Press media of india by nasir@4u

Press Media of India

MATRIMONIALS EDUCATIONS BUSINESS & COMPUTER

6TH, JANUARY, 2014 | Year XXXVIII | Number 13.291 | PVT EDITION | Price: $ 1

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How to make happy to your customer in your business some importatnt tips & tricks about business from H Md Nasir

efore you start doing any kind of marketing, spending money on traffic, setting up landing pages, creating email follow up, crafting your sales funnel, it’s crucial that you identify and truly understand who is your customer avatar, who is this person who is most likely to buy what is it that you are promoting. The reality is that there in no problem of getting traffic, it’s everywhere, but the problem is that you probably don’t know who your customer is and how best to serve them. In this post I’ll help you get more customers and better conversions every step of the way by helping you identifying who is your best customers to serve. If you are an affiliate marketer, then you already have products and services that you promote that you intimately familiar with. You use those products. You know their value and there are already customers who buy them. What you need to do, especially if it’s an affiliate program that is core to your business that you plan to promote for many months, is to get intimately familiar with who is your best customers.

Even when you are creating your own products this is the place to start. Before you create the products themselves and the marketing. Knowing that will “bleed into” everything you do, your marketing, your messaging, your ads, your landing pages, your follow up. It all starts by first asking what are the biggest sources of pain, struggle and the biggest fears of your customers. What challenges do they face. What frustrates them the most. What needs are not being fulfilled.

And on the other side what are their biggest goals, dreams, ambitions, hopes, deep desires? Sometimes you will have a couple of different customer profiles that you can serve, different psychographic and demographic profiles, different age, life stage, beliefs, wants and aspirations, fears etc. It’s best to identify WHO are you going to serve FIRST, who is your BEST customer profile, who do you resonate the most, who represents the majority of your customers.

minant player in the social media market today, but it wasn’t always this way. Back in the days there was MySpace, and where MySpace now? Facebook first dominated the Harvard students market and got 90% of them to use Facebook. Then they started targeting other colleges and dominated that market. Then they continued with high schools and eventually everybody, but they didn’t start there. If your marketing speaks to everybody it speaks to nobody.

For example Facebook is a do-

My best customers are people

Why do Kids Need Books?

ooks create warm emotional bonds between adults and kids when they read books

together. Books help kids develop basic language skills and profoundly expand their vocabularies—much more than any other media. Books are interactive; they demand that kids think. Fiction and nonfiction books widen our consciousness. They give us new ways to think and new ideas. They expand our universe beyond time and place and inspire our own original thoughts.

Books develop critical thinking skills. A book is read by an individual. It has no laugh track or musical score that emotionally primes a reader’s reaction. You alone decide what you think about a book and its contents with no one leaning over your shoulder telling you how to think. Books develop and nourish kids’ imaginations, expanding their worlds. Picture books introduce young children to the world of art and literature. Novels and nonfiction books stimulate kids’

sensory awareness, helping kids to see, hear, taste, feel, and smell on an imagined level. Books inform our imaginations inspiring creativity. Books let kids try on the world before they have to go out into it. Books give kids an opportunity to experience something in their imaginations before it happens to them in real life. Books help prepare kids for their next stage of maturity, vicariously preparing for the “grownup” world. Books help us to unders-

ages 28-45, their biggest fears is to be drowning in debt and never being able to achieve financial freedom, being stuck in a low paying job that they don’t particularly like. They fear not seeing kids very much and losing on spending quality time with their children. They feel overworked, underpaid, stressed. They want to make money from home and build passive income streams, but they struggle to figure out all the pieces of the puzzle and they lack real internet marketing skills. They need a mentor, ongoing training and support from best internet marketers, a system that they can trust to teach them everything that they need to know in one place, like MyLeadSystemPro. They want FREEDOM, they want passive income streams, take vacations and travel, they want to contribute and be fulfilled, they want to be able to work primarily from their laptops anywhere in the world. They want it to be automated mostly so that they have the time freedom. You need to choose who you want to serve and then craft your landing pages and follow up to address those pain points and

PRESS MEDIA OF INDIA, TUESDAY , JANUARY 6, 2014

Topic or general sentence about this theme.

NEWS

4. Get Connected Once you’re more familiar with people who share your interests or specialities, you’ll find yourself with more ‘Connections‘. Connections are to LinkedIn what Friends are to Facebook and Followers are to

Topic or general sentence about this theme.

NEWS

How to be a famous person on linkedin?

