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WELCOME Dear FCA friends and colleagues,
Table of Contents 2 3 3 7 12 14 16 16
Welcome Overview Board of Directors Schedule of Events Associate Members Interns Committee Leadership Conference Committee
Welcome to our nation’s capital! Actually, welcome to Arlington, Virginia — just five short miles of Metro-, Uber, or cab-ride to the heart of Washington, D.C. History lesson time: The U.S. Congress met in various cities for a number of years until they passed the Residence Act in 1790. This act stated that the nation’s permanent seat would be located along the Potomac River and gave President George Washington the power to choose the final site and oversee its development. Washington selected a diamond shape for the city, covering area in the state of Maryland and the Commonwealth of Virginia. Pierre Charles L’Enfant was engaged to layout the design. L’Enfant, a Frenchborn architect, left the project after, let’s say, creative differences, with landowners and commissioners also preparing the layout. Named obviously in honor of the country’s first president, the area was first named the Territory of Columbia. Columbia is a reference to the explorer Columbus and was used with a patriotic bent during the
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Revolution. All projects were to be completed by 1800, and in November of that year, Congress met in Washington for the first time. The namesake, and our nation’s founder, passed away the previous year. In 1846, the land south of the Potomac was returned to Virginia. The above paragraph describes a familiar experience, doesn’t it? The long overdue landmark project needed for a large constituency. A primary leader required cooperation from various entities. A clear vision was established with a firm deadline.
Stay updated on FCA news and events by liking Fraternity Communications Association. Be sure to check back on the Facebook page for photos from the event.
An outside designer brought expertise but felt conflicts with resulting changes. A selection of a name was made filled with nostalgia and the fervor of heritage. A completion wasn’t realized until the first originator was already gone and changes continued for years. Is this the story of D.C. or any one of our projects? The outcome of one has been the furthering of the greatest nation in the history of the world. What will be the outcome of one of our projects? We hope you enjoy the networking, education and recognition provided by your experience at the 2016 Annual Conference.
Interfraternally, Jesse Lyons, 2015-16 FCA president FCA thanks the NIC Foundation for its support in helping fund the educational programming at this conference.
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Kappa Alpha Order Fraternity
Pictured at right: Jesse and his wife Tracy at KA’s Sesquicentennial Ball in 2015.
OVERVIEW WEDNESDAY
FRIDAY
Registration Open
Networking Breakfast
1 - 5:30 p.m. in Assembly Foyer
8 - 8:30 a.m. in Assembly Foyer
Pre-Conference Sessions
Men’s Caucus
3:15 - 4:45 p.m. in Concourse 1, 2 or North 3
8:30 - 9 a.m. in South Ballroom
Opening Business Meeting
8:30 - 9 a.m. in North 1/2
Board of Directors President Jesse Lyons, Kappa Alpha Order
Women’s Caucus
5 - 6 p.m. in North 1/2
Vice President-Operations Todd Shelton, Pi Kappa Phi
General Session II
Welcome Networking Reception 6 - 7 p.m. in Stars
Vice President-Programming Nathaniel Clarkson, Sigma Nu
9 - 10:30 a.m. in North 1/2 Communications Critiques 9 a.m. - Noon in Pentagon 1 (15th Floor)
THURSDAY
Breakout Sessions II
Registration Open 7:30 - 11:30 a.m. in Assembly Foyer New Member Attendee Breakfast 7:30 - 8:30 a.m. in South Ballroom
11 a.m. - Noon in North 1, 2 or 3 Lunch 12:15 - 1:30 p.m. in South Ballroom Closing Business Meeting
Networking Breakfast 7:45 - 8:45 a.m. in Assembly Foyer
1:45 - 3:15 p.m. in North 1/2 General Session III
General Session I 8:45 - 10 a.m. in North 1/2
3:15 - 4:15 p.m. in North 1/2 Networking Reception
Breakout Sessions I 10:30 - 11:30 a.m. in North 1, 2 or 3
6 - 7 p.m. in Stars 93rd FCA Recognition Banquet
Lunch 11:40 a.m. - 12:40 p.m. in South Ballroom
7 - 10 p.m. in Galaxy Ballroom
Director of Education Constance Gibbs, Pi Beta Phi Director of Finance Collin Zimmerman, Phi Kappa Tau Director of Information Alex Baker, Tau Kappa Epsilon Director of Marketing Matt Alaio, Sigma Alpha Epsilon Director of Recognition Holly Morris, Alpha Sigma Tau Director of Networking Amanda Milford, Delta Delta Delta Past President Ashley Martin, Delta Upsilon
Celebration Reception
Offsite Event
10 - 11 p.m. in Stars
1 - 7 p.m. at the Newseum
WASHINGTON, D.C. TRIVIA
Before Theodore Roosevelt took office as President, the White House was known simply as the Executive Mansion.
