Drinks Trade - WINTER 2021 | Hottest 100 Brands 2021

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Awards

8th Annual Melbourne International Beverage Competition — WHERE THE TRADE DECIDES THE MELBOURNE INTERNATIONAL BEVERAGE COMPETITION SERIES ON THE WEEKEND OF 4TH JULY 2021 IS NOW VIRTUAL. As in 2020, due to the COVID-19 pandemic, we are rerunning a Virtual Judging Panel in 2021. This panel is still made up entirely of genuine trade buyers, who will be judging the wine in the safety of their homes. We are undertaking extra precautions to ensure the warehouse staff, our delivery team, and our judges are kept safe and well. The samples will be carefully managed under strict security protocols and delivered to the

judges at their homes across Melbourne. All submissions will be assigned an individual numeric marker to ensure the integrity of the data and the scores. We look forward to receiving submissions and appreciate your patience as we prepare to take the necessary steps to ensure a fair and safe judging process. The judging will be undertaken by genuine trade buyers, assessing each wine, beer and spirit by its category and price.

Liquor buyers, importers, distributors, retailers, sommeliers and purchasing managers make up the panel. These judges purchase alcoholic beverages for a living. Three separate competitions combine to form the Melbourne International Beverage Competition - Melbourne International Wine Competition, Melbourne International Beer Competition, and Melbourne International Spirits Competition.

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