Sons representative on 02 9409 5100 PLEASE DRINK RESPONSIBLY.
STRIKEFORCE
Fuelling Growth in Retail IN THE FAST-PACED AND COMPETITIVE WORLD OF RETAIL LIQUOR, ALIGNING WITH SCHEDULED PROMOTIONAL ACTIVITIES IS NO LONGER A CHOICE BUT AN IMPERATIVE. THE EVER-EVOLVING LANDSCAPE OF SHOPPER BEHAVIOUR AND A “FLIGHT TO VALUE” DRIVEN BY ECONOMIC NECESSITY HAS RESHAPED THE RETAIL LIQUOR LANDSCAPE, MAKING IT ESSENTIAL FOR RETAILERS TO STRATEGICALLY ALIGN WITH PROMOTIONAL ACTIVITIES.
Matt Lloyd CEO & MD
offers, discounts, and special events can
are often negotiated by collective
significantly boost foot traffic and sales,
buying groups on behalf of members to
leading to higher sales revenue and
capitalise on seasonal trends and events.
basket spending.
Promotions conducted around holidays,
Collaborating strategically with
festivals, and other significant occasions
trusted merchandising partners can
create a seamless connection between
amplify brand presence in retail “hot
brands and the consumers’ needs at that
spots” and ensure that optimal stock
moment.
weight and execution excellence are
This alignment enables retailers to
maintained for the life of the promotion,
stay relevant, tap into the festive spirit,
The challenging economic environment
ensuring a healthy return for every dollar
and create an emotional connection with
in which we trade is constantly
invested.
shoppers. This emotional resonance
challenging the prevailing understanding
When consumers know that a
is essential for building brand loyalty,
nature of traditional liquor shopper
specific promotion is running for a
as customers associate positive
habits. They have become much more
limited period, they are more likely to
experiences with the brand, making
promiscuous, seeking value at every
make purchasing decisions promptly.
them more likely to return in the future.
opportunity while being less brand-
This urgency drives immediate sales and
driven and loyal.
an uplift in inventory needed to avoid
opportunities and leaving customers
lost sales by running out of stock.
disappointed by not tying up with the
Tying up to well-planned and
On the flip side, failure to on
executed promotional activity helps
Using analytics to forecast expected
promotion, or worse still, poor in-store
nullify somewhat the risk of lapsed
peaks during promotional periods and
execution, may drive customers away.
shoppers by building brand loyalty,
ensuring additional stock is on hand at
improving customer engagement, and
the commencement of each promotion
experienced and trusted merchandising
driving long-term success.
is mandatory to ensure enough stock is
partner will maximise in-store impact,
on hand to fill shelves, fridges, and build
bolster and drive incremental sales and
displays in the first instance.
at the same time, free up retail staff
Promotional activities serve as powerful tools for retailers, creating a sense of urgency and excitement
Once the promotion has kicked
amongst drinkers. Retailers can leverage
off, constant monitoring of sales is
this sense of urgency by aligning with
recommended to trigger additional
scheduled promotions to drive sales
orders and fulfillment needs.
and increase revenue. Limited-time
66 | DRINKS GUIDE
Scheduled promotional activities
Partnering strategically with an
to do what they do best: focusing on customers. Strikeforce is well versed in optimising brand presence in a highly visible manner in both large corporate and
independent liquor retailers, consistently
R E S E A R C H & D ATA
delivering high-quality, high-value promotional execution aligned with brand and retailer objectives. Preplanning is paramount to ensuring service delivery quality and consistency while keeping the offer fresh and inviting. Seasonal factors, category dynamics, correct allocation of space, aligning share of sales to share of shelf, drinker preferences, inventory management, experiential support reinforcing brand messaging and coordination and placement of point of sale are all key in building a strong brand identity. Scheduled promotional activities provide an excellent opportunity for retailers to reinforce their brand message. Promotions can be aligned with these core brand values, whether it’s a commitment to quality, affordability,
beyond immediate sales and customer
In conclusion, in the rapidly evolving
sustainability, or innovation. For example,
engagement. It also contributes to long-
world of liquor retailing, partnering with
a retailer known for regularly featuring
term success by allowing retailers to
a strategic merchandising partner who
new products and brand extensions can
track and analyse the effectiveness of
provides an end-to-end solution aligned
run promotions to benefit early adopters,
various promotions. Retailers can gather
with retail outcomes from promotional
create some theatre and excitement
data on which promotions generated the
activities is not just good practice;
around these products and “lock in”
most sales, attracted new customers,
it’s a necessity. It enables retailers to
loyalists early to get ahead of the pack.
do what they do
This approach strengthens the brand
best, focusing on
identity and helps attract like-minded customers who resonate with the retailers’ values. Moreover, aligning with set promotional activities fosters a sense of predictability for both retailers and shoppers. Regular promotions, such as
Partnering with a strategic merchandising partner who provides an end-to-end solution aligned with retail outcomes from promotional activities is not just good practice; it’s a necessity.
their customers to build loyalty, drive engagement, and achieve long-term success. Through strategic planning and consistent execution,
weekly or fortnightly deals, establish
retailers can leverage
a rhythm that customers can rely on. This predictability encourages repeat
or had the highest conversion rates.
promotions to boost sales, create
business, as customers come to expect
This information is invaluable for refining
brand identity, and stay relevant in an
and look forward to these promotions. It
future promotional strategies, identifying
increasingly competitive marketplace. By
also allows retailers to review and plan
trends, and making data-driven
engaging with a trusted and experienced
inventory, staffing, and other resources
decisions. This insight allows retailers
merchandising partner to execute
more efficiently, leading to cost savings
to allocate resources directing activity
and maximise the effectiveness of set
and operational optimisation.
and support towards the most effective
promotional activities, retailers position
promotions that deliver the highest
themselves for growth and thrive in the
return on investment.
ever-changing retail landscape.
The benefits of aligning with scheduled promotional activities extend
DRINKS GUIDE | 69
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RETAILER
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RECENTLY, ALDI WAS CROWNED THE #1 SUPERMARKET OF THE YEAR ONCE AGAIN. WE HAVE RECEIVED CANSTAR BLUE’S MOST SATISFIED CUSTOMERS AWARD FOR THE SIXTH YEAR IN A ROW. NOT ONLY DID ALDI SCORE FIVE-STARS THIS YEAR IN THE PRICE-BASED CATEGORIES OF VALUE FOR MONEY AND DEALS AND SPECIALS, BUT ALSO IN CATEGORIES RELATED TO DELIVERING QUALITY TO AUSSIE SHOPPERS, INCLUDING PRODUCT FRESHNESS AND QUALITY OF PRIVATE LABEL PRODUCTS.
Jason Bowyer Director of Sparkling Wine & Wine
our liquor portfolio emulates the passion
operations have been powered using
and dedication of our team and our
100% renewable electricity since
supporting supplier partners in achieving
2021, making us the first Australian
tremendous results.
supermarket to be powered by
Across our carefully curated liquor
renewables – from our offices to our
range, including local and international
stores and warehouses. More than 270
wines, spirits and beers, our vision
of our stores and six of our DCs are fitted
is to unquestionably offer the best value and quality at all price
Lower-price strategy equals consumer favourite in tough times
points. Our lower-price strategy doesn’t mean compromise! In the last 18 months, we have won
Our lower-price strategy doesn’t mean compromise! In the last 18 months, we have won 3 Trophies, 96 Gold and 85 Silver awards for our Wine, Spirits and Beer Categories.
3 Trophies, 96 Gold and 85 Silver awards for our Wine, Spirits
with solar panels, and we’re looking to
and Beer Categories. Across our range,
increase this number over the coming
At a time when the pressure of cost of
innovation is coming from new varietals
years.
living and inflation are top of mind for
both domestically and internationally;
many Australians, we remain steadfast
looking into summer and into next
to reducing waste through ongoing glass
in, and proud of, our price leadership. We
year, lighter in alcohol, ‘better for you’
and dry goods reviews and improving
deliver the greatest value to Australian
and sustainability-focused products
supply chain efficiencies where possible.
shoppers, and this laser focus continues
are certainly trends we expect to see
We are strong advocates of sustainability
right through to the liquor side of our
actualised in store. We have a series of
from end to end, including working with
business.
everyday wine, beer and liquor products
our supplier partners on organic and biodynamic offers.
In the liquor space, we are committed
Despite increased costs brought
that are available year-round, but insert
on by the many market variables of
seasonality and innovation into the range
domestic and international freight
on both a quarterly and weekly basis
value and quality, we have seen strong
and general inflationary pressures,
with our seasonal product program and
growth and interest in our ever-evolving
we continue to deliver value through
famous Special Buys, which extends to
range. A strong sign that our value
commercially strong, strategic
Liquor. There is always something new
proposition is well set for the future.
approaches that look for ways to cut
(and often award-winning) for customers
out unnecessary costs and pass these
to try!
savings directly onto consumers. Our
We are incredibly invested in
consistent ability to sustain positive
sustainability and how we optimise
industry recognition and awards across
and invest in the future. ALDI Australia’s
As consumers increasingly seek out
ALDI Stores Australia www.aldi.com.au https://help.aldi.com.au/s/
DRINKS GUIDE | 73
R E TA I L
ALDI STORES AUSTRALIA
AUSTRALIAN LIQUOR MARKETERS
John Barakat CEO (acting)
It has been a great year for ALM, our IBA retail network, our on-premise venues and our contract customers. A highlight for me was seeing our retailers and supplier partners get together for the first time since 2019 in Cairns at our National Trade Workshop. On a sadder note Chris Baddock, our former CEO, stepped down from his role in October. Chris led from the front when it came to Championing Successful
on data and insights from shoppers,
diverse shopper. Shoppers don’t just
Independents and leaves us in a great
basket scans, loyalty programs and
shop online they price search, browse,
position for continued success.
e-commerce platforms, as well as
educate themselves and plan their
brands with purpose and meaning.
in-store experience. Our e-commerce
I am looking forward to driving our successful growth strategy in 2024 and building our network of the future.
In FY23 we launched both My
sites enable us to learn more about our
Bottle-O Rewards and Top Drop
shoppers while providing added value to
Rewards (Cellarbrations). Not only have
them with exclusive deals.
REFLECTING ON THE YEAR
our loyalty programs driven increased value for our retailers but they have
our platforms to bring more shoppers
We have consistently driven our strategy
provided added value to shoppers
into store and online, we also developed
across all areas of our business; from
through loyalty points and member
new platforms including ALM Connect
best-in-class retail processes to logistics
pricing.
and ALM One Stop Shop.
While we have continued to improve
ALM Connect allows our supplier
and warehouse efficiencies – all playing
We have continued to build our
a role to ensure we are fit for the future.
e-commerce platforms and offerings
partners to make their whole range
But the future is now, it is a network built
ensuring we meet the demands of the
available to our network through our
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R E TA I L
processes and invoicing for our retailers.
NETWORK OF THE FUTURE
Being able to communicate to our
We are the largest liquor network
network is essential, from delivery
by number of retailers and with the
updates, new products, promotional
platforms and processes now in place
programs, and marketing campaigns so
to take our network of scale further.
they can create the best experience for
Underpinned by shopper, scan,
their shoppers and patrons. ALM One
e-commerce and loyalty data, we will
Stop Shop, which launched only a few
work closely with our retailers to further
months ago, does just that – a single
drive success for our network. We
access point where our network can
remain focussed on delivering another
source everything, they need to run their
successful year for our independent
business effectively.
retail network in 2024. I look forward to it.
online portal and ensures frictionless
HEAD OFFICE 1 Thomas Holt Drive, Macquarie Park NSW 2113 02 9741 3000 www.thebottle-o.com.au www.cellarbrations.com.au www.igaliquor.com.au www.portersliquor.com.au www.duncans.com.au
DRINKS GUIDE | 75
COLES LIQUOR GROUP COMMENCING AS CHIEF EXECUTIVE OFFICER OF THE COLES LIQUOR GROUP IN JULY, MY FOCUS HAS BEEN TO CONTINUE THE STRONG MOMENTUM OF THE BUSINESS AS WELL AS VISIT SOME OF OUR STORES AROUND THE COUNTRY TO MEET WITH OUR TEAM MEMBERS WHO SO PASSIONATELY SERVE OUR CUSTOMERS EVERY DAY.
relevant drinks specialist by renewing 236 stores in FY23, including our 500th Black and White Liquorland store in Coomera Town Centre, Queensland. Over the past three years, we have transformed more than 70% of our
Michael Courtney Chief Executive
national Liquorland stores to a more convenient store format and delivered an increased range of local wines, craft beers and boutique spirits. While our focus on renewals will
Local relevance and convenience the keys to success
Over the past three years, we have transformed more than 70% of our national Liquorland stores to a more convenient store format
installation of solar panels is underway at two First Choice Liquor Market stores
remain into FY24, we are also offering our
in Victoria thanks to our landmark
customers new and convenient ways to
agreement with Origin Energy that
shop with us, shown by a 22.6% jump in
will see 100 sites across Coles Group
eCommerce revenue last financial year
equipped with rooftop solar over the
through our partnerships with Uber Eats
next three years. This will help us to
and DoorDash.
achieve our 100% renewable electricity
First Choice Liquor Market was
goals by June 2025. We once again partnered with Clean
With our FY23 results announcement,
recognised as Best Liquor Retailer
Coles Liquor achieved a solid
Brand in Australia for 2023 by Canstar
up Australia to support the charity
performance with $3.6 billion in sales
Blue, scoring five stars for checkout
with a national fundraising initiative,
revenue and growth up 2.7% in the
experience, customer service, store
providing thousands of free kits to clean
second half.
layout and presentation, deals and
up local parks, beaches, rivers and
specials available, as well as overall
outdoor spaces in local communities.
satisfaction.
Approximately $500,000 has been
Exclusive Liquor Brands (ELB) sales grew by 8.5% as we welcomed 259
raised by Liquorland over the past 3
new lines and celebrated more than
The award win coincided with the
500 awards, including the Tasmanian
launch of First Choice Liquor Market’s
years in-store, online and through a 50-
Gin of the Year trophy for Pure Origin
biggest ever campaign ‘That’s Why We’re
cent donation from every sale from Drop
Tasmanian Dry Gin at the Melbourne
Your First Choice’ which showcases our
of Good wine range.
International Spirits Competition and
extensive range, great value and expert
Tinnies Pale Ale awarded the Best
advice. First Choice Liquor Market also
English Beer Pale Ale Trophy in the Pale
celebrated its first year as platinum
Ale category, at the World Beer Awards
sponsor of the annual GABS Hottest 100
Competition.
Craft Beer & Cider Festival.
We continued our vision to become a simpler, more accessible and locally
78 | DRINKS GUIDE
From a sustainability perspective,
Coles Liquor Group 800 Toorak Road, Hawthorn East, VIC 3123 03 98293111 www.colesgroup.com.au
ENDEAVOUR GROUP R E TA I L
WHAT AN INCREDIBLE YEAR 2023 HAS BEEN AND IT HAS ONCE AGAIN REMINDED ME HOW PROUD I AM OF ALL 30,000 ENDEAVOUR TEAM MEMBERS.
members’ basket size on average
regulatory authorities in all jurisdictions
double the size of non-members
and industry partners on harm
We have added 2,200 new products
minimisation and moderation.
to our range in the last year alone and
We are always finding new ways
smaller producers now make up more
to innovate and embrace technology
than 90% of our total suppliers. We’ve
to better meet customers’ needs. We
Steve Donohue
made a concerted effort to ensure
embrace new ways of working to drive
it’s easier for suppliers to join us with
efficiencies in our business and give
CEO
onboarding now 87% quicker than this
us a competitive edge through our
time last year.
endeavourGO optimisation program
Across Retail, Hotels and Wine EDG delivers value to customers Right across Australia, we have
At BWS, we help our customers
- ensuring our team can spend more
find a great drop and enjoy drinks their
time serving customers and less time
way. We’ve also started rolling out our
completing administrative tasks.
new BWS 4.0 stores, which are focused
Through endeavourX, we are
on making the customer experience
curating meaningful and personalised
even more convenient and enjoyable
digital experiences for our customers,
including a new mobile point-of-sale
customised to where and how they
system meaning our team can serve you
like to shop. Our personalised offers
from anywhere in the store.
are helping customers match with their
We know our actions leave a lasting
favourite drops or helping them navigate
a more sociable future together. We
imprint and we have continued listening
into something new - all with the click of
have continued to bring people together.
to the issues that matter most to our
a button.
continued to live our purpose of creating
Across our hotels, stores and exceptional range of products, we have continued to create great
people, customers, suppliers, and communities. Marking two years as a standalone
As we move into 2024, Endeavour will continue to make sure our customers are at the centre of everything we do. We
experiences and memorable moments
business, we better understand the
believe in the idea of a more sociable
for our customers in more than 2000
areas we can make a real, sustainable
future and look forward to playing our
communities across Australia.
difference and we are committed
role contributing to that.
This year, our hotels have been
to strengthening our culture of
filled with people enjoying the best
responsibility and compliance. We
value social occasions. Australians are
are working continuously to meet our
inherently social people and our brands,
regulatory obligations by investing in
across retail, hotels and wine are at the
and training our people, working with
heart of those moments. At Dan Murphy’s, we continue to deliver our famous lowest liquor price guarantee while helping customers on their drinks discovery journey. We continue to report leading customer metrics that demonstrate this, with 5.2 million active MyDan’s members, a 79% scan rate for MyDan’s, with MyDan’s
We have added 2,200 new products to our range in the last year alone and smaller producers now make up more than 90% of our total suppliers.
Endeavour Group 26 Waterloo Street, Surry Hills NSW 2010 enquiries@edg.com.au endeavourgroup.com.au enquiries@edg.com.au BRANDS DISTRIBUTED: Dan Murphy’s, ALH, Jimmy Brings, Langtons, Shorty’s Liquor, Pinnacle Drinks
DRINKS GUIDE | 79
EMPEROR CHAMPAGNE
Kyla Kirkpatrick CEO
Emperor Agency is a boutique importer of quality independent champagne producers that represents the region of champagne. Our interest is growing our clients knowledge and interest in the category to provide a stronger understanding to their teams and
Pascal Doquet from Vertus, carving out
especially the experience of our valued
transfer the passion we have. Emperor
pristine, mineral-driven styles of Blanc
customers. We expect the growth and
is a dedicated champagne supplier run
de Blancs.
success of Emperor Agency to only
by champagne experts. We only stock
Our other key imports include; Nicolas
champagnes that have been approved
Feuillatte, the number one selling
by our independent sommelier panel
brand in France, Champagne CARBON,
and we source directly from our partners
a high-end premium brand based in
in champagne.
Champillon; Charles Collin, arguably
We started importing in 2018 primarily
one of the best value champagne
for another part of our business, the
producers on the market, and our most
Emperor Champagne Club, which is a
recent addition to the portfolio, Fleur
monthly subscription for those who love
de Miraval, a joint venture between
to learn about champagne. As we grew,
well-known and respected Champagne
we saw an opportunity to represent
families Perrin and Péters and global
and distribute them. We started with
megastar Brad Pitt. We also import a
three and now we have nine producers.
selection of single cuvées from a wide
Initially, we began with the biodynamic
variety of boutique producers. With such
estate of De Sousa in Avize; the brilliant
a diverse range of premium and quality
Meunier magician Cédric Moussé from
independent champagne houses, we
Cuisles in the Marne Valley; the vinous
have been busy growing the awareness
and powerful wines of Rémi Leroy in
of these producers by providing training
the southern part of champagne, Côte
and support to staff in the hospitality
des Bar and more recently, the talented
industry. We feel that everyone benefits,
80 | DRINKS GUIDE
continue.
HEAD OFFICE Unit 6, 18 George Street Sandringham Victoria VIC 3191 1800 242 672 www.emperorchampagne.com.au www.emperoragency.com.au orders@emperorchampagne.com.au
BRANDS DISTRIBUTED Nicolas Feuillatte, Champagne Carbon, Drappier, Charles Collin, Famille Moussé, De Sousa, Pascal Doquet, Rémi Leroy, Benoît Déhu, Sadi Malot, Fleur de Miraval, Alfred Gratien
SOCIAL MEDIA @emperor.champagne @emperor.champagne
R E TA I L DRINKS GUIDE | 81
INDEPENDENT LIQUOR GROUP The ILG wholesale network currently
Paul Esposito CEO
members to the ILG Family. Our focus
services 1,544 accounts. We have close
persists on continued membership
to 1000 stores across our Tier 1 banners,
growth by delivering value to our
i.e. Supercellars, Bottler and Feet Street.
members through member benefits,
We continue to invest in digital solutions and e-commerce platforms.
better subsidies and expansion into other markets.
To date this has delivered an additional 105,000 orders representing $6M in
C O M PA N Y O V E R V I E W
sales. The newly formed digital team
At ILG, we are one big family focused
has been working on new initiatives that
on the longevity of the members and
Another strong and positive outcome to
include digital wallets, loyalty programs
our collaborative work to achieve this.
the 2023-year end financials, making it
and designing new banner apps to help
We are extremely invested in these
our 5th year of consecutive growth!
boost sales.
partnerships and try as best we can to
Our total liquor sales are up by 20%
Our retail pillar continues to provide
persistently meet the expectations we
on last year to $497M, just shy of half a
us opportunities outside of our
billion dollars! Volume growth in cases is
membership base. We have relaunched
up by 14% representing 5.4 million cases.
Liquorstop Warehouse, our B2B
largest liquor co-operative is our biggest
Retail Banner performance has remained
online marketplace, servicing non ILG
accomplishment. It is a unique structure
strong with continued growth across our
members. Currently operational in NSW
that validates the true spirit of being
three main brands, Supercellars up by
and is soon to launch in Victoria.
independent players in this industry.
33%, Bottler by 23% and Fleet Street by 19%. Statewise, our presence in VIC
have been entrusted with. Enduring the position of Australia’s
Looking forward, even with the cost-
To meet our family’s diverse business
of-living pressures, I expect momentum
models, ILG offers choice and flexibility
to continue, and we will welcome new
with six distinct banner groups in Fleet
is evidently making waves, with
Street, Bottler, Super Cellars, Pubmart,
membership up by 33%. QLD and NSW
Clubmart and the ILG On-Prem.
are showing no signs of slowing down
ILG’s core purpose is to use its buying
at 21% and 16% growth, respectively.
power, infrastructure and capability
Sales for our On-Premise customers
to provide maximum benefits to its
grew at 37% due to underlying demand
members. We currently have three
and new customers with all categories
distribution centres across NSW QLD
experiencing growth.
and FNQ, with VIC soon to launch early
The ILG network currently consists
next year, allowing us a wider reach for
of three distribution centers, Townsville
a more effective route to market. This is
and Richlands in Qld, Erskine Park in
vital as we continue to grow especially in
NSW and a small distribution center
a highly competitive market.
in Bacchus Marsh Victoria, with a
The co-operative is also home to a
larger warehouse to be operational in
diverse group of employees making
Dandenong very soon.
engagement with our equally multi-
82 | DRINKS GUIDE
R E TA I L
cultural member base a breeze.
year was the incorporation of the ILG
Embracing multiplicity paves the way to
Foundation, with the vision to support
deepened learning and teaching us how
the less fortunate in our community
to approach the business from various
and enhance their situation resulting
perspectives.
in a better life. Years of successful
Last year, ILG relaunched Liquorstop
fundraisers through the keen
in a new role, a one stop online ordering
participation of our generous members
platform developed to service ILG’s
and supplier-sponsors have inspired us
B2B non-member base. Aimed to help
to validate the appeal and extend the
retailers and suppliers connect and
opportunity for non-members to give
conduct business via a simplified online
back to the community. Our goal is to
ordering system, it is an ideal solution for
be instrumental in spreading wellbeing
venues like restaurants, night clubs, bars
to the less fortunate members of our
and bottleshops, enabling access to a
communities and make this world a
wide product range at wholesale prices.
better place for all.
ILG’s Digital Solutions extend members a range of channels that boost up their online presence and trading.