How to use linkedin for our business ? inkedIn brands itself as the social network for professionals and a lot of people do use it successfully for sharing information and news about their companies or discussing key issues in their industry. But what can LinkedIn do for the job seeking professional? Many of us are not as clued in to all of LinkedIn’s different features as we might be. However, it’s worth getting to know this social network better as it has a surprising number of tools for helping your job search. Here are ten ways in which we can use LinkedIn in our pursuit for the right career. 1. Check out the jobs section LinkedIn does actually have a dedicated jobs section. Employers post vacancies in the hope that a savvy jobseeker like you will come across them and turn out to be the ideal candidate. Click on theJobs tab at the top of the homepage and you’ll be taken to a keyword search box as well as a list of suggested vacancies based on what your profile says. 2. Complete your profile The more complete your LinkedIn profile is, the more jobs LinkedIn will be able to suggest for you. A complete profile obviously also appeals to people viewing it, as the reason they’re looking at it is to find out as much as they can about you. When a potential employer looks at your profile, they’ll be forming an opinion based on your tag line, summary box, and specialities. Your experience and education will most probably be important to them too, but you have more freedom in how you word those first three fields mentioned, so make the most of them. Also, right at the bottom there’s a field where you can put what you’re ‘interested in’. This basically means you get to say what you’re on LinkedIn for and what people can approach you with. If you’re on LinkedIn to boost your job search, don’t be shy, select ‘career opportunities’! 3. Join Groups You’ll get more traffic to your profile if people know you exist. One of the best ways to maintain a visible presence on LinkedIn is to join groups and take part in their discussions. If you join several groupsin your chosen career field, chances are you will keep coming across a few people who are also in all those groups. People build up a rapport by contributing to one another’s discussions in their shared groups. You can even start discussions asking for advice related to your job search, such as recommendations for good vocational courses.

PRESS MEDIA OF INDIA, TUESDAY , JANUARY 6, 2014

Easy Ways to Become a Better Public Speaker

peaking at events is a great way to enhance your status as an expert and generate PR for your business. However, becoming a great speaker is an art, not a science. The good news is that with some tips and some practice, you can leave a lasting impression that you will want people to remember. Here are some easy ways that you can become a better speaker. 1. Memorize concepts, not content. You may think that the best way to give a flawless speech is to memorize the content word-for-word. But trying that can create a lot of problems for speakers. Memorization not only lends itself to sounding over-rehearsed (aka not natural), but also, if your mind goes blank at any point during the presentation, you will lose your place and potentially create an awkward silence. Or worse, start to panic. Related: Your Ideas Have No Value Instead of memorizing the content, focus on the concepts. Do this by creating bullet points of the content, stories, data and key takeaways that you want to get across in each part of your presentation. Then, speak naturally about them. If

you remember all of those key points, great, but if you forget some, no sweat -- you can move on to another point. Having a looser structure also gives you the flexibility to revise stories, takeaways and information during each speech based on the audience make-up and response. Plus, as an extra bonus, you will deliver a more natural sounding, engaging presentation. 2. Chat up audience members before your presentation. Meeting with the people you are going to be speaking to before you give your speech has several benefits. First, it warms them up to you. Second, it lets you gauge their sense of humor, which is particularly critical if you are a speaker that tends to let a curse word fly or uses bold and provocative stories or language. Finally, you can glean insights to incorporate into your presentation. It’s incredibly effective to use audience members as examples or transitions in a speech because it creates intimacy with the audience and more engagement. If you are talking to small-business owners about marketing and Joanne, for example, told you a great story about how she used an unusual marketing tactic, incorporate Joanne and her story into your presentation. “Speaking

of clever marketing, earlier I was talking to Joanne, who is sitting in the third row, and she told me how she used a PR stunt with 400 kittens to get new clients…”Related: 6 Dumb Ways to Ask for Help 3. Enhance your visuals and audio.I think most speakers know to not read directly from slides (and if you didn’t before, you do now). If you do use slides during your presentation, use them in an unexpected way. Include a short, fun video or use some photos with humor. I saw one presenter who, when he was talking about how people want to do business with trusted brands, had a photo of a beat-up old van with “Want some candy?” spray painted on its side to illustrate why you don’t do business with strangers. Another keynote I went to recently had a DJ who changed the music to underscore themes for the story. Or even consider having an illustrator create some great art for key messages. At least evaluate having your presentation slides created professionally. These tactics can take your entire presentation up a level. 4. Flip your mindset to ease your

