design management europe
DME Award 2009 Book of Winners
Foreword Because we care: an award for change Design and innovation have a long tradition in Eindhoven. Since Philips created the first light bulb, many inventions were born into the world here. Today Brainport Eindhoven still shows the highest patent density in The Netherlands. Dutch Design mostly originates from the world-renowned Design Academy Eindhoven and one of the largest design studios in the world, Philips Design, brings sense and simplicity into our lives. Therefore, it is not so surprising that the young and innovative history of Design Management Europe (DME) finds its origin here in Eindhoven. The city is very proud to have been the cradle of what can be considered as a step ahead in a young and rather unexplored field of management: design management. Although DME dates back only three years, it stands for a long list of achievements. Since the start of the project, it brought together 19 ambitious organisations from 12 European countries. DME is now transforming into an ever expanding network of hundreds of people
DME Award 2008 ceremony at the Wales Millennium Centre, Cardiff (UK)
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and organizations. It attracts the participation of public bodies, interesting media, curious companies, learning knowledge workers and many more. They host or participate in DME events, workshops, congresses and seminars. This all because of an award that puts on stage the excellence in design management within European companies and organizations: the DME Award. A competition that knew to establish itself within a short period of time and attracts many outstanding candidates from all over Europe. Over a hundred winners and honourable mentions have been celebrated in Essen (2007), in Cardiff (2008) and this year in Eindhoven. The international juries chose the best of best out of altogether almost 400 candidates: from micro to large, from first time design project to public organizations. All candidates have shown high performance in design and leadership in innovation, and the ability to improve our lives because of a continuous drive to change by applying and managing design in a successful way. The stories of the DME Award nominees speak for themselves: design management offers them the tools to innovate, in a healthy way and with respect for the people and the planet, as well as the profits needed for a sustainable growth. Their stories inspire and open the eyes of others. And that is in the end what DME is all about: bring change through innovation in especially smaller and medium sized companies, the backbone of Europe’s economy. DME intends to contribute to a sustainable future for a competitive and innovative economy with a focus on what people need and with respect for our environment.
DME Award launch in 2007, Eindhoven (The Netherlands)
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We thank all partners for their energy, knowledge and expertise. We also thank the European Commission that funded the project ADMIRE that established the DME Award. As a city we believe in design management and the benefits it will bring to Europe’s economy and society. By raising awareness and showing manifest examples we can cope with the challenges of today and tomorrow through well managed creativity and innovation. Today - even more than at the start of the implementation of the DME Award - we realize that we need to reinvent, reinvestigate and rebuild. DME has taught the City of Eindhoven to enter new ways and create new opportunities. This started with a programme such as the European Design Capital in 2006, which resulted in piloting innovative actions and programmes which are written down in the DME Agenda. This agenda opened up new perspectives. Early 2009 Eindhoven further unfolded its plans, actions and long term perspectives in the bidbook ‘Creating a Caring Society’ as a foundation for the World Design Capital 2012 candidacy. This brought us to a finalist position together with the City of Helsinki. Whatever the outcome might be, we believe that in every competition there is something to gain for everyone. Ger Peeters Managing Director, City of Eindhoven
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Introduction DME Award: promoting best design management practices This year the Design Management Europe Award celebrates its third edition in its current format. However, the concept of recognizing and awarding achievements in design management dates back to 2001, when the first European Design Management Award (EDMA) competition was held in Eindhoven, The Netherlands. Eight years and three successful DME Award editions later, we have come full circle and welcome the DME Award back to Eindhoven, its city of birth. As DME Award co-organizer and DME partner, the European Design Centre, has been deeply involved in the evolution of the DME Award, playing a central role since the very beginning back in 2001. We are strong believers that promoting best design management practices through a competition such as the DME Award, is a great opportunity to raise awareness to the strategic role of design in the competitive (and not always easy) current economical climate.
Exhibition of winners and honourable mentions DME Award 2008, Cardiff (UK)
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From its first trial edition in 2001, EDMA has been revised and upgraded, evolving into the DME Award, that over the years is becoming a reference competition for innovative and successful enterprises, reflecting Europe’s economical toppers in design and its management. The DME Award focuses on four key criteria that are at the core of successful use of strategic design and represent the basis of the DME Award values.
