FCA Annual Conference Program by Haleigh Castino

Welcome Looeyville. Louis-ville. Loo-a-vul. Loo-a-ville. No matter how you say it, I am excited to welcome you to Kentucky and the 2015 Fraternity Communications Association Annual Conference! For the next three days, the historic Seelbach Hilton will be our home. If you didn’t know, this hotel has a storied history. Secret doors, hidden staircases and tunnels provided a safe haven for guests like Al Capone. F. Scott Fitzgerald also wrote portions of “The Great Gatsby” here, with the Seelbach serving as the inspiration for the hotel that hosted Daisy and Tom’s wedding. I hope you get inspired during your time here, too. I encourage you to make the most of our outstanding educational sessions. The Annual Conference Committee worked hard to create a well-rounded curriculum that offers something for everyone—but don’t be afraid to step out of your comfort zone and attend a session that could help you hone a new skill. Our Recognition Banquet Friday evening is also an inspiring event. The Association awards more than 80 honors. These winning submissions can very easily spark a new idea and provide a benchmark for the success of your future work. As always, the people you meet at the FCA Annual Conference can be some of your most valuable resources. We are a group of creative people. Take advantage of all the ideas, thoughts and perspectives running through someone else’s mind. Our Associate Members are here to offer guidance and assistance, too. Unlike those at bigger trade shows, FCA’s Associate Members aren’t all about sales pitches. Pick their brains about a project or problem; they are more than happy to talk you through it. Saddle up and get ready for a great FCA Annual Conference. Here’s to a wonderful three days. Interfraternally,

Ashley Martin, 2014-2015 FCA President Delta Sigma Phi Fraternity

Contents Table of

2 3 7 14

Welcome Special Events Schedule of Events Associate Members

16 18 20 20

Interns Leadership Committees Conference Committee

Special Events FCA Accolades

An Evening at Churchill Downs

Registration Table, Medallion Foyer Also available from the Conference Interns

hosted by NPC, Inc. Thursday, May 14 from 5:30 - 8:30 p.m.

FCA’s on-site philanthropic program allows FCA members to honor one another while supporting a nonprofit in the local community where the Annual Conference is held.

NPC, Inc. is sponsoring a night at Churchill Downs. The event features a buffet and cash bar and night racing from the private deck. Dress for this event is business casual.

This year’s nonprofit is the Louisville Public Library. For over 50 years, its summer reading program has served hundreds of thousands of children. Welcome Reception Wednesday, May 13 from 6 - 7 p.m. Rathskeller

Spark new friendships and rekindle the old over a true Kentucky tradition – a bourbon tasting. This event will also have a cash bar available. New Member Breakfast Thursday, May 14 from 7:30 - 8:30 a.m. Medallion C

All new FCA Members are invited to a special breakfast to learn about FCA’s mission and vision as a progressive, interfraternal organization that promotes high standards of communication within the Greek community. The breakfast will allow attendees to meet other FCA newcomers as well as seasoned members. Magazine Critiques Thursday, May 14 from 2 - 5 p.m. Medallion EF

Thank you to the organizations that took part in the magazine critique opportunity. Your assigned room and time was sent to you prior to the conference.

Follow @FraternityComm and tweet using #FCA2015 to be a part of the conversation and track key takeaways from the conference.

Associate Member Meeting Friday, May 15 from 10:45 - 11:45 a.m. Medallion EF

Associate Members gather for a meeting to discuss ways to enhance the FCA experience and their involvement. FCA hosts this meeting for Associate Members at each Annual Conference to say thank you for the generous support they provide to the Association and to members. Cocktail Reception Friday, May 15 from 6 - 7 p.m. Grand Ballroom Pre-Function

Join your fellow conference attendees to celebrate the close of another successful Annual Conference. This reception will kick off the celebration of the 92nd FCA Recognition Banquet. A cash bar will be available. 92nd FCA Recognition Banquet Friday, May 15 from 7 - 10 p.m. Grand Ballroom

The highlight of each conference is the annual Recognition Banquet when members’ achievements and creative work are celebrated. The Association will present nearly 80 honors through the annual awards competition and individual recognition. The program includes glimpses of winning entries and allows all FCA members to show appreciation for our peers.