Our people are our biggest asset
ILG Business Brilliance Awards 2023 | Members time to shine
HEAD OFFICE 16 Tyrone Place, Erskine Park NSW 2759 (02) 96758400 | 1800 263 958 www.ilg.com.au support@ilg.com.au
BRANDS DISTRIBUTED Fleet Street, Bottler, Super Cellars, Clubmart, Pubmart, The ILG On-Prem
and looking after them has, is and will
SOCIAL MEDIA
always be in the centre of everything
BOTTLER
Soon to go live is the ILG Marketing
we do. From flexible working hours to
@_bottler
Wallet, which will give every store a
work from home arrangements and
@bottler
digital footprint, evoke membership and
birthday breathers in between, ILG has
loyalty with promotions, social media
introduced different ways of supporting
activity and store activations to drive
work life balance. Nonetheless are
traffic online and instore.
educational opportunities to help
Another initiative launched last
SUPERCELLARS @super_cellars @super cellars
FLEET STREET @fleetstreet.merchants @Fleet Street Fine Wine, Spirits & Beer Merchants
achieve long term career goals.
DRINKS GUIDE | 83
INDEPENDENT LIQUOR RETAILERS EARLY IN 2023, INDEPENDENT LIQUOR RETAILERS CELEBRATED ITS 21ST BIRTHDAY. FOR MORE THAN TWO DECADES, OUR COOPERATIVE HAS BEEN A TRUE CHAMPION OF THE INDEPENDENT, WITH MULTIPLE BRANDS TO CATER FOR ANY TYPE OF LIQUOR RETAILER IN AUSTRALIA. WITH 410 STORES ACROSS ALL OUR GROUPS, WE ARE SET TO REACH NEW HEIGHTS IN 2024.
offering high rebate returns, and a strong
extended ranges, while the investment
marketing program. We pride ourselves
of money into price from our suppliers
on our transparency and adaptability and
doubled.
always take a members-first approach to
With insurance costs for small
our business. We charge no joining fees
businesses rising steeply year-on-year,
or membership fees.
a new partnership with Steadfast Group
ILR delivered some important initiatives
Insurance was a further initiative to
to help members; these were our
benefit our members. This can deliver
key goals for FY23 including digital
thousands of dollars in savings on
transformation in marketing, enhancing
bottle shop insurance. FY23 was also
our everyday low-price program and
the first year of our partnership with
building our online sales presence.
the Australian Hotels Association, New
We have invested in IT Systems in FY23
South Wales.
to set up for future growth, including a
The year saw us continue our path of
new promotions management platform
digital transformation in our marketing,
for easier execution of our members’
improving the personalisation of our
advice and faster loading promotions.
content and being more occasion-
Independent Liquor Retailers (ILR)
It will also help us analyze and review
focused. In 2022, to mark our more than
returns all profits to its members each
the results of promotional activity,
20 years in business, we launched our
year. That’s why our key focus in the past
resulting in more effective marketing
“Cheers to 20 years” and “Cheers to You”
financial year was to reset and invest in
campaigns for our members. Our
marketing campaign. The campaign was
our business, to provide those members
Customer Relationship Management
designed to celebrate locals supporting
with the tools to deliver on our growth
(CRM) software will give our business
locals. Our Cash Splash promotion,
aspirations.
development managers more access
offering cash prizes for customers over
The environment over the past year
to store data, promotional activity and
a 28-day period with a $25,000 grand
has had its challenges. Although some
competitor insights, and we have shifted
prize at the end, had more entries
problems of the past, such as COVID
all our internal IT into cloud-based
than any of our past “Summerbration”
restrictions and global shipping delays,
systems for regional expansion.
campaigns. The result was an extremely
Anthony Abdallah CEO
Twenty-one years and independently strong
successful summer sales period.
are largely behind us, we are still feeling the impacts of rising inflation. Despite
During FY23, ILR delivered some
Our members and their continued
this, ILR continued to achieve improved
important initiatives to help members
support and loyalty to our business drive
results, increasing our profits, rebates
reduce their costs of doing business
our passion to support their continued
and rewards to members over the
and provided additional rewards and
success. We are excited to have them
course of the year.
information to support ranging decisions.
with us on this journey as we embrace
At ILR, we have a lean business
A new-ranging rebate rewarded
our proud independence and continue
structure, a simple trading model
members for executing on our core and
supporting them in driving their success.
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DRINKS GUIDE | 85
The Heart of Rum
Savour The Smoothness PLE A SE DRIN K RESPON SIBLY. ©2023 Diplom át ico Br anding, Unipe s s oal LDA.
LIQUOR LEGENDS HAS EXPERIENCED ANOTHER INCREDIBLE YEAR WITH THE SUPPORT OF OUR MEMBERS, SUPPLY PARTNERS AND STAFF.
strategic objectives that encompass
790,000 REWARDS members with
areas like Gross Profit, Category
‘Project Swordfish’ that will allow unique
Management, Systems & Development,
customer journey experiences.
Communication and Winning in Retail standards aim to contribute positively. Understanding the shopper insights is
John Carmody Managing Director, Hotel & Tourism Management
only with these two projects but
crucial, allowing us to be confident and
complementing a full suite of support to
nimble enough to adapt to market and
drive their business forward.
customer behaviour. We have seen the loyalty of our shoppers become more apparent,
Focussing on outlet retention and recruitment
The benefit to existing and potential members is truly invaluable, not
not just within the REWARDS program recruitment but the confidence in the shopper frequency due to range, pricing
Liquor Legends www.liquorlegends.com.au support@liquorlegends.com.au
and service has been evident with offpromotion sales dominating the total share of sales. E-Commerce has been a great
Thankfully we are off to a great start
complement to the bricks and mortar
to FY24, with our MAT results showing
business delivering incremental value
continued performance ahead of Total
to our members and convenience to
Market in all categories. Driven by strong
shoppers. The insights from this space
sales performance in all categories
are incredibly exciting as we continue to
– Beer (+10%), RTD (+20.5%) , Spirits
learn more about these shoppers and
(+15.9%) and Wine (+16.2%). Wholesale
the difference in general behaviour to
performance is also in good growth up
those who shop in-store.
by +10% vs LY. Outlet retention and recruitment
We have two major developments well underway for this year which will be
remain the focus within our team
groundbreaking as additional support
throughout FY24, it’s important that
to our members and shopper targeting.
we continue to provide the service
We will introduce LARA, (Legendary
levels to current members whilst also
Auto Replenishment App) to deliver
offering solutions to retailers looking to
greater business efficiency on stock
improve their own business. Constant
holdings, stock turn, forecasting and
review of our program, member
budgeting from a business support level.
support and staying focused on our
Whilst we nurture and grow our current
DRINKS GUIDE | 87
R E TA I L
LIQUOR LEGENDS
LIQUOR BARONS “The banner is flying. Liquor Barons have nailed the promotional program with the right brands and the right pricing, supported by good in store activations and the over and above marketing support from your team.” Chris O’Brien
- Key account manager, major national brewer
General Manager
In 2023 Liquor Barons has hit fifth gear and there’s no stopping us now. Our sales figures are continuing to rise despite challenging market conditions, our store count continues to grow, and most importantly, we are driving profitability for our members. It’s an incredibly exciting time to be part of the Liquor Barons group as we celebrate a successful 2023 and confidently march on through to 2024. The beginning of the year was a turbulent time for all retailers, seeing the largest CPI increase since the 80’s threatening our economy. We managed to tackle this challenge head-first, with the outcome exceeding last year’s sales figures. With sales above last year, our margin has also grown both in value and percentage points, increasing profitability
Liquor Barons Riverton, Liquor Barons
members joining the group, the
for our cooperative members. These
Derby, Liquor Barons Boyup Brook
cooperative was met with a hard
numbers reflect our customers are
and Liquor Barons South Yunderup.
decision to restructure the head office
remaining loyal in this difficult economic
Our focus is not only on increasing our
team to meet the needs of the growing
environment.
footprint but on recruiting members who
group. Liquor Barons underwent the
We’ve seen our store count increase
are the right fit for our co-operative. The
restructure in the last quarter of 2022
year on year, with this year alone having
collaboration and support our members
and were successful in recruiting
8 new stores join our group so far. We
offer each other is a unique asset that
an entrepreneurial and energetic
warmly welcome Liquor Barons Odin,
the Liquor Barons group has within the
head office team to complement
Liquor Barons Kinross, Liquor Barons
WA market.
our established and experienced
Alkimos, Liquor Barons Wattle Grove,
88 | DRINKS GUIDE
Having seen a spike in younger
employees. Combined, they are kicking
goals for the cooperative’s new and existing members. We are investing in training and other initiatives to develop their skill sets to ensure we continue to
R E TA I L
be ahead of the game and best-in-class in the industry. With the marketing team continuously monitoring consumer sentiment and market trends, our 2023-24 summer brand campaign sees another evolution of our successful Legit Locals campaign. The new brand campaign, Legit Value, resonates with our consumers across multiple levels, communicating that we are more than just great prices. In various executions, the campaign highlights our unique offerings; personal service, in-depth knowledge, a tailored range, convenience, and support for the local communities that we as Legit Locals are part of. These are our unique selling propositions against the big chains and their cookie-cutter offering. The result is a brand campaign that not only resonates with our customers but our store owners too. The brand campaign is already showing positive uplift for the Liquor Barons group and beyond this we will be overinvesting in our digital and traditional marketing capabilities to drive even more consumers into stores. With a thriving entrepreneurial team leading the cooperative through a successful 2023, watch this space to see the further impact we will have on the industry in the future.
HEAD OFFICE Suite 4/40 Churchill Ave, Subiaco, WA, 6008 08 9380 9077 | 08 9380 6733 www.liquorbarons.com.au online@liquorbarons.com.au
SOCIAL MEDIA @liquorbarons @liquorbarons
DRINKS GUIDE | 89
PARAMOUNT LIQUOR THE LAST 12 MONTHS HAVE SEEN PARAMOUNT GO FROM STRENGTH TO STRENGTH.
In addition to our existing Sessions banner, we have some exciting news
Nathan Rowe CEO
on the horizon with a new offering to the retail landscape, so keep your eyes peeled! In the on-premise, our expansion into Queensland is complete after acquiring
The last 12 months have seen
the remaining 50% of Liquid Specialty
Paramount go from strength to strength.
Beverages, rebranded as Paramount
Robust working relationships with
Queensland. This is now 100% owned
our customers and suppliers have
and operated by Paramount under
showcased that our ambition for growth
the stewardship of Stewart Bensley in
is tied to our desire to innovate and
Brisbane and Damon Jackson in Cairns.
propel our business into the future.
The integration of Queensland into
2024 promises to be an exciting
our national head office has come with
year for Paramount in the off-premise
the rollout of a new national structure,
space. Our retail banner, Sessions,
with Matthew Jeffrey heading up our
has a string of exciting and attractive
National Services Department, allowing
Our expanded marketing team has
forthcoming benefits set for next year
myself to step into the position of CEO
rolled out our Future Proof series across
to compliment our existing offering.
and appoint our new CFO Maria Walters.
the country, with further events coming
As ever, technology drives Paramount
to cities across Australia in 2024. Future
All Sessions operators have autonomy over their range, making each store
forward. We continue to introduce
Proof allows people from all facets of the
unique from one another, so your local
new technology in our structures to
drinks industry to be at the coalface of
Sessions a true representation of its
build a more streamlined service.
innovation, with insightful, challenging
community. Sessions retailers also
Over the last year we’ve implemented
questions, access to brand ambassadors
receive complimentary access to our
Salesforce nationally and across all
and new products from leading global
custom POS system, a streamlined
of our departments. We’ve integrated
suppliers. Next year will also see the
rebate program, empowering them to
Queensland into our national ERP
launch of Paramount’s off-premise
earn more, on what they want to sell.
system, rolled out our 3PL model across
focused event Re:Tail, an expansive and
Perhaps most exciting of all, we will be
the country and built up our dedicated
holistic event that will give attendees
launching a Sessions e-commerce store
IT & Systems team of 8 to run all of
access to the people and tools that are
complete with delivery logistics soon,
our operations, projects and systems
redefining retail.
taking Sessions into the digital realm.
requests.
90 | DRINKS GUIDE
Looking forward, a new Paramount
R E TA I L
Liquor website is well under
last two years alone. 5 years from now,
construction, not only giving our digital
we want to reach $1 billion. It’s serious
space a facelift, but ensuring we are
ambition, and we’re serious about it.
constantly at the forefront of creating a
To set ourselves up, we’ve grown our
practical and intuitive user experience
head office resources by over 30% in the
for our customers and suppliers.
last year and now have over 500 staff
Our determination to continue to
nationally.
PARAMOUNT LIQUOR 54 Hunter Road, Derrimut VIC 3026 (03) 9034 9621 www.paramountliquor.com.au cheers@paramountliquor.com.au SOCIAL MEDIA
develop, expand and innovate in the
We feel our ambition is ratified and
wholesale space runs parallel with our
our resolve to push ourselves, and our
@paramountliquor
ambition to grow our business. This
industry, to greater heights is stronger
@paramountliquorau
year we ticked over $500 million in
than ever. At Paramount Liquor, there’s
revenue, growing nearly 200% in the
always more to come.
@paramount-liquor
DRINKS GUIDE | 91
92 | DRINKS GUIDE
SUPPLIER PARTNERS
AMPERSAND PROJECTS Marcus Kellett Shaun Rankins Alex Bottomley Founders
Independent Australian liquor company, Australian Beer Co (ABCo), acquired category innovator Ampersand Projects in November 2023, as it advances its ambitions in the Spirits & RTD categories. The Australian Beer Co which is the trusted name behind many of Australia’s much-loved beer, cider, seltzer and RTD brands – is a subsidiary of Casella Family Brands famously recognised for its global success of [yellow tail] wine. In this new era in the Australian Beer Co’s brand portfolio, the
C O M PA N Y O V E R V I E W
founders of Ampersand have
Ampersand’s portfolio of over 30 products and counting. The current
continued in their roles and will
Ampersand Projects was founded in
range spans several categories,
propel the business forward with
2018 by Marcus Kellett, Shaun Rankins
including vodka, gin, tequila, whisky
the ABCo team using the same
and Alex Bottomley, this trailblazing
and ginger beer, and includes a range
passion and innovation that has
RTD/spirit startup, is known to many as
of flavours, spirit combinations and ABV
defined the brand for the past five
the brand that created Vodka Soda & has
strengths.
years.
embraced an innovation-first mindset,
Casella Family Brands
setting a high bar and being at the
All Ampersand products have a
Managing Director John Casella
forefront of the better for you segment.
‘better for you’ focus that leans into
said “This is an exciting acquisition
By exceeding industry standards, they
wellbeing trends and evolving consumer
for the Australian Beer Company
have not only established a distinctive
attitudes towards alcohol.
as we continue to build our
market position but have demonstrated
offering in the spirits and RTD
remarkable sales performance selling
consistently meeting the demands of
categories. I look forward to the
over 15 million cans since inception.
consumers is a passionate and engaged
founders joining our business to
The clean, minimalistic branding
growing community of drinkers who
continue the great success they
except for the enormous, now iconic
are proud to promote their love for the
have enjoyed to date.”
‘&’ emblazoned on the packaging
brand via social media. This energy
is instantly recognisable across
extends to an underground following
94 | DRINKS GUIDE
The company’s reward for
S U P P L I E R PA R T N E R S
for Ampersand’s merchandise (hoodies, t-shirts, caps, socks, tote bags, glasses) which the company happily gives away for free to its loyal advocates. Innovation will continue to be a key pillar for Ampersand’s future success with new summer releases already in play, including ‘Vodka Soda & Pine Lime’ in keg format; the new Whisky & RTD range in both Dry and Soda formats and cocktail editions; Vodka & Passionfruit Martini, Vodka & Espresso Martini Utilising Casella Family Brands legacy and time-tested expertise – this new relationship will maintain and deepen our customer and supplier relationships remaining a proudly Independent
buyers with direct commercial buying
Australian business”, said the co-founder
responsibilities judged the entries based
of Vodka Soda & (Ampersand Projects)
on their quality, value and packaging.
Alex Bottomley
Ampersand’s winning products were: • Gold: Vodka & Watermelon 500ml
AWA R D S
(92 points)
Ampersand wins Gold and Silver USA Spirits Ratings Medals
• Gold: Vodka & Passionfruit 500ml
We are proud to announce that four of
• Silver: Vodka & 500ml (86 points)
Ampersand’s full spirit products received
• Silver: Gin & 500ml (86 points)
2023 USA Spirits Ratings medals. This
(92 points)
This exciting win demonstrates our
program recognises spirits that deliver
commitment to crafting spirits that
outstanding value to both the trade and
command a striking and distinctive
consumers.
presence that genuinely resonates with
A leading panel of top-level spirits
consumers.
HEAD OFFICE 0405 887 690 www.ampersand-projects.com hello@ampersand-projects.com
BRANDS DISTRIBUTED Gin &, Gin Soda &, Vodka &, Vodka Soda &, Ginger Beer &, Tequila &
SOCIAL MEDIA @vodkasodaand @ginsodaand
DRINKS GUIDE | 95
ARCHIE ROSE DISTILLING CO.
Will Edwards Founder
Still proudly independent, our tenth year will see us continue to bring the highest quality Australian spirits to more Australians and the international market. at full volume our two Signature Range
alongside local producers who share
milestone for Archie Rose. At the end of
spirits, Archie Rose Single Malt Whisky
our focus on sustainability and quality.
2024, we’ll celebrate our tenth birthday.
and Rye Malt Whisky, to every customer
This series is all about spotlighting the
With a decade of award-winning
around Australia and to finally roll out
unique growers, providores, foragers,
distilling under our belts, we remain
these whiskies and our Signature Range
and regions of Australia in spirit form,
committed to our goal of bringing the
gins to international markets from early
reflected beautifully in our latest Raw
highest quality Australian whiskies, gins,
2024, thanks to the spirit that’s now
Honey Gin Harvest 2022, which features
vodkas and rums to Australia and the
available as a result of our move to the
honey distilled from the 640,000 bees
world.
Archie Rose Botany Distillery in 2020.
that call our eight-distillery hives home.
This coming year marks a big
The last year has been a great
Expanding our commitment to
In early 2024 we’ll launch an ultra-
reflection of our intention since first
making Australian spirits available to
premium range of single-cask whiskies,
starting Archie Rose in December 2014
more people, in 2020 we introduced
a great way to kick off our tenth year
and a great foundation for how we’ll
pre-mixed canned cocktails to our
along with a very special whisky
continue to deliver on our mission
portfolio. This year we’ve updated this
featuring truly Australian casks that are
moving forward. In October we launched
to a range of six new cans featuring our
very close to Archie Rose Master Distiller
Double Malt Whisky, the third spirit in
Fundamental Spirits range, including
Dave Withers’ heart.
our Fundamental Spirits range, adding
whisky cans that feature Double Malt
We can’t wait to continue our journey
to Straight Dry Gin and True Cut Vodka
Whisky, in convenient 330ml cans.
in the local distilling industry and to play
as an accessibly priced 100% Australian
Our Harvest whiskies and gins are
spirits range. On the whisky front, we’re
another range that is a true expression
very proud to now also be able to offer
of the Archie Rose ethos of working
96 | DRINKS GUIDE
our part in further putting Australia on the global spirits map.
I N N O VAT I O N A N D S U S TA I N A B L E VA LU E S S U P P L I E R PA R T N E R S
At Archie Rose, we believe our greatest strength is our unwavering commitment to quality, innovation, and sustainability. These values have been integral to our success thus far and will continue to guide us into the future. As a company, Archie Rose prides itself on meaningful innovation. A decade ago, we established ourselves as one of Sydney’s first distilleries in over 160 years, driven by a vision of showcasing Australia’s incredible ingredients and innovation in distilling globally. Our mission has always been to provide as many people as possible with the opportunity to drink quality, local spirits. In 2020 we took a significant step towards this goal with the completion of our new distillery at Botany in Sydney. This facility allows us to commit to techniques and processes we’ve spent over six years refining at our Rosebery distillery. These include dialling in our use of specialty roasted local malts, historic, non-commercial, Australian barley/rye varieties, cold-distilled botanical distillates, and
awarded by more than 400 award wins
individually distilled malt whisky streams.
from around the world. Our Rye Malt
As part of this, the individual malt
Whisky has been named the World’s
stream process behind our whiskies
Best Rye Whisky at both the World
became integral to our whisky
Whiskies Awards and World Whisky
production moving forward. This
Masters in London. Our Single Malt
method enables our team to tailor
Whisky has been honoured eight times
every step of the production process,
as Australia’s Best Single Malt Whisky
from brewing temperatures and yeast
and named Best World Whisky at the
selection to cask type, distillation rates,
ASCOT Awards. Our Signature Dry Gin
and maturation conditions. Instead of
has twice been named Australia’s Best
settling for “average” conditions that suit
Gin and awarded the title of World’s Best
BRANDS DISTRIBUTED
the whole mash bill collectively, we can
International Contemporary Gin.
Archie Rose Gin, Archie Rose Whisky, Archie Rose Cocktails, Archie Rose Vodka, Archie Rose Rum
optimise each specific malt’s unique characteristics.
These awards are a testament to our team’s hard work, creativity, and dedication. They reflect our commitment
AWA R D S A N D ACCOLADES
to produce spirits of the highest quality
Over the years, we’ve been proud to
experiences of Australia now and well
see our commitment to excellence
into the future.
that celebrate the unique flavours and
HEAD OFFICE 28 McPherson St, Banksmeadow 2019 02 8458 2300 www.archierose.com.au info@archierose.com.au
SOCIAL MEDIA @archierosedistillingco @archierosedistillingco
DRINKS GUIDE | 97
AUSTRALIAN VINTAGE
Jeff Howlett General Manager Asia-Pacific
Our strategic plan is on track despite the tough trading conditions of 2023. The relentless pursuit to drive our pillar brands, innovate and expand geographically has shored up our platform for future growth. 2023 saw us absorb significant inflationary costs and as such we have worked hard to
products to market and being ahead
Sarah Jessica Parker, The Butcher’s
realign our business as a lower-cost
of the curve on key consumer trends
Cellar, and Johnny, Vince & Sam’s Vino
producer. This sets us up well for 2024
including emerging varietals, the
by Sooshi Mango. Sooshi Mango was
and beyond, as we continue to invest
burgeoning no/low-alcohol wine
awarded the Best Brand Activation of the
in our brands and innovation. We have
category and ready-to-drink products.
Year at the Endeavour Group Supplier of the Year Awards.
not compromised on our strategic plan
At Australian Vintage, we have a
despite short-term cost pressures. Our
values-based culture that embraces
people remain our number one priority
innovation and continuous improvement.
Shiraz Gin is already recognised as one
with engagement, safety, and diversity
This drives a diverse and inclusive
of the best gins on the world stage,
improvements versus the prior year.
workplace where we are all focused on
winning double gold awards at the San
supporting each other around business
Francisco World Spirits Competition,
outcomes.
New York World Wine & Spirits
C O M PA N Y O V E R V I E W
Our recently released Tempus Two
Competition and Singapore World Spirits
Our strategic objective of putting the consumer at the heart of everything we
I N N O VAT I O N
Competition, as well as The Masters
do continues to delight and inspire
Innovation continues to be fundamental
Medal at the 2023 Gin Masters.
wine drinkers the world over. Our
to our strategic success. We remain
Excitingly, we’ve also just launched
diversity of regions, brands, production
global leaders in the no-and-low
Tempus One, a collection of Prosecco-
capabilities and established winemaking
category launching our new Not Guilty
based wine spritzers available in can
pedigree have resulted in our brands
brand and our McGuigan Mid-range
format. At one standard drink, Tempus
being recognised and available in 40+
globally. Whilst our focus is on our own
One is an approachable RTD with
countries.
brands, our collaborations have been
a sessionable ABV of four per cent
well received including, Sevenly by
targeting Gen Z and millennials.
