September / October 2006 January / February 2006
Number 109 Number 105
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INSIDE THIS ISSUE
A Holistic Focus– Beyond Policy by Wyatt Fraas
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nfluencing policies is an inherent part of our democratic systems, through the vote or through more direct methods, but successful outcomes seem to be few and far between for most of us. However, state and local policymakers are not out of reach, and can often be allies in our quest to reach our quality of life and healthy environment objectives. Here is an example of how one farmer in Nebraska, Kelly Bruns, ‘worked the system’ to overcome some of the obstacles to his holistic goal, and how that process helped him redefine how he could move forward. I was mostly an observer to this process, watching policy specialists in action and watching this farmer master the process to get what he wanted. A holistic approach to policy intervention shares the fundamental steps with other uses of Holistic Management® decision-making (described more fully in the March/April 2002 IN PRACTICE and Holistic Management). It begins with creating the holistic goal, and using it and the testing questions, to design sound policy that creates the outcome you want rather than reacting to something you don’t want. Using Holistic Management for developing policy also involves having a clear understanding of the whole being affected by this policy and who the decisionmakers are within that whole. In essence, the key is to target the policy to the holistic goal rather than to a single problem. While this story begins with a problem–a regulatory bottleneck–it ends with Kelly’s holistic goal moving him forward–bottlenecks and all.
Addressing Customer Needs As a young dairy farmer, Kelly Bruns wanted to restore profitability and fun to his farm, while supporting his community. One early step in this process was to convert his machinery- and capitalintensive, silage-based dairy to a forage-based operation. As he made more changes, like trying all-grass feeding, people started coming to the farm to buy fresh milk. Some of those customers
wanted old-fashioned, cream-topped milk, while others wanted the nutritional attributes of grassbased or unpasteurized milk. Some of those customers drove hours to get milk, but sales were erratic and difficult to manage as talkative customers showed up at the farm at all hours. Eventually Kelly and his brother, Kirk, who dairied next door, decided to build an on-farm processing plant to bottle milk and make cheese. A few years earlier, Kelly had built the first open-air milking parlor in the state. He knew that it would take both good design and cooperation from the state agriculture regulators to succeed. Kelly showed the officials his designs, explained his plans, and got suggestions and cooperation throughout the construction process. He overcame two obstacles with good communication and good relations–the requirements for milk parlor doors to have screens and for the walls to be washable. Since the regulators were by now working alongside Kelly to design what they had come to call a “trial facility,” they easily decided that since there were no doors, he didn’t need screens, and since he had no walls, he wouldn’t need to wash them. Kelly’s milking setup became a regular stop for farm tours, and the milk inspector was a frequent guest speaker. That successful experience led Kelly to believe he could work through the regulations as he designed his processing plant, again among the first in the state. He again involved the regulators, from the local inspector to the agency division head, from the beginning of his design process. He showed them his current operation, his plans, data from other states, and research results, particularly where regulations were designed for industrial processing rather than farm-scale facilities. As they talked about design ideas, the officials were often concerned that, while they could again call Kelly’s facility a “trial” setup and give some regulatory leeway, what would they do with future dairy processors? Kelly repeatedly made the point that he wanted continued on page 2
Kelly Bruns faced a regulatory bottleneck – he needed to change state legislation so he could bottle his own milk on a small scale without a large outlay of capital for a bottling machine. Read Wyatt Fraas’ story on this page to learn how Kelly used his holistic goal to work the system and ultimately move him forward–bottlenecks and all.
FEATURE STORIES Keys to Influence Policy . . . . . . . . . . . . . . . . . 3 Wyatt Fraas
Policy Change–– A Holistic Perspective
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Fred Hays
The Sustainable Production System–– Linking Beef Producers to Consumers . . . 6 Abbey Kingdon
Zimbabwean Cornfield Update . . . . . . 7
LAND & LIVESTOCK On Twin Creek Ranch
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Jim Howell
Rancho San Jacinto
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Jim Howell
Holistic Management® Biological Monitoring ––Basic Monitoring For Results . . . . . . . . . 12 Jody Butterfield, et. al.
Mini Trial Photo Monitoring
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NEWS & NETWORK Book Review . . . . . . . . . . . . . . . . . . . . . . . . . . 15 World Vision–-Kenya Update . . . . . . . . . . 16 Grapevine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Certified Educators . . . . . . . . . . . . . . . . . . . 18 Network Affiliates . . . . . . . . . . . . . . . . . . . . 20 Marketplace . . . . . . . . . . . . . . . . . . . . . . . . . . 20