Section header Spirits
Brand Focus:
HELLYERS ROAD ONE HELLYERS OF A GOOD WHISKY STORY
IT IS AUSTRALIA’S LITTLE KNOWN DISTILLING STORY OF INSPIRATION, DETERMINATION AND QUIET SUCCESS. TASMANIA’S THIRD WHISKY DISTILLER AFTER LARK AND SULLIVAN’S COVE IS LAUDED INTERNATIONALLY FOR ITS WHISKIES OF EXCEPTIONAL QUALITY. DRINKS TRADE SPOKE WITH GENERAL MANAGER ANDY BOWER ABOUT WHY IT WAS THE BRAND AUTHENTICITY THAT DREW HIM IN. Hellyers Road celebrated a big win when named the Best Australian Single Malt Whisky at the 2021 World Whisky Awards for its Henry’s Legacy Freestone Cove. Recently appointed General Manager Andy Bower says it’s not the first time the distillery has come home with a gong after passing the taste test with the world’s best whisky palates. His challenge is getting the team at Hellyers Road excited about it because what motivates them is a pure
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and unabashed passion for the product more than the international awards it accumulates. Bower says it’s about time the awardwinning distillery was more vocal about its plethora of wins; the team should be proud that their hard work and dedication is being recognised on a global scale. “The Best Australian Single Malt Whisky is not the first time they have won awards. The World Whisky Awards website is full of
awards Hellyers has won, and nobody knows it; it is the best-untold whisky story in town,” says Bower. The story of Hellyer’s Road began with an unlikely group of would-be distillers who were making a buck in the dairy business close to a town called Burnie in Tasmania’s northwest. Already accustomed to building, growing and milking things, these innovative farmers knew their environment was perfect for sourcing ingredients of purity