Like Fraternity Communications Association to stay updated on FCA news and events. Be sure to check back on the Facebook page for photos from the event. 3

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Royle Printing is proud to join and support the Fraternity Communications Association Providing innovative and adaptable print and digital solutions to our association clients for the past 65 years

Phil Salvo Account Executive (330) 340-2063 psalvo@royle.com

From your heart to a good home! Delta (Cornell) #APhisHeartAEDs

STATE of the FRATERNITY and FOUNDATION

BUILDING

BRANDS

as strong as your MEMBERSHIP Visit our booth for a chance to win a Kentucky Derby Mint Julep Kit. Hats off!

BRANDING • PRINT WEBSITES • ANIMATION SOCIAL MEDIA RhymeAndReasonDesign.com

cut costs, not corners. Cost cutting is an issue for every print buyer, publisher and executive at every level in every company, large or small, public or private. At Freeport Press, the idea of “better quality for less” means taking practical steps as part of a permanent business strategy rather than a one-time measure. It covers strategic and tactical saving options such as analyzing work specifications, using technology for efficiency and time saving options, reducing credit risk by partnering with a secure and growing businesses, reviewing distribution methods, sourcing new suppliers or consolidating existing ones, high quality advertising, changing the route to market, minimizing costs with long term agreements, quality tracking measures, keeping budgets rolling without unexpected charges, and a hands-on service model.

Readers realize the quality built into our products, which translates into more action and attention from your audience. Our goal is to introduce you to our company and make you aware of the technology that’s available today. We look forward to talking with you at the FCA Conference this year! Take time to meet Michael Radivoj and find out how Freeport Press can be a great print partner for your organization.

freeport.press | Michael Radivoj | 330.283.3779 | mradivoj@freeportpress.com

Wednesday Registration Open

Welcome Reception

1 - 5:30 p.m. Medallion Foyer

6 - 7 p.m. Rathskeller

Spark new friendships and rekindle the old over a true Kentucky tradition—a bourbon tasting in the historic Rathskeller.

Early Bird Session I Using Your Data to Make Informed Decisions Alex Baker, Tau Kappa Epsilon International Fraternity 3:30 p.m. - 5 p.m. Medallion A

This session discusses how to utilize your magazine, donor, and membership data to make more informed decisions. We will explore identifying data needs and capturing vital information about your members.

Early Bird Session II

Rathskeller was originally built in 1907, and is one of the only remaining rooms that is completely encrusted with Rookwood pottery. It quickly became a popular nightspot in Louisville, partially because it was one of the first ever rooms built with air-conditioning. Despite prohibition and various changes in ownership in its 108-year history, Rathskeller continues to be a highly popular venue. This event will have a cash bar available.

Hot Topics in Higher Education Rae Goldsmith, Southern Illinois University Carbondale 3:30 p.m. - 5 p.m. Medallion B

The pace of change on campus is accelerating thanks to technology, public scrutiny, financial pressures and more. In this interactive session, we’ll explore hot topics in higher education; discuss their impact on our work; and share strategies to help our organizations respond, survive and thrive in a rapidly changing world.

Alex Baker Tau Kappa Epsilon International Fraternity

Rae Goldsmith SIU Carbondale

Alex received a BS in Media Arts and Science from Indiana University and a Certificate of Applied Computer Science from Purdue University. He has extensive experience in software development, search engine optimization and graphic design. Prior to joining TKE’s Professional Staff, he was the Chief Executive Officer of Infinistorm LLC, an Indianapolis-based internet marketing and IT consulting firm, from January 2007 through November 2012. Alex also served TKE as a volunteer.

Schedule

for Wednesday

Rae joined SIU Carbondale in 2013 to oversee university-wide communications and marketing strategy and implementation. Her return to a senior campus communications role followed more than eight years at the Council for Advancement and Support of Education (CASE) in Washington, D.C., an international organization serving alumni relations, communications, fundraising and marketing professionals at educational institutions. At CASE, she oversaw marketing, public and government relations, books publishing, CURRENTS magazine, the information center and research.

1 - 5:30 p.m.