DME AWARD CRITERIA Leadership in design innovation Defining and implementing a vision for the whole organisation integrating design across a range of activities. Driving change through design Identifying significant changes within your organisation where design has played a major role. Excellence in design co-ordination Demonstrating capabilities, processes, skills and resources in support of the application of design. Strategic performance Demonstrating performance based on objectives, deliverables and overall effect on the organisation. .
Award winners Madara (Latvia) DME Award 2008
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With this third edition, we will have distinguished alltogether over a hundred organisations from more than twenty European Member and Candidate States as DME winners and honourable mentions. A number that will grow steadily with each edition of the DME Award. investigate the extent to which design influences and drives success. Simultaneously, the DME Network – a fruitful partnership among design and business centres, knowledge institutes and local and regional governmental organizations – has been growing, resulting in a larger spread of entries from across the continent each DME Award edition. Our partners are the eyes and ears in the field, identifying and inviting exemplary organizations in each country to apply for the competition. Their commitment and enthusiasm are a valuable contribution to the success of each DME Award edition. They also assist the DME research team to continuously collect valuable data from the competition to further As a moderator for the DME Award in all the editions so far, I can attest to the overall high quality of the poster displays that we received for the DME Award 2009 and we proudly share the list of winners and honourable mentions that have been selected by our renowned jury members. Many are excellent examples of how to turn a good idea into a good business, others showcase strategic design performances and others show how design has been the driving force to get ahead of competition in the market. They all represent exciting examples of how to manage design and constitute a source of inspiration and enlightenment for other European businesses and organizations that might, in the future, also apply and win the DME Award. João Mena de Matos, CEO, European Design Centre
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Winners We proudly present the winners and honourable mentions of the DME Award 2009.
L AR G E CO M PA N I E S Winner: Trespa, The Netherlands, www.trespa.com
Click on the red icon for a poster presentation.
Honourable Mentions: M I C R O CO M PA N I E S Winner: Van Moof, The Netherlands, www.vanmoof.nl
Honourable Mentions: Alma Design, Portugal, www.almadesign.pt Emme Italia, Italy, www.emmesystem.com Kees, The Netherlands, www.racketcentrumbilthoven.nl Muzus, The Netherlands, www.muzus.nl
S M A LL CO M PA N I E S Winner: Venrooy Cable Equipment, The Netherlands, www.venrooy.nl
Honourable Mentions: Ilio, Turkey, www.ilio.eu Kundalini, Italy, www.kundalini.it MAM Babyartikel, Austria, www.mambaby.com Metalarte, Spain, www.metalarte.com ShadeLab, Italy, www.shadelab.it
M E D I U M C OM P AN I E S Winners: Royal VKB, The Netherlands, www.kempenbegeer.nl TemaHome, Portugal, www.temahome.com
Achmea, The Netherlands, www.achmea.nl ArcelorMittal, Luxembourg, www.arcelormittal.com Contour Premium Aircraft Seating, UK, www.contour.aero Getronics, The Netherlands, www.getronics.nl LEGO Group, Denmark, www.lego.com Rabobank Nederland, The Netherlands, www.rabobank.nl Vlisco, The Netherlands, www.vlisco.nl VOX Industrie, Poland, www.vox.pl
PU BL I C O R N OT F O R P R O F I T ORGANISATION Winner: MyMachine, Belgium, www.mymachine.be
Honourable Mentions: Centre d'Intervention Dudelange, Luxembourg, www.cid.lu DĂŠfi-Job, Luxembourg, www.jailbird.lu Provincie Noord-Holland, The Netherlands, www.noordholland.nl T+Huis, The Netherlands, www.t-huis.info
F I R S T T I M E D E S I G N PR OJ E C T Winner: Nomad Wheelchairs, UK, www.nomadwheelchairs.com
Honourable Mentions: Honourable Mentions: GreenPan Europe, Belgium, www.green-pan.com International Innovation Company, The Netherlands, www.iic.nl
Eppelpress, Luxembourg, www.eppelpress.lu Hoppop, Dorel, Belgium, www.hoppop.be Watt & Co, France, www.watt-and-co.fr Cityroofs, The Netherlands, www.cityroofs.com
DE SIGN ST RATE GY F OR SU ST AI NABILITY Winner: Cityroofs, The Netherlands, www.cityroofs.com
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Biographies Jury Members
The DME Award jury members from left to right: Ralf Beuker, Fred Collopy, Eray Sertac Ersayin, Kathryn Best, Martin Pärn, José Manuel Dos Santos and Sylvie Maréchal. Not portraited is Yasushi Kusume.