In 1912, Mayor Yukio Ozaki of Tokyo gifted the city 3,000 cherry trees. In 1915, the U.S. reciprocated with dogwood trees.
The statue that sits atop the dome of the U.S. Capitol Building is called the Statue of Freedom and was installed in 1863.
The word “FUTURE” is misspelled as “EUTURE” on the Lincoln Memorial. It remains visible despite attempts to correct it.
When the Washington Monument opened in 1884, it was the tallest structure in the world until the Eiffel Tower in Paris opened in 1889. 3
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WEDNESDAY Registration Open 1 - 5:30 p.m. in Assembly Foyer
Pre-Conference Sessions Selling Advanced Social Media Programs Alejandra Owens
3:15 - 4:45 p.m. in Concourse 1
Take a deeper look at how to bring social media programs to the next level. Whether you’re trying to acquire a budget to support your accounts or build a more robust content strategy, you’ll bring these opportunities to light and walk away with actionable solutions. Using the Media to Your Advantage
Alejandra Owens Director media & communities at AARP Overseeing a team of 14, Alejandra is responsible for content strategy and marketing across all AARP’s social platforms. Previously, Alejandra was the managing editor of AARP’s blog. She is responsible for growing readership and consumption of content (page views, visits and uniques) by 16,000+ percent from 2008 to 2013. Alejandra is a subject matter expert and adjunct professor for digital strategy at Georgetown University and frequent speaker, panelist and guest lecturer on digital and content strategy.
Sheila Consaul
3:15 - 4:45 p.m. in Concourse 2
Do reporters make you nervous? Do you only talk to the media when there’s a crisis? Want to help improve the image of fraternities and sororities in the news? Then learn how to use the media to your advantage through this session designed to give you tips and practical advice on the art of media relations. The Power of Messaging & Media Tina Pelkey
3:15 - 4:45 p.m. in North 3
How can you be most effective when messaging across multiple platforms? Learn what to do and what not to do when driving a message and communicating with target audiences.
Opening Business Meeting President’s Welcome 5 - 6 p.m. in North 1/2
Welcome Reception 6 - 7 p.m. in Stars
The annual conference networking begins with a welcome reception following the opening business meeting. Come reconnect with old FCA colleagues and meet new members!
Sheila Consaul Director communication strategies at BRTRC Federal Solutions Sheila is an experienced corporate communications/ public relations/media relations and marketing professional with more than 35 years of experience. She has worked for controversial organizations, Fortune 50 clients, nonprofits and trade associations including as the primary spokesperson for United Way of America, America’s largest nonprofit, during Hurricane Katrina in 2006. She volunteers for her sorority, Pi Beta Phi, to promote literacy and served as a press conference supervisor at the 2000 Summer Olympics in Sydney, Australia.
Tina Pelkey Senior vice president at Black Rock Group Tina’s background includes a unique blend of political, legislative and international communications experience. Before joining Black Rock Group, Tina worked at Weber Shandwick in Brussels, Belgium. As part of the international corporate communications department, she advised nonprofits, trade associations and Fortune 500 companies on media strategy in the European Union. Prior to Weber Shandwick, Tina worked in the Brussels and Washington, D.C. branches of DCI Group, managing advocacy campaigns for clients. 7
THURSDAY Courtney Sieloff Vice president at Direct Impact Courtney has nearly 15 years of experience in digital communications and public affairs, specializing in strategy and political and legislative campaigns. Courtney is currently leading digital strategy campaigns for an NFL team and multiple digital campaigns for a national corporation. She previously led the digital campaign for Fix the Debt, Growth Energy and for a number of advocacy associations. Prior to joining Burson-Marsteller, Courtney was senior vice president at Revolution Messaging, a political mobile communications and social media-consulting firm.