Our focus is on bringing innovative
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S U P P L I E R PA R T N E R S
S U S TA I N A B L E VA LU E S 2023 saw Australian Vintage make substantial progress in our environmental, social and governance (ESG) strategy across a range of initiatives undertaken during the year. We submitted for B-Corp certification which ensures the highest standards of social and environmental performance globally and are awaiting audit. We continue to implement initiatives including reducing our greenhouse gas emissions by 6%, on a per unit basis, over the prior year, reducing plastic by removing plastic shrink wrap from our pallets and replacing it with recyclable cardboard, lightweighting our bottles and continuing to look at further light weighting and consolidation opportunities; and our wineries and vineyards achieved Sustainable Winegrowing Australia certification. Our people are our most important asset and we have had a very strong focus on culture, wellbeing and safety over the last few years. Through this focus, we have seen our total recordable injuries frequency rate decrease by 40% over the prior year. We became an accredited Mental Health First Aid Skilled Workplace and launched marketleading employee benefits. We received the Most Improved Gender Equity Award from the Drinks Association, reinforced with us being named as an Inclusive Employer for 2023 and 2024 by Diversity Council Australia.
HEAD OFFICE
BRANDS DISTRIBUTED
275 Sir Donald Bradman Drive, Cowandilla, SA 5033 +61 08 8172 8333 www.australianvintage.com.au customersupport@avlwines.com.au
McGuigan Wines, Tempus Two, Tempus One, Nepenthe, Barossa Valley Wine Company, Mr Stubbs, Not Guilty, The Butcher’s Cellar, Passion Pop, Shy Pig, Kilkenny Cream, Rescued Spirit Co.
SOCIAL MEDIA AUSTRALIAN VINTAGE @australianvintage MCGUIGAN WINES @mcguiganwines @McGuiganWines TEMPUS TWO @tempustwowines @tempustwo
TEMPUS ONE @drinktempusone @tempusone NEPENTHE @nepenthewines @NepentheWines BVWC @barossavalleywinecompany @barossavalleywinecompany
NOT GUILTY @notguiltyzero MR STUBBS @mrstubbscocktails THE BUTCHER’S CELLAR @butcherscellar PASSION POP @passion.pop
DRINKS GUIDE | 99
BACARDI AUSTRALIA
Luiz Schmidt Managing Director
Since joining Bacardi Martini Australia at the beginning of May, following several years working for the company in Latin America and the Caribbean, I have been so encouraged by the market here in Australia. It is an extremely
world’s leading premium spirits house,
next generation of brand ambassadors,
prosperous country, having one of the
loved for our iconic brands which bring
we are empowering our talent to
most developed and attractive premium
people together for exceptional drinks
share their knowledge and passion
spirits markets in the world, with an
experiences.
with their customers and the wider
audience that is both curious and quality
Bacardi has acquired multiple super-
world. Initiatives such as the Patrón
conscious. These factors combine to
premium global brands in recent times,
Perfectionists and Bombay Sapphire Stir
offer us a tremendous opportunity to
including Angel’s Envy, D’ussé and
Creativity competitions really highlight
accelerate the growth of our iconic
Teeling Distillery, and we are keen to
this ambition by placing the spotlight
brands, particularly our core four (Patrón,
see how these brands perform in the
on talented bartenders, building
Grey Goose, Bacardi and Bombay
Australian market. These acquisitions
community, and serving up inspiration
Sapphire) in close partnership with our
form part of a longer-term strategy to
for drinks professionals across the
customers and industry partners.
extend and strengthen our portfolio into
country.
Although our market share is
dark spirits. In addition, we also acquired
As a company, our purpose to “make
comparatively modest to that of Bacardi
Ilegal a super-premium artisanal Mezcal,
moments matter” is embedded in
in core territories such as the US and
which together with Cazadores give us
everything we do. I truly believe that as
Latin America, I am a glass-half-full
a full portfolio solution with Patron to
consumers continue to value quality
person, so I see this as a positive
drive excitement in the growing Agave
over quantity and seek out brands
opportunity for expansion and to
category.
with heritage, integrity, and stories to
Bartenders are integral to the
tell, our stable of premium brands will
While the global economy has been
success of our brands, so another
continue to help to enable this intention
significantly impacted this year due
significant ongoing investment that we
for people all around the world. We put
to inflation pressures and economic
focus on is training and recruitment
consumers at the heart of this aspiration
uncertainty, we are still seeing the
of talent in both venues and the
because now more than ever, it’s
trend towards premiumisation of spirits
retail space. By partnering with the
moments of connection that punctuate
continue its upwards trajectory, which
industry to impart product knowledge,
our lives and bring meaning to an
affirms our ambition to become the
encourage creativity, and nurture the
increasingly fast-paced, changing world.
connect our brands with new audiences.
100 | DRINKS GUIDE
S U P P L I E R PA R T N E R S
C O M PA N Y O V E R V I E W Founded by Facundo Bacardi Massó in Santiago de Cuba in 1862, Bacardi Limited is the world’s largest privately held international spirits company, and for more than 150 years has grown to become one of the most recognised names in the global premium spirits market. After merging with Italian alcoholic beverage company Martini & Rossi in 1993, Bacardi has continued to expand its portfolio to over 200 brands and labels, acquiring brands including Bombay Sapphire, Grey Goose, Patrón, Dewar’s, and more recently, D’ussé Cognac, in partnership with rapper Jay-Z.
WHO WE ARE Family-owned for more than seven generations, Bacardi employs approximately 9,000 staff globally, with production facilities in 10 countries. Maintaining the same values on which it was founded 161 years ago, the company is built around a team culture that emphasises “the three F’s,” an idea that promotes collective success through “being fearless, treating each other as family, and acting like founders.” Schmidt explains: “The fact that the Bacardi family are the sole shareholders means that the company has a very long-term view. “In the Bacardi team, we call ourselves ‘primos’, which is a Cuban word for ‘cousins’ and it’s a very accurate way to describe our culture, our commitment, and how we treat each other. We are like family, so our boardroom discussions can be very intense and with a lot of passion, but as soon as we leave the boardroom, we can still be friends,” he laughs.
D&I POLICY
scientist and rum blender-in-training for
Although change is slow, the industry is certainly welcoming more participation from women and is developing a much more diverse talent pool across the board, which aligns with our ambition to uphold the inclusive family values that we were founded on. Bacardi is committed to creating a work environment where everyone feels part of the family, has the freedom to express themselves, and an opportunity to contribute to the company’s success. Female staff now make up more than 45 per cent of Bacardi’s workforce, and we are proud to have women in key roles across the company, leading the creation of some of its most iconic brands; names such as Dr Anne Brock, master distiller for Bombay Sapphire; Stephanie Macleod, master blender for Dewar’s; and Noidys Herrera, beverage
Bacardi. Across the company, female staff are supported, empowered, and celebrated through a range of programs including mentorships, training, and leadership opportunities.
HEAD OFFICE 02 8249 0300 www.bacardilimited.com
BRANDS DISTRIBUTED 42 Below, Aberfeldy, Angel’s Envy, Aultmore, Bacardí, Benedictine, Bombay Sapphire, Cazadores, Craigellachie, Deveron, Dewar’s, Eristoff, Grey Goose, Leblon, Martini, Noilly Prat, Patrón, Royal Brackla, Santa Teresa, St-Germain, Tails
SOCIAL MEDIA @bacardilimited1862 @BacardiLimited
DRINKS GUIDE | 101
BROWN-FORMAN
Eveline Albarracin Vice President, Managing Director Australia, New Zealand, Pacific Islands, India, Middle East, North Africa, Turkiye (ANZPI) (IMENAT)
As I reflect on the last year, I could not be more proud of how our people, the backbone of our local and global operations, have worked collaboratively to deliver another strong year of performance across our portfolio. We have a saying at Brown-Forman: ‘Nothing better in the market’. It’s a testament to this and our strong founding values that every one of us shows up every day, to make a difference together, and it’s working.
collective goals. So, I extend my deepest
in realizing our long-term ambitions.
There is also plenty to celebrate
thanks for the support to date and for
Secondly, Portfolio led by Jack Daniel’s,
across the portfolio, with Jack Daniel’s
the year to come and wish everyone a
and increasingly our super premium
maintaining its position as Australia’s
prosperous Christmas trading period.
offerings such as Woodford Reserve
favourite spirits Trademark and the
and Tequila Herradura, are aligned to
introduction of Gin Mare and Diplomatico
C O M PA N Y O V E R V I E W
ongoing premiumisation trends. Finally,
Rum into the Brown-Forman family,
Our vision is to create extraordinary
Partners, by leveraging our deep and
broadening our offering and growth
moments in life, by building brands,
meaningful connections with all of our
opportunities in the super-premium
fostering consumer connections and
customers to deliver sustainable long-
segment.
partnering with customers across all
term growth.
As we look to the year ahead, we
channels to enhance physical and
anticipate a few external challenges but
mental presence within the Omni
D & I POLICY
more opportunities. The only thing that’s
channel ecosystem.
In 2023, to accompany our ‘Great
certain is that without the passion and
Our strategy rests upon three pivotal
Place to Work’ accreditation, we have
support of our partners and customers,
pillars. Foremost among them is People,
been working hard to increase female
we would not be able to achieve our
our most invaluable asset, indispensable
participation in leadership roles through
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internal programs such as ‘Women in Sales’ and the Championship Program, in which female champions and
S U P P L I E R PA R T N E R S
proteges collaborated in mentoring and leadership capacity building. We have also been broadening our communications, content, and activation approaches to be even more inclusive across race, gender, and age. We have had very active Employee Resource Groups continuing to recruit and engage new members in 2023 in their many exciting initiatives, including GROW (Growing Real Opportunities for Women), the Giving Committee, PRIDE, Young Professionals and PAUSE (for Responsibility). We have also optimised many workplace policies, improved our parental leave cover and introducing wellness leave and other initiatives to support our people in the constantly changing external environment. I’m delighted to see the benefits of this focus, with our internal sustainable engagement increasing and externally, a more diverse consumer pool enjoying our brands.
Following the successful launch of Jack and Coke RTD in markets around the world, we are preparing
I N N O VAT I O N
for Australia’s launch of one of the
Over the last 12 months, we have
world’s most renowned bar calls, which
launched some exciting new initiatives,
we expect to be one of the biggest
including the relaunch of Glenglassaugh,
and most anticipated RTD category
a unique coastal range of Single Malt
launches.
Scotch Whiskies, which saw our very
None of this could be achieved
own Dr Rachel Barrie, Master Blender,
without the ongoing commitment from
visit our shores to delight consumers and
our terrific team, who work together with
the trade with her extensive knowledge
our customers daily, and our customer
and to showcase our new whiskies. Jack
partners, who crucially enable that final
Daniel’s Bonded continues to excite,
step of brand in hand. A big thank you
having been voted the No. 1 Whisky of
to you all, and I wish everyone a happy
the Year by Whisky Advocate.
holiday trading period.
To celebrate our partnership with McLaren Racing, the second Jack
AWA R D S
Daniel’s limited edition McLaren bottle
Liquor Stores Association - WA
will launch in February 2024 ahead of the Melbourne Grand Prix, supported by another strong year of brand investment to grow awareness amongst a new
• Spirits Supplier of the Year 2023: Brown-Forman • Spirits Sales Rep of the Year 2023: Justyn Brady, Brown-Forman
Australian Drinks Awards 2023 • Fan Favorite of the Year Spirits (Dark): Jack Daniel’s Great Place to Work: • Certified November 2022 - Oct 2023
HEAD OFFICE Level 6, 280 Elizabeth Street Surrey Hills NSW 2010 02 9764 8777 www.brown-forman.com brown-forman@b-f.com
BRANDS DISTRIBUTED Jack Daniels, Woodford Reserve, Old Forester, Slane Irish Whiskey, Glendronach, Ben Riach, Glenglassaugh, El Jimador, Herradura, Finlandia, Chambord, Fords, Gin Mare, Diplomatico
SOCIAL MEDIA @BrownForman @BrownForman
consumer audience.
DRINKS GUIDE | 103
CAMPARI GROUP
Simon Durrant Managing Director, Australia
Honey, Russell’s Reserve, and our
latest Master’s Keep Voyagers edition
UFC backed Howler Head, showed
through the series of ‘Meet the Master’
impressive growth. Wild Turkey had
events in November. This annual release
one of its strongest years to date thanks
of our premium range of bourbon has
to the continued support from all our
become a key moment each year for
customers despite some challenging
drinkers looking for something extra
supply issues in 2022.
special from their favourite bourbon
We had a tremendous response
brand.
to Wild Turkey’s Music 101 platform
To further boost the flavoured
with mentoring sessions by musician
bourbon market, we launched Howler
and song writer Matt Corby, proving
Head, a banana bourbon, as the official
popular with up-and-coming artists. This
flavoured bourbon whiskey of the UFC.
With summer upon us, we’re very
activation has not only been successful
With over three million UFC supporters
excited at Campari to share the news
in establishing Wild Turkey’s brand
in Australia, this partnership sees us tap
that we’re back supporting the Australian
message: Trust your Spirit, but it has
into this engaged community and gives
Open, providing tennis fans with the
led to Wild Turkey being nominated for
the brand significant growth potential.
perfect setting to enjoy an Aperol Spritz.
an ARIA for best use of an Australian
Look out for some news in the RTD
Recording in an advertisement.
space for Howler Head in 2024.
It’s not the only news out of Campari. It’s been a big year for all the brands in
We’re very excited to have had
The ongoing resurgence of
our portfolio. Whether its consumers
legendary distillers Eddie Russell and
the cocktail culture has seen the
looking for a touch of Italian culture
his son Bruce in Australia to launch the
continuation of drinkers embracing the
through Aperol or our bourbon portfolio changing the way consumers see the category, we have seen growth for all our priority brands and we thank our customers and partners for helping us deliver a fantastic result for Campari Australia. Our experiential programs for Campari, including the Melbourne International Film Festival and Sydney Contemporary, cemented the brand as the drink of choice for the Australian creative community. We’ve also seen Campari Soda and Campari Spritz gaining popularity and fast becoming ‘must have’ drinks on bar menus across the country. In 2023, bourbon was back. Our portfolio of Wild Turkey, American
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S U P P L I E R PA R T N E R S
classics such as Negroni on-premise whilst also trying their hand at cocktail making at home. This has contributed to the growth of many of our products used in making only the best cocktails. We know the Mexican portfolio of tequilas and Mezcals are going to play a big role in our portfolio in 2024 with support going behind our key brands including Espolon, Montelobos and Ancho Reyes. We are now able to confidently increase resources behind Espolon to drive growth and support the premiumisation of this category. For our Mexican gems, Montelobos and Ancho Reyes, we will commence our seeding program in on and off premise venues. We’ve also won plenty of awards recognising the great work by many of our team at Campari. We’re most proud
wildturkeybourbon.com
of the recognition we have received
For more information contact info.australia@campari.com
as a liquor supplier, and we thank our customers for their ongoing support.
As we look to 2024, with continued pressures on consumer spending off the back of interest rises and ongoing economic pressures, Campari is committed to significantly increasing its investment behind priority brands to make sure these brands remain top of mind for consumers and deliver strong sales for our customers.
initiatives have shaved our waste
we’re actively contributing to the Drinks
to landfill by over 25%. These are all
Industry, by playing key roles in the
important measures to ensure we
Embrace Difference Council and State
continue to reduce our carbon footprint.
Chapters.
D&I POLICY We’ve built a culture at Campari that’s inclusive and diverse, enabling our people to be supported and take time when they need it the most. Our
S U S TA I N A B L E VA LU E S
parental, personal and discretionary
I’m proud of our sustainability initiatives
leave is best in class and this, combined
at our facility in Derrimut reducing our
with our flexible work environment
energy and water usage by more than
has once again ensured Campari is
15%, our solar electricity installation is
recognised as a Great Place to Work.
underway, and our recent recycling
It doesn’t just stop at our doorstep –
HEAD OFFICE 02 9478 2727 www.campari.com info.australia@campari.com
BRANDS DISTRIBUTED Appleton Estate, Aperol, Averna, Braulio, Bulldog, Campari, Cinzano, Cynar, Espolon, Frangelico, Grand Marnier, Ouzo 12, Riccadonna, Sagatiba, Skyy, The Glen Grant, Wild Turkey, Wray & Nephew
DRINKS GUIDE | 105
CASELLA FAMILY BRANDS
John Casella Managing Director
products and ease of purchase for
S U S TA I N A B L E VA LU E S
every occasion and supporting people
Founded on the principles of
to make meaningful connections with
community, accountability, and care,
family and friends.
Casella Family Brands recognises that
I look forward to continuing our
what we make and how we make it
valued relationships with trade,
affects the planet, the people, and
customers and suppliers in another
the communities in and, around our
wonderful year in 2024.
business. Casella Family Brand’s strategic
C O M PA N Y O V E R V I E W
sustainability plan has three key pillars:
Casella Family Brands (CFB) is Australia’s
Connected Communities, Protecting
Casella Family Brands has had a really
largest family-owned drinks company
the Planet and Better Together. These
strong year that has seen our expertise
based in Yenda, New South Wales. Led
pillars are the guiding principles of our
and legacy in premium wine production
by Managing Director John Casella,
sustainability strategy and drive the
and exporting, create a solid platform for
it was propelled to the forefront of
long-term targets and activities that
a slate of innovations and productivity.
the export arena in 2001 by its hugely
shape our business, communities, and
These new product developments and
successful [yellow tail] brand.
environments for the future. The full spectrum of a sustainability
offerings have allowed us to speak to
CFB is committed to showcasing
existing customers in over 70 countries
Australian regional and winemaking
plan includes supporting local
as well as a completely new consumer
excellence across the globe. In addition
and global communities, farming
base through the recent acquisitions in
to [yellow tail], CFB offers a growing
responsibly, driving purposed-focused
our RTD portfolio.
stable of fine wines, including Peter
innovation, and equipping our people
The Casella Family Brand’s portfolio
Lehmann Wines, Brand’s Laira, Morris
with the skills required to bring our
has grown beyond our premium wine
of Rutherglen, Baileys of Glenrowan,
collective sustainability vision to life.
offering, and I couldn’t be prouder
Atmata and Pure Coastal. Casella Family
of how our heritage has shaped the
Brands has expanded into beer and
plan, Casella Family Brands has
path for creating new occasions for
premium spirit production, founding the
outlined and begun to implement
consumers – while remaining Australian-
Australian Beer Company in 2013 and
some significant targets and activities,
made and owned.
Copper & Grain Distilling Co. in 2016.
including Net-Zero emissions by 2050,
Our digital and e-commerce
Casella Family Brands values
the construction of a large-scale solar
strategies allow us to connect with
(People, Accountability, Community,
panel farm, ‘better for you’ consumer
consumers in new and exciting ways,
and Entrepreneurial Spirit) drive where
options continued education through
especially as we know people’s worlds,
we want to go into the future and guide
our work with Drink Wise and more
values and circumstances are changing,
how our team of over 900 employees
conscientious packaging such as using
and we have continued to be agile in
operate as a team in our day-to-day
100% recyclable Zork closures on the
responding to these factors, creating
working life to help us get there.
[yellow tail] sparkling range.
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As part of the strategic sustainability
S U P P L I E R PA R T N E R S
I N N O VAT I O N
Sparkling and Chardonnay. The loved
over and renovation to include a state-
At Casella Family Brands, innovation is at
organic wine brand has expanded its
of-the-art Cellar Door to bring the Wine
the forefront of our activity – connecting
portfolio to address the increasing
and Whisky experience together for
with consumers across categories,
demand for organic wines.
Consumers as one destination. The new-
occasions, and price points. [yellow tail] has just been announced
The Australian Beer Company (ABCo)
as the world’s Most Powerful Wine
innovations and acquisitions that will
Brand for the sixth consecutive year
see a broader, exciting selection for the
and has continued to go from strength
summer months. Most recently, with the
to strength with the launch of the new
launch of Son of a Nun, a low-carb and
integrated campaign, featuring [yellow
NoSH boozy seltzer (low sugar) and the
tail] first Australian ambassador – TV
recent acquisition of Ampersand Projects
presenter and celebrity Sophie Monk.
(Vodka Soda &) – with a wide remit of
The multi-media campaign aptly named
products for all to enjoy.
Easy to Love, is centred around a
look cellar door is set to open in 2024.
have been forging ahead with clever
HEAD OFFICE Level 4, Building A, 207 Pacific Highway, St Leonards, NSW 2065 02 9330 4700 www.casellafamilybrands.com info@casellafamilybrands.com
Morris Australian Single Malt Whisky
‘matchmaking’ game show. The tongue-
(Copper & Grain Distilling Co.) has
in-cheek show features Sophie Monk as
seen great success in the last year,
both the host and the five contestants,
with the launch of two award-winning
each embodying a different [yellow
and beloved new expressions; Tokay
tail] wine varietal, Bubbles, Pinot Grigio,
Barrell and Limited-Edition Smoked
Chardonnay, Merlot, and Shiraz, as
Sherry. Bringing flavour innovation from
Sophie looks to find her perfect [wine]
the library of barrels from prestigious
match.
Morris Wines, now in its 6th generation
To celebrate Organic Month
of winemaking in Rutherglen. The
(September), lifestyle brand Atmata
renowned winery in north-eastern
has released two exciting new varietals,
Victoria is undergoing a complete make-
BRANDS DISTRIBUTED [yellow tail], Peter Lehmann Wines, Brand’s Laira, Morris of Rutherglen, Baileys of Glenrowan, Atmata, Pure Coastal, Morris Single Malt Whisky, Ranga Tang, Ampersand Projects, Just Drinks Co, Yenda Brewing Co, Son of a Nun, Pressman’s cider, NoSH Boozy Seltzer, P.O.E.T.S Country Lager, Alehouse.
SOCIAL MEDIA @casellafamilybrands
DRINKS GUIDE | 107
COCA-COLA EUROPACIFIC PARTNERS and Sprite. We’re extremely proud to be able to deliver unique offers and we know from category insights, this drives sales. In 2023 the team delivered six national promotions alongside numerous customer specific or state
Orlando Rodriguez
specific bespoke promotions, and we have exciting plans to elevate our global
Managing Director, Australia
Olympics partnership next year as part of our suite of national promotions. We’re also driving formative change customers, we’ve been able to deliver
across the industry and delivering
Our ambition is to refresh Australia
significant value across these growth
on our ‘This is Forward’ sustainability
and make a difference, through our
areas including innovation with the
commitments, achieving some
beverages, service and people, all
RTD brand -196, the rising popularity
incredible milestones, focused on
done sustainably.
of Asian-inspired spirits like Japanese
reducing energy and driving recycling
Whisky and our much-loved Big Brands
to keep packaging waste out of the
As we look to turn the page on the
like Jim Beam and Canadian Club that
environment including upgrading our
calendar year, I find myself reflecting
we’ve seen customers return to through
post-mix machines on premise as we
on another remarkable year and am
challenging times.
supercharge our efforts to achieve
This has been recognised across the
net zero direct carbon emission by
Europacific Partners Australian business
industry and the team have taken home
2040. This is just one example of our
and the value we’ve been able to offer
some outstanding awards, including
sustainability journey, we appreciate
both customers and consumers.
being recognised as the number two
there is more to do and we’re committed
Spirit Supplier from the Advantage
to continuing to work with our customers
to provide customers with a beverage
Survey, as well as taking out the number
and key stakeholders to build a
for every occasion, from soft drinks to
one spot for Product Innovation with
sustainable future.
alcohol, increasing choices and creating
Endeavour Group with -196 and being
Looking ahead, I’m excited by the
added value for our customers. Within
named Supplier of the Year at the Thirsty
potential growth opportunities for CCEP
the licensed industry we’ve seen a
Camel Awards.
in the alcohol category, particularly
incredibly proud of the Coca-Cola
At CCEP, we’re in a unique position
number of exciting trends emerge
Halfway through the year Australia
spirits and RTD, while we continue to
including the significant growth of
came out in force to host and support
execute our growth plans for soft drinks
the ready-to-drink (RTD) category,
the 2023 FIFA Women’s World Cup
and our broader non-alcohol portfolio.
increased consumer demand for
and through our global partnership
The diversity of our portfolio allows us
innovation and the continued appetite
we delivered a host of promotions
to provide unmatched benefits to our
for premiumisation.
and activations with some of our key
customers and I’m confident we have
non-alcoholic drinks like Coca-Cola
the brands, partnerships and people,
Together with our brand partners and
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S U P P L I E R PA R T N E R S
combined with CCEP’s experience in manufacturing, vast relationship service and our deep consumer and customer knowledge, to set up CCEP for continued success, in a responsible and sustainable way.
