TABLE OF CONTENTS 1. Executive Summary 1.1.
The Problem
1.2.
Mission and Vision
1.3.
Objectives
1.4.
Theory of Change
1.5.
Social Impact
2. Company Summary 2.1.
Competition
2.2.
Market analysis
2.3.
Social Marketing
2.4.
Management Team
2.5.
Partnership
3. Strategy and Implementation Summary 3.1.
SWOT analysis
3.2.
Implementation Plan
3.3.
Impact Monitoring and Evaluation
3.4.
Marketing Plan •
e-Marketing
•
Promotion Display
•
Promotional Material
4. Financial Plan 4.1.
Important Assumptions
5. Appendix 4.1.
Management Scheme
4.2.
Projected Profit and Loss Cash Flow
4.3.
Balance Sheet
4.4.
Personnel
4.5.
Proposal Letter model
4.6.
Received Partnership Confirmation Letter
4.7.
Interview script
4.8.
References
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