3:30 p.m. - 5 p.m.

6 - 7 p.m.

Registration Open

Early Bird Sessions

Welcome Reception

Medallion Foyer

Medallion A or B

Rathskeller

Thursday General Registration

General Session I

7:30 - 9 a.m. Medallion Foyer

Why Bother? Why Good Magazines Matter and How to Make a Good One

New Member Breakfast

Dale Keiger, Johns Hopkins Magazine 9 - 10:15 a.m. Medallion AB

7:30 - 8:30 a.m. Medallion C

A good magazine is one of the best possible means for fostering and sustaining long relationships with your audience. A mediocre or bad magazine is a waste of money. The key is to be read. People do read good magazines. People love good magazines, and maintain relationships with them for decades. Making a good magazine is far from simple, but the guiding principles are simple, and that’s what this talk will be about.

Associate Member Displays

Breakout Sessions I

8 a.m. - 5 p.m. Medallion Foyer

How to Make Infographics that Actually Work

Welcome

Brian Wallace, NowSourcing 10:30 - 11:30 a.m. Medallion A

Ashley Martin, FCA President 8:45 - 9 a.m. Medallion AB

Let’s face it, folks—not all infographics are created equal. Just because you download some stock art from the web and make a top 10 list doesn’t guarantee success. Tired of making infographics that Brian Wallace NowSourcing

Dale Keiger Johns Hopkins Magazine Dale Keiger is the editor of Johns Hopkins Magazine, where he has been a paid scribbler for 23 years. In a 40-year career, he has published more than 2,000 stories on every subject, and once met for the first time a devoted reader who for 20 years had thought he was a woman. He is the author of Umagazinology, a blog for the community of alumni magazine editors, writers and designers.

Schedule

for Thursday

Prior to founding NowSourcing, Brian worked in a variety of technical and marketing environments being a Chief Technology Officer for a noted media company. Brian holds an MBA and MS in Information Systems and resides in Louisville with his wife and children. He started the group social media blog, Collective Thoughts, he appears as a guest author on Mashable and is the Louisville Online Media Examiner at Examiner.com.

7:30 - 8:30 a.m.

9 - 10:15 a.m.

General Registration

New Member Breakfast

Breakfast

General Session I

Medallion Foyer

Medallion C

Medallion D

Medallion AB

7:30 - 8:30 a.m.

Thursday fall flat of your expectations? Join Brian Wallace, President and Founder of NowSourcing, the nationwide leading infographic design agency for a hands-on, interactive session that will deliver practical strategies for success. Creative Strategies for Engaging Citizens and Developing Meaningful Results

and goals that ultimately lead to implementation of projects including a cultural pass for children and a bike share network among others. Greek Influence AD 2015—What Fraternity communicators must do to boost their Influence on Social Media in 2015 Hailey Heishman, LEAP Agency

Jeff O’Brien, Vision Louisville

10:30 a.m. - 11:30 a.m. Medallion C

10:30 a.m. - 11:30 a.m. Medallion B

Louisville is enjoying a renaissance due to its position as a logistics leader and growth in its food and beverage (bourbon) industry. Staying the same path is no longer an option if Louisville wants to accelerate the creation of a sustainable “quality of place.” Vision Louisville was launched in August 2012 through a public-private partnership to create a strategic framework, based on shared assets, values and goals that identify specific transformative projects to re-think and re-shape our built environment. Attendees will learn about creating meaningful engagement programs that attract citizens from all walks of life to participate. They will learn how citizen ideas were transformed into assets, values

One of the most influential users on Vine is Jessi Smiles. Are you thinking about all factors necessary to influence your millennial target? According to comScore*, 45 percent of the Snapchat audience is 18-24 year olds, and a Nov. 2014 Cowen and Company study found that the 18-29 demographic is spending 20+ minutes a day on the same platform. In her session, Hailey will explore guidelines for shaping communication strategy and directing social media tactics to effectively influence millennials. (*comScore Media Metrix Multi-Platform, U.S., Age 18+, Dec 2014) Lunch hosted by MemberPlanet 11:45 a.m. - 12:45 p.m. Medallion D

Jeff O’Brien Vision Louisville Team

Hailey Heishman LEAP Agency

Jeff O’Brien is an urban planner for Louisville Metro Government. He leads Vision Louisville – the exciting endeavor that plots the next 25 years for Louisville. O’Brien is transplanted from the urban oasis known as Iowa. He earned his Master’s Degree in Urban and Regional Planning from the University of Iowa. Before coming to Louisville, he worked as a planner in the suburbs of Chicago. O’Brien leads a wide variety of planning projects including an award-winning comprehensive plan for Downers Grove, Illinois. He is a member of the American Institute of Certified Planners.