C O M PA N Y O V E R V I E W At Coca-Cola Europacific Partners Australia, we create long-term sustainable value by making, selling and distributing the world’s most loved drinks and striving to deliver excellent service to our customers. Our success is driven by our culture and the passion
DE&I POLICY
and commitment of our employees. We
impact, and which our stakeholders want
employ approximately 3,600 people and
us to prioritise, including sustainable
Inclusion, diversity and equity sits at the
serve around 100,000 customers across
packaging, consumer wellbeing, energy
heart of our people strategy. We are
Australia. Our unrivalled distribution
and climate, and water stewardship. 7
fostering a culture where everyone’s
network reaches over 90% of postcodes
out of 10 of our plastic bottles are made
welcome to be themselves, be valued
across the country, so every Aussie
from 100% recycled plastic and we’re
and belong. Our business thrives on the
can continue to enjoy their favourite
targeting 100% renewable electricity
diversity that comes from all our people
beverages. Together, our shared
in Australia by 2030. Our investment
and a broad range of perspectives and
passion, local knowledge, and access
in two PET recycling plants, through
backgrounds.
to global networks, allows us to deliver
the Circular Plastic Australia (PET) joint
exceptional service to our customers,
venture, will have the capacity to recycle
For more information on CCEP’s
and the communities we operate in.
the equivalent of 2 billion PET bottles a
actions in sustainability or DE&I, please
year once fully operational.
visit the website
Headquartered in Sydney and with bottling and/or distribution facilities in every state and territory in Australia, CCEP has a large network and sales capability. We operate nine production facilities and eleven warehouses across Australia. We have a premium portfolio of non-alcoholic and alcohol beverage brands and are proud to offer consumers a complete choice of drinks, for every occasion.
S U S TA I N A B L E VA LU E S We’re committed to building a more sustainable future and are aiming to grow our business in a way that manages our social and environmental impacts responsibly. We’re taking action in areas
CORPORATE HEAD OFFICE Level 13, 40 Mount Street, North Sydney, NSW 2060 +61 2 9259 6222 www.cocacolaep.com mycca@ccep.com
SOCIAL MEDIA @cocacolaepofficial @cocacolaep @coca-cola-europacific-partners
BRANDS DISTRIBUTED: Maker’s Mark, Jim Bean White Label, Jim Beam Black Label, Baker’s, Basil Hayden’s, Booker’s, Legent, Knob Creek, Canadian Club, Toki, The Chita, Hakushu Distillers, Hakushu, Yamazaki, Hibiki, Roku Gin, Sipsmith, Larios London, Koyomi Honkaku, Haku Vodka, Zubrowka Biala Vodka, Zubrowka Bison Vodka, Effen Vodka, Russian Standard Original Vodka, Connemara, Bowmore Islay, Auchentoshan, Teacher’s Highland Cream, Ardmore Legacy, Laphroaig, Jim Beam, Midori, -196, Pavan, Galliano, Bols Liqueurs, Feral Brewing, Courvoisier, Rum Co. Of Fiji, Australian Bitters Company, Rekorderlig Cider, Coca-Cola, Mount Franklin, Pump, Fanta, Sprite, Kirks, Powerade, Fuze Tea, Keri Juice, Glaceau, Cascade, Deep Spring, Mojo, Goulburn Valley, Fruit Box, Mother, Monster Energy, Grinders Coffee, Romanza, Giancarlo Coffee, Soco Roasters, Taboo, Temple Tea, Neverfail
where we know we have significant
DRINKS GUIDE | 109
COOPERS BREWERY
Michael Shearer General Manager
Meeting the demand for value The value proposition of beer is top of mind among Australian drinkers at a time when household budgets are being squeezed. Cost of living pressures are being felt across the country and we
Overall, Coopers recorded total beer
the market in August 2023, exceeding
are seeing this reflected in consumer
sales, excluding non-alcoholic beers, of
our own high expectations, and rapidly
purchasing decisions. Consumers are
77.6 million litres for the 2023 financial
earning its place among the country’s
seeking out even greater value for their
year, in difficult trading conditions for the
spend. For beer, that comes down to
entire industry.
most popular lagers. This great tasting, easy drinking lager has really struck a chord with Australian
confidence in buying a great-tasting,
While our trusted favourites like
reliable product at an approachable
Coopers Original Pale Ale and Sparkling
drinkers and rightfully will be in our
price point. And being an authentic,
Ale continue to lead the charge, we have
permanent beer portfolio. The eye-
local Australian-made beer matters
been keen to expand our portfolio to
catching turquoise design is proving to
to our consumers. That’s exactly
meet consumer demand.
be a stand-out in stores and on beer taps, with a strong uptake of tap points
where Coopers, as Australia’s largest independent family-owned brewery, is positioned in the market.
C O O P E R S AU S T R A L I A N LAGER
across the nation. The release of Australian Lager
Following the extreme challenges of
Our team spends a great deal of time
has been backed by a strong national
the pandemic, we saw positive signs re-
on research, development and trials
campaign as well as on-site activations.
emerge in 2023 and we’re approaching
before proceeding with any new
Meanwhile, our 440ml cans of Original
2024 with a positive outlook. It’s pleasing
product. We also actively engage with
Pale Ale and Sparkling Ale have become
to see customers returning to pubs and
consumers to gain their feedback on
very popular as limited releases.
licensed venues and people out and
which products and styles of beer they
Coopers will continue to produce
about socialising again.
prefer. Coopers Australian Lager is our
a seasonal release, and we have
This rebound in patronage
brewery’s new flagship lager offering, in
something special lined up for early
contributed to a 26% rise in our keg
the nation’s largest beer style category.
2024, with an unexpected twist to look
sales for the 12 months to June 30, 2023.
It has performed strongly since it hit
out for!
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A C T I O N AT T H E B R E W E R Y: O N S TA G E AND ON SCREEN Excitement is building at the Regency Park brewery as construction of our brand home development progresses at full steam. The new world-class visitor centre, microbrewery and whisky distillery is taking shape and is scheduled for completion in mid-2024. This is a significant investment and presents exciting opportunities into the future. Our research has shown that tourism and a brand experience is important to consumers, with 25% saying they are more likely to buy a beer brand where they have visited the brewery. We are looking forward to welcoming visitors back to the brewery to enjoy an authentic and immersive experience, coupled with the opportunity to taste some experimental beers. As one of the most influential
HEAD OFFICE
Australian beer brands on social media, Coopers continues to build on
461 South Road, Regency Park, SA, 5010 08 8440 1800 www.coopers.com.au coopers@coopers.com.au
its formidable digital presence. With a digital audience of over 100,000 loyal drinkers on Instagram and Facebook, we continue to deliver compelling brand stories for our fan base. Our marketing
BRANDS DISTRIBUTED
campaigns use both traditional and
Carlsberg, Coopers, Holsten, Kronenbourg 1664, Mythos, Sapporo, Thatchers, Yebisu
new media channels to retain brand awareness. We have also stepped up on stage
of Australia’s top craft beers in the
to receive a number of awards over the
prestigious annual GABS awards.
past year.
In these current times, the work
These have included wins for
of the brewery’s philanthropic arm
Coopers Original Pale Ale, named the
is more important than ever. The
2022 Premium Domestic Beer of the Year
Coopers Brewery Foundation recently
at the Australian Liquor Industry Awards,
surpassed $7 million in donations to
as well as earning gold alongside
Australian charities since its inception,
Coopers Sparkling Ale and Mild Ale at
an achievement recognised in a recent
the Australian International Beer Awards.
industry awards category for corporate
Original Pale Ale was also named one
social responsibility.
SOCIAL MEDIA @coopersbrewery @coopers
TOP BRANDS Coopers Original Pale Ale Coopers Pacific Pale Ale Coopers Sparkling Ale Coopers XPA Coopers Mild Ale 3.5% Coopers Best Extra Stout
Coopers Dark Ale Coopers Vintage Ale Coopers Australian Lager Coopers Dry Coopers Premium Light Coopers Ultra Light
DRINKS GUIDE | 111
CARLTON & UNITED BREWERIES spend their hard-earned dollars in our
behind category growth and expansion.
industry. We have orientated behind
The team have brought new and exciting
being hungry for growth, delivering BIG
innovation to the category with Vodka
scalable and sustainable initiatives and
Cruiser Double, Hard Solo – soon to be
moving fast with a bias for action to
renamed Hard Rated - the Brookvale
deliver for our customers.
Union RTD range and, more recently,
From a portfolio perspective we
Great Northern Ginger Beer. What also
have reinvigorated and energised our
excites me is seeing some of these great
organisation behind driving growth in the
innovations launch on tap so that our
beer category again. We have doubled
consumers can enjoy these in the on-
2023 has been an exciting year for us
down on investment on our core brands
premise environment.
and we’re proud and very thankful for
while driving innovation in them to fuel
Carlton & United Breweries is
the great partnerships and collaboration
growth in both the retail and on-premise
anchored in a long history of standing
we’ve created with our amazing
environment. A great example is Victora
on the shoulders of giants: the
customers in both the retail and on-
Bitter Xtra at 6% ABV, which has brought
predecessors who pioneered great
premise channels. Together we’ve
new excitement to a classic beer. Our
products with our customers, such as
delivered very strong results in a way
hunger for growth saw us relaunch
VB and Carlton Draught. Tracing our
that has brought incremental value to
Powers in Queensland, creating mutual
origins back to the mid-nineteenth
the categories we participate in together.
growth for us and our customers as
century, together we’ve helped shape
beer lovers flocked back to this beloved
the Australian brewing industry, with a
Queensland drop.
continuous growth mindset.
Danny Celoni CEO
This year at Carlton & United Breweries our core focus was to turn a really good company into an absolutely
We’re happy with the progress
What excites me and our team is
GREAT company. A company focused
we’ve seen, yet at the same time we
that it feels like we’re only just getting
on being consumer and customer
are passionate about fuelling more
started. We have a massive passion to
obsessed, creating value, expanding
momentum in this space.
be and feel like an extension and a true part of our customers’ businesses while
categories and developing an innovation
Within craft beer, we have refocused
pipeline that brings incrementality to the
on creating scale in craft beer in a way
bringing new thinking, innovation and
categories we operate in.
that’s sustainable and continues to drive
very large-scale initiatives that mobilises
As a team, we re-orientated our
premiumization within the category.
Australians behind our industry. We have
centre of gravity behind being customer
Our craft partner Balter is the #1 craft
a passion to listen, learn and achieve
centric and humble in how we operate.
tap beer nationally. But they are not
sustainable growth focused on creating
We have proactively leaned in and
complacent, with the new Balter Cerveza
an exciting industry that has longevity.
listened to our great customers to
proving a hit with beer lovers since it
CUB drinks are made at over 10 sites
deliver what’s important for them in a
launched mid-year. 4 Pines Japanese
across the country, including Australia’s
way that creates mutual value whilst also
lager has been another hit this year.
largest brewery at Yatala, QLD and the
Within RTD, our great marketing
oldest at Cascade in Hobart (1832). CUB,
landing exciting products and initiatives that has consumers coming back to
112 | DRINKS GUIDE
innovation teams have deployed focus
as a proud part of Asahi Beverages,
In addition, Asahi and CUB is targeting
hoteliers, retailers and suppliers we are
on how we will evolve this to ensure we
net zero CO2 emissions across our
so fortunate to be a part of this together.
drive efficiencies, ease of doing business,
entire supply by 2050. We aim to reduce
We are so grateful to be a part of it.
flexibility in what we can manufacture
Scope 1 & 2 CO2 emissions in our
and ultimately continue to deliver on
operations by 50% by 2025. Some of our
continue to emphasise the importance
time in full every time seamlessly for our
interesting initiatives include tracking
of partnership and a collective genuine
customers.
the sustainability of our barley farmers’
interest in thriving. Our industry is not
2023 has been a year of great
As we move forward, we will
growing practices via direct procurement
just about individual success; it is about
recognition from our customers of
and the commencement of beer
collaboration, support, and a shared
our teams. We are very thankful for
delivery via electric truck.
commitment to creating amazing
the relationships we have developed
As we look back on 2023, we just
experiences through great occasions. I’m
together and the collaboration we drive
want to say a big thank you to all our
excited about our collective future and
in partnership to make great things
customers and key stakeholders to the
thankful for a strong 2023 that we have
happen in our categories and industry.
great partnerships we have created
created together.
This year I was so proud when CUB &
together. We have the absolute privilege
We look forward to an even brighter
CUB Premium Beverages were jointly
and are incredibly fortunate to be part
2024 and wish everyone a strong trading
awarded Supplier of the Year at the
of an industry that creates special
period to the end of year and then
Drinks Association’s 2023 Australian
moments in people’s lives. Whether it’s
leading us to some quality time with
Drinks Awards.
weddings, birthdays, anniversaries, or
family and friends for the festive season.
just a casual beer at the bar or around
Thanks so much and my shout next
CUB, as part of Asahi Beverages, is committed to ensuring Australians
the BBQ, we help bring together
can enjoy great drinks and celebrate
individuals and communities, at places
occasions in a more sustainable way that
where friendships are forged, and
reduces the impact on our planet.
the fabric of our culture is woven. As
time I see you! Danny
At our Yatala Brewery in Queensland in 2021, we harnessed the Queensland sun and embarked on the largest solar project at any Australian brewery.7,000 solar panels now cover 15,000 square metres. We’re now brewing the equivalent of about 150 million stubbies
HEAD OFFICE: 1800 007 282 www.cub.com.au
or cans each year using sustainable energy. At our beloved Abbotsford Brewery in Melbourne, we’ve installed over 4,000 solar panels across 8,800 sqm.
SOCIAL MEDIA: @ carlton-united-breweries
BRANDS DISTRIBUTED 4Pines, Asahi Super Dry, Balter, Black Douglas, Brookvale Union, Budweiser, Bulmers, Carlton Draught, Carlton Dry, Carlton Mid, Cascade, Corona, Crown Lager, Fosters, Good Tides, Great Northern, Green Beacon, Lexington Hill, Matilda Bay, Melbourne Bitter, Mercury, Mountain Goat, Nikka Whisky, Peroni, Pirate Life, Pure Blonde, Reschs, Somersby, Riot, Victoria Bitter, Vodka Cruiser, Woodstock, Yak Brewing
DRINKS GUIDE | 113
S U P P L I E R PA R T N E R S
continues to challenge our own thinking
De BORTOLI WINES
Darren De Bortoli Managing Director
I’m delighted to address you as we embark on a new chapter at De Bortoli Wines. Our journey, spanning 90 years, tells Darren De Bortoli, emphasises that
the story of determination, innovation,
Our journey toward sustainability
and the love of good wine, good food,
and excellence is ongoing. Together,
this recognition reaffirms our culture of
and good friends.
we will navigate the ever-changing
continuous improvement and motivates
At the heart of our philosophy is
wine industry and the world. With your
us to explore new approaches to
the belief that good wine is born in
support, we look forward to many more
sustainable wine production.
the vineyard and should authentically
years of shared success, camaraderie,
As we conclude 2023, our mission
mirror the region in which the grapes
and, of course, the joy of great wine.
to produce sustainable wines remains resolute. We are proud to be at the
are cultivated. We are committed to
forefront of environmental sustainability,
winemaking to create wines that truly
S U S TA I N A B I L I T Y A D VA N TA G E P R O G R A M
capture the essence of the region.
De Bortoli Wines Achieves Platinum
the wine industry.
blending viticulture with the art of
Sustainability is a cornerstone of our
setting a standard for a greener future in
Partnership
transformed our approach to grape
This year, De Bortoli Wines achieved a
NEW PRODUCTS IN CHILLED RED
cultivation and winemaking. This change
significant milestone by becoming the
In response to shifting trends in wine
is driven by our pursuit of excellence
first Platinum Partner in the Sustainability
consumption, particularly among
and a desire to leave a legacy for future
Advantage Program, as recognized by
Millennials and Gen-Z drinkers, we
generations.
the New South Wales government’s
introduced two innovative additions
Office of Energy and Climate Change.
to our chilled red segment. Chill Bill, a
endeavours and in recent years, we’ve
2023 was a year that challenged us, given the tough economic climate.
This latest achievement reflects our
slightly fizzy red wine boasting refreshing
Nevertheless, our dedication to
unwavering commitment to innovation,
aromas of red berries and juicy cherries.
innovation remained resolute. Our
performance, and sustainable practices.
Its explosive fruitiness makes it an easy-
unwavering family focus has helped us
De Bortoli Wines is dedicated to creating
drinking companion, perfect for pairing
navigate these challenges with resilience
exceptional wines through sustainable
with meat lover’s pizza or charcuterie.
and determination.
winemaking. Our Managing Director,
The bright, deep purple hue and soft,
114 | DRINKS GUIDE
fermentation on fine lees, encapsulating
the other exploring the “Non-Chilled”
the vibrancy and freshness that define
experience. “Chill No Chill” offers wine
Yarra Valley.
enthusiasts the flexibility to savour
Este Cuvée is crafted from a delicious
their favourite red wine on their terms,
mix of Chardonnay, Pinot Noir, Pinot
adapting to diverse preferences and
Blanc, and Pinot Meunier. Aged over
occasions.
5 years and spanning 13 vintages, it dances on the palate with delicate notes
THE EXTENSION OF OUR S PA R K L I N G P O R T F O L I O
of angel cake, bakery, nuttiness, and
With a proven track record steeped
Yarra Valley in every bottle.
in tradition, De Bortoli Wines has
minerality capturing the very essence of Meticulously crafted to mirror Yarra
consistently strived to craft wines that
Valley’s cool climate, the Nebbiolo
authentically reflect the essence of the
Fizz charms with its pale pink hue,
renowned Yarra Valley.
delicate fizz, and a moody Blanc de
This year, we further expanded our
Noir ambience. The natural acidity,
sparkling wines portfolio, introducing
drying tannin line and textural finesse
juicy palate with ripe coating tannins
three new premium selections:
make Nebbiolo Fizz seriously alluring,
create a harmonious blend, unveiling a
Este Cuvée, Sparkling Pinot Noir,
promising a captivating tasting
chillingly good red experience.
and Nebbiolo Fizz. These sparkling
experience.
Chill No Chill, a crafted blend of Pinot
masterpieces not only mirror the
Each bottle is a harmonious blend of
Noir and Syrah. Bursting with vibrant
distinctive characteristics of Yarra Valley
tradition and modernity, a celebration of
spice and violet flavours, this wine offers
but also cater to wine enthusiasts
the unique terroir that sets Yarra Valley
a unique twist. When chilled, the palate
seeking a blend of tradition and
apart as an exceptional wine-producing
dances with supple and invigorating red
modernity.
region.
fruit notes, providing a refreshingly crisp
The Sparkling Pinot Noir, with its pale
sip. At room temperature, it transforms
blush, dazzles with a super-fine bead
into a symphony of expressiveness and
and lively notes of spring blossom,
depth, showcasing the versatility and
fresh strawberry, and new season
balance of this exceptional blend.
apples. Crafted from fruits selected from
Its bottle design serves as a personal wine guide, with one side dedicated
low-yielding mature vines, its creamy, textural allure unfolds after a 5-month
HEAD OFFICE Bilbul NSW 2680 02 6966 0100 www.debortoli.com.au enquiries@debortoli.com.au
SOCIAL MEDIA @ debortoliwines @ DeBortoliWines @ debortoliwines
BRANDS DISTRIBUTED Noble One, Melba, Lusatia, Riorret, De Bortoli Prosecco, La Bohème, The Estate Vineyard, Yarra Valley Single Vineyard, Woodfired, Chill No Chill, Ancient Soils, De Bortoli Handcrafted Shiraz, Grenache Wizardry, Este, Ti Amo Fiano, 17 Trees, Re-Write the Rules, Deen, Windy Peak and more.
DRINKS GUIDE | 115
S U P P L I E R PA R T N E R S
to the art of “Chilled” enjoyment and
FEVER-TREE AUSTRALIA the team at SouthTrade for their passion. We look forward to working with the
Andy Gaunt Managing Director
include +12% Total RSV growth, +26% RSV growth in Coles and an extraordinary
new Fever-Tree team, writing the next
+73% RSV growth in our Sodas. With that,
chapter together, achieving great things
we are proud to announce we currently
with a fantastic team and making drinks
hold a 37% share of the Tonic category
better.
and are on track to be No. 1 by the end
Setting up our operations is a significant move and investment and
of Q4. Over the past three years, Tonic has
demonstrates our excitement for
been the engine of the mixer category
continued growth at Fever-Tree Australia.
growth, driven by premiumisation to be
The commercial agreement we
the category leader, showing significant
In 2023, Fever-Tree Australia embarked
entered into with Remedy Drinks, the
growth. Core mixers RSV is growing
on a remarkable journey, transforming
Melbourne-based no-sugar fizzy drink
around Australia, driven by ASP growth.
the landscape of our operations and
producer, will see Remedy manage
While Tonic holds the number one share,
setting the stage for unprecedented
Fever-Tree’s grocery distribution and
Soda and Ginger Ale are increasing at
growth. Transitioning from a distributor
Fever-Tree drive Remedy sales to our
pace—Fever-Tree plans to capitalise on
model to a dynamic team of 25, we
liquor businesses from 2024. We will
this growth with innovation and product
joined forces with Remedy Drinks,
be producing Fever-Tree at Remedy’s
and flavour development.
marking a pivotal moment in our pursuit
bottling facility in VIC from early 2025.
As Australia’s number one premium
Despite growing competition in
mixer brand, we are incredibly excited
the mixer category, Fever-Tree is in
to break into the cocktail category by
Fever-Tree Australia company team.
double-digit growth and is the clear No.
launching the new Fever-Tree Cocktail
Over four days, the 25 of us connected,
1 Premium mixer brand in Australia. We
Mixers.
kicked off our culture and built the
hold 82% share of the premium mixer
confidence to take over the business on
market.
of excellence. This year, we kicked off the new
the first day of the new financial year. I’m very proud of the growth and impact of Fever-Tree over the last few years in Australia. A big part of this has been due to fantastic distribution partnerships with the teams at South Trade International, DKSH and Trade Partners. At Fever-Tree, we set out to make sure everyone can enjoy the besttasting drinks, and thanks to our longterm partnership with SouthTrade International, we’ve seen the mixers category transform across the liquor landscape in Australia over the past few years. I want to thank Ray Noble and all
116 | DRINKS GUIDE
Our YTD performance highlights
Consumers are enjoying the art of cocktail creation at home more than ever, and Fever-Tree is ideally positioned
S U P P L I E R PA R T N E R S
to capitalise on this trend. It’s ripe for opportunity and bound for tremendous growth. It’s the perfect time for FeverTree to make its grand entrance in this category. We are proud to position ourselves as the beverage brand with everything you need to enjoy a night in, a night out, or a get-together with friends and family. Our cocktail mixers can be the foundation for a festive at-home occasion that’s both elevated and affordable. The cocktail mixers are designed to be paired with premium spirits and, like all Fever-Tree products, are crafted using the best ingredients available. Created to make fuss-free, bar-quality cocktails possible at home, the mixes are free
I N N O VAT I O N
for you’ mixers that are low in sugar and
of artificial flavours, sweeteners and
Fever-Tree has the most comprehensive
free from artificial ingredients.
preservatives.
and diverse mixer flavours, all carefully
As we enter a new chapter for Fever-Tree Australia, we have a busy
crafted to suit Australia’s most popular serves.
