Australian Drinks Awards 2021
The Drinks Association’s Annual Australian Drinks Supplier Awards 2021 MC SHELLY HORTON ANNOUNCED FOUR SUPPLIER AWARDS IN A VIRTUAL PRESENTATION WATCHED BY THREE HUNDRED PEOPLE FROM THE INDUSTRY RIGHT AROUND AUSTRALIA ON THURSDAY EVENING, 5 AUGUST. MS HORTON ANNOUNCED THE SUPPLIER OF THE YEAR WINNERS, CATEGORY MANAGEMENT, SUPPLY CHAIN MANAGEMENT, AND MOST IMPROVED SUPPLIER. CEO of the Drinks Association, Georgia Lennon said, “These awards carry particular significance after a year of unpredictability, starts, stops, win, losses and sudden lockdowns. Advantage tells us that feedback from retailers and wholesale partners shows an unprecedented level of trust in suppliers. “This has made these awards more competitive than ever. And an indication of which suppliers have engaged with their partners in the best way through these difficult yet highly collaborative times. Drinks Trade congratulates the following well-deserved winners of the Annual Australian Drinks Supplier Awards.
HOW RESULTS ARE REACHED
All winners are determined via Advantage Australia’s survey of on and off-premise retailers. Winning means the company has achieved the highest “Net Favourable”(NF) result from the combined total retail/wholesale network across all the critical aspects of business engagement for the year. A high Net Favourable result means that the supplier has the most significant difference between having “Promoters” in the industry, or those retailers who rate the supplier as best or better than average, less the “Detractors”, those retailers who rate the supplier as worst or worse than average.
The performance areas that make up the rating are Business Relationship & Support; Personnel; Category Management; Consumer Marketing Support; Customer Marketing / Promotion Practices; Supply Chain Management. “One of the most interesting things we learned while researching supplier feedback for their retailer and wholesaler partners earlier this year is that trust levels in the industry have improved to the highest levels we have measured yet,” noted Steve Andrews, General Manager at Advantage. “Suppliers who are recognised in these awards are those who have best helped their partners manage the fast-changing expectations of today, as
John McLoughlin, CEO Advantage Global
well as helping them get ready for the evolving requirements to be successful tomorrow,” said John McLoughlin, CEO of Advantage Global. Of the award winners, Mr McLoughlin said, “In order to stand out, you have to drive excellence across all the disciplines. From account, management to supply chain, from category management to marketing and innovation.”
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