Registration Open 7:30 - 11:30 a.m. in Assembly Foyer Accolades Available New Member Attendee Breakfast 7:30 - 8:30 a.m. in South Ballroom
All new FCA Members are invited to a special breakfast to learn about FCA’s mission and vision as a progressive, interfraternal organization that promotes high standards of communication within the fraternal community. The breakfast will allow attendees to meet other FCA newcomers as well as seasoned members. Networking Breakfast with Associate Members 7:45 - 8:45 a.m. in Assembly Foyer
General Session I Public Policy Engagement is Mainstream Now Jeb Ory Co-founder and CEO of Phone2Action Jeb is a frequent speaker on how technology has made public policy engagement mainstream. Phone2Action has been featured in the Washington Post and the New York Times and works with leading nonprofits and companies to amplify the voices of their supporters and employees. Jeb, who has founded three companies, has a bachelor’s degree in international relations from Stanford University and an MBA from Chicago Booth. He lives in Washington, D.C. with his wife, Lea, and his daughter, Sybil and when he is not working, loves to travel, swim and cook.
Courtney Sieloff & Jeb Ory Sponsored by Member Planet
8:45 - 10 a.m. in North 1/2
In recent years, public policy awareness and engagement has become mainstream. Led by highly visible movements catalyzed by Uber, Lyft and AirBnb, people have been exposed to public policy campaigns at a level never before seen in the country. We’ll look at data, trends and how it can apply to the fraternity and sorority community. Networking Break with Associate Members 10 - 10:30 a.m. Assembly Foyer
Breakout Sessions I Giving Day Panel Jesse Lyons, assistant executive director for advancement & editor of The Kappa Alpha Journal, Kappa Alpha Order
Carly Glazier Carly Glazier Photography For as long as Carly can remember, she has held a camera in her hands and viewed the world from behind a lens. Some might even say her camera is the equivalent to a security blanket, as she is happiest when capturing memories — those of her children, family and friends, as well as those of her clients. Carly has a business degree from the University of Maryland and is a graduate of the Professional Photography Program at The Washington School of Photography. 8
Natalie King, manager of individual giving, Alpha Phi Foundation Sharon Stephens Jensen, senior director of development, Alpha Phi Foundation Karen McKenzie, creative director, Rhyme & Reason Design, LLC
10:30 - 11:30 a.m. in North 1
Giving Days are something we’ve heard more and more about the last couple years. These one-day campaigns are an opportunity to engage your members in the growing online giving market. How do you plan a Giving Day? What makes a Giving Day successful? Hear from a panel of FCA members about their experiences.
THURSDAY It’s on Us Panel Rebecca Kaplan, deputy director, It’s On Us Meredith Jacobs, vice President of marketing and Communications, JWI Sarah Kogod, senior content producer, SB Nation Nick Carr, campus organizer, recent graduate, The George Washington University
10:30 - 11:30 a.m. in North 2
FCA Accolades Registration Table in Assembly Foyer Also available for the Conference Interns FCA’s on-site philanthropic program allows FCA members to honor one another while supporting a nonprofit in the local community where the Annual Conference is held.
This panel will discuss how It’s On Us can be used as a platform to engage students across the country by using innovative communications strategies including a robust email program, dynamic social media initiatives and thought-provoking articles/blogs. Representatives from It’s On Us will provide an overview on our internal communications strategy and we’ll be joined by a student and It’s On Us partner who will discuss how they have used the It’s On Us brand on both a campus and national level to disperse the important messages of It’s On Us to reach new allies.
Street Sense, our 2016 recipient, was founded in August 2003 after two volunteers, Laura ThompsonOsuri and Ted Henson, approached the National Coalition for the Homeless on separate occasions about starting a street newspaper.