nerves. Even the most seasoned speakers can get nervous prior to presenting. The most effective way to take the pressure off of you is to change your mindset and think about your audience rather than yourself or the speech. Remember that you are there to provide them with valuable information and if the audience members leave with one or two new items, reminders or a new perspective, you have made it worth their while. Focusing on being helpful or in service of the audience, instead of on yourself, can help you to relax. 5. Get interactive. One of the best speakers around is Michael Port, who takes audience participation to a new level. During his presentations, he has the audience repeat key messages back to him or make gestures back of the takeaway points of his speech. This keeps the audience involved, but even more brilliantly, it gives them devices to remember the material. I often will stop in the middle of the speech to ask audience members to throw out examples of ideas that

7 IMPORTANT LINKEDIN TIPS TO GET YOU THE JOB Twitter. You can invite people to become a Connection and be invited yourself. Don’t wait to be invited though-if you believe someone could be beneficial to you, would genuinely like to connect with them on a deeper level, or just find them really interesting, send that invitation out. A major advantage of being connected to someone is that you can message them for free instead of having to pay for an upgrade to ‘InMail’. 5. Get the Messages out Why is the ability to send messages so important? Many LinkedIn Members don’t have their email addresses on their public profile, so unless you know someone personally an-

into Connections is the Q&A. Here you can ask the whole LinkedIn community questions on almost anything, provided the topic loosely fits in with one of the designated categories. Again, asking questions is useful for getting information and advice on a particular job role, organisation or industry. It’s not the quantity of answers that you get but the quality. I’ve asked questions and only gotten one answer, but because that answer was useful to me, I went away happy. Just as important is answering questions. It’s another way of drawing people’s attention to you and your profile. And if you answer questions on your chosen spe6. Take part in the Q&A cialties, potential employers get Another function that helps to see your knowledge and expeyou meet people and turn them rience in action. yway, you have no way to contact them privately other than through the Messages function. Whether you message Connections to ask outright if they know of any job openings, to tap them for information on their organisation, or to arrange a voluntary/shadow placement, do it in the right way. Be clear about why you’re contacting them and what you’re asking for. Ask them if there’s anything *they* need help with. I’ve contacted several Connections in this way and they’ve been all too happy to help me every time.

7. Share updates Yes, LinkedIn, like every other social network, has the dreaded status update feature. Use it to your advantage by keeping your Connections up to date with your voluntary work, skills building or networking activities. This lets employers know that you’re being active and creative in your job searchshowing them your enthusiasm and commitment in targeting the right role.

his articles I am writing only for professional people because linkedin is only for professional people ,but nowadays there are so many people are making fake account ,I wrote some days ago an article how to know fake account on linkedin , so in this article I am sharing some important tips how to be a famous on linkedin if you found this article good then please don’t forget to like ,share and if you have any doubt you can comment on below LinkedIn Today is where you can find the hottest & best articles that have been shared by LinkedIn users. When you first hit the page, you’ll see the top three articles that LinkedIn recommends for you, based on your profile and network. Here’s mine for today: Getting LinkedIn profile views is like giving your business card to other business people or your CV to possible employers. In this blog I’ll show you how I got into the top 1% of profile views for my connections. Now start inviting people to connect by clicking on the “People You May Know” link in the bottom right of your profile page: Follow these tips and you just might get your name on the same platform with Bill Gates, Richard Branson, Arianna Huffington and of course, LinkedIn’s CEO Jeff Weiner. Did you just pen something business brilliant? Were you or your company featured in an article? Pick 10-15 people in your network and ask them to share the article on LinkedIn at the same time. Because the “trending” designation is determined by a super secret algorithm, there’s no standard recipe to follow. However, it’s most effective if the people sharing the article overlap in connections. Tap the connections closest

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to you – your coworkers, staff and colleagues – first. You’re more likely to have multiple connections with the same prospects and clients. On the “People you may know” page click “Connect” for people that you think may be interested in your LinkedIn posts. Connect with around 30 people every two days until you reach the top 1% of profile views: Make sure your LinkedIn profile has everything you’ve done in it that makes you look good. When you request to connect with people on LinkedIn they will look at your profile to see if they know you or whether you can be of value to them so the better your profile the more chance you’ll have of them accepting your connection request. You want to reach “All Star” status like this: LINKEDIN CURRENTLY HAS more thatn 259 MILLION+ MEMBERS. With 184 million monthly visits, and a net worth around $24 billion. It’s rolling in the dough, and it can help you do the same. LINKEDIN IS THE MOST IMPORTANT CROSS-INDUSTRY PROFESSIONAL NETWORK. Anyone who is serious about their career and their business should get an account. HOW ARE YOU PROMOTING YOUR BUSINESS? Sure, you’re sponsoring and attending events, you have a website, you’re doing traditional advertising, and attending conferences. LinkedIn is another way to get increased visibility, but with way more substance than your other marketing tactics. INGREDIENTS JOIN LINKEDIN.COM AND ADD ALL YOUR PERSONAL DETAILS. ADD A PROFILE PHOTO: Upload a professional photo, or at least one that looks professional, which is cropped