Kathryn Best (UK) Kathryn Best is a consultant, researcher, writer and educator in design management and the creative industries. Based in London, she runs courses in design, strategy and innovation both in academia and industry, and specialises in interdisciplinary and collaborative working methods, tools and processes for design management teaching and learning. Kathryn previously worked in architecture, interiors and brand consultancy (HOK, RTKL, WATG, Starbucks, Orange, Wolff Olins, MMoser), in both the US and UK, where she specialised in retail design and narrative environments, and in building client relationships and securing stakeholder buy-in. Kathryn is author of 'Design Management: Managing Design Strategy, Process and Implementation’ (AVA 2006), a key text for students, educators and professionals in design and business and now available in many languages. She has lectured with the Royal College of Arts, University College London, University of the Arts London, University for the Creative Arts, Domus Academy, Hochschule Luzern, InHolland and Technische Universiteit Delft. In 2003 Kathryn was made a Fellow of the Royal Society of the Arts (RSA). Her new book, The Fundamentals of Design Management, is due for release in late 2009.
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Ralf Beuker (Germany) Ralf Beuker holds a Diploma in Business Administration and ever since 2000 consulting international companies as a contractor for design and strategic management related projects. In 2007 Beuker was nominated as a Professor for Design Management at the University of Applied Sciences in M端nster, Germany. As a Strategy Coach he is addressing the creative industries and design oriented companies with his consultancy services. His main goal is to support clients in fulfilling their roles in organisations in a more strategic fashion. He has named this approach: Designing Strategy which applies methodologies from design in order to solve strategic issues in a designerly way (http://designingstrategy.biz). Back in 1998 Beuker was a research fellow at the Design Management Institute (DMI) in Boston and he gave several talks at DMI conferences over a period of years. For more than seven years he has been lecturing for all leading post-graduate Design Management programmes in in the UK, Switzerland, the Netherlands and Germany. Ralf is a passionate blogger and his blog http://design-management.de is online now for more than 6 years.
Fred Collopy (USA) Fred Collopy is Professor and Chair of Information Systems and Professor of Cognitive Science at Case Western Reserve University. He received his PhD from the Wharton School of the University of Pennsylvania. He does research on business forecasting, visualization, and the application of design ideas to management. He is an editor of the International Journal of Forecasting and is on the editorial board of Information and Organizations. Collopy has published over 50 articles, reviews and notes, many of them in leading academic and practice-oriented journals including Management Science, Information Systems Research, the Journal of Marketing Research, the Journal of Forecasting, the International Journal of Forecasting, Leonardo, Interfaces, and Chief Executive. He co-edited the book Managing as Designing (Stanford University Press, 2004) and is an expert contributor to the BusinessWeek and Fast Company blogs dealing with innovation, design and management. He has designed several large systems including The Desk Organizer (Warner Software, 1982), Rule-Based Forecasting (an expert system to select among alternative business forecasting models), Imager (an instrument for playing abstract visual images as musicians play sounds), and Business Animator (an interactive representation of accounting and financial information).
Eray Sertac Ersayin (Turkey) Ersayin graduated from the Industrial Design Dept. of Faculty of Architecture at Middle East Technical University of Ankara. In addition to various degrees and certificates, he received his latest degree from the Management Development Program at Koc University in Istanbul. Ersayin began his career as an industrial designer in 1989 at Koc Group which is in Fortune 200 at the moment. Until becoming Design Director in 1997, he developed and designed
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numerous projects such as industrial products, exhibitions, packaging and identitiy designs at Engineering, Technology Development and Industrial Design Departments. After becoming Industrial Design Director at the company, he had the managerial responsibility of numerous design projects locally and globally for different brands platforms. In 2005, he became the far east affair director and he was responsible of design management, product strategies and market development, production, global positioning, international and China marketing of Dei Chung JV company, a subsidiary of KoĂ Group in Hong Kong and China. His main profession area is the export based strategic design management, design, brand and process management of household appliances, white goods, heaters building, construction and home appliances and consumer electronic goods. In and abroad, he was assigned as a jury member, author, speaker, consultant, editorial board member, lecturer and manager in numerous design competitions, design magazines, conferences and design exhibitions globally. Ersayin has been the board member and the chairman of Industrial Designers Association of Turkey, Istanbul Branch and the executive committee member of Design Turkey since 2005. He works as a consultant in various fields such as Creative Industries and Services Management, Strategic Design Management, Industrial Design and Brand Development. His articles have been published in various magazines such as Icon Design, Arredamento, Radikal Design, Finance and Banking magazines on the topics of Design Strategies, Design Philosophies, Design Brand Integrations, China Manufacturing/Design, Bathroom / Kitchen Design and Design Methodologies and Winning by Design.