AWA R D S A N D ACCOLADES
but exciting time ahead of us and
To meet the needs of the burgeoning
For the 9th year in a row, Fever-Tree has
look forward to further growth in the
cocktail market, we created Fever-Tree’s
been voted the world’s best-selling and
market and meeting the needs of our
Sparkling Mojito Mixer and Classic
top-trending mixer by the world’s best
consumers with amplified innovation and
Margarita Mixer. The global cocktail
bars and bartenders.
flavour developments.
mixer category is expected to reach $15BN by 2028, growing at +8.2% CAGR.
WHO WE ARE
The flavoursome concoctions are
Our founder, Tim Warrilow, launched
ready to be mixed with tequila or rum
Fever-Tree as a premium product with
and, in Fever-Tree style, are made with
a mission to go to the ends of the earth
fresh and exotic ingredients like Mexican
to source the finest and highest quality
limes, Italian blood oranges, Scottish sea
ingredients. Fever-Tree prides itself on
salt, and Moroccan spearmint.
using pure and all-natural ingredients in
Fever-Tree’s can format drives growth
its mixer recipes. Each Fever-Tree flavour
and has proved to be highly incremental
is mixed and tested by experts, designed
to the Mixer category. Fever-Tree cans
specifically to elevate and enhance
are number one in the market. The
spirits’ unique flavours and characters
Fever-Tree multi-can format provides
without overpowering their subtleties.
convenience and the perfect single
We continue to be the brand of
serve. At-home consumption is driving
choice for leading global spirit brands
this format, which is up +74%, while glass
because we deliver on taste and quality
is in decline at -10%.
ahead of our competition. Globally
Australians look for choices in flavours
recognised, Fever-Tree is the number
in their mixers and premium quality
one mixer in the world.
products. They are also seeking ‘better
HEAD OFFICE Level 8, 54 Miller Street North Sydney, NSW, 2060 +61 02 7912 1699 fever-tree.com/en_AU grant.howard@fever-tree.com
BRANDS DISTRIBUTED Fever-Tree
SOCIAL MEDIA @fevertreeaustralia @fevertreeAU @fever-tree
DRINKS GUIDE | 117
HILL-SMITH FAMILY ESTATES Karl Martin CEO
It has been and continues to be a time of celebration and reflection for our Hill-Smith Family Estates group and our distribution companies, Samuel Smith and Son and Negociants Australia. In 2023, we celebrated 100 years as a distributor of wines, with our Samuel Smith and Son business having commenced in 1923. This year, one of our Family brands, Yalumba, will celebrate 175 years since its founding in 1849 and is Australia’s oldest family-owned winery today. Finally, our Negociants Australia distribution business, having originated
to play a leadership role in our industry.
sustainability and what we do to ensure
in 1984 with a passion for bringing fine
Our commitment is to continue to
we share a thriving business for future
wines of the world to Australia, will
innovate and provide relevant wines to
generations.
celebrate 40 years of operation.
a changing consumer, but we will never
Winning in a digital world is providing
trade our values for what we regard as
our customers with great omnichannel
great wine.
experiences. Our online customer
Family ownership allows us to think long-term, whether in the wines and styles we offer to market or the
On the Sustainability front, I am
experience has never been better, and
relationships we engage with our
pleased to announce that our Head of
our trade portal, Cellar1849 (cellar1849.
customers, unique pillars of our humble
Winemaking for 18 years, Louisa Rose,
com), is a one-stop shop for the great
success over these times.
will commence a new global role as
wines of the world. I invite you to try and
Key themes in the Australian market
Head of Sustainability for Hill-Smith
explore all we have to offer.
are premiumisation, sustainability and
Family Estates. Louisa’s reputation in
Best wishes for a prosperous year
digital transformation. We are tackling
this space is first class. I look forward to
ahead, and I hope our paths cross during
these challenges head-on and seeking
her sharing our generational stories of
my visits around the country.
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S U P P L I E R PA R T N E R S
S U S TA I N A B L E VA LU E S The Next 5 Hill-Smith Family Estates’ sustainability program, The Next 5, is our commitment to a sustainable future. Within five years of documentation of the program in 2020, we have committed to embed five key pillars to drive sustainability for the next five generations. Our Sustainability Charter Resilient Terroir - We will pass on our natural resources to future generations in better condition that when they were inherited and leave a legacy of great
HEAD OFFICE
wine. We take a holistic approach,
195 Grote Street Adelaide SA 5000 1300 615 072 www.samsmith.com www.negociants.com welcome@samsmith.com
creating a balanced ecosystem that makes efficient use of the natural features, water and energy. Viable Planet - In a world with finite resources, we commit to treading lightly. We will protect the fundamental
NATIONAL CUSTOMER SERVICE
elements essential to life – land, air, water and energy – by preserving what
Samuel Smith & Son: 1300 615 072 Negociants Australia: 1300 616 072
we have, regenerating what we can, and minimizing consumption of what we cannot replenish. Prosperous Community - Family and community has been the cornerstone of our business since our beginnings in
financial imperatives and maintaining a wine-focused business with family values. Our Sustainability Charter is aligned
1849. We will support our communities
with the United Nations’ Sustainable
through sharing our knowledge and
Development Goals (SDGs), and
resources in a way that allows us all to
our memberships with International
prosper.
Wineries for Climate Action (IWCA) and
Thriving Workforce - Our passion
Sustainable Winegrowing Australia
for wine and business success is a
(SWA). Our Charter supports the Race
unified vision that drives the culture,
to Zero campaign – a United Nations-
performance, and behaviours of our
backed global campaign rallying
workforce. Our vision is to create leaders
leadership and support from businesses,
at all levels who infectiously spread their
cities, regions and investors for healthy,
passion and knowledge for the business
resilient, zero-carbon recovery that
of wine.
prevents future threats, creates decent
Responsible Governance - We aspire to strike the right balance between
jobs and unlocks inclusive, sustainable growth.
DISTRIBUTOR DETAILS/OFFICE DETAILS QLD: 120 Factory Road, Oxley QLD 4075 07 3373 5777 NSW: G.01 / 90-96 Bourke Road Alexandria NSW 2015 02 8344 8244 VIC: 109-113 Hyde Street, Footscray VIC 3011 03 9268 1700 SA: 205 Grote Street, Adelaide SA 5000 08 8112 4200 WA: 114 Radium Street, Welshpool WA 6106 08 9333 4222
DRINKS GUIDE | 119
KILIKANOON WINES cough and splutter along, such as the
winemaker and proprietor Kevin
UK and the USA. But don’t worry, India
purchased the property of the same
will save us all! In the next 20-30 years,
name in the hamlet of Penwortham
perhaps...
in South Australia’s picturesque Clare
The large volumes of bulk wine continue to haunt the Australian
Travis Fuller Managing Director
Valley. From humble beginnings with just
producer, and heavy competition at
25,000 bottles produced from the
home in the domestic sphere has made
first vintage, Kilikanoon has grown
it a buyers’ market.
significantly, now exporting to over 25
What does it all mean for us here at Kilikanoon? We continue to focus on
countries. The marque has become one of the leading wine brands in Australia.
Nestled in the heartland of the
the main prize. Continuing to produce
One of the premium wine grape
Clare Valley in the tiny sub-region of
high-quality, Estate-grown wine that
growing regions of the world, the Clare
Watervale, it is never hard to fall for the
reflects the diversity and uniqueness
Valley has three parallel valleys, each
romance of the wine industry, quality
of our region. We do this in not only
with a unique expression of distinctive
people, stunning vistas and outstanding
a sustainable way but a regenerative
terroir, varying in altitude, rainfall and soil
wine, all the product of a laid-back,
one. Ensuring the land that we tend will
sub-structure.
relaxed atmosphere and temperate
be left in a better condition for future
climate.
generations.
Despite covering a relatively small area, the numerous sub regions of the valley exhibit individual micro-climates
That backdrop, for the most part, is true, although things at the sharp end
WHO WE ARE
that particularly favour Riesling, Shiraz,
of town have got more difficult. Climate
The powerful elegance of Kilikanoon
Cabernet and Grenache, while altitude
change poses a real risk to the very
Wines is the ultimate expression of Clare
variation from 300m to 600m results in
region and planet we call home. In
Valley terroir. A symphony of diverse
vastly different terroir.
Clare, like in many places, the weather
and unique microclimates masterfully
Kilikanoon’s vineyards have been
is getting more erratic year on year and
composed to deliver the highest quality
carefully selected to enable a range of
specifically for us, drier. Water security
and a distinctive style for each wine.
wines which express the individuality
is the number one issue facing us in our
Meticulous site selection and diverse
of their respective sites. At the southern
idyllic corner of the globe.
terroir enable us to deliver impeccable
end of Leasingham lies the Golden
quality year on year.
Hillside, the heart of Kilikanoon’s Estate
Commercially, the wine scene
Kilikanoon owes its philosophy to
vineyards that comprise Mort’s Block,
reports give you the same reasons
founder Kevin Mitchell and his father
Covenant, Walton’s and Attunga, while
why sales are down: COVID-19, war,
Mort. Their fascination with terroir
adjacent to the original Kilikanoon
economic uncertainty, interest rates,
was fundamental to making the first
cottage, now its cellar door, is the Tregea
cost of living, etc. And global wine sales
Kilikanoon wines. This philosophy has
vineyard in the cooler and rugged Skilly
remain highly competitive. With China
become enshrined in the way our
Valley.
remaining closed as I write, producers
winemaking team crafts our vibrant
Additionally, soils vary through the
scramble to make up the numbers (and
wines today, ensuring the distinct
valley, from red brown ‘terra rossa’ over
profit) elsewhere. Some markets have
regional and varietal definition Kilikanoon
limestone, through to black alluvial soils
been very successful, such as South
has become famous for.
in low lying areas.
remains very tough indeed. The monthly
Korea and Southeast Asia, while others
120 | DRINKS GUIDE
We were founded in 1997 when
The diurnal temperature variation,
S U P P L I E R PA R T N E R S
hot days and cool nights, in Clare Valley is key to creating powerful and elegant wines, beautifully balanced with ripe fruit, natural acidity, tannin and oak.
HEAD OFFICE Penna Lane, Penwortham, South Australia 5453 08 8849 2356 www.kilikanoon.com.au marketing@kilikanoon.com.au
AWA R D S A N D ACCOLADES Kilikanoon has been recognised both in Australia and internationally, receiving high praise from some of the world’s most respected wine critics. The
Year in 2013. In 2014, Kevin Mitchell was
BRANDS DISTRIBUTED
2002 Clare Valley Wine Show chaired
inducted into the inaugural Clare Valley
Kilikanoon Wines
by prominent Australian wine writer
Hall of Fame as Winemaker of the Year.
and judge, Huon Hooke, propelled
In 2022 Kilikanoon was named “Best
Kilikanoon into the spotlight, winning 6
Australian Producer” for a record ninth
of the 7 trophies awarded. Going from
time at the Mundus Vini International
strength to strength, the Oracle Shiraz
Wine Awards.
has won ‘Best Shiraz’ at International
It is our commitment to this unique
wine shows four times, while also being
region that makes Kilikanoon wines so
named, James Halliday’s Winery of the
unique.
SOCIAL MEDIA @kilikanoonwines @kilikanoonwines @Kilikanoon-wines
DRINKS GUIDE | 121
LION AUSTRALIA We’re also aware that the typical Australian is ever more conscious of their
Luxury Brands. This year, we fully
impact on the world and how choices
brought world-class distillery Four Pillars
can drive positive change.
Gin into the fold.
When Australians research the
David Smith Managing Director
distribution arm in Australia in Vanguard
In 2023, we made noise for our brands
company behind their favourite brands,
and products, perhaps most famously
we want them to discover a Lion that
our “Pride in Your Origin” campaign,
leads in every aspect of sustainability.
celebrating XXXX’s partnership with
So, we’re proud of our record of
the Queensland Maroons for the
environmental and social initiatives
State of Origin season. We released a
which include a range of Australian and
limited edition XXXX can design that
beverage industry-firsts.
encouraged all of Queenslanders to show their hometown pride by lining
Australians have never had more choices in how and where they come together,
C O M PA N Y O V E R V I E W
and the drinks they enjoy as they do. At
With origins dating back more than 180
Lion, we understand that every time they
years, Lion’s core beer portfolio includes
a local Camden pub into the “Tedesco
enter a venue or a bottle shop, there’s
many locally loved brands in Australia
Inn” for the duration of the State of Origin
a crucial moment when they can select
and New Zealand such as XXXX, Little
season.
our brands or look elsewhere.
Creatures, James Squire, Stone & Wood
We know great marketing and
and Speights and a growing craft beer
powerful innovation are crucial to
to be there when it matters and be the
presence in the US, having brought New
business success. We are constantly
brand they choose to buy.
Belgium and Bell’s Brewery into the fold.
pushing ourselves to create new
We know we must earn the right both
In 2023, we have continued to invest
We also have great portfolio of NZ
them up to create their postcode. In NSW, with Tooheys we transformed
and exciting products that challenge
in our stable of locally loved beer and
wine brands, a premium fine wine
and shape the market and excite our
RTD brands and growing spirits business.
business in North America, a craft spirits
customers.
Our investment in our brands, is not only to grow our business, but also to partner with our thousands of customers to grow the categories of which we are the custodian for. We have recently renewed our focus on category growth drivers which identify the ways in which the category has space to grow. We have seen some fantastic growth most notably with Hahn which is up +18.4% volume growth on last year and seeing growth in all states. Stone & Wood continues to show incredible volume growth, up +31%. We’re also seeing some great building momentum in our core range of XXXXX, Tooheys and James Squire.
122 | DRINKS GUIDE
S U P P L I E R PA R T N E R S
Earlier this year we launched Hahn Ultra – an ultra low carb beer, responding to consumer trends around mindful choice. This is latest innovation from Hahn, which a few years ago also launched SuperDry Gluten Free. This year we were excited to be the first country outside of Japan to launch the highly popular Kirin Hyoketsu. Crafted with a true appreciation for the art of the Japanese lemon sour, Kirin Hyoketsu’s distinctive Lemon flavour is created using the innovative Hyoten Toketsu method. The signature technique freezes the lemon juice to deliver a perfect blend of sweet and sour lemon notes with a clean, crisp flavour without any lingering aftertaste. At Lion, we’re also aware that the typical Australian is ever more conscious of their impact on the world and the powerful role their choices can have in driving positive change. Similarly, we know our customers want to work with suppliers that can help them achieve their sustainability goals, whilst helping them reduce unnecessary waste and costs. We were also Australia’s first certified carbon-neutral brewer and the first to achieve 100% renewable electricity use. As a reflection of our commitment
HEAD OFFICE
to partnering for progress, we were the
misuse of alcohol through programs
first company in Australia to group-buy
like DrinkWise and our own initiatives
renewable electricity together with its
with the likes of Gotcha4Life who do
customers, enabling 200 venues to
incredible work building mental health
access green power at pricing they
and resilience in our communities.
would be unable to achieve if buying
We’re also committed to a proactive
alone.
and positive contribution to our shared
BRANDS DISTRIBUTED
understanding of the causes of and
XXXX, Furphy, James Squire, Byron Bay, Heineken, White Claw, Toohey’s, Hahn, Guiness
Looking forward, we’re on track to achieve world-class water efficiency at
solutions to misuse, violence, and anti-
our scale Tooheys and XXXX breweries,
social behaviour.
and to exceed our 2030 science-based emissions reduction targets. We will continue to partner with industry colleagues to address the
We look forward to deeper partnerships with you and your business in the coming year in an ever more vibrant and sustainable drinks industry.
Level 7, 68 York Street Sydney NSW 2000 1800 308 388 www.lionco.com/our-brands/australia/
SOCIAL MEDIA @ lionbeverages @ lionbeverages @lion-co
DRINKS GUIDE | 123
PERNOD RICARD AUSTRALIA
Glen Scarlett Commercial Director
LETTER FROM THE C O M M E R C I A L D I R E C TO R Reflecting on the past 12 months, there has been a lot to celebrate for our team at Pernod Ricard Australia, particularly with regard to industry recognition. It’s been rewarding to see the number of industry awards our team has won, including Retail Drinks Awards Overall Supplier of the Year and ALIA Best OffPremise Supplier. But perhaps the award I am most proud of is the Australian Drinks Association 2023 Inclusive and Diverse Workplace Award. At Pernod Ricard, we pride ourselves on being creators of conviviality and at the foundation of this is our focus on building diverse teams and an inclusive culture where everyone belongs. We’ve
Another milestone we celebrated
Ready-To-Drink (RTD). With RTD being
been particularly focused on increasing
this year was opening our new state-of-
the fastest-growing liquor category and
the adoption of flexibility and parental
the-art combination canning and small
Tequila RTDs seeing the highest growth
leave amongst our male colleagues,
format bottle line in South Australia. With
within the RTD subcategory over the
which I’m proud to share has led to a
a processing capacity of 24,000 cans per
last year, the two flavours, Lime and
25% increase in men taking parental
hour, it’s the fastest combination can and
Watermelon, are perfectly positioned to
leave over the past two years. Receiving
bottle line in the Southern Hemisphere
respond to this consumer demand.
industry recognition of our efforts in this
and now gives us the flexibility and
space highlights our prioritisation of
speed we need to respond to emerging
the pandemic, we continue to see
supporting our people, who are at the
category trends. An example of this is
the opportunity within the premium
core of everything we do.
our recent launch of the Altos Margarita
sparkling wine segment. In 2020, we
124 | DRINKS GUIDE
Off the back of growth during
launched our Mumm Terroirs Collection, which celebrates prestigious wine regions known for producing exceptional Pinot Noir. The collection now includes Mumm Marlborough, Mumm Tasmania, and now, excitingly, Mumm Central Otago. Launched in October, Mumm Central Otago Blanc de Noirs is made from hand-harvested grapes and is, in my opinion, the drop of the bunch. Looking ahead, what will remain important for us as a business and as an industry is how we continue to embrace change. Despite the current economic ambiguity, consumers will always have important milestones to celebrate or moments of conviviality, as we like to call it at Pernod Ricard. The opportunity for us then is how we find ways to surprise
VOTED 1 TEQUILA #
for
MARGS
*
and delight consumers, whether that be at home or in-trade. The next 12 months will continue to require adaptability, and success will only come by continuing to look after our people, listening to our customers and remaining agile when responding to changing consumer and shopper behaviour.
NEW
HEAD OFFICE Tower One, Level 43, 100 Barangaroo Avenue Sydney 2000, New South Wales, Australia +61 2 8874 8222 www.pernod-ricard.com/en PRA@pernod-ricard.com
BRANDS DISTRIBUTED Chivas, Absolut, Jameson, Malibu, Martell, Kahlua, The Glenlivet, Altos, Malfy, G.H.Mumm, Jacob’s Creek, Stoneleigh, St Hugo, Orlando Mumm Terroirs
SOCIAL MEDIA @pernodricard @pernodricard
*Source: Drinks International Brand Report 2023
VOK BEVERAGES
Chris Illman Head of Sales, Marketing and Hospitality
Since 2002, Vok Beverages, the alcohol arm of the Bickford’s Group, a wholly Australian-owned multi-beverage organisation, has been a reliable ally to the Beverage industry. The Bickford’s Group thrives on innovation, collaboration and a commitment to quality, values that have underpinned styles. This initiative coincided with our
investments and innovation strategies
Pro Bull Riding partnership, significantly
will continue to drive growth in volume
inaugurated the Vale Restaurant and
enhancing awareness of Beenleigh
and value for our collective success.
Bar, the largest hospitality endeavour
Australian Rum.
our exceptional results in 2023. In September 2022, we proudly
the Group has embarked upon. Situated
The market has shown a growing
2023 IN REVIEW
within Beresford Estate, the Vale
appetite for full-flavored
As the new year commenced,
Restaurant and Bar has introduced a
drinks, evident in the
our strategic focus intensified on
premium dining experience and brand
successful launch of the
reinforcing trust in our heritage
immersion space, showcasing our
23rd Street Ready-to-
brands. This involved targeted
prominent position in McLaren Vale. A
Drinks innovation, locally
investments in key brands with
special acknowledgment goes to our
inspired spirits like Pacific
tangible assets and compelling
hospitality team for translating the vision
Drifter Spiced Cane Spirit,
narratives. Our approach included
into reality through their expertise and
and increased demand for
innovating in premium categories
dedication.
Australian Rum and Tequila
for both existing and new sales
Noteworthy achievements include
from the Beenleigh, Inner
channels, alongside substantial
50ml 23rd Street and 5 Square Mile Spirits
Circle, and El Toro Tequila
investments in inventory and
on Jetstar and Qantas airlines, securing
portfolios.
manufacturing expertise to scale
premium brand placements with Duty-
I would like to express
pivotal trademarks and establish
free customers locally and abroad, and
my gratitude to all our customers for
the successful relaunch of the Beenleigh
their continuous support in 2023. We
Implementing these strategies
Australian Rum ready-to-drink range,
eagerly anticipate the upcoming year
required foundational building blocks,
complete with new packaging and
with optimism, confident that our brand
such as enhancing the skill set of our
126 | DRINKS GUIDE
globally recognized power brands.
economic environment, premiumisation
teams. We expanded the physical
remains a global trend for retailers to
availability of our brands through new
consider in 2024 and beyond. Australian
sales channels like Airlines and Duty-
artisanal distilleries, particularly in the
Free, with a heightened emphasis on
Gin category, have driven this trend with
sustainability and innovation, particularly
their craftsmanship, authenticity, and
catering to consumers seeking
compelling storytelling. The surge in
beverages that are better for them and
demand for premium Australian Rum,
low/no alcohol.
mirroring the success seen in the Gin
In the realm of sustainability, we
category, led to the proud launch of the
initiated four key initiatives across the
2024 Beenleigh Chinese New Year Rum,
Group:
celebrating the Year of the Dragon. This
1.
2.
Implementing environmentally
limited-edition Australian Rum, blended
sustainable practices by installing
with Rums up to and including 8 years of
new product development, and we will
solar panels at our manufacturing
age, symbolises the strength and energy
reintroduce the original lime cordial label
and regional sites.
of the Dragon. With only three barrels
for a limited time.
Unwavering commitment to
blended, scarcity is expected to drive
local and regional manufacturing
demand for this unique offering.
and supply chain resilience to
3.
4.
S U P P L I E R PA R T N E R S
multi-beverage sales and marketing
I would like to acknowledge the tireless efforts of our sales leadership team, Patricia John, Shane Korth, Skye
Looking ahead to 2024, the Bickfords
minimize our carbon footprint
Group of Companies will allocate
McKenzie, Brett Davies, Sean Samon,
and create employment
considerable resources to celebrate
David Lisolajski, Jason de Jong, Richard
opportunities for future
Bickford’s 150-year anniversary. This
Wiggins, Barrie Gibson, Greg Brown,
generations.
milestone, marking Anne Margaret
Paul Hutchinson and the Marketing
Locally sourcing ingredients
Bickford’s purchase of an Adelaide-
leadership team of Brian Sheedy and
wherever feasible at our regional
based aerated water business in 1874
Beverley Reeves. To our customers who
production sites.
and the launch of Bickfords Cordials
have worked in partnership with us,
Targeted procurement to ensure
using a ‘state of the art’ steam and horse-
thank you for your support, and I look
our raw materials where possible
driven production line, will be celebrated
forward to another successful year in
are recyclable, staying ahead of
with a new communication platform,
2024.