10:30 - 11:30 a.m.

11:45 a.m. - 12:45 p.m.

Breakout Sessions I

Lunch

Medallion A, B or C

Medallion D

Hailey Heishman leads social media strategy and influencer outreach at LEAP, a digital marketing agency. She is responsible for developing and implementing extensive social media programs and projects for clients such as AutoZone, Texas Roadhouse, Carnival Cruise Lines, Fruit of the Loom, Laura’s Lean Beef, Schneider Electric, Samtec, Ricart Automotive, MakerWear, and more. Hailey’s passion and knowledge for building engaged social media audiences is based on strong understandings of consumer behavior, persuasive messaging and communication tactics.

Magazine Critiques will be held from 2-5 p.m in Medallion EF. Your assigned rooms and times were sent to you prior to the conference. If you have any questions, please contact a member of the conference

committee or a conference intern. Also, don’t forget to stop by the Associate Member Displays, which will be set up from 8 a.m. to 5 p.m. on Thursday and from 9 a.m. to 5 p.m. on Friday.

Thursday Opening Business Meeting

How to Communicate with Disengaged Alumni

1 - 2 p.m. Medallion AB

Jeff Rushton, University of Louisville 2:15 - 3:15 p.m. Medallion C

Magazine Critiques

In this session, the University of Louisville will show you how it is reaching out to new audiences through social media segmentation, promotion and traditional media outreach. Jeff will discuss how U of L is working to reach “the unreachable” and re-engage with disconnected, disgruntled and long-lost alumni.

2 - 5 p.m. Medallion EF

Breakout Sessions II Make the Logo Bigger Jon Reigelman, National Center for Families Learning 2:15 - 3:15 p.m. Medallion A

Meet Your Associate Members Break

Learn many ways graphic designers can be successful in a variety of workplace models and project teams.

hosted by Royle Printing 3:30 - 4 p.m. Medallion Foyer

Enjoy a break and visit with our Associate Members!

Creative Strategies for Engaging Citizens and Developing Meaningful Results

General Session II

Jeff O’Brien, Vision Louisville

Preparing a Digital Defense

2:15 - 3:15 p.m. Medallion B

Firebell by Weber Shandwick

Please see the description and speaker biography on page 9 from Breakout Sessions I.

Jon Reigelman National Center for Families Learning

for Thursday

Continued

In this session, Weber Shandwick will take lessons learned from firebell drills and sessions to give a broad overview of how fraternal organizations should Jeff Rushton University of Louisville

An English major out of college (Centre College, ’96), Jon has spent his career focused on graphic design and creative communications — from the creative side and the client side — in corporate, agency, freelance and nonprofit situations. He currently oversees NCFL’s online properties and branding work and he is the project director for Wonderopolis.org.

Schedule

4 - 5 p.m. Medallian AB

Jeff is a seasoned professional with more than 20 years of experience managing Internet companies and online initiatives. He has been a C-level executive or owner of seven start-up companies and has been instrumental in building online solutions that have generated more than $1billion in revenue. He has extensive experience generating sales, leads, followers and viewers using email, online marketing, SEO, SEM, social media and traditional marketing, including television. Jeff has also been a keynote speaker in several major internet and marketing conferences.

1 - 2 p.m.

2:15 - 3:15 p.m.

3:30 - 4 p.m.

4 - 5 p.m.

