Rowville 2032

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Research Location of shopping marts

Rowville

Rowville is located 27kms south east of Melbourne cbd.

Primarily a resendatial areasurrounded by office building One of the fastest growing suburbs in melbourne over the last 20 years Mostly car dependent area, with the average household owning 2 - 6 cars

Within 0 - 4km area, there are total of 4 main shopping precints, one of which is less the a year old.

A total of 6 supermrkets are located within the 2km radius, not including service stations convenience store.

There are no tram and train services in or out of Rowville, only a limited bus service.

Demographic

Age type of Rowville Population

Demographic

Household type of Rowville Population

FoodPr oduct i on Gr aph

Proposal

Our proposalf or thevei l2032 proj ecti s to provi dethetown ofRowvi l l ea

f resh f ood del i veryservi ce

thatof f ers both conveni enceas wel las havi ng an envi ronment aland soci al l ysust ai nabl e sol uti on to a f uturewi th l ess car dependency.

twop artsystem

sa thati nvol ves theconsumer Theproposali bei ng an acti vep arti n thel ocaleconomytheref oresupporti ng l ocal busi nesses.

Proposal

Partonei s a del i veryservi cethatprovi des theci ti zens ofRowvi l l edoor to door conveni encewi th del i veryofthei r weekl ygroceryshoppi ng. • Mi ddl eman wi l ldel i ver custom groceryorders to thecustomers house, theref oreel i mi nati ng theneed f or theeverydayhousehol d travelto the supermarketvi a thei r car.

l lal so reducetheneed f or pl asti c or even canvas bag,as the • Thesystem wi del i veryservi cewi l luse( and reuse)cardboard del i veryboxes to each househol d whi ch can bereturned to mi ddl eman f or repeated useor can be 100% recy cl ed

Proposal

Thesecond p artto theMi ddl eman servi ces wi l lbea growi ty oursel f programme,whi ch wi l lencouragepeopl eto grow thei r own producei n thei r home.

•Excess producesuch as f rui t,veget abl eand herbs can then becol l ected bytheMi ddl eman and then redi stri buted amongstRowvi l l e communi ty. l lbea qual i tycontrolto checkthest andard oftheproducethat •Therewi peopl ehavegrown or make.

•Thef resh producethattheyhavemade,wi l lberewarded bya credi tthatthey can useto p ayf or thei r del i veryf ood.Thecredi twi l lbei nst antl ydeposi ti nto thei r phonecredi t,whi ch wi l lusef or thef ood del i veryp aymentmethod.

Service

Service Map

Service

Daily Service Hours

Service

Map (Distribution& Delivery Zones)

Service Mobile Commerce Payment System

WHY?

T HE SY STE M?

S USTAI NAB L I T Y ASPE C T?

Service

Transport

• The energy required for compressing air is produced at large centralized plants, making it less costly and more effective to manage carbon emissions than from individual vehicles.

• Compressed air engines reduce the cost of vehicle production by about 20%, because there is no need to build a cooling system, spark plugs, starter motor, or mufflers.

• The rate of self-discharge is very low opposed to batteries that deplete their charge slowly over time.

• Compressed-air vehicles emit few pollutants.

• Reduction or elimination of hazardous chemicals.

Service

Identity

Persona 1

Sal l yCol dwel l Age:72 Occup ati on:reti ree Li vi ng St atus:wi dow,l i vi ng al one,smal l house Bef ore: twal ka l otand rel i es to her • Shecan’ car,al though i t’ s dangerous f or her.

• Thesupermarkets arecl osed buti t t akes ti mef or her to f i nd p arkthere.

• Shegoes to supermarketeveryday,to getthef resh f ood.

• Shedoesn’ tl i kethecrowd’ s condi ti ons i n thesupermarket.

Af ter • Shecan st ayathomewai ti ng f or the groceri es to arri ve.

• Havemoreti meto prep aref oods.

• Grows a veget abl egarden,whi ch i s under our program of“grow i ty our sel f . ” • Moresati sf acti on usi ng her own grown f ood.

Sal l y Col dwel l

Bef ore

Af t er

Persona 2

Ben Worsnop Age:19 Occup ati on:student,p artti mewai ter Li vi ng st atus:f l at ti ng wi th two other peopl e Bef ore: ten go outa l otto p arty.

• Of • Easti nst antf ood,whi ch i s unheal thy.

• Too busyto go proper grocery shoppi ng.

Af ter • Encouragehi m to cookwi th hi sf l at mates athome. thaveto go thesupermarket.

• Doesn’ • Bet ter appreci ati on to f ood.

• Grows l emon trees i n thei r back y ard.

Ben W orsnop

Bef ore

Af t er

Persona 3

DaneFord Age:32 Occup ati on:f ul l ti meof f i cecl erk Li vi ng st atus:si ngl e,Li vi ng Al one Bef ore • Busyatwork. thaveti meand energyto go to the • Don’ supermarket.

• Heenj oyed cooki ng;however,he doesn’ thaveti mef or that.

Af ter • Doesn’ thaveto buyanymoref ood af ter work. though hesti l lti red af ter work,he • Al has thegroceri es readyathometo cook.

• Hei nvests i n a smal lherb garden i n hi s ki t chen bench.

Dane Ford Bef ore

Af t er

Persona 4

Rebecca Boardman Age:35 Occup ati on:unempl oyed,housewi f e Li vi ng st atus:f ami l yoff our,l i vi ng i na regul ar to l argesi zed house Bef ore otofti merunni ng errands i n • Spend a l and around thehouse,mostl ythe grocery shoppi ng • Buyf ood morethan her need.

• Dri ves bi gf ourwheeldri ve,whi ch costa l otf or thepetrol . ter ti ri ng groceri es shoppi ng,shesti l l • Af haveto cookf or a f ami l ydi nner Af ter • Mi ddl eman doi ng groceri es shoppi ng f or her • Moreti meto do another househol d works,especi al l ycooki ng f or her f ami l y.

• Recei ves f ood f or whatsheonl yneeds.

• Encourages her f ami l yto eatheal thi er.

• Grow veget abl es i n her back y ard,whi ch i n theother hand i tgets thechi l dren l earn aboutmoreenvi ronment al l y sust ai nabl e.

Rebecca Boardman Bef ore

Af t er

Concl usi on

Concl usi on • Economi cal l y,theservi cewi l lbesubsi di sed bythosewho p arti ci p atei n thegrow i ty oursel fprogramme • Thesystem ensures thatRowvi l l eremai ns a l ocal l ysel f suf f i ci enttown, and wi l ll i mi ttheamountofi mported produce,theref orereduci ng the carbon f ootpri ntcauses bydel i verytrucks and vehi cl es. i evethesystem i s sust ai nabl ei ni ts abi l i tyto grow bey ond Rowvi l l e.

• Webel I t’ s potenti alto bei mpl emented and devel oped el sewherei s endl ess.

•I tprovi des notonl yconveni ence,butal so a greener sol uti on to a worl d wi thoutcars.

•I teducates peopl ei n theneed to consumel ess,and to bri ng senseof communi tyvi a thef ood i ndustry.

Bi bl i ography

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Futuremel bourne. com/ wi ki / vi ew/ FMPl an/ S2G6P1Ef f ecti veAndI ntegrate dPubl i cTransport ht tp: / / www. geeksaresexy. net/ 2008/ 04/ 17/ vi rtual cashconnecti ons/ ht tp: / / www. gopeti ti on. com/ rowvi l l erai l wayl i nebui l di tnow. html ht tp: / / www. mi l burnmedi a. com/ arti cl esAug05_ i mporte