Photography for Communicators
The newspaper features news, editorials, poems and art about homelessness, poverty and other social issues. About 50 percent of the paper is written by homeless and formerly homeless individuals and the other articles come from staff and volunteers, who include journalists, students, advocates and a wide variety of other professionals.
Carly Glazier
10:30 - 11:30 a.m. in North 3
Photography can make or break your marketing efforts. Tapping into professional photography is an excellent opportunity to create a message that makes your organization unique. Learn how to capture images that tell a visual story and successfully grab your audience’s attention.
Lunch 11:40 a.m. - 12:40 p.m. in South Ballroom Sponsored by NPC, Inc.
Offsite Event Newseum Educational Session Sponsored by Shelle Design
1 - 7 p.m.
Calling all news junkies! Tour the Newseum and then test your news IQ by playing the Newseum’s popular currentevents game show that’s as fresh as today’s headlines! Updated daily, it’s a bit like “Jeopardy!” and “It’s Academic” — with many more questions about what’s in the news. Complete with buzzers and flashing lights, NewsMania™ lets you show off what you know and win prizes. Afterward, join FCA colleagues for networking at Clyde’s of Gallery Place.
Street Sense began as a Washington, D.C.-based 16-page biweekly street newspaper. Its mission is to offer economic opportunities for people experiencing homelessness in the community by elevating voices and encouraging debate on poverty and injustice.
Street Sense vendors pay 50 cents for each paper to cover publishing costs and then distribute each paper for a suggested donation of $2. Street Sense maintains about 100 active vendors, selling 16,000 papers every other week, with the average vendor earning $45 a day. Vendors choose their own sales locations and can be found in downtown D.C. and some suburbs on busy corners and near Metro stations. Nearly all vendors report a marked improvement in their lives since starting the paper. Such changes include reconnecting with family, developing their writing and communication skills, or simply gaining a sense of pride and self-respect. Street Sense not only offers its vendors a newspaper to sell, but also connects them to other service providers to meet their needs, including finding housing, accessing healthcare or enrolling them in financial management or job training classes. Street Sense is one of about 20 street papers in the United States and more than 90 worldwide. Street papers drastically vary in size and circulation but produce social-issue focused newspapers sold by vendors who make an income on newspaper sales. Visit www.streetsense.org for more information. 9
FRIDAY Alexis Terry Senior director of diversity and inclusion at ASAE In her role at the Center for Association Leadership, Alexis provides leadership across ASAE in the areas of diversity strategy and planning, multicultural outreach and engagement, and leadership development. She is frequently asked to facilitate learning and dialogue on trends, challenges and communication in the association workforce, workplace and marketplace. Alexis has been featured as a thought leader in “Diversity Journal” and is recognized for launching innovative new research and products.
Accolades Sales Open 8 a.m. - 4:15 p.m. in Assembly Foyer Networking Breakfast with Associate Members 8 - 8:30 a.m. in Assembly Foyer
Caucuses Reclaiming the Fraternity Brand Men’s Organizations Caucus
8:30 - 9 a.m. in South Ballroom Celebrating Sorority and Our Successes Women’s Organizations Caucus
8:30 - 9 a.m. in North 1/2
General Session II Communicating About Diversity Becki Last Senior vice president, engagement at First Book Becki leads First Book’s efforts to grow and engage the First Book Network and bring First Book’s resources to more children who need them. As part of her role, she oversees network communication, user experience, program management, nonprofit partnerships and the network research functions within the organization. During Becki’s tenure, First Book has grown from under 20,000 educators and programs serving children in need to over 250,000 nationwide. Becki comes to First Book from a career in strategic marketing for Fortune 500 companies like USA Today, Time Warner Cable and Sprint Nextel.