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Separation: ensure that your signature is clearly separated from the content portion of your email. Below is an example of a good email signature: Name ,Title,Company Name ,Street Address City, Province, Postal Code ,Phone ,Fax Email Here is a suggestion on making this a great email signature: Name Title Company Name Phone Company Web Address (URL)

This simple change takes only a few minutes, but can make a huge impact. Be memorable and make it easy for people to contact and find you. if you need like this type of email please feel free to contact us any time we are giving this email signature to all people only in $100 for life time with 100% guarantee if you have any doubt or need a trial like this please mail me i will tell

n email signature conveys a willingness to communicate. By providing your necessary contact details, the receiver feels less hesitant about contacting your company as they are immediately in possession of a contact name and the ability to research your company (especially if you have included the URL of your company website in your signature). Another major advantage to having a signature is the opportunity to promote your company/brand and to associate your name with your company/ brand. The more you are able to get your company name/brand in front of people, the more they are aware of your website address, and the more your name is associated with these details the easier it will be to find you on the web and on profiles that you might not have directly linked to your site. When you will send mail to your custome or friend for any type of work after sending your email it will look good it will show all social media link Like facebook twiiter linkedin wordpress all mean totally that is as you like as you wish here see images below If you don’t close your emails with a strong signature block, you’re missing an opportunity to provide clear contact information, to share links to your online presence and to build your personal brand. So, instead of just signing off with, “Thanks” consider using the following formula. Here are a Few “Netiquette” Tips for Email Signatures: Consistency: ensure everyone in your company uses the same format in their signatures, thereby building a recognizable identity for your company. Keep it Simple: provide just the basic contact information and leave any further investigation up to the recipient of your email. Avoid Including your Email Address: this information is already provided in the ‘From’ field of your email. Keep it Up to Date: don’t forget to edit your signature should any of your contact details change.

PRESS MEDIA OF INDIA, TUESDAY , JANUARY 6, 2014

LOCAL

n this article I am writing 25 important question and its tricks how to respond its answer please read it understand it practise according to it if you like this article then share it too 1. Tell me about yourself: The most often asked question in interviews. You need to have a shortstatement prepared in your mind. Be careful that it does not soundrehearsed. Limit it to work-related items unless instructed otherwise.Talk about things you have done and jobs you have held that relate tothe position you are inteviewing for. Start with the item farthest back and work up to the present.2. Why did you leave your last job?Stay positive regardless of the circumstances. Never refer to a majorproblem with management and never speak ill of supervisors, co-workersor the organization. If you do, you will be the one looking bad. Keep smiling and talk about leaving for a positive reason such as an opportunity, a chance to do something special or other forward-lookingreasons. 3. What experience do you have in this field?Speak about specifics that relate to the position you are applying for. If you do not have specific experience, get as close as you can. 4. Do you consider yourself successful?You should always answer yes and briefly explain why. A goodexplanation is that you have set goals, and you have met some and areon track to achieve the others.5. What do co-workers say about you? Be prepared with a quote or two from co-workers. Either a specificstatement or a paraphrase will work. Jill Clark, a co-worker at SmithCompany,

Topic or general sentence about this theme.