Opening Business Meeting

Breakout Sessions II

Associate Member Break

General Session II

Medallion AB

Medallion A, B or C

Medallion Foyer

Medallion AB

Thursday be prepared for a crisis, across both traditional and social channels. The Weber Shandwick crisis communications experts will walk attendees through a “Digital Defense” presentation that illustrates how a crisis can play out in many ways and the need for robust preparation. They will include examples of a hypothetical crisis and recent public issues related to your organization as part of the overall discussion, while showcasing other relevant examples of situations your organization could face. This presentation will also provide an overview of how firebell works and how it could be a useful tool for organizations looking to bolster their preparedness plans. Load Buses at Seelbach Hilton 5:30 p.m. Hotel Lobby

Churchill Downs and the Kentucky Derby This Thoroughbred racetrack, opened in 1875, is most famous for hosting the annual Kentucky Derby. The twin spires topping the grandstands are a recognizable architectural feature of Churchill Downs and are used as a symbol of the track and the Derby.

An Evening at Churchill Downs hosted by NPC, Inc. 5:30 - 8:30 p.m.

NPC, Inc. is sponsoring a night at Churchill Downs. The event features a buffet, cash bar and night racing from the private deck. Dress for this event is business casual.

Firebell by Weber Shandwich Firebell is Weber Shandwick’s proprietary, award-winning crisis simulation software. It enables communications professionals and their colleagues to actively engage in a real-time online attack of their brand or organization—all in a secure, controlled environment. firebell sharpens communications skills; identifies strengths and weaknesses in current capabilities, plans and processes; and assesses an ability to work efficiently and effectively with other groups within an organization.

5:30 - 8:30 p.m.

An Evening at Churchill Downs

All horses in the Derby are 3 years old. And every horse born after Jan. 1 is counted as born Jan. 1, so breeders aim for their horses to be born in Jan., Feb. or March so they will be older for the race.

BASIC BETS INCLUDE: Win

(horse finishes first, second or third)

The winning horse has worn a garland of roses, the official flower of the Derby, every year since 1932.

Consisting primarily of bourbon whiskey and fresh mint, the Mint Julep is the iconic official drink of the Derby.

It’s believed to be good luck to wear a hat to the Derby. Since the 1940s, women have worn custom hats—the most popular style being the “Southern Belle.”

The fastest Derby ever was run by Secretariat in 1973 (1:59.4). He is the only horse to have come in faster than two minutes. That same year, he also earned the Triple Crown.

(horse finishes first)

Place

(horse finishes first or second)

Show

Friday Associate Member Displays

Breakout Sessions III

8 a.m. - 5 p.m. Medallion Foyer

Finding and Sharing Stories in Social Media Robyn Davis Sekula, RDS Communications 10:45 - 11:45 a.m. Medallion A

Breakfast 8 a.m. - 8:45 a.m. Medallion D

General Session III Choose ALOHA: Cultivating a Community of OHANA Kevin Wanzer, Choose ALOHA 9 - 10:30 a.m. Medallion AB

In this fast-paced, hilarious, yet touching keynote address, Kevin recalls and reinforces essential life and love lessons. This uniquely outrageous and interactive keynote program celebrates our connection with each other and the very special education we can receive each day by working with and loving those around us. Kevin’s stories and activities remind us to “find the funny” in life and that success ultimately comes down to finding joy in everyday situations and the importance of who and what we choose to love.

This session will focus on how you can find stories in social media and the best ways to share those stories to grab your audience’s attention and prompt action. We will discuss the best ways to share on both Facebook and Twitter, and when other social media accounts might be more appropriate. We will also discuss what not to do and when to use sponsored posts to increase your reach. Experiential Marketing and Brand Messaging Kevin Didio, Stitzel-Weller Distillery 10:45 a.m. - 11:45 a.m. Medallion B

A discussion built around creating the right “touch and feel” of your brand, while staying on message to your core customer.

Associate Member Meeting 10:45 - 11:45 a.m. Medallion EF

Kevin Wanzer

Robyn Davis Sekula RDS Communications

Choose ALOHA In 1983, as a sophomore in high school, Kevin Wanzer began his speaking career to young people sharing his insight on love, laughter and leadership. As a teenager, Kevin was a presidential appointee and was invited to address the United Nations alongside first lady Nancy Reagan. An honors graduate of Butler University, Kevin served on the staff of the David Letterman Show. Kevin has spent the last three decades addressing more than 3,000 audiences in 49 states and around the world.