Jeff Martini Martini Media Solutions Jeff is the owner and executive producer of Martini Media Solutions in Washington, D.C. Specializing in creating soup to nuts video for clients such as Capital One, the Young People’s Chorus of NYC and Kappa Alpha Order. Jeff uses his 20 years of experience in directing, cinematography, sound engineering, editing, music composition, web, photography, videography and teaching to tell stories. His work has aired in several web campaigns, on shows such as ABC News with Diane Sawyer and interstitials at the Sundance Film Festival. 10
Alexis Terry Sponsored by Royle Printing
9 - 10:30 a.m. in North 1/2
As inclusive organizations, fraternities and sororities need to work harder and smarter to communicate to the world the diversity within our member bases and to overcome the stereotypes associated with fraternity/sorority life. This session will open your thinking to ways you can help improve the image of your organization and the community as a whole. Communications Critiques 9 a.m. - Noon in Pentagon 1 (15th Floor)
Thank you to the organizations that took part in the communications critique opportunity. Your assigned room and time was sent to you prior to the conference. Networking Break with Associate Members 10:30 - 11 a.m. in Assembly Foyer
Breakout Sessions II
Mixing the Secret Sauce for Network Membership and Engagement Becki Last
11 a.m. - Noon in North 1
First Book is a nonprofit social enterprise that distributes books and educational resources to educators serving children in need. Learn about First Book’s quest to find the “secret sauce” for growth and engagement of its network.
FRIDAY Managing Your Videographer to Tell Awesome Stories Jeff Martini
11 a.m. - Noon in North 2
Everyone has as story to tell. Whether coordinating an event, managing a documentary or scenario-based scene, discover concepts and techniques to help you get great looking and sounding segments that impact your audience. Fundraising, Rewired Caryn Stein
11 a.m. - Noon in North 3
Caryn Stein will reveal the fundamental shifts in marketing for social good and how your organization can capitalize on them for larger reach and deeper impact.
Lunch Committee Meetings 12:15 - 1:30 p.m. in South Ballroom
Closing Business Meeting 1:45 - 3:15 p.m. in North 1/2
General Session III
More than Just Talking Points: How to Master the Art of Communications in Politics Mike Shields & Rob Simms Sponsored by Tria Designs
3:15 - 4:15 p.m. in North 1/2
Gain a unique perspective on communications in politics from what to expect as a young professional in political communications to personal anecdotes from the campaign trail. Learn from the experts how you can make an impact as a communicator.
Networking Reception 6 - 7 p.m. in Stars Cash bar available
93rd FCA Recognition Banquet 7 - 10 p.m. in Galaxy Ballroom
The highlight of each conference is the annual recognition banquet when members’ achievements and creative work are celebrated.
Celebration Reception 10 - 11 p.m. in Stars
Caryn Stein VP of communications and content at Network for Good Caryn is dedicated to helping nonprofits combine the best practices of the web with compelling fundraising stories to create more effective marketing for their missions. She is a nationallyrecognized speaker, having helped hundreds of organizations improve their fundraising campaigns and write more effective donor communications. At Network for Good, she leads the strategic vision and day-to-day operation of brand, communications, content, media relations and training across the entire company.
Mike Shields President, American Action Network Prior to joining AAN, Shields was Chief of Staff of the Republican National Committee (RNC) for two years. In this role, he oversaw the RNC’s transformation following the Growth and Opportunity Report. Following a philosophy of “core competencies,” Shields led the effort to have the RNC focus on being the premier conservative home for data, technology and grassroots campaigning. Shields served as political director at the National Republican Congressional Committee (NRCC) in the 2012 cycle.
Rob Simms Executive director, National Republican Congressional Committee Rob is a veteran political operative with experience managing and consulting with candidates that span congressional, gubernatorial and senatorial campaigns from Alaska to Georgia. During the 2014 election cycle, Rob served as the political director of the NRCC, where Chairman Greg Walden called his efforts “instrumental” to bringing the House Republican majority to historic highs. Prior to his time as political director, Rob served as senior consultant for Red Maverick Media. 11
ASSOCIATE MEMBERS Our Associate Members provide a variety of services to enhance fraternal marketing and communications. We are grateful for their support, as every Associate Member is a sponsor of the 2016 Annual Conference. Several Associate Members have made many sessions and events possible during the conference through their generous support and commitment to advancing FCA and our members’ education and experiences. FCA would like to thank all Associate Members for their continued support for the organization and our members.
