Hottest 100 Brands Australia 2021
HOT TIPS FOR 2022 The top eleven brands that are going to define 2022 in the expert opinion of the Drinks Trade Hottest 100 Brands Industry Panel.
SOMERSBY HARD SELTZER CARLTON & UNITED BREWERIES
MINUS 196 BEAM SUNTORY Shochu is huge overseas and we expect to see Minus 196 ride the wave here in Australia, plus it is available in the popular and convenient can format.
Seltzers continue to perform well and CUB’s Somersby brand is proving a consumer favourite. We see the combination set to gain ground in the next 12 months.
OTHER BRANDS MORRIS WHISKY VANGUARD The strength of Casella Family Brands behind this iconic brand, the distribution clout of Vanguard and the trend toward Australian-made whiskies will see this brand grow from strength to strength.
REKORDERLIG COCA-COLA AMATIL This brand continues to break new ground with its new Botanicals series that saw strong volume (000s) growth in the market with increasing +65L, 92% was Peach-Basil can 250mlx4 pack. Low sugar also grew in volume growth and its Wild Berries bottle 330mlx4 Cider, saw a volume growth of +173.8% vs YA. All landing the brand in good stead for the next 12 months. DEADMAN’S FINGERS CORNISH SPICED RUM HALEWOOD ARTISANAL SPIRITS An well-reviewed spiced rum from Cornwall that is tapping into the trend for spiced rum at an excellent price point of under $50. This Spiced Rum 700ml product accounted for 87% of brand performance and grew 1150.2% litres (000s) growth YA with no signs of it slowing down.
FOUR PILLARS FOUR PILLARS DISTILLERY/ VANGUARD Just taken over as Australia’s highest selling premium gin and overtaken Hendrick’s in sales and is now Australia’s premium gin.
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PIZZINI SPARKLING PIZZINI WINES The release of the Prosecco Can 250mlx4 generated 85% of volume growth and we see this as a convenient and popular format for Prosecco in 2022.
ROKU GIN BEAM SUNTORY 100% of volume growth came from the Gin 700ml SKU and we can expect to see big things from this gin in 2022. TURKEY FLAT ROSÉ TURKEY FLAT VINEYARDS 100% of Turkey Flat brands growth is caused by its Rosé 750ml. Combined with the consistent growth of pink wine as a category, this product shows positive growth signs for 2022. BROOKVALE UNION SELTZER BROOKVALE UNION Brookvale Union Seltzer Lime & Orange Bitters Can (330mlx6) X4 drove 22% of brand volume at 458.2% litres (000s) growth YA. With the popularity of light seltzer growing and the convenient can format combined with the quirky branding, we predict this brand to fly in 2022. TA_KU SAUVIGNON BLANC TA_KU WINES A unanimous vote from the Panel, this fresh and zesty SB from Marlborough is showing real promise for being a big selling brand in 2022 for its quality and value.
SOURCE: IRI Market Edge MAT 28/02/2021 Australia Liquor Weighted