APCO targets both now and in the future. The development of beverages appealing to those seeking betterfor-you and low or no alcohol options played a crucial role in our innovation strategy. Our low joule and low ABV ready-to-drink portfolio continued to gain appeal, and we were pleased with the positive response from customers following the launch of our Cawseys non-alcoholic cocktail mixers range and Vok non-alcoholic ready-to-drink mocktails. The ongoing success of our 23rd Street non-alcoholic Gin and Tonic reinforced the importance of catering to health-conscious consumers. While the consumption of premium
HEAD OFFICE 162 Cross Keys Road, Salisbury South, South Australia, 5106 1800 896 080 vok.com.au vok@vok.com.au
BRANDS DISTRIBUTED Andrew Garrett, Beenleigh, Bearded Lady, Beresford of McLaren Vale, Bickfords, Black Bottle, Cawsey’s, El Toro, Fox Hat, Five Square Mile, Galway Pipe, Half Mile Creek, Hobo Brewing, Inner Circle, Katherine Hills, Olympus, Press + Bloom, Queen Adelaide, Real McCoy, Step Road, Three Oaks, Twenty Third Street, VOK, Cocktails by VOK, Vale Brewing, Vickers
SOCIAL MEDIA Beenleigh @beenleighrumdistillery
Press + Bloom @press_and_bloom
Beresford @beresfordestate
Twenty Third Street Distillery @23rdstreetdistillery
Bickfords Australia @bickfordsaustralia
VOK @vok.cocktails
El Toro @eltorotequila
Vale Brewing @valebrewing
Fox Hat @foxhatbrewing
Vickers @vickersgin
drinks has slowed with changes in the
DRINKS GUIDE | 127
VRANKENPOMMERY AUSTRALIA
Inge Fransen CEO
Soon we will be turning the page of this last chapter of 2023 and one thought prevails… It’s been one heck of a year. We navigated through cost increases, continued worldwide inflation, exchange rates, cost of living pressures, the tumultuous change of dynamics between off- and on-premise, open borders allowing Australians to return to their favourite places around the world and continued unpredictable consumer
less but drinking better, and as a family-
and directed, every estate across
behaviour. On the flip side, we have seen
owned group which exclusively focuses
Champagne, Provence, Camargue,
major events entirely come back to life
on producing premium wines from the
Portugal and more recently the South
and new establishments opening with
most beautiful estates they own, our
of England, is in full ownership. We work
patrons enjoying life together again.
future is promising. We have introduced,
the land, vines and grapes at each of our
educated, activated, guided and without
vineyards realising they carry our future.
In this past year, Vranken-Pommery Australia celebrated its 13 anniversary
exception will always aim to grow
and 11 years of my tenure which led to
together!
th
Needless to say that alongside creativity and innovation, our
a moment of reflection. We conquered
For 2024 there are some exciting
commitment to the environment and
the various challenges this industry has
projects in the pipeline – so stay tuned.
sustainable viticulture has always been
known over the past few years - and
Happy Holidays!
part of the fundamental values of the Group. For over two decades, significant
still endures today. Our team pivoted
efforts and investments have been made
landscapes, always ready to adapt and
C O M PA N Y O V E R V I E W & VA LU E S
support our customers. I could not be
Vranken-Pommery Monopole is the
• 2003: we committed to respect
more proud. And today we are stronger
second-largest Champagne group
and promote the principles of the
than ever.
and one of the leading winegrowers
Global Compact.
and waltzed through rapidly changing
We commence to see a world that is rapidly progressing towards drinking
128 | DRINKS GUIDE
in Europe, founded by Paul-François Vranken in 1976. Family-owned
to continue progressing:
• 2014: the group’s Champagne vineyards obtained the dual
a rich history dating back to 1652 and a
FEMALE LEADERSHIP
Viticulture in Champagne and High
recently refurbished maison, Julien Fort
Within the Group we religiously carry the
Environmental Value - HVE.
the winemaker, was recently awarded
spirit of Madame Pommery - “Quality
• 2021: the group was transformed
one of the 100 Master Winemakers
First”, “Never imitate anyone, including
into a Société à Mission (Company
by The Drinks Business and this at
yourself!” and “You might be passionate,
with a Mission). This concept,
the age of 28. Our range of premium
but without perfection and discipline,
introduced by the French Pact
La Gordonne BIO rosé wines a pure
you cannot attain the ultimate.”
Law, lays the legal foundations for
testament to his passion and talent.
Madame Pommery was one of the
corporate social responsibility. A
In Camargue at “Domaine Royal
extraordinary Veuves in Champagne,
company is not just an economic
de Jarras” you will find an oasis and
taking over the business after the
agent, it interacts with its
‘improbable’ vineyard stretching over 420
death of her husband in 1858 just a few
environment and its stakeholders.
hectares of vines growing in sand soil
months after the birth of their second
Biodiversity, responsible sourcing,
over four mediterranean coastal strips,
child Louise. As such she became
the use of sustainable cardboard,
surrounded by 500 hectares of natural
one of the first female CEO’s in France
lightweight bottles, reduced energy
space. 100% Grenache, 100% sustainable
paving her way through successful
consumption and carbonisation, optimal
viticulture.
entrepreneurship and shaping the
water and waste management – are just
In Portugal we travel to the upper
Champagne industry as we know it
a few examples of the numerous efforts
Douro which is unambiguously one
today. She was succeeded by her
made.
of the most mesmerizing parts of the
daughter Louise as head of Pommery
world and where the teams at Rozes
warranting a continuation of strong
and Terras do Grifo produce some
female leadership.
WHO ARE WE, LET’S GO ON A JOURNEY
exceptional wines.
Today, under ownership and
Last but not least, in the South of
the inspirational governance by the
the Vranken-Pommery Monopole
England near Hampshire, the group’s
VRANKEN family, women have been
umbrella – Pommery (1836), Heidsieck &
most recent investment of 40 hectares at
offered exceptional opportunities across
Co Monopole (1785) and the foundation
Pinglestone is generating a magnificent
winemaking, vineyard management,
of the group, Champagne Vranken
multi-award winning premium sparkling
production, finance, HR and leadership
created in 1976.
wine. Produced in traditional method
roles with currently over 40% females in
In Champagne, three estates sit under
and with our extensive know-how from
a management position. Several women
Provence, over 350 contiguous hectares
Champagne, Louis Pommery Brut
oversee our international subsidiaries,
at “Château La Gordonne” form one of
England is undoubtedly a wine for the
including the local entity encompassing
the largest properties in the region. With
future!
Australia and New-Zealand.
In Pierrefeu-du-Var in the heart of
HEAD OFFICE Vranken-Pommery Australia Pty Ltd Phone 03 9662 2073 www.vrankenpommery.com/home orders@vrankenpommery.com.au
BRANDS DISTRIBUTED Champagne Pommery, Champagne Heidsieck & Co Monopole, Champagne Vranken, Louis Pommery England Sparkling, Charles Lafitte Sparkling, Château La Gordonne Côtes de Provence, Domaine Royal de Jarras Camargue, Terras do Grifo Portugal, Rozes Portugal
SOCIAL MEDIA VRANKEN-POMMERY Vranken-Pommery Australia Vranken-Pommery Monopole POMMERY @champagnepommeryau @champagnepommery
HEIDSIECK & CO MONOPOLE @champagnemonopoleuk
LOUIS POMMERY ENGLAND @louispommeryengland
DOMAINE ROYAL DE JARRAS @domaineroyaldejarras
VRANKEN @champagnevranken
CHATEAU LA GORDONNE @chateaulagordonne
ROZES @rozesporto
DRINKS GUIDE | 129
S U P P L I E R PA R T N E R S
certification of Sustainable
WILLIAM GRANT & SONS
Colin Rochester Managing Director ANZ
Once again, I’d like to thank our WG&S family and our trade partners for their support in what has been an exciting and challenging year in many respects but also one that has shown real opportunity for growth within the spirits category.
Our Single Malt portfolio, headlined
We also successfully launched The
by Glenfiddich and Balvenie,
Balvenie 60-Year-Old, a luxury whisky of
reinvigoration of the on-premise
represented key growth drivers in this
impeccable pedigree, with Dan Murphy’s
landscape and the opportunities for us
premium and luxury space through both
at their Prahran store. This unique liquid
to engage with consumers through our
organic growth and collaborations.
is just one of the rare malts underpinning
It’s been fantastic to see the
customers and invest in long-term brand
Glenfiddich continued its successful
our luxury credentials within the Balvenie
building over the bar as well as across
partnership through Australian Fashion
portfolio created by Malt Masters David
the retail and food channel more broadly.
Week with rising Australian designer
Stewart OBE and Kelsey McKechnie.
Our commitment to building brands
Jordan Gogos by creating a bespoke
Further supporting our luxury
is a core strategic pillar for our business
Glenfiddich textile inspired by the iconic
credentials, WG&S acquired Silent Pool
that is supported by a highly capable
Glenfiddich 12YO colourway and crafted
Distillers, a craft gin producer from
team and a continuing priority on
from repurposed uniform fabrics.
the UK that will extend our reach in
brand investment into activations and
Balvenie partnered with renowned
the premium and super premium gin categories.
advertising campaigns that deliver
chef Lennox Hastie from the award-
significant reach into our Australian
winning restaurant Firedoor with an
market.
immersive culinary experience of “Fire,
recognised as Distiller of the Year for the
Looking back over 2023, we
Food & Whisky”, featuring the Balvenie
eighth year in a row at the prestigious
saw the continued acceleration of
12YO Double Wood and 19YO Cask &
International Spirits Challenge 2023. The
premiumisation and thirst for luxury
Character finish. The experience was
industry-leading awards are known for
spirits globally. WG&S continued to
elevated through significant media
setting the international benchmark for
solidify our credentials as a leader in this
investment in luxury food and lifestyle
quality and recognising excellence in
space through both innovation of liquid
publications and targeted OOH
spirits worldwide and to achieve such an
and local brand partnerships.
campaign.
accolade year after year is a testament to
130 | DRINKS GUIDE
Another highlight was WG&S being
This commitment to excellence
made for a fantastic year to showcase
is best expressed through our age
our brands to the Australian consumer,
statement whisky including Glenfiddich
and we could not do it without the
14 YO Bourbon Barrel, which was a
ongoing support of our trade partners
Father’s Day favourite and our continued
and our wider WG&S team – we are
innovation through the Hendrick’s
also collectively proud that our efforts
Cabinets of Curiosity range with Flora
and work with our customers was
Adora.
acknowledged in the latest Advantage survey and our commitment to further
Hendrick’s Flora Adora came alive
improve will continue!
at the start of Spring through several
Going forward, our challenges remain
customer groups including Solotel and Tilley & Wills, with venues being
to stay ahead of the consumer and
transformed into floral gardens and
customer trends and to bring our brands
bespoke Flora Adora cocktails for a truly
to life in the most creative, distinctive,
experiential activation and consumer
and engaging ways. Driving our Triple
experience.
Win strategy for Consumers, Customers and William Grant & Sons
Our blended malt expression Monkey
We are well placed for growth in
Shoulder continued its journey to disrupt the whisky category with standout
sponsored by Hendrick’s and Monkey
2024 with a wealth of opportunity for
activations at the Great Australian Beer
Shoulder.
our whisky brands as new consumers
The revamped Bar Awards program
continue to explore the category.
Mixing” advertising campaign that
was held as the prelude to The House of
With the breadth and depth of the
showed up big, bold and orange over
William Grant, the premier party of Bar
portfolio across multiple categories and
the eastern seaboard, making it one of
Week. Over 700 on trade professionals
consumer occasions, we will remain
our most exciting and prominent mixable
packed into The Abercrombie Hotel
focused on investing in the growth of
whisky brands.
to see the Bar Awards finals, won by
our brands as we have since the first
Our Brand Ambassador team
Merivale’s James Irvine, and experience
production of Glenfiddich in 1887.
continued their excellent work in
our brands in what was a fantastic night
advocacy, hosting some of Australia’s
to celebrate our hospitality trade.
Spectacular (GABS) and its “Made for
top bars at Tales of the Cocktail, the
In 2022 we had a strategic focus on
world’s premier bar trade event. Bars
mixology and cocktail culture, and this
and brands collaborated to curate a
was embedded into our business with a
captivating array of beachside paradises
full year of distribution of the DeKuyper’s
and luxury resort-inspired activations
portfolio of premium liqueurs and
with the theme “Wish You Were Here”.
schnapps. To showcase DeKuyper’s
Our ambassador team also received
position as a premium liqueur offering,
a boost as we welcomed Rachael
we hosted the legendary Ivy Mix of
Bartlett on board as Brand Ambassador
Speed Rack fame with a series of
for Monkey Shoulder & Sailor Jerry,
masterclasses and dinners during
reinforcing our commitment to advocacy
Sydney Bar Week.
and engagement with our bartender
S U P P L I E R PA R T N E R S
All these activities combined have
our commitment to excellence.
Ivy spoke of her journey through
HEAD OFFICE 111 Pacific Highway, North Sydney NSW 2060 02 9409 5100 www.williamgrant.com
BRANDS DISTRIBUTED Aerstone, Ailsa Bay, Batch & Bottle, Drambuie, De, Kuyper, Glenfiddich, Grant’s, Hendrick’s, Milagro, Monkey Shoulder, Reyka, Sailor Jerry, The Balvenie, Tullamore Dew
SOCIAL MEDIA @hendricksginaustralia
@monkeyshoulderaustralia
the hospitality industry, the cocktail
@glenfiddichwhisky
@Monkey Shoulder
creation process and the importance of
@hendricksgin
@thebalvenie
was also evident through the return of
consistency when creating drinks that
@Glenfiddich
@thebalvenie
the highly successful Sydney Bar Week
premium liqueurs such as De Kuyper
and Bartender of the Year Awards,
offer.
community & customer base. The theme of on trade reinvigoration
DRINKS GUIDE | 131
SUPPLIER PARTNERS DIRECTORY
ALEPAT TAYLOR
ACCOLADE WINES 1800 088 711 www.accoladewines.com customers.awines@accoladewines.com Anakena, Banrock Station, Bay of Fires, Berri Estates, Brookland Valley, Country Manor, Croser, Cupio, Da Luca, Days of Rosé, Echo Falls, Eddystone Point, Fish Hoek, Flagstone, Ginger Joe, Goundrey, Grant Burge, Gran Tierra, Hardys, Houghton, House of Arras, Jack Rabbit, Jam Shed, Katnook Estate, Kumala, Lambrini, Leasingham, Madam Sass, Mezzomondo, Moondah Brook, Mud House Estate, Nine Yards, Omni, Petaluma, Renmano, Reynella, Rolf Binder, St. Hallett, The Busselton Boys, The Stanley Wine Co, Turner Road, Yarra Burn
AGNEW WINES 02 4993 3600 www.agnewwines.com.au info@agnewwines.com.au Audrey Wilkinson, Cockfighter’s Ghost, Poole’s Rock
ALBA WHISKY 03 9558 8625 www.albawhisky.com.au orders@albawhisky.com.au Amrut, Atholl Brose, Black Tot, Benromach, Chief’s Son Distillery, Cotswolds Distillery, Darnley’s View Gin, Dunnet Bay Distillery, Elements of Islay, Glencairn, Glen Scotia, Gordon & Macphail, Isle of Harris Distillery, Kilchoman, Kilkerran - Glengyle Distillery, Launceston Distillery, The Glenturret, Loch Lomond, Port Askaig 134 | DRINKS GUIDE
03 9487 2599 www.alepat.com.au alepat@alepat.com.au Alta Mora, Baitz, Balbi Soprani, Barbaresso Oyzo, Bericanto, Burmester, Camus, Canevel, Capetta, Carpene Malvolti, Casa Vinicola Poletti, Castello del Terriccio, Cecchi, Chatelle Napoleon, Chopin Vodka, Churchview Estate, Cipriani Drinks, Cordero Di Montezemolo, Cusumano, Di Giorgio, Don Camillo, Duchessa Lia, Echidna, Edelweiss, Fantini, Fernando the First, Gibson Wines, González Byass, Howard Park, Kettmeir, Le Petit Frenchy, Le Potazzine, London, Majella, Mansion House Bay, Masi Agricola, Medici Ermete, Me Mento, Menabrea, Nomad, Nugan Estate, Pasqua, Pierre De Ville, Roby Marton, Scarpantoni, Serafino, Sevenhill, Singha, Spritz Almare, Stefani Estate, Taylor Ferguson, The Splendid Gin, Three Minds, Trentham Springs, Ultimate Province, Verdi Spumante, Whitehaven, Yeringa Ridge, Zampillo
AMBER BEVERAGE AUSTRALIA 02 4577 7800 www.amberbev.com.au australia@amberbev.com Adriatico, Bayou, Borghetti, Brockmans, Cargo Cult, Carpano Vermouth, Cenote, Chateau Tanunda, Cross Keys , Crystal Head, Domaine de Canton, Elijah Craig, Elit, English Harbour, Esprit De Figues, Evan Williams, Fee Brothers, Fernet Branca, Glayva, Goslings, Harveys Bristol Cream, Hpnotiq, Italicus, Joseph Cartron, Jura, Kah Tequila, La Fee, Little, Drippa, Mamma Mia, Matusalem, Moskovskaya, Pama, Pampelle, Punt E Mes, Rooster Rojo, Riga Balsam, Santiago Queirolo, Se Busca, Shackleton, Signal Hill, Stoli, Stolen, Tamnavulin, Teichenne, Tenjaku, The Dalmore, The Irishman, Wenneker, Westward, Writers Tears
AMPERSAND PROJECTS 0405 887 690 www.ampersand-projects.com hello@ampersand-projects.com Gin &, Gin Soda &, Vodka &, Vodka Soda &, Pink Gin Soda &, Purple Gin &, Compa Tequila &, Ginger Beer &
ARQUILLA 03 9387 1040 www.arquilla-wine.com arquilla@arquilla.com Altesino, Angelo Negro, Antiche Tenute Burchino, Antonia Argiolas, Argiolas, Arnaldo Caprai, Azienda Guerrieri, Bellussi, Berta, Braulio, Ca del Bosco, Ca` Bianca, Candolini, Cantina Terlano, Cantina Tramin, Cantine Bigi, Cantine Lamberti, Cantine Salvatore, Carlo Pellegrino, Carpano, Castellani, Castellare, Castello Di Cigognola, Castello Di Nipozzano, Cavit, Collavini, Collazzi, Conti Leone De Castris, Conte Loredan Gasparini, Distillerie Luxardo, Donnafugata, El Coto De Rioja, Enrico Toro Distilleria Casuaria, Falesco, Fattoria Le Pupille, Fernet Branca, Feudi del Pisciotto, Feudi di San Gregorio, Flea, Francois Labet, Frescobaldi, Guicciardini Strozzi, Gurra Di Mare, Ichnusa, Janneau, Lauretana, Lecompte, Librandi, Livio Felluga, Luce della Vite, Luxardol, Maley, Marenco, Menabrea, Messina, Mission Estate, Molinari, Montalbera, Moretti, Nino Negri, Palazzone, Pallini, Philipponnat, Pio Cesare, Planeta, Podere Monastero, Podere Orma, Podere Rocche dei Manzoni, Principi Guicciardini Strozzi, Rocca di Frassinello, Santa Barbara, Tenuta Belpoggio, Tenuta di Valgiano,
AUSTRALIAN WINE CELLAR 0415 590 845 www.australianwinecellar.com.au landi@australianwinecellar.com.au Brands: Celebration, Early Settler, Heritage Estate, Meridian, McLaren Vale, Opera Angel, Old Bush
BACARDI-MARTINI AUSTRALIA 02 8249 0300 www.bacardilimited.com bmareception@bacardi.com Brands: 42 Below, Aberfeldy, Angel Envy, Aultmore, Bacardi, Banks, Benedictine, Bombay Sapphire, Bosford Rose, Breezer, Camino Real, Castillo, Cazadores, Cedilla, Corzo, Craigellachie, Deveron, Dewar’s, Dusse, Eristoff Vodka, Facundo, Get, Grey Goose, Hatuey, Leblon, Martini, Martini & Rossi, Noilly Prat, Oxley, Palette, Patron, Pyrat, Royal Brackla, Russian Prince, Santa Teresa, Single Cane Estate, St-