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www.neigerdesign.com (847) 328-1648 Carol Neiger carol@neigerdesign.com
csiinc.com (630) 681-1100 Zack Brandt zbrandt@csiinc.com
www.mauryboyd.com (317) 849-6110 Michael Moxley moxleym@mauryboyd.com
www.npcweb.com (814) 239-8787 Doug Easly doug.easly@npcweb.com
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www.publishingconceptions.com (214) 530-0385 Alexander Morin amorin@publishingconcepts.com
www.pubpress.com (800) 627-5801 Wendy Stratton wendystratton@pubpress.com
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www.rhymeandreasondesign.com (407) 921-9090 Karen McKenzie karen@rhymeandreasondesign.com
www.triadesigns.com (773) 988-6304 Bruce Tria bruce@triadesigns.com
www.royle.com (608) 837-5161 Phil Salvo psalvo@royle.com
www.watkinsprinting.com (888) 276-1307 William Green wgreen@watkinsprinting.com
www.shelledesign.com (765) 938-3111 Michele King michele@shelledesign.com
willowmarketing.com (317) 257-5225 Kim Jones kim@willowmarketing.com
Althouh not an associate member, FCA thanks the NIC Foundation for its support in helping fund the educational programming at this conference. 13
INTERNS Asha Chechani Delta Gamma Asha graduated from New Mexico State University in spring 2015 with a degree in business administration with an emphasis in marketing. She has spent the last year traveling all over the country helping support Delta Gamma collegiate chapters achieve their highest potential as a collegiate development consultant. In the future, she hopes to pursue a career in event marketing and public relations.
Jasmine Hall Sigma Kappa Jasmine is pursuing her master’s degree in higher education with an emphasis in student affairs from Old Dominion University. Due to the hard-work, passion and dedication shown by numerous mentors and role models within fraternity and sorority world, Jasmine hopes to work professionally with fraternity and sorority life on university campuses when she completes her graduate program.
William Reinert Pi Kappa Phi Will just graduated from Troy University, with a degree in public relations and multimedia journalism. Will previously interned for Senator Jeff Sessions, Home Depot Government Relations and Troy University Government Relations. He is currently in the process of looking for a job on Capitol Hill.
Samantha Spica Delta Delta Delta Samantha is a rising junior at Boston University majoring in public relations with a minor in film and television. She is the philanthropy chair for her sorority, is an account manager for Unleashed PR, an on-campus public relations agency, and she’s the social media coordinator for Arion Journal. In her, limited, free time she runs around the Charles River and is currently training to run a half marathon.
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LEADERSHIP ANNUAL CONFERENCE COMMITTEE
COMMITTEE CHAIRS
GET INVOLVED!
Communications Critiques Lauren Felts, Alpha Xi Delta
Annual Conference Jules Schenk, National Panhellenic Conference
Conference Program Book Haleigh Castino, Zeta Tau Alpha
Awards Phil Aiello, Sigma Pi
Guidebook App Bryan Kelley, Alpha Phi Alpha Anne Strychalski, Delta Sigma Pi
Membership Alex Baker, Tau Kappa Epsilon
Every member is encouraged to serve on an FCA committee. If you are interested in a particular committee, feel free to contact the chairperson or any FCA board member. Committees will meet at lunch on Friday to begin planning for the year’s activities. For additional, detailed information about our committees and awards, check the Handbook of Governance, Policies and Procedures at www.fraternitycommunications.com.
Midyear Conference Jill Richardson, Alpha Chi Omega
Interns Jennifer Adamany, Alpha Kappa Psi Mandy Newcomer, Kappa Delta Rho
Nominations Ashley Martin, Delta Upsilon
Local Philanthropy Rebecca Goode, Phi Mu
Programming Andrea Smithson, Zeta Beta Tau
Marketing Allie Jostrand, Pi Beta Phi Sean Kilgore, Alpha Kappa Psi
Digital Communications Jared Horman, Pi Kappa Phi Print Communications Sarah Shepherd, Beta Theta Pi
Off-Site Event Danny Klopfenstein, Tau Kappa Epsilon
Social Media Johnny Andrews, Pi Kappa Phi Varner/Ford Award Ben Nemenoff, Alpha Sigma Tau
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