Schedule

for Friday

Robyn Davis Sekula is a public relations, marketing and social media consultant. She primarily consults with organizations and businesses in communications, social media, public relations and marketing and is a frequent speaker on social media topics. She counts among her clients law firms, national-level nonprofits, small businesses and government entities. Robyn writes advertising, brochure and website copy, press releases and manages Twitter feeds and Facebook pages for her social media clients.

8 - 8:45 a.m.

9 - 10:30 a.m.

10:45 - 11:45 a.m.

Breakfast

General Session III

Associate Member Meeting

Breakout Sessions III

Medallion D

Medallion AB

Medallion EF

Medallion A,B or C

Friday How to Plan & Promote Your Major Anniversary FCA Roundtable 10:45 - 11:45 a.m. Medallion C

Many fraternities and sororities are nearing milestone anniversaries. How can we plan for and promote these celebrations? This panel will offer best practices and share their successes and challenges. Lunch & Committee Meetings

manage all this? We’re asking the same questions about digital marketing and social media we asked five years ago. Why? In his trademark, no B.S. style, industry pundit Jason Falls’s talk will help you understand the six core competencies and activities everyone needs to be successful at marketing their business or themselves online. He’ll also explain what fresh broccoli has to do with today’s digital marketing landscape. Cocktail Reception

hosted by Shelle Design, Incorporated 12 - 1:15 p.m. Medallion D

6 - 7 p.m. Grand Ballroom Pre-Function

1:30 p.m. - 3 p.m. Medallion AB

Join your fellow conference attendees to celebrate the close of another successful Annual Conference. A cash bar will be available.

General Session IV

92nd FCA Recognition Banquet

Closing Business Meeting

7 - 10 p.m. Grand Ballroom

There is No Fresh Broccoli: A No-Nonsense Blueprint for Digital Marketing Success Jason Falls, Digital Strategist 3 - 4 p.m. Medallion AB

How do I drive more engagement? How do I measure ROI? How do I get more Likes? Who should

The highlight of each conference is the annual Recognition Banquet when members’ achievements and creative work is celebrated. The Association will present nearly 80 honors through the annual awards competition and individual recognition.

Kevin Didio Stitzel-Weller Distillery

Jason Falls Digital Strategist

With 10+ years experience in the spirits industry, Kevin has worked on many sides of the business: retail, tourism, marketing, manufacturing and logistics. He’s recently found a home leading the Bulleit Experience at the Stitzel-Weller Distillery. Kevin loves being on the people side of the business; sharing the gospel of good bourbon. He holds a BS in Recreation Administration from Western Kentucky University and an MBA from Bellarmine University in Louisville.

12 - 1:15 p.m.

1:30 - 3 p.m.

3 - 4 p.m.

Lunch

Closing Business Meeting

Medallion D

Medallion AB

Jason Falls is the no-nonsense, loud, brash, straight-shooter who is more apt to tell you the truth about digital marketing, public relations and social media than try to sell you something. Sure, he drives strategy and content for clients through his work with Elasticity, but when Falls talks, people listen. And posers get scared. Unabashed, unafraid and unfiltered, Falls leaves audiences thinking, laughing and wanting more. Aside from his engaging talks, he is a well-respected social industry analyst, oft-interviewed and quoted by the likes of the BBC, Reuters, Forbes and more.

6 - 7 p.m.

7 - 10 p.m.

General Session IV

Cocktail Reception

Recognition Banquet

Medallion AB

Grand Ballroom Pre-Function

Grand Ballroom

Associate Members Our Associate Members provide a variety of services to enhance fraternal marketing and communications. We are grateful for their support, as every Associate Member is a sponsor of the 2015 Annual Conference. Several Associate Members have made many sessions and events possible during the conference through their generous support and commitment to advancing FCA and our membersâ&#x20AC;&#x2122; education and experiences.

Archeios

www.archeios.com (317) 896-5662 John Arrivo jam1095@comcast.net

csiinc.com (630) 681-1100 Zack Brandt zbrandt@csiinc.com

Freeport Press, Inc.