Germain, Stillhouse, Tails, Tang, Teeling, Ultimat Vodka, William Lawson’s
BACCHUS WINE MERCHANT 1300 309 773 www.bacchuswinemerchant.com.au info@bacchuswinemerchant.com.au Brands: 3 Drops, Allandale, Alle Vare, Angus & Bremer, Baclo Della Lunar, Below The Clouds, BK Wines, Black Jack, Boccantino, Bois de Rolland, Budburst Wines, Cape Margaret, Carmel Road, CASA, Casa Lluch, Casali del Barone, Cellier des Samsons, Chain of Ponds, Champagne Collet, Charlottes Paradise, Chevalier, Chrismont, Clandestine, Clarence House Estate, Condie Estate, Coombe, Coppeire, De Chanceny, Delatite, Dexter, Donne Fittipaldi, Elderton Barossa, Engueva Bodegas, First Drop Wine, Flowstone, Hillbilly Cider, Hither & Yon, Holm Oak, Huber, Huia, I Stefanini, J. Moraeu & Fils, Joseph Cattin, JUANT, Jules Taylor, Juniper, Kilikanoon, La Celia, La Zona, Les Bastilles, Les Ligeriens, Les Lys, Levrier, Lunar Apoge, Mar De Envero, Masso Antico, Matanza Creek, Merricks Estate, Moorooduc Estate, Nicosia, Peel Estate, Petits Detours, Piazzo, Riviani, Rolf Binder, Rouleur Wine Co, Schwarz Wine Co, Secret Garden, See Saw, Staffelter Hof, Stoneweaver, Terre Forti, The Better Half, The Willows, Tony Bish Wines, Tor Delcolle, Torpez, Trentham, Vignobles Bord, Vivolo Di Sasso, Wooingtree, XO Wine Co, Zema Estate
BEER IMPORTERS & DISTRIBUTORS 02 9667 3755 www.bidbeer.com info@bidbeer.com Brands: Bellerose, Bosteels Brewery, Chimay, Duvel, Frenchies, La Brasserie de St. Sylvestre, Liefmans, St Feuillien, Samuel Smith, Theakston, Warsteiner
BROWN FAMILY WINE GROUP 03 5720 5500 www.brownfamilywinegroup.com.au info@brownbrothers.com.au Brands: Brown Brothers, Devil’s Corner, Pirie, Innocent Bystander, Tamar Ridge
BROWN-FORMAN AUSTRALIA 02 9764 8777 https://www.brown-forman.com/ australiaecommcustomerservice@ brownforman.com.au Brands: BenRiach, Chambord, Cooper Craft Whiskey, El Jimador, Finlandia, Fords Gin, Glendronach, Glenglassaugh, Herradura, Jack Daniels, Korbel, Old Forester, Part Time Rangers, Slane, Sonoma Cutrer, Diplomatico, Gin Mare, Up Or Over, Woodford Reserve
BALTIC SPIRIT 03 9762 0656 www.balticspirit.com.au cheers@balticspirit.com.au Brands: Arsenitch, Avenu, Kristaldzidrais, Kurland, Latvijas Balzams, Moka, Lbacenu, LB, Riga
BULLER WINES 02 6032 9660 www.bullerwines.com.au cellardoor@bullerwines.com.au Brands: Buller, Three Chain Gin
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Tenuta Sette Ponti, Tenute Barone di Valforte, Tenute Sella 1671, Tenute Cisa Asinari dei Marchesi di Gresy, Terre Degli Svevi, Theresianer, Torrevento, Umberto Cesari, Velenosi, Villa Medoro, Zenato, Zucca, Adelaide Gin, Adelaide Vodka, Australian Distilling Co, Bondi Gin, Brisbane Gin, Darwin Gin, Fremantle Gin, Geelong Gin, Gold Coast Gin, Melbourne Gin, Perth Gin, Sydney Gin, Tasmania Gin, McGuigan, Nepenthe, Tempus Two, Barossa Valley Wine Company, Not Guilty, Mr Stubbs, Rescued Spirit Co, The Shy Pig, Johnny, Vince & Sam’s Vino by Sooshi Mango, The Butcher’s Celler, Sevenly by SJP
BURLEIGH BREWING CO 07 5593 6000 www.burleighbrewing.com.au info@burleighbrewing.com Brands: Burleigh
CAMPARI AUSTRALIA 02 9478 2727 www.campari.com info.australia@campari.com Brands: Ancho Reyes, Aperol, Appleton Estate, Averna, Baron Samedi, Bickens, Bisquit, Braulio, Bulldog, Campari, Cinzano, Crodino, Cynar, Espolon, Frangelico, Grand Marnier, Lallier, Monte Lobos, O’ndina, Ouzo 12, Riccadonna, Sagatiba, Skyy, The Glen Grant, Trois Rivieres, Wilderness Trail, Wild Turkey, Wray & Nephew
CARLTON & UNITED BREWERIES 1800 007 282 www.cub.com.au media@asahi.com.au Brands: 4Pines, Balter, Budweiser, Bulmers, Carlton, Carlton Draught, Carlton Dry, Carlton Mid, Cascade, Corona, Crown Lager, Fosters, Great Northern, Lexington Hill, Matilda Bay, Melbourne Bitter, Mercury, Pirate Life, Pure Blonde, Resch, Riot, Victoria Bitter, Nikka Whisky, Woodstock Bourbon, Vodka Cruiser, Somersby, The Black Douglas, Mountain Goat, Green Beacon, Peroni, Yaks
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CASELLA FAMILY BRANDS 02 69613000 www.casellafamilybrands.com info@casellafamilybrands.com Brands: Atmata, Baileys of Glenrowan, Brands Laira, Casella, Magic Box, Morris of Rutherglen, Peter Lehmann, Yellow tail
COOPERS BREWERY 08 8440 1844 www.coopers.com.au reception@coopers.com.au Brands: Coopers
CUB PREMIUM BEVERAGES PTY LTD COCA-COLA EUROPACIFIC PARTNERS AUSTRALIA 13 26 53 www.cocacolaep.com mycca@ccep.com Brands: 100 Anos, Ardmore, Auchentoshan, Australian Bitters Company, Baker’s Bourbon, Basil Hayden, Bati, Booker’s Bourbon, Bowmore, Canadian Club, Chita, Connemara, Courvoisier, Cruzan, DeKuyper, DYC, Effen, El Tesora, FERAL, Fiji Bitter, Glen Garioch, Haku, Hakushu, Hibiki, Hornitos, Horoyoi, Jim Beam, Kakubin, Kilbeggan, Knob, Koyomi, Laphroaig, Larios 12, Legent, Makers Mark, Midori, On the Rocks, Pinnacle Vodka, Ratu, Rekorderlig, Roku, Rum co of Fiji, Sauza, Sipsmith, Sourz, Suntory, Toki, Teachers, Tres Generaciones, Tyrconnell, Vonu, Yamazaki
1800 244 054 www.asahipremiumbeverages.com APB.Enquiries@asahi.com.au Brands: Asahi, Cougar Bourbon, Black Douglas, Lexington Hill, Actual Vodka Seltzer, Mercury, Pure Blonde Organic Cider, Riot Wine Co, Good Tides , Bulmers Original Cider, Nikka, Somersby, Tequila Blu, Untold, Vodka O, Vodka Cruiser, Woodstock
CUTTINGS WINE MERCHANTS 02 9967 5900 www.cuttingsnsw.com Brands: Clouston & Co, Deliverance, Astrolabe, Cannonball, Angels & Cowboys, Creamery, Edmeades, Neilson, Sokol Blosser, Shafer, Coppabella, Flametree, Greystone, Margan, Helen’s Hill, Hutton Vale, Ingram Rd, Laurenz V, Muddy Water, Nova Vita, Paxton Wines, Pulenta Estate, Ridge Vineyards, Round Two By Mute , Gran Lomo, The Gaucho Club, Vandal, Scorpius, Adele, Agrarian, Altas, Breaking ground, En Vie, Lino
Ramble, Mount, Eyre Vineyards, Oscar’s Foly, Oscar’s Folly, Port Phillip Estate, Quartier, Smokin’ Barrels, Tellurian, Panul, Teusner, Vin De Soif, Tamellini, Intergrale
02 6966 0100 www.debortoli.com.au enquiries@debortoli.com.au Brands: 3 Tales, De Bortoli, Divici, Finbar O’Leary’s, Fizzero, Jean Pierre, Sheep Shape, Trevi, The Accomplice, PHI, Melba , Lusatia, Riorret, Grenache Wizardy, Este Cuvee, Rococo, La Boheme, Chill Bill, Down The Lane, Rumba, Re-Write The Rules, Vinoque, 17 Trees, Veuve Fourny & Fils
DÉJÀ VU WINE COMPANY 1300 655 732 Web: www.dejavuwines.com.au sales@dejavuwines.com.au Brands: Alma Mora, Amanoto, Amisfield, Argyros, Badiola, Bodegas Valderiz, Bowerbird, Bruno Giacosa, Ca’Di Rajo, Ca’Di Alte, Cantine Europa, Carillion Wines, Casas Del Bosque, Chateau de L’Escarelle, Chateau Haut-Brion, Chateau Le Mission Haut Brion, Chateau Quintus, Ciabot Berton, Clarence Dillon, Clarendelle, Dewazakura, Domaine de La Grande Cote, Domaine Papagiannakos, Domaine Paul Jaboulet, Douloufakis, Enter.Sake, Fattori, Finca Las Moras, Francois Crochet, Fukuju, Gaia, Gaelic Cemetery, Golden Child, Graham’s, Grey Sands, Hombo Shuzo, Houraisen,
DELEGAT AUSTRALIA 02 9317 9800 www.delegat.com Brands: Oyster Bay, Barossa Valley Estate, Delegat
DIAGEO AUSTRALIA 02 7227 8880 www.diageo.com Brands: Baileys, Bells, Belsazar, Black & White, Bulleit, Buchanans, Bundaberg, Caol Ila, Captain Morgan, Cardhu, Ciroc, Clynelish, Copper Dog, Cragganmore, Crown Royal, Dalwhinnie, Don Julio, Glenkinchie, Gordons, Guinness, Haig Dimple, J&B, Jinzu, Johnnie, Walker, Ketel ONE, Lagavulin, Mortlach, Oban, Old Parr, Pampero, Pimms, Roe & Co, Seedlip, Singleton, Smirnoff, Smithwick’s Ale, Talisker, Tanqueray, Vat 69, White Horse, Windsor, Zacapa
DOMAINE WINE SHIPPERS 03 8878 9638 www.domainewineshippers.com.au dws@domwineship.com.au Brands: Babich Wines, Fowles Wines,
Balgownie Estate, Banks Road, BillecartSalmon, Buckshot Vineyard, Catlin, Cantina Tollo, Chateau de Malleret, Chateau de Puigny-Montrachet, Clarendon Hills, Delas Freres, Domaine A & P de Villaine, Domaine Ballot-Millot, Domaine Blaine-Gagnard, Domaine Bouchard Pere et Fils, Domaine Bruno Colin , Domaine Comte Armand, Domaine Comte Georges de Vogue, Domaine Confuron-Cotetidot, Domaine Fontbonau, Domaine Follin-Arbelet, Domaine Henri Gouges, Domaine Jacques Carillon, Domaine Jacques-Frederic Mugnier, Domaine Josmeyer, Domaine Francois et Antoine Jobard, Domaine de la Pousse d’OR, Domaine de Montille, Domaine d’Eugenie, Domaine MongeardMugneret, Domaine Vacheron, Domaine Villa Ponciago, Domaine Marc-Antonin Blain, Domaine de Courcel, Domaine Laroche, Eldorado Road, Fraser Gallop, Liz Heidenreich Wines, Fonesca, Geoff Merrill, Geoff Weaver, Guerrieri Rizzardi, Growers Gate, H.Peter Althaus, Hahndorf Hill, Indigo, Irvine, Moorilla Estate, Juniper Estate, Mount Lanai Ghiran, Miss Zlim, Maude Wines, Maison Patrick Piuze, Maison Andre Delorme, Maxwell Mead, Maxwell, Meerea Park, Nomads Garden, Paul Conti, Penley Estate, Pressing Matters, Quarisa, Riposte, Ros Ritchie, Ross Hill, Rudderless , Sew & Sew, Seville Estate,m Singlefile, Skillogalee, Soho Road, Turkey Flat, Underground, Wings and Horns, Yering Station, Xanadu, Woodstock Wines
DOUGLAS LAMB WINES 1300 667 812 www.douglaslambwines.com.au Brands: Andre & Michel Quenard, Domaine Johanna Cécillon, Domaine De La Chauvinière, Domaine De Chevilly, Chateau de Moncontour, Chateau du Courlat, Chateau Ducasse, Chateau Roumieu-Lacoste, Domaine de Durban, DRINKS GUIDE | 137
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DE BORTOLI WINES
Isadora, In Praise of Shadows, Kalleske, Katsunuma, Jyozo, Kenbishi, Kumeu River, Kunizakari, Lake Hayes, Le Vignedieli, Martingale, Maison Louis Latour, Margan, Mars, Mesta, Monte Guelfo, Vino De Montana, Nietschke, Nigl, NYETIMBER, Patrizi, Pike & Joye, Patch Wines, Peninsula, Sawanotsuru, Pirathon, Prats & Symington, Rock of Wisdom, Russian Jack, Samos, Sangervasio, Serra da Estrela, Sherrah, Shichida, Spring Vale, St. John’s Road, Stanton & Killeen, Stefano Massone, Sunnycliff, Te Kairanga, Tengumai, The Pass, The Splendid Gin, Thymiopoulos, Vavasour, Voyager Estate, Yoshinogawa, Zafeirakis
Domaine Karanika, Domaine Zafeirakis, Douloufakis Winery, Gaia, Gerovassiliou, Ktima Kir Yianni, Louis Sipp, Lucien Aviet, Lucien Crochet, Papagiannakos, Thymiopoulos
DRINKWORKS 02 8383 0600 www.drinkworks.com.au orders@drinkworks.com.au Brands: Bintang, Dos Equis, Kingfisher, Orchard Thieves, Monteith’s, Red Stripe, Sol, Tecate, Tiger, Tui
DUXTON VINEYARDS 08 8130 9500 www.duxtonvineyards.com.au enquiries@duxtonvineyards.com.au Brands: Brave to Be Murray, Pete’s Pure, Rewild, Twill & Daisy
EAST 9TH BREWING 03 9510 7760 www.e9thbrewing.com info@9thbrewing.com Brands: Doss Blockos, Sample, Lick Pier Fesq & Company 02 9313 1888 www.fesq.com.au orders@cottenham.com.au Brands: Auvigue, Azul y Garanza, Barr-Eden Estate, Bella Modella, Ben Haines, Bondi Liquor, Brave Souls, Bream Creek, Byrne, Chiara Condello, Claude Riffault, Clay Pot Wines, Coriole, De Iuliis, Derwent Estate, Domaine de Cala, Domaine de la Vieille Julienne, Domaine Gallety, Domaine Jean Collet et fils, Domaine Jolivet, Double Zero, Dune, Forage, Guy Breton, Highfield, Jayden Ong - One Block, Jeanneret, Jean-Paul et Charly Thévenet, Juliane Eller – JuWel, La Clef du Récit, Lamy-Caillat, Lethbridge, Liquid Rock’n’Roll, Luigi Vico, Main Divide by Pegasus Bay, Maison Harbour, Manawa, Mandala Wines, Maressa, Mark Thomas Glassware, Mongarda, Moss 138 | DRINKS GUIDE
Wood, Mount Pleasant, Mr Brightside, Mr Riggs, Nadeson Collis, Noisy Ritual, Parker Estate, Pegasus Bay, Peregrine Wines, Pierre Girardin, Pierro, Seresin, Shy Susan, Sons of Eden, Sutton Grange, The Vinden Headcase, Thistledown, Thousand Candles, Tim Gramp, Zilzie
FEVER TREE 0450 066 320 fever-tree.com/en_AU Brands: Fever-tree
EMPEROR CHAMPAGNE 1800 242 672 www.emperorchampagne.com.au supportemperorchampagne.com.au Agrapart, Alfred Gratien, Andre Clouet, Apollonis by Michel Loriot, Augustin, Ayala, Benoît Lahaye, Benoît Déhu, Besserat de Bellefon, Billecart-Salmon, Bollinger, Bonnaire, Brimoncourt, Bruno Paillard, Carbon, Cédric Moussé (Moussé Fils), Chapuy, Charles Collin, Charles Heidsieck, Chartogne-Taillet, Chevreux-Bournazel, David Leclapart, Devaux, De Sousa, Deutz, Dom Perignon, Dehours & Fils, Drappier, Duval Leroy, Egly Ouriet, Elise Dechannes, Etienne Calsac, Ernest Remy, Fleur de Miraval, Franck Bonville, Frerejean Freres, Forest Marie, Gosset, G.H Mumm, Guiborat, Guy Charlemagne, Henriot, Huré Frères, Jacquesson, Jacques Lassaigne, Jeaunaux-Robin, Juillet-Lallement, Krug, La Rogerie, Larmandier-Bernier, Laurent-Perrier, Le Brun de Neuville, Louis Roederer, Louise Brison, Marguet, Maurice Grumier, Marc Augustin, Marc Herbrart, Michel Gonet, Moët & Chandon, Nicolas Feuillatte, Olivier Horiot, Palmer & Co., Pascal Doquet, Paul Bara, Perrier Jouet, Perseval-Farge, Pertois Lebrun, Philipponnat, Pierre Gimonnet, Pierre Paillard, Pierre Baillette, Piper Heidsieck, Pol Roger, Pommery, Ruinart, R. Pouillon, Ruppert-Leroy, Rémi Leroy, Salon, Sadi Malot, Taittinger, Tarlant, Vadin-Plateau, Val Frison, Veuve Clicquot, Vincent Couche, Vollereaux, Vouette et Sorbee, Waris-Larmandier, Yves Ruffin
FIZZ SELTZER (07) 5630 3713 www.getfizzy.co gday@getfizzy.co Brands: Hard Fizz
FLOX WINES & SPIRITS 03 9464 7299 www.floxwines.com.au info@floxwines.com.au Brands: Abaton, Alido, Anglias, Badel, Big Smoke, Black Bull, Chateau Chivedeau, Castell De Ribes, Chateau Les Cedres, Constance Cotes De Provence, Contrappasso, Coteaux Bouruignons, Demazet, Doluca, Fashion, Fiasco, Chateau Fongrave, Disco, Franciacorta, Domaine Wardy, Flores, Gozio, Gantous & Abou Raad, Gloria, Grappa Acquavite, Grappa Basv, Guerrero, Haraki, Il Bastardo, Izmir, Jacques Senaux, Kanenas, Karma, Kav, Kayra, Kimerud, Kerisac, Kinross, L’Abre, La Bastarda, Latinae, Les Breteches, Loukatos, Mad Cat, Makedonikos, Masi Renzo, Mest Raki, Ozone, Piave, Politician, Prokupac, Rancho Mi Consuelo, Rapsani, Reserve Des Armoiries, Rio Grande, Rocamar, Ron Barcelo, Santorini, Squadron, St Nicholas, Stock International, Strumbras, Stara Sokolova, Starka, Stefan Nemanja, Teichenne, Tetteris, Tekirdag, Tres Ochos, Tsantali, Tugra, Verano, Vergina, Villeclary, Whisky Galore, Windspiel, Yeni, Flying Brick Cider, Spiced Cider, MC Cider
JONATHAN PAIGE INTERNATIONAL GROUP PTY LTD
GAGE ROADS BREWING CO
GLOBAL FINE WINES 02 8006 0013 www.globalfinewines.com.au Brands: A. Bergère, Alexander Spirits, Aniello, AQVA LVCE, Bannock Brae, Baron Knyphausen, Barsalou, Beniamino Maschio, Casaloste, Casa Maestri, Chapman Grove, Chateau Sainte Croix, De Bernard, Distilleria dell’Alpe, Domaine Montrose, Ergaster, Fougeray de Beauclair, Gansloser, Graf von Kanitz, Humberto Canale, Kapriol , Krughof, Organic Hill, Pelissero, Piattelli, Pradio, Prancing Pony Brewery, Ruca Malen, SOBAH, Stonecroft, Te Hera, Vina De Aguirre Ulmen, Viña Pedrosa, Viña Pomal, Wine Window, Yllera, Zolar
GOOD BREWING PTY LTD 0409 676 542 www.goodiesonbrewery.com.au info@goodiesonbrewery.com.au Brands: Goodieson
GOOD DRINKS AUSTRALIA LTD 08 9314 0000 www.gooddrinks.com.au hello@gooddrinks.com.au Brands: Alby, Atomic, Coors, Gage Roads, Hello Sunshine , Magners, Matso’s, Miller, San Miguel
HILL-SMITH FAMILY ESTATES 08 8561 3200 www.hsfe.com info@hsfe.com Brands: Angas Brut, Antipodes, Brokenwood, Chene Bleu, Coravin, Cantina Viticoltori Sensi Aretini, Chaffey Bros Wines Co., Chateau de Beaucastel, Christobel’s, Dalrymple Vineyards, Dunes & Greene, Earthworks, Famille Perrin, Forest Hill Vineyard, Grasshopper Rock, Heggies Vineyard, Hill-Smith Estate, Jansz, Jim Barry, La Maschera, La Vieille Ferme, Mesh, Mt Difficulty, Lord Nelson Brewery, Nautilus Estate, Opawa, Oxford Landing, Parish Vineyard, Pewsey Vale Vineyard, Pol Roger, Radford Dale, Ringbolt, Riedel, Rogers & Rufus, Running with Bulls, Smiths, Smith & Hooper, The Winery of Good Hope, Winesmiths, Thelema Mountain Vineyards, Twin Islands, Vasse Felix, Villacampa Roble, Wirra Wirra Vineyards, Yalumba
HOUSE OF FINE WINE 02 9211 5882 www.hofw.com.au enquiries@hofw.com.au Brands: Ayala, Bollinger, Delamain, Esk Valley, Fermoy, Leftfield, Levantine Hill, Skilligalee, Soul Growers, Three Elms, Vidal, Villa Maria
HUSK DISTILLERS 02 6675 9149 www.huskdistillers.com customercare@huskdistillers.com Brands: Husk Rum, Ink Gin, Pure Cane
www.jpbeverage.com sales@jpbeverage.com Brands: Atilius Wines, G52 Vodka, Glasgow 1770, Kamiki, Malt Riot, Mixology, Taisteal , Tanduay, Tarsier
KILIKANOON WINES 08 8849 2356 www.kilikanoon.com.au admin@kilikanoon.com.au Brands: Kilikanoon Wines
KINGSTON ESTATE WINES 08 8243 3700 www.kingstonestatewines.com Brands: Kingston Estate
KOVAR PTY LTD 02 9018 9566 www.kovar.com.au kovar@bigpond.com Brands: Alba Luba, Ambassador Del Doge, Anis Mistro, Balsam, Basztowe, Black Cock, Carpe Diem, Dark Whisky, Faust, Frostic, Gold Gin, Halkion, Istra Proseck, Krakus, Legalna, Malina, Maraska, Matisse, Meduska, Meukow, Old Krupnik, Old Family, Palace, Pepkowpa, Pisco, Scottish Leader, Soplica, Spirytus, White Eagle, Wolkof, Wyborowa, Zamkowe, Zlatna, Zlatni, Zoladkowa, Zubrowka
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08 93140000 www.gageroads.com.au info@gageroads.com.au Brands: Little Dove, Hello Sunshine, Hazy Az, Pipe Dreams, Pinky Sunset, Yeah Bouy, Small Batch, Side Track, Single Fin, Sleeping Giant
LARK DISTILLERY 03 6231 9088 www.larkdistillery.com orders@larkdistillery.com.au Brands: Lark
LION AUSTRALIA 1800 308 388 www.lionco.com Brands: 5 Seeds, Barsol Pisco, Birra Moretti, Brooklyn, Byron Bay Brewing, Emu, Eumundi, Fixation, Flor de Cana, Fortaleza, Four Pillars Gin, Furphy, Glendalough, Guiness, Hahn, Heineken, Iron Jack, James Boag, James Squire, Kilkenny, Kirin, Kosciuszko, Little Creatures, Malt Shovel Brewers, Panhead, Pipsqueak, Remedy Kombucha, Southwark, Steinlager, Stone & Wood, Swan, Tilde, Tooheys, Two Birds, Voodoo Ranger, West End, White Claw, White Rabbit, XXXX
MEZZANINE WINES 1300 555 821 www.mezzaninewine.com.au customerservicevic@joval.com.au Brands: 42 Degrees South, Aix, Ashbrook, Bandini, Beato Bartolomeo Breganze, Black Chook, Black Cottage, Big Buffalo, Bodegas Zinio, Borgo Maragliano, Bruno Rocca, Burton McMahon, Buscemi, Caledonia Australis, Cambria, Chalmers, Chambers Rosewood, Champagne Taittinger, Charles Joguet, Chartley Estate, COMM. G.B. Burlotto, Contesa, Cool Woods, Craggy Range, Credaro , Cullen , Dead Man Walking, Domaine de la Combe, Domaine Jean Dauvissat Père et Fils, Domaine La Croix Saint Laurent, Domaine Louis Claude Desvignes,
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Domaine Roux, Domaines Schlumberger, Domenica, El Desperado, Even Keel, Fabien Jouves, Freemark Abbey, Fringe Societe, Frogmore Creek, Giovanni Rosso, Glaetzer, Grosset, Henschke, In Dreams, Inama, Keith Tulloch, Kismet, Lark Hill , L & C Poitout, Lavau, Le Ragnaie, Montevecchio, Motley Cru, Mount Horrocks, Mountadam,, Murdoch Hill, Nanny Goat Vineyard, Nick O’Leary, Penny’s Hill, Pio Cesare, Poggio Anima, Polperro, Printhie, Puerto Del Monte, Quartz Reef, Rieslingfreak, Rising, Sa Raja, Siduri, Stonier, Tar & Roses, The Falls, The Other Wine Co., The Pawn Wine Co., Thorn-Clarke, Tim Smith, Tomfoolery, Totara, Tropo, Trust, Two Cells, Two Tonne Tasmania, Unico Zelo, Whistler Wines, Wild Rock, Yangarra Estate Vineyard