Yasushi Kusume (NL) DME Award sustainability advisor Yasushi Kusume is Vice President Brand Design Management/Creative Direction Management and a member of the Management Team at Philips Design. His day-to-day responsibilities include leading Philips Design’s brand custodianship, and supporting the Philips vision and strategy through the creative direction of its brand identity. He also directs various projects across Philips sectors worldwide. After graduating, Yasushi moved to Los Angeles where he worked as a freelance designer with various design agencies (including GK Design). During his stay in California he also completed a Bachelor of Science with Honors in Product Design at the Pasadena Art Center College of Design. In 1989 he moved to Europe and joined Philips Design as a product designer. There he designed and developed various consumer electronics products with European, US and Asian development centers for the global market. In 1994 he led the TV at the Crossroads project. In 1996 he moved to Austria to become the branch manager of the Philips Design Vienna design center. During this time, he also gave lectures at Fachnoch Schul Am Technikum Joanneum in Graz as a guest professor. He returned to Eindhoven in 1999 to lead brand design management, among other functions. Yasushi was born in 1961 in Kobe, Japan where he completed his Bachelor of Fine Art in Craft & Product Design from Tokyo's Musashino Art University.
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Sylvie Marechal (France) Sylvie Maréchal, CEO and Partner Beau & Bien, is a French designer with one main field of work: invent the future day to day life. After a Diploma in Business Administration she decides to start an art education and at the same time her professional experience in a creative environment, an advertising agency. Quickly she joined the Galeries Lafayette Department Store team where she was confronted to many kind of markets and objects, from fashion to furniture, from luxury to food market. 10 years later, she left to meet a new kind of experience in the international and luxury business with the prestigious Louis Vuitton company, where she stayed for 5 years. In 2002 she meets AD HOC DESIGN agency and together they decide to start up the Beau & Bien company, with the objective to create new concepts of decoration using innovative technologies and materials.” Her first job was dedicated to light. Light for her is about senses, but lighting in general is not sensual and wires are unaesthetic and bulky; they restrict their day to day use. An obvious mission appeared to her: think about a new art of living light, more emotional and sensible, more convenient and green, and bringing high technology at the service of human’s pleasure. Why would a lamp not be at the same time emotional and environmentally friendly, aesthetic and usefull? In 2004, the first range of products is launched, looking like the moon: the Smoon-collection is the first in wireless green lamps. Nowadays, Beau & Bien is the reference for green, wireless in-door and out-door lighting applications. Awarded in 2006, 1st Prize for the Innovation dedicated by the French Marketing Magazine, in 2007 1st Prize for Decoration dedicated by French Journalists, and in 2007 1st Prize DME AWARD for Micro company.
Martin PArn (Estonia) Head designer and partner at KNOK since 1998. Professor of Strategic Design at the Estonian Academy of Arts, Head of the Product Design Departner and since 2007 also Chairman of the Council of the Estonian Design Centre. As a design consultant at KNOK (design), Pärn has worked with the range of Estonian and Finnish industries. His experience is ranging from industrial design projects of medical equipments to the design of office furniture and retail environments, and has been a strategic design consultant helping to build fluent and productive design processes. He has received his degree of Industrial Design from the University of Industrial Arts Helsinki, graduating in 1995. Parn is a Professor of Strategic Design at the Estonian Academy of Arts and course leader of a joint masters program with Tallinn Technical University in Design and Product Development. Parn has been playing an active role in building and developing the Estonian design policy. Being one of the main spokesmen of design, he has led the Estonian Association of Designers, leading the DesignYear in 2007. Presently he is also the Chairman of the Council of the Estonian Design Centre.
