ALJ League Social Media Case Study
ALJ League Credits Client: Omnia Brand: Abdel Lateef Jameel League Job: Social media design, strategy and Management Date: 2013
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We have been tasked to create / develop the social media strategy for ALJ Create ALJ social media platforms (Facebook, Twitter, YouTube & Instagram) Draw attention to ALJ League as the new Saudi professional League. Position ALJ League social media platforms as the signal official platform across all social media platforms. Build a community and keep it engaged with Saudi football news. Drive traffic form social media platforms to ALJLeague.com Shed lights on the website features and gamification system.
ALJ League Solution •
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Building the social media platforms for ALJ League (Twitter, Facebook, YouTube & Instagram) giving them ALJ League brand look and feel. Share the official news form the website with the aim of driving more fans to the website. Covering matches results and redesign the statistics widgets on the website to fit social media guidelines, and to give the fans a unique content that can’t be found elsewhere. Create many quizzes, competitions, and games to keep the fans engaged. Developing a voting center application for Facebook to collect accurate results and increase in fans’ base. Developing an application called “tweet fetcher” to Track HashTags on Twitter account and sort the tracked HashTags according to Retweet and Favorites within the brand top followers. Using social media teasing posts to drive fans from social community to the website. Create / design many posts explaining how to register and participate on ALJ League gamification system. One to one communication with fans to explain how can they earn credits on the gamification system, and how can they redeem it.
ALJ League Results • Reaching +1 Million fan across ALJ League social media platforms within 9 months: • 500K Twitter followers • 500K Facebook fans • 26K Instagram followers • 7K YouTube Subscribers / 1M Views • Getting +4 Million interactions across ALJ League social media platforms within 9 months “ likes, comments, shares, retweets, mentions, and video views” • Driving +2 Million unique visits to ALJ League website.
500K Followers
500K fans 1M Views 26K Followers
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