MOËT-HENNESSY AUSTRALIA PTY LTD 02 8344 9900 www.lvmh.com/houses/wines-spirits/ Brands: AO Yun, Ardbeg, Belvedere, Bodega Numanthia, Chandon , Chateau Cheval Blanc, Chateau D’yquem, Chateau Galoupet, Cheval Des Andes, Clos19, Clos Des Lambrays, Cloudy Bay, Colgin Cellars, Dom Perignon, Eminente, Glenmorangie, Hennessy, Joseph Phelps, Krug, Mercier, Moet & Chandon, Newton Vineyard, Ruinart, Terrazas De Los Andes, Veuve Clicquot, Volcan De Mi Terra, Woodinville
MOLLY’S CRADLE WINES PTY LTD 0411 122 393 www.mollyscradle.com.au hello@mollyscradle.com.au Brands: Molly’s Cradle
MOPPITY VINEYARDS 02 6382 7997 www.moppity.com.au orders@moppity.com.au Brands: Moppity, Lock & Key, Cato
MURRAY’S BREWING COMPANY 02 4982 6411 www.murraysbrewingco.com.au info@murraysbrewingco.com.au Brands: Absolem, Bull’s Creek, Darkside, First Rain, Gaia, Murrays, Skinny Dip
NEGOCIANTS AUSTRALIA 1300 616 072 www.negociantsaustralia.com orders@negociants.com Brands: Accademia dei Racemi, Alamos, Alasia, Allegrini, Antinori, Antipodes Mineral Water, Argiano, Armand Heitz, Ashton Hills, Ata Rangi, Balthasar Ress, Barringwood, Bleasdale Vineyards, Bodega Castano, Bodega Catena Zapata, Bodegas Valdemar, Bodegas Veda Sicilia, Boekenhoutskloof, Bowen Estate, Cantine Pra, Castello Della Sala, Chateau de Chamirey, Chateau de Fuisse, Chateau de Nalys, Chateau des Quarts, Chateau Musar, Chene Bleu, Chionetti, Cien Y Pico, Clos Figueras, Collector Wines, Coravin, Corte Giara, Dandelion Vineyards, Deviation Road, Domaine Auguste Clape, Domaine Bernard Dugat-Py, Domaine Bonneau du Martray, Domaine Bruno Clair , Domaine de Coyeux, Domaine de Ladoucette, Domaine des Carlines , Domaine des Lambrays, Domaine des Perdrix, Domaine du Comte Ligar-Belair, Domaine du Pelican,
NOBLE SPIRITS www.noblespirits.com.au info@noblespirits.com.au Brands: Avallen Calvados, Champagne Frerejean Freres, Château Les Mesclances, Collection Tramier, Comte de Grasse, Fair, Fluere Drinks, French Bloom, Garden Grown Gin, Hotel Starlino, Koval, Merlet, Santa Marta, Sassy Cidre, Versa Cocktails
NORT 02 4011 5850 www.nort.beer hello@nort.beer Brands: Nort
O:TU WINES +64 9 215 6650 www.otuwine.com info@otuwines.com Brands: O:TU
OATLEY FINE WINE MERCHANTS 1800 628 539 www.oatleywines.com.au orders@oatleywines.com.au Brands: Abbots & Delaunay, Ad Hoc, Albert Bichot, Alte, Apostrophe, Ara, Argento, Aurelia, Barefoot, Best’s Wines Great Western, Bimbadgen, Block 50, Bodega Garzon, Bremerton, Cantine Vedova, Castelli Estate, Clos Cantenac, Charles Heidsieck, Cherubino, Corryton Burge, Cumulus, Chain of Fire, Domaine de Beaurenard, Eden Road , Esquinas, Fiore, Four In Hand, Freixenet, Gemtree, Giesen, Grandin, Hancock & Hancock, Henkell, Hentley Farm, Il Fiore, Josef Chromy, Joseph Drouhin, Killibinbin, Konrad, Laissez Faire, La Gioiosa, Lorgeril, Luna Rosa, Mateus, Mirabeau, Miraval, Monetto, Montrose, Montalto, Nobody’s Hero, Oakridge, PiperHeidsieck, Pedestal, Philip Shaw, Pikes, Quilty & Gransden, Ricasoli, Robert Oatley , Rockburn, Rolling, Rymill, Soumah, Spiegelau, Taltarni, The Lane, The Hidden Sea, The Yard, Veuve Tailhan, Wicks, Wildflower, Willunga, Wild Oats, Wilson, Wise, Working Lunch
PARADOX WINES 0412 034 947 www.paradoxwines.com.au orders@paradoxwines.com.au Brands: Alpha Crucis, Amalia, Bosco Dei Cirmioli, Canal Grando, Cantina Di Gallura, Chalk Hill, Champagne Palmer, Chateau Cotes de Blaignan, Chateau De Castelnau, Chateau Du Cray, Chateau Lamothe, Chateau La Commanderie, Chateau Les Belles Murailles, Curator Wine Co, Domain De Canterelle, Domain De L’Herre, Domain Road, Domaine Roux, Giannitessari, Grafetta, Helen’s Hill, Ingram Road, La Zerba, Les Vignerons De Grimaud, Maison Andre Goichot, Robert Cantin, Rocca Di Castagnoli, San Biagio, Serenissimo Prosecco, Sidewood, Terroir, Tre Monti, Vini dei Cardinali, Wild Duck Creek
PAXTON WINES PTY LTD 08 8323 9131 www.paxtonvineyards.com Brands: Paxton
PERNOD RICARD AUSTRALIA 02 8874 8222 www.pernod-ricard.com Brands: Aberlour, ABSOLUT, Altos, AVION, Augier, Ballantine’s, Del Maguey, ITALICUS, Jefferson’s bourbon, Malfy, LORBE, Sainte Marguerite, Secret Spreyside, Ostoya Vodka, Pernod, Powers, Rabbithole, Suze, Kinobi, TX Whisky, Ungava, 100 Pipers, Araray, Seagram’s, Something Special, Ricard, Long John, Minttu, Passport Scotch,
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Domaine Dujac, Domaine Faiveley, Domaine Geantet Pansiot, Domaine Ramonet, Domaine Jean Defaix, Domaine Jean-Louise Chave, Domaine Jean-Marc Bouley, Domaine Maire & Fils, Domaine Meo-Camuzet, Domaine Rene Rostaing, Domaine Roulot, Domaine William Fevre, Domaine Xavier Monnot, Dry River, Earthworks, Egon Muller, Famille Hugel, Fattoria La Braccesca, Freycinet, Fromm , Georges Duboeuf, Guigal, HaHa, Hay Shed Hill, Heathcote Winery, Heirloom, Idée Fixe, Isole e Olena, John Duval Wines, Joiy, Kanta, Kooyong, La Guardiense, La Riva Dei Frati, Langmeil Winery, Les Heritiers du Comte Lafon, Lis Neris, Long Shadows Vintners, Lonia Cava, Louis Bouillot, Lustau, Marc Bredif, Mesh, Mount Nelson, Munda, NicolasJay, O’Leary Walker, Olivier Leftlaive, Opus One, Ornellaia, Ox Hardy, Pala, Palliser Estate, Paolo Scavino, Pascal Jolivet, Pian delle Vigne, Pierre Gimonnet & Fils, Pitchfork, Poderi, Aldo Conterno, Pol Roger, Poli Distillierie, Primo Estate, Prunotto, Quinta do Vesuvio, Redbank, Reyneke, Rocche Costamagna, Rudi Rabl, Saint Clair Family Estate, Seghesio, Sisters Run, Smith & Hooper, TarraWarra Estate, Tenuta di Biserno, Tenuta Guado Al Tasso, The Hilt, The Pairing, The Royal Tokaji, Tiefenbrunner, Tilia, Tissot-Marie, Tokaj Oremus, Tonic Wines, Tormaresca, Tornatore, Torres, Triennes, Tua Rita, Two Paddocks, Valdespino, Valli, Veuve D’Argent, Vieux Telegraphe, Vina Ventisquero, Warres, Weingut Bernhard Ott, West Cape Howe
Kenwood, Yslos, Becherovka, Blenders Pride, Clan Campbell, Imperial, Pastis 51, Ramazzotti, Royal Stag, Beefeater, Brancott Estate, Campo Viejo, Cedars, Chivas Regal, Church Road, Goerge Wyndham, Havana Club, J.P. WISERS, Jacob’s Creek, Jameson, Kahlúa, Lillet, Lot 40, Malibu, Martell Cognac, Method & Madness, Midleton Range, Monkey 47, MUMM Champagne, Olmeca, Perrier-Jouët, Plymouth, Red Breast, Royal Salute, Scapa, Smooth Ambler, Spot Range, St Hugo, Stoneleigh, The Glenlivet, Wyborowa
PHOENIX BEERS 0477 404 400 www.phoenixbeers.com.au nswsales2@phoenixbeers.com.au Brands: Sierra Nevada, Weihenstephan
PROXIMO SPIRITS AUSTRALIA 0488 664 616 www.proximospirits.com International@proximospirits.com Brands: Jose Cuervo, 1800 Tequila, Gran Coramino, Proper No. 12, Bushmills, Three Olives, Tincup, Gran Centenario, Great Jones, 400 Conejos, Maestro Dobel, Pendleton Whisky, Stranahan’s, Creyente, The Kraken
RED+WHITE 1300 780 074 www.redandwhite.com.au customerservicevic@joval.com.au Brands: Abellio, Alois Lageder, Amelia Park, Aphelion, Aquilani , Alkoomi, Altasness, Cape Bernier, Cloud St, Clover Hill, Craigie Knowe, Days & Daze, Alain Jaume, Benmarco, BiancaVigna, Catalina Sounds, Château des Jacques, Chatto , Crowded House, Dal Zotto, Deakin Estate, Dog Point Vineyard, Domaine Christian Salmon, Domaine Oudin, Brewwe Clifton, Canalicchio Di Sopra, Cardinale, Chateau 142 | DRINKS GUIDE
De Pez, Chateau La Pinesse, Diatom, Domaine Alzi Pratu, Domaine Fleines Jourdan, Domaine Du Pre Semele, Gomez Cruzado, Domaine Sigalas, Domaines Ott, Fat Bastard, Felton Road, Fire Gully, First Creek, Giant Steps, Gilbert, Graci, Heathcote Estate, Hickinbotham, Kendall-Jackson, Kir-Yianni, L.A.S. Vino, La Crema, La La Land, La Linea, Leeuwin Estate, Loimer, Lokoya, López Cristobal , Louis Roederer Family Group, Maison Louis Jadot, Man O’ War, Mojo, Delamere, Frankie, Head Wines, Hesketh Estate, MMAD, Monte Tondo , Mt. Brave, Nick Spencer Wine, Oliver’s Taranga, Pierro, Poderi Luigi Einaudi, Poliziano, Rameau d’Or, Ramos Pinto , Red Claw, Résonance , Silver Palm, Moores Hill, Neudorf, Nocton Vineyard, Shadow Fax, Stargazer, Swinging Bridge, Taitira, Wines By Kits, Karman Wines, La Boca, Langa Liquori, Rêverie, Robert Stein, Savaterre , Shaw + Smith, Silkman Wines, Snake + Herring , Sticks Stonestreet Estate, Storm Bay, Te Mata Estate, Tolpuddle Vineyard, Trediberri, Two Hands , Veuve Ambal, Vietti, Vincent Paris, Willow Bridge, Yabby Lake Vineyards
REGIONAL WINE AND BEVERAGE MERCHANTS 0417 036 436 rwbm.net.au bill.mason@rwbm.net.au Brands: Bathe, Beechworth, Ben Potts, Burgo Viejo, Due South, Gallagher , Jirra at Jeir, Kosciuszko, Gipsie Jack, Happs, Lychee, Yilgarnia, Zane Hills
SCOTCHMANS HILL 03 5251 4431 www.scotchmans.com.au info@scotchmans.com.au Brands: Cornelius, Swan Bay, Henry Frost, Mount Bellarine, Hill, Jack & Jill, The Old Dairy, Scotchmans Hill
SINGLE VINEYARD SELLERS 02 9460 3177 www.singlevineyards.com wine@singlevineyards.com Brands: Apricus Hill, Anselmi, Buglioni, Castel Firmian, Becker Landgraf, Langguth, Cellier des Dauphins, Col D’Orcia, Chateau Le Grand Verdus, Deep Down , Flux, Vespa, Fred Jerbis, Cafaggio, Reach for the moon, Bread & Butter Wines, Bonny Doon, Doom Juice, It wasn’t me, Mt Bera, The Antipodes Gin Co., Eisenstone, Feudo Arancio, Harewood Estate, Highgate, I Giusti E Zanza, Jacopo Poli, Jacquart, Le Colture, Mezza Corona, Mottura, Michelle Chiarlo, Ottella, Rotari, San Fabiano Calcinaia, Silkwood Estate, Hentyfarm, Sunsets, Domaine Du Carrou, Leyrat, Terres De Velle, Vignerons , L’Enclave, Montaudon, Nuiton-Beaunoy, Jean Loron, Vignoble Des , Meleto, Astrale, Nino Franco, Mirafiore, Tolloy, The Little Wine Company, Venica & Venica
SOUTHTRADE INTERNATIONAL 02 8080 9150 www.southtradeint.com.au info@southtradeint.com.au Brands: 666 Vodka, Agwa, Alize, AnCnoc, Balblair, Agalima, Brix Rum, C.A.N, Copper, Plate, First Press, Fris, Bittermens, Bloom, Buffalo Trace, Corazon, Dictador, Dubliner, EH Taylor, Fever Tree, Finest call, Fireball, Green Fairy, Greenall’s, Hard FIZZ, Los Vecinos, Marie Brizard, Merser & Co, Misunderstood, Parrot Bay, Poor Toms, Real, Seagram’s, Sesion, Haymans, Kurayoshi Whiskey, Monte Alban, Master of Mixes, Old Pulteney, Opihr, Peychauds, Sheep Dog, Southern Comfort, Paul John, Regans, Scapegrace, Starward, The Dublin Liberties, The Tottori, Van Winkle Collection, Wheatley, Tuaca
SPIRITS PLATFORM
STUART ALEXANDAR & CO. 02 9282 7700 www.stuartalexander.com.au Brands: Acqua Bianca, Bebo, Berry Bros & Rudd, Butterfly Cannon, Don Papa, MUYU, No.3 Gin, Peachtree, Stambecco, The Gladstone Axe
SWIFT & MOORE 0409 942 848 www.swiftandmoore.com.au sales@swiftandmoore.com.au Brands: Angus the Bull, Atkins Farm, Clear Mind, Cocalero, Cocktail Porter, Dominic Wines, Dowie Doole, Eagles Rest, Edinburgh Gin, Egans Irish Whiskey, Feels Botanical, Four Fox Sake, Fox Gordon, G Vine, Glengoyne, Hugh Hamilton, Land Under, Mad March, Hare Irish Poitin, Mindful Wines, Nouaison Gin, Quatre Vin, Regal Rouge, Rosebank, Second Nature, Shortcross, Smokehead, Spirit Thief, St Johns Wine, Tamdhu , Twoloose Wine Co, Uncle Nearest
02 8585 3520 www.taylorswines.com.au info@taylorswines.com.au Brands: Taylors
THE FINE WINE SPECIALIST 1300 130 181 tfws.com.au customerservice@joval.com.au Brands: Ashbrook, Chambers, Cullens, Grosset, Keith Tulloch, Mount Horrocks, Skillogalee
THE WINE COMPANY PTY LTD 03 9562 3900 www.wineco.com.au enquiry@wineco.com.au Brands: Alma Cersius, Baby Doll, Beronia, Bethany, Boisset, Bec Hardy, Bixio, Campbells Estate, Dalfarras, Don’t tell Gary, Johnson Estate, Castello Banfi, Champagne Volereaux, dÁrenberg, DADA, Finca Constancia, Four Sisters, La Vue, McPherson Wine Co., Nocton Vineyard, Laneway, Gonzalez Byass, Mount Langi Ghiran, Plantagenet, Rocca, Sunburnt, Tempus Two, Xanadu, Yarrabank, Yering Station, One Million Cuttings, Paulett Wines, Pazos De Lusco, Petal Stem, Pirramimma, Redman Wines, Sanguine Estate, Santa Ana, Step by Step, Tahbilk, Vallate, Vinas Del Vero, Yealands Estate
TOP SHELF INTERNATIONAL
TOP SHELF TEQUILA 03 9005 6288 www.topshelftequila.com.au info@topshelftequila.com.au Brands: Vago, 400 Conejos , Adictivo, Aguas Mansas, Alipus, Alquimia , Arette, Arquitecto , ArteNOM, Artesanal , Atanasio , Bozal, Bruxo, Cabo Wabo, Calle 23, Casa Dragones , Cascahuin, Cava De Oro, Cenizo Colonial, Chula Parranda, Clase Azul, Codigo, Compa Seltzer, Corte Vetusto, Del Maguey, Derrumbes, Dixeebe , Don Amado , Don Fulano , Don Julio, Dos Hombres, El Caballito Cerrero Agave Distillate, El Jolgorio , El Tequileno , El Tesoro, Fino, Fortaleza, Fuenteseca , G4 , Hacienda Navarro, Herradura , Insolito , Kah, Koch El, La Cofradia, La Medida , Lagrimas De Dolores, Los Azulejos, Los Siete Misterios, Maestro Dobel, Mijenta, Milagro, Montelobos, Nuestra Soledad, Ocho, Origen Raiz, osfera, Papadiablo, Pasote, Patron, Pescador de Suenos , Pueblo Viejo , Riazul , San Cosme , San Matias, Santanera, Sauza, Siete Leguas, Tapatio, Teremana, Terralta, Tierra Noble, Tio Pesca, Volans, Wahaka
TREASURY WINE ESTATES 03 8533 3000 www.tweglobal.com Brands: 19 Crimes, Beaulieu Vineyard, Beringer, Beringer Bros., Blossom Hill, Etude, Frank Family, Lindemans, Matua, Penfolds, Pepperjack, Seppelt, Squealing Pig, St Huberts, Stags Leap, Sterling, Wolf Blass Wines, Wynns Coonawarra Estate, Yellowglen
03 8317 9990 www.topshelfgroup.com.au info@topshelfgroup.com.au Brands: Australian Agave, Grainshaker Vodka, NED Whisky
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S U P P L I E R PA R T N E R S D I R E C TO R Y
1300 460 403 www.spiritsplatform.com.au orders@spiritsplatform.com.au Brands: Amaro Montenegro, Bruichladdich, Cointreau, Disaronno, Finsbury Platinum, Fiorente, Francoli Grappa, Highland Park, Licor 43, Louis XIII, Martin Miller’s Gin, Metaxa, Metaxa Ouzo, Mijenta, Mount Gay, Mozart Chocolate, Naked Malt, Octomore, Opal, Sambuca, Passoa, Port Charlotte, Rémy Martin, Rosso Antico, Sierra, St Rémy, The Botanist, The Busker, The Famous Grouse, The Glenrothes, The Macallan, Tia Maria, Tres Tribus, Vecchia Romagna, Vermouth Giardino, Villa Massa, Westland, Yellow Rose, Zucca Rabarbaro
TAYLORS WINES
TYRRELL’S VINEYARDS 1800 045 501 www.tyrrells.com.au tyrrells.wines@tyrrells.com.au Brands: Tyrrells
UNTAPPED FINE WINES Brands: Caballero, Trumpeter, Emiliana, El Porvenir, Finca Egomei, Lunta, Mendel, Nix Gin, Paisaje Paisaje de Tupungato, Perez Cruz, Rutini Wines, Santa Rita, San Pedro, Valdivieso
VANGUARD LUXURY BRANDS P/L 1300 DRINKS www.vanguardluxurybrands.com.au admin@vanguardluxurybrands.com Brands: BarSol, Bearface, Tilde, Betanga, Broken Beans, Broker’s, Chinola, Fortaleza, Fuji Whisky, Becherovka, Calle 23, Coco Lopez, Crawley’s Bartender, Flor de cana, Four Pillars, Glenallachie, Ilegal, Laird’s, Marionette, Glendlough, Hine, Los Siete Misterios , Melbourne Moonshine, Morris, Rhubi, Michter’s, Ocho Tequila, Oscar.697, Spresso, Supasawa, Suze, Tempus Fugit, The Gospel
VINTAGE & VINE PTY LTD 02 9420 5088 www.vintageandvine.com orders@vintageandvine.com Brands: Apsley George, Bubb & Pooley, Ghost Rock, Tellurian, Clarence House, Cooter & Cooter, Cork Cutters, Epsilon, Glenfion, Hughes and Hughes, JC’s Own, Jasper Hill, Massena, Mewstone, Ministry of Clouds, Moorooduc, Pooley, Priority Ridge, Sailor Seeks, Solomon Undhof, Kracher, Sohm & Kracher, Dr Burklin Wolf, Fritz Haag, Paul Bara, Salomon Estate, Bonnaire, Gosset, Fuchs Mader Kientzler, Kientzler, Mader, Trimbach, Pierrick
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Laroche, Christophe Patrice, Domaine du Chardonnay, Christian Moreau, Collotte, Lignier-Michelot, Laurent Roumier, David Duband, Sylvain Cathiard, Fabien Coche, Jean-Louis Chavy, Pierre-Yves ColinMorey, Caroline Morey, Lucien Muzard, Metrat, Grange Cochard, Pizay, Clos de Mez, Luneau-Papin, Baumard, Damien Laureau, Thibaud Boudignon, Louis de Grenelle, Arnaud Lambert, Clos Rougeard, Yannick Amirault, Coulaine, Clos Naudin (Foreau), Pichot, Le Rocher des Violettes, Monmousseau, Pascal et Nicolas Reverdy, Serge Dagueneau, Vincent Pinard, Roche Paradis, Gilles Robin, Saint-Damien, D’Ourea, La Pigeade, La Barroche, Henri Bonneau, Charvin, Clos des Papes, Mont Redon, Abbatucci, Gros ‘Noré, Saint Max, La Pèira, Château Maucamps, Château Labégorce, Château Saint-Georges, Grande Maison, Château du Cèdre, Bouscassé, Montus, Cauhapé, Cognac Frapin, Armagnac Loujan, Eric Bordelet, Sathenay
VINTAGE HOUSE WINE AND SPIRITS 02 8736 3300 www.vhws.com.au vhws@vhws.com.au Brands: Angove Family Winemakers, Angove McLaren Vale, Arctic Blue, Basileus, Bindi Sergardi, Blind Tiger, Champagne Duval-Leroy, Charles Pelletier, Chateau Jean Faux, Cuvee Dissenay, Demuerte, Devocion, Estandon, Genio Y Figura, Glenfarclas, Green Bay, Hollick, Joel Gott, Les Peyrautins, Lost Farm, Marcel Amance, McArthur Ridge, Mount Riley, Napa Cellars, Paladino, Peninsula Panorama, Pizzolato Organic, Rocca Vini Wines, Rochford, Simon Tolley Wines, St Agnes, Stone’s, Sugar & Spice, Talis, Temple Bruer, The Shed Distillery, Tres Agave, Tulloch, Villa Jolanda, Water Wheel
VODKA+ www.vodkaplus.com.au info@vodkaplus.com.au Brands: Vodka+
VOK BEVERAGES PTY LTD 1800 896 080 www.vok.com.au vok@vok.com.au Brands: Andrew Garrett, Beresford, Bearded Lady, Beenleigh, Black Bottle, Cawsey’s, El Toro, Fox Hat Brewing, Five Square Mile, KILT, Press + Bloom, 23rd St, Hobo Brewing, Galway Pipe, Half Mile Creek, Katherine Hills, Inner Circle, Olympus, Queen Adelaide, Real McCoy, Rebellion Bay, Step Rd, Three Oaks Cider Co., Tolley’s, Vale Brewing, Vicker’s , VOK
WARBURN ESTATE 02 6963 8300 www.warburnestate.com.au info@warburnestate.com.au Brands: 1164 Premium Reserve, AC/ DC The Wine, Antonio Limited Release, Bushman’s Gully, Droplets, Gossips, Kooba, Rumours, Sweet Lips Infusions, Warburn Estate, Wine Gang
S U P P L I E R PA R T N E R S D I R E C TO R Y
WILLIAM GRANT & SONS AUSTRALIA LTD 02 9409 5100 www.williamgrant.com Brands: Ailsa Bay, Atopia, Clan McGregor, Discarded, Drambuie, Fistful of Bourbon, Gibson’s, Glenfiddich, Grant’s, Hazelwood, Hendrick’s, Milagro, Monkey Shoulder, O.V.D. Rum, Taboo, Reyka, Sailor Jerry, Solerno, The Balvenie, Three Barrels & Raynal, Verano, Wood’s Navy Rum
YOUNG & RASHLEIGH WINE MERCHANTS 02 9967 5900 www.youngandrashleigh.com Brands: Arnauld Baillot, Baby Doll, Beloki, Bouchard Aine & Fils, Cantina Trevigiana, Capa, Casella Family Wines, Champagne Laurent – Perrier, Chard Farm, d’Arenberg, De Perriere, Delamere, Domaine Fournier, Domaine Gautheron, Dunsborough Hills, Edmond Thery, Excuse my French, Geoff Merrill, Gran Castillo Del Rocio, Gustave Lorentz, Headlands Distilling Co., Howard Park, Jericho Wines, Kingston Estate, KP Naturally, Le Monde, Lock & Key, Lowburn Ferry, Luis XIV Fondillon, Madfish, Maison Bouachon, Maison Thorin, Majella, Marchand & Burch, Maxwell Wines, Mon Tout Wines, Morris of Rutherglen, Palazzo Del Mare, Paringa Estate, Petal & Stem, Peter Lehmann, Pico Maccario, Pillitteri, Poggiotondo, Printhie, Puppet Master, Rabbit Ranch, Radio Boka, Rosily Vineyard, Shut the Gate, Swift, Sydney Brewery, The Duchess, The Wilson Vineyard, Trinity Hill, Tuckerbox, Twelve Signs, Two Rivers Wines (Hunter Valley), Varichon et Clerc, Vignobles Bardet, Vignobles Dulon, Villa Sandi, Vinaceous, Weathercraft, Yarrawood, Yealands Estate
The information contained in this guide is for general information purposes only. Information is supplied and is, to our knowledge, accurate at time of print. HIP Media makes no representation or warranty, express or implied. If you would like to update your information on www. drinksguide.com.au, please contact: info@hipmedia.com.au
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