Maury Boyd & Associates

NeigerDesign

NPC, Inc. Integrated Print & Digital Solutions

www.freeportpress.com (740) 658-4081 Michael Radivoj mradivoj@freeportpress.com

www.neigerdesign.com (847) 328-1648 Carol Neiger carol@neigerdesign.com

Computer System Innovations

www.mauryboyd.com (317) 849-6110 Michael Moxley moxleym@mauryboyd.com

www.npcweb.com (814) 239-8787 Dan Myers dan.myers@npcweb.com

MemberPlanet

www.memberplanet.com (888) 298-8845 Matt Arnold marnold@memberplanet.com

PCI

www.publishingconceptions.com (214) 530-0385 Alexander Morin amorin@publishingconcepts.com

Associate Members Progress Printing Plus

Rhyme & Reason Design, LLC

Royle Printing

Shelle Design Incorporated

Sheridan/Darmoth Printing

Tria Designs, Inc.

The Watkins Printing Company

Willow Marketing

www.progressprintingplus.com (800) 572-7804 John McGrath jmgrath@progressprint.plus.com

www.shelledesign.com (765) 938-3111 Michele King michele@shelledesign.com

www.watkinsprinting.com (888) 276-1307 William Green wgreen@watkinsprinting.com

www.rhymeandreasondesign.com (407) 921-9090 Karen McKenzie karen@rhymeandreasondesign.com

www.sheridan.com (603) 643-2220 Duncan Lewis duncan.lewis@sheridan

willowmarketing.com (317) 257-5225 Andy Huston andyhuston@willowmarketing.com

FCA would like to thank all Associate Members for their continued support for the organization and our members.

www.royle.com (608) 837-5161 Phil Salvo psalvo@royle.com

www.triadesigns.com (773) 988-6304 Bruce Tria bruce@triadesigns.com

Although not an Associate Member, FCA thanks the NIC Foundation for its support in helping fund the educational programming at this conference. 15

Interns Taylor Kennedy Phi Mu Originally from Albany, NY, Taylor is a senior at American University studying Public Relations and Marketing. In Phi Mu, Taylor has been involved in planning numerous philanthropic and social events for her chapter and campus community. She enjoys yoga, figure skating and all things social media.

Annaliese Lemieux-Kaplan Alpha Delta Pi Annaliese is a rising senior at Queens University of Charlotte, majoring in Journalism & Digital Media. She is a member of Alpha Delta Pi and has enjoyed serving as her chapterâ&#x20AC;&#x2122;s chaplain for the past two years. Annaliese has been interning for the Charlotte location of the Ryan Seacrest Foundation since January 2014.

Christina Lopez Delta Phi Epsilon Christina is a senior at Florida International University graduating in December with a Bachelorâ&#x20AC;&#x2122;s degree in Public Relations and a minor in Hospitality Studies. She is also the president of the Alpha Gamma chapter of Delta Phi Epsilon. Some of her interests include traveling, networking and helping others.

Kelsey Quinn Alpha Xi Delta Kelsey is a graduate of University of Rhode Island with a journalism degree. She was an editorial intern at Rhode Island Monthly magazine and recently traveled to 16 countries in four months with Semester at Sea. Summer plans include hiking the Appalachian Trail, traveling to Montreal, learning to surf and spending time with family.

WE SPECIALIZE IN MAKING YOUR VISION AND VALUES SHINE LIKE YOUR BADGE We’re proud to be a partner and advocate for fraternities and sororities. We’re even more proud of how our relationships with more than 20 fraternal organizations have improved member engagement, grown their brands and increased their relevancy across generations of membership. Listening to you, understanding your problems and the needs of your diverse audiences helps us craft the right strategy and creative executions — branding, print, digital, web, or video — TO MAKE YOUR STORY SHINE. We’re happy to share more than a decade of experience working with fraternities and sororities. Want to learn more? Talk to Andy Huston, 317-340-7698 or andy@willowmarketing.com.