Top 25 Interview questions for Fresher

The Book of the Year

always said I was the hardest workers she had ever known. Itis as powerful as Jill having said it at the interview herself.6. What do you know about this organization?This question is one reason to do some research on the organizationbefore the interview. Find out where they have been and where they aregoing. What are the current issues and who are the major players?7. What have you done to improve your knowledge in the last year?Try to include impro-

the good of the team rather than for yourself are good evidence of your team attitude. Do not brag, just say it in a matter-of-fact tone. This is a key point. 13. How long would you expect to work for us if hired? Specifics here are not good. Something like this should work: I’d like it to be a long time. Or As long as we both feel I’m doing a good job. 14. Have you ever had to fire anyone? How did you feel about that? This is serious. Do not make light of it or in any way seem like you like to fire people. At the same time, you will do it when it is the right thing to do. When it comes to the organization versus the individual who has created a harmful situation, you will protect the organization. Remember firing is not the same as layoff or reduction in force. 15. What is your philosophy towards work? The interviewer is not looking for a long or flowery dissertation here. Do you have strong feelings that the job gets done? Yes. That’s the type of answer that works best here. Short and positive, showing a benefit to the organization. 16. If you had enough money to retire right now, would you? Answer yes if you would. But since you need to work, this is the type of work you prefer. Do not say yes if you do

vement activities that relate to the job. A widevarietyof activities can be mentioned as positive self-improvement.Have some good ones handy to mention. 8. Are you applying for other jobs?Be honest but do not spend a lot of time in this area. Keep the focuson this job and what you can do for this organization. Anything else isa distraction. 9. Why do you want to work for this organization?This may take some thought and certainly, should be based on theresearch

not mean it. 17. Have you ever been asked to leave a position? If you have not, say no. If you have, be honest, brief and avoid saying negative things about the people or organization involved. 18. Explain how you would be an asset to this organization You should be anxious for this question. It gives you a chance to highlight your best points as they relate to the position being discussed. Give a little advance thought to this relationship. 19. Why should we hire you? Point out how your assets meet what the organization needs. Do not mention any other candidates to make a comparison. 20. Tell me about a suggestion you have made Have a good one ready. Be sure and use a suggestion that was accepted and was then considered successful. One related to the type of work applied for is a real plus. 21. What irritates you about co-workers? This is a trap question. Think real hard but fail to come up with anything that irritates you. A short statement that you seem to get along with folks is great. 22. What is your greatest strength? Numerous answers are good, just stay positive. A few good examples: Your ability to prioritize, Your problem-solving skills, Your ability to work under pressure, Your ability to focus on projects, Your

you have dne on the organization. Sincerity is extremely important here and will easily be sensed. Relate it to your longtermcareer goals.10. Do you know anyone who works for us? Be aware of the policy on relatives working for the organization. Thiscan affect your answer even though they asked about friends notrelatives. Be careful to mention a friend only if they are well thoughtof.11. What kind of salary do you need?A loaded question. A nasty little game that

you will probably lose if you answer first. So, do not answer it. Instead, say something like,That’s a tough question. Can you tell me the range for this position?In most cases, the interviewer, taken off guard, will tell you. If not, say that it can depend on the details of the job. Then give a widerange.12. Are you a team player?You are, of course, a team player. Be sure to have examples ready.Specifics that show you often perform for

professional expertise, Your leadership skills, Your positive attitude 23. Tell me about your dream job. Stay away from a specific job. You cannot win. If you say the job you are contending for is it, you strain credibility. If you say another job is it, you plant the suspicion that you will be dissatisfied with this position if hired. The best is to stay genetic and say something like: A job where I love the work, like the people, can contribute and can’t wait to get to work. 24. Why do you think you would do well at this job? Give several reasons and include skills, experience and interest. 25. What are you looking for in a job? See answer # 23 Nowadays in some companies HR asking Do you have any questions for me? Always have some questions prepared. Questions prepared where you will be an asset to the organization are good. How soon will I be able to be productive? and What type of projects will I be able to assist on? are • examples

CULTURE&SOCIETY

What is cv? How to write a good cv for job

there are the common interview question which asked by al intervies from so many people in so many countires

PRESS MEDIA OF INDIA, TUESDAY , JANUARY 6, 2014

f you are applying for suitable jobs but not getting invited to interviews then your CV is probably letting your down. In job hunting first impressions count so it’s very important that you have a high impact and powerful CV that quickly communicates your skills and abilities. Remember the first hurdle you need to pass when getting your dream job is to get invited to a interview. The best way to achieve this is by having a professionally written CV that grabs the hiring manager’s attention and makes them want to know more about you. View your CV as a marketing tool to sell your skill sets, knowledge, abilities and experience to prospective employers. Your CV should be well laid out, easy to read and to the point. It should be a maximum of 2 pages and its content should not be repetitive. It should be designed to stand out from the CVs of other applicants and it must conking for. Try to ensure that every section of your CV from the personal summary, career history, areas of expertise right down to your academic qualifications is relevant to the job you are applying for. The advantages of directing your CV at a specific job: You have a much better chance of standing out from other competitors for the simple reason that most job seekers will send the same CV to every job they apply for. Another point to note is that you may have a wealth of experience and skills in your industry, but not all of them will be relevant or required for the job you are applying to. If you were to list all of your irrelevant abilities in your resume then they would:

tain information that will make you look attractive to a recruiter. Write a impressive high quality Curriculum Vitae that gets you noticed. Focus on matching your knowledge and work experience to the recruiter’s requirements. Put a positive slant on things, but do not lie or exaggerate. Show enthusiasm for the company and the job. Design a CV that fits into 2 pages and is concise, uncluttered, and relevant and attention grabbing. How to write a CV Research and studies of job applications and of the entire recruitment process have shown that your curriculum vitae only has about 55 seconds to make an impact on a hiring manger. Within this short period of time it is either rejected or put into a pile of candidate applications to be looked at later on. For this reason alone you should write and target your CV at the vacancy you are applying for. By focusing your CV on a Take up valuable space. Pollute your CV with unnecessary facts and make it difficult for the reader to find useful information about you. This would make it harder for them to read and they may just give up half way through it and bin your applications there and then. Remember that hiring managers are human too, they may have had a long day and could be feeling tired and irritable. If it’s the middle of the afternoon and they have a heavy work load ahead of them the last thing they will want to do is to try to read a disorganized resume that is crammed full of irrelevant facts. They will simply move on to the next one and focus on those that are well laid out and easy to read.

specific job role, you stand a much better chance of impressing the recruiter and getting noticed. There is no need to change the entire layout, fonts or style. Just focus on altering the text and content by inserting keywords relevant to the target job and mentioning your related abilities and skills. Re-write your CV by highlighting skills and experiences that are relevant to those being asked for in the job advert. Remember that this may be time consuming but by doing this you will stand out from the vast majority of other applicants who send the same CV in to every job they apply for. The aims of your CV Your CVs first immediate objective is to encourage the recruiter to continue reading it. Once they do this it’s second aim is to convince the recruiter that you (the applicant) have the requirements that they are looking for. It’s third objective is to persuade them to invite you to a interview. By having your CV focused you make it much easier for a recruiter to read and find the skill sets that you have and that they are looking for. This makes their job a lot easier and their day just a little bit less stressful, both factors that they will appreciate. You can impress prospective employers who will appreciate the fact that you have taken the time and effort to write something especially for them. They will acknowledge that you have spent time researching their company and its business and that you have spent a few hours writing and putting together a curriculum vitae that is for their eyes only and no one else’s. Finally when writing your CV

How to target and optimize your resume The first point to remember is that you should treat your curriculum vitae as a marketing document and to lay it out in an organized way so that it’s easy for an employer to quickly find the information that they are looking for in an employee. Investigate the company Read up and research the company that is advertising the vacancy. What are the products or services that they sell, what is the state of the industry that they are in? Is it booming or going through a recession. Check their website or online for any press releases, research the local newspapers, radio or TV stations to see if they have

been in the news recently. Whatever you discover you should try to mention it very briefly in your personal profile, career summary or covering letter and explain how you feel it can affect your ability to do the job. The advantage of doing all of this is that you are showing a prospective employer that you are aware of what is going on in their industry and marketplace. This is sure to impress them for two reasons. Firstly not many other candidates will have done it and secondly it shows you have your finger on the pulse and are aware of what is going on around you. Choosing a career Read the job advert Try to get into the mind of the employer and find out exactly what they are looking for in a applicant. Do this by carefully reading the job description and making detailed notes on the job specifications and also what qualities, skills, qualifications and experience the employer has asked for in the job advert. Write down the key phrases and terminology that are used and then mirror these by mentioning them in your CV. Click here reading job adverts for more on this topic. Focus and be concise Be as precise as you can in highlighting that you have exactly what the employer is as-

remember that it’s very rare that an employer is going to be looking for a ‘jack of all trades’. It is much more likely that they will be looking for someone with specific traits, abilities and experience, your CV is an opportunity to show them that you have the exact qualities that they are looking for. Career advice when applying for public sector jobs The disadvantages of targeting your CV: The only real disadvantages is that it is basically time consuming as you will essentially have to write a new resume for each job you apply for. Depending on your experience and writing abilities this can take anything between a few hours to a whole day or even longer. However looking on the positive side the more CVs you write the better you

will become at doing it and the less time it will take you to write them in the future.

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PRESS MEDIA OF INDIA, TUESDAY , JANUARY 6, 2014

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