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He has been nominated and won several design awards including the Red Dot, the Estonian Design Award BRUNO and the Platinum ADEX Award. His MARTIN table has been nominated by German MD magazine as one of the 20th century’s best 200 furniture pieces. His longlasting partnership with office furniture producer Thulema was recognized by DME Award and Thulema received an honorable mention in 2007.
José Manuel dos Santos (Portugal) Chief Divergent Officer at Diverge Design, Design Thinking Specialist at ReturnOnIdeas SA and invited teacher/trainer at Universidade Católica Portuguesa. Dos Santos was trained in industrial design, with a Master of Arts, at the Central Saint Martins College of Art & Design in London. In 1989 he started his carreer at the largest brand consultancy in Portugal Novodesign as an industrial designer, and left eight years later as an executive director. He started his own industrial design enterprise granDesign, leading the company to the best of its class. Dos Santos worked for four years in Barcelona with the largest product innovation consultancy in Spain, CDN International/NODE as design director and international account manager. He led the design area of Innovagency in Portugal for a year, and was part of the strategy consultancy spin-off ReturnOnIdeas, with whom he is still related. In August 2008 he started Diverge, a design led product innovation company focused on the producers with or without private label and on the retail and distribution channels. In the past he has been member of the Advisory Board of the Design Management Institute. He is an international speaker, jury member for several awrads, and invited professor at the Universidade Católica Portuguesa for Executive Training.
DME Award winners trophy
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Acknowledgements DME Award 2009 Coordination E u r o p e an D e s i g n Ce n t r e
C i ty o f E i n d h o v en
PO Box 1860 5200 BW ’s-Hertogenbosch The Netherlands T +31 (0)73 610 4000 F +31 (0)73 610 4060 W www.edc.nl
PO Box 917 5600 AX Eindhoven The Netherlands T +31 6 41 18 05 26 F +31 40 264 99 99 W www.eindhoven.nl
João Mena de Matos Barbara Cruz Ysbrand Derksen Moniek Falck Elles van Asseldonk Marija Popovic Sally Brazier Rien Daamen Ruben Olislagers Bram Thissen
Ger Peeters Ingrid van der Wacht Rob ter Steege Rombout Speelman Marleen Gijsen
Exhibition design
S p e c i a l t h an k s t o Marriët Mittendorf, Deputy Mayor City of Eindhoven Mette Quinn, DG Enterprise and Industry (EU) Arend Jan van der Heiden, De Machinekamer Harm Janssen, Omnimark, Glimma Rob Janszen
Claudia Podworny, NOA
Sponsors
ORGANISERS: City of Eindhoven / European Design Centre, The Netherlands. DME Network Members: Austria: Design Austria, Vienna / Belgium: Design Flanders, Brussels / Designregio Kortrijk, Kortrijk / Croatia: Croatian Design Centre, Zagreb / Czech Republic: Silesian Art & Enterprise Castle, Cieszyn / Estonia: Eesti Disainerite Liit -Estonian Association of Designers, Tallinn / Finland: Taideteollinen Korkeakoulu University of Art and Design Helsinki, Helsinki / France: Agence pour la Promotion de la Création Industrielle, Paris / Ecole Supérieure d'Art et Design de Saint Etienne, Saint-Etienne / Germany: NOA, Aachen / Wirtschaftsförderung Region Stuttgart GmbH, Stuttgart / Italy: ADI, Milan / Latvia: Latvian Designers Society, Riga / Lithuania: Lietuvos Dizaino Forumas, Vilnius / Luxembourg: Design Luxembourg, Luxembourg / Malta: MECB Ltd, Iklin / The Netherlands: BNO, Association of Dutch Designers, Amsterdam / City of Eindhoven / European Design Centre, Eindhoven / INHOLLAND University of Applied Sciences / CBRD, Rotterdam / Poland: Silesian Art & Enterprise Castle, Cieszyn / UK: PDR University of Wales Institute Cardiff, Cardiff / Portugal: Centro Portugues de Design, Lisboa / Slovenia: BIO/Biennial of Industrial Design / Ambient Magazine for Delo Revije Publishing House, Ljubljana / Spain: BCD, Barcelona Centre de Disseny, Barcelona / Sweden: Swedish Industrial Design Foundation, Stockholm / Turkey: Izmir Abigem Consultancy and Training, Izmir.
www.designmanagementeurope.com
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