FAC_Willow_8_5xx5_375_4c_sd_DFT2.indd 1

9/12/14 12:37 PM

Leadership Board of Directors

Committee Chairs

President

Annual Conference

Ashley Martin, Delta Sigma Phi

Brook Pritchett, Delta Tau Delta

Vice President-Operations

Awards

Jesse Lyons, Kappa Alpha Order

Todd Shelton, Pi Kappa Phi

Vice President-Programming

Brown Bag Lunch Series

Nathaniel Clarkson, Sigma Nu

Andrea Smithson, Zeta Beta Tau

Director of Education

Membership

Constance Dillon, Pi Beta Phi

Jenny Schmidt, Pi Beta Phi

Director of Finance

Associate Member

Lisa Dodge, Delta Gamma

Jules Schenk, National Panhellenic Conference

Director of Information

Midyear Conference

Bradley Carter, Alpha Tau Omega

Holly Morris, Alpha Sigma Tau

Director of Marketing

Nominations

Andrew Talevich, Lambda Chi Alpha

Jennifer Siler, Alpha Delta Pi

Director of Recognition

Programming

Todd Shelton, Pi Kappa Phi

Constance Dillon, Pi Beta Phi

Director of Networking

Digital Communications

Teri Sloan, Chi Psi

Matt Alaio, Sigma Alpha Epsilon

Past President

Print Communications

Jennifer Siler, Alpha Delta Pi

Sarah Shepherd, Beta Theta Pi

Social Media Kyle Grand, Beta Theta Pi

Varner/Ford Award Collin Zimmerman, Chi Phi

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Committees Get Involved! Every member is encouraged to serve on an FCA committee. If you are interested in a particular committee, feel free to contact the chairperson or any FCA Board member. Committees will meet at lunch on Friday to begin planning for the year’s activities. For additional detailed information about our committees and awards, check the Handbook of Governance, Policies and Procedures at www.fraternitycommunications.com.

Annual Conference

Midyear Conference

Plans, promotes and conducts a successful Annual Conference, perhaps the most visible and direct benefit to most FCA members.

Plans, organizes and implements the Midyear Conference held in Indianapolis in November.

Awards

Helps members new to FCA gain a working knowledge of the responsibilities and opportunities associated with Greekletter communications.

The Annual Awards Competition fosters healthy competition among members and encourages the exchange of ideas to advance the fraternal movement. The Association strives to recognize excellence in both publications and communications.

Brown Bag Lunches Plans, promotes and conducts the monthly Brown Bag Lunches in Indianapolis by securing a location, selecting a topic and speaker and encouraging attendance through emails and social media.

Marketing Coordinates communication to all member organizations, sponsors and honorary members. Compiles, develops and distributes the monthly e-news (internal), as well as the quarterly printed newsletter “Briefings” (external). Maintains website and oversees social media presence, fostering conversation and networking. Coordinates press releases as needed.

Membership

Sponsors/Associate Members Recruits new associate members and sponsors of FCA conferences and helps them get the most of their membership. Also transitions loyal sponsors to Associate Member status and provides additional benefits.

Varner and Ford Awards Oversees the nomination and selection process of the Varner and Ford Awards presented during the FCA Annual Conference. The Evin C. Varner, Jr. Award (Alpha Sigma Phi) recognizes an outstanding fraternal communicator. This recipient should be one who inspires others by communicating the meaning of fraternity or fraternal cooperation. The Marilyn Simpson Ford Distinguished Service Award (Pi Beta Phi) recognizes members who distinguish themselves through outstanding service to the organization.

Conference Committee The success of this event would not be possible without the hard work of our Annual Conference Committee members.

Chairman

Logistics

Brook Pritchett, Delta Tau Delta

Anne Strychalski, Delta Sigma Pi

Awards Banquet

Magazine Critiques

Lauren Felts, Alpha Xi Delta

Philip Aiello, Sigma Pi Chris Carter, Sigma Pi

Conference Program Book Haleigh Castino, Zeta Tau Alpha

Interns

Constance Dillon, Pi Beta Phi

Amanda Milford, Delta Delta Delta Joanie Oben, Alpha Delta Pi Rebecca Goode, Phi Mu

Receptions

Local Philanthropy & Accolades

Heather Troyer, Delta Sigma Pi

Alex Baker, Tau Kappa Epsilon

Programming

Marty Dunning, Phi Kappa Tau

Registration

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