#105, In Practice, Jan/Feb 2006

Page 1

January // February February 2006 2006

Number Number 105 105

New Direction for Holistic Management International

www.holisticmanagement.org www.holisticmanagement.org

INSIDE THIS ISSUE

Shannon Horst & Ron Chapman

T

he upcoming year, 2006, brings many positive changes to the Savory Center, including the decision to change our name to Holistic Management International, more accurately reflecting the breadth and scope of our worldwide operations. This name change comes not only with the blessing of the Board, but also with the support of Founders, Allan and Jody, who remain actively engaged in a variety of projects throughout the world. With the name change comes a new logo, reflected in the flag and masthead of this edition of IN PRACTICE, and a new tagline, “Healthy Land. Healthy Profits.” We have developed these approaches as a result of our new 3-year strategic plan, designed to enhance Holistic Management International’s current activity and provide a tightly focused plan for future growth. This plan is the result of extensive discussions with a number of stakeholders, all of whom concur with the bold directions described below. It is also important to note we have assembled talented and experienced management comprised of long-time as well as new staff. Similarly, we have undertaken an aggressive board development campaign to increase our governance and leadership capacity. These actions bring real depth to our efforts at Holistic Management International, which when combined with our healthy financial position, lay the foundation for a period of consistent, steady growth.

Market-Driven Focus We are shifting to a clear market-driven focus, with a priority on assessing and ranking, then meeting the needs of our primary constituencies. To do this, we are using the plan and our holistic goal to guide our actions, and we are building a strong, consistent market message. We are in the process of clarifying and strengthening our relationships with Certified Educators and others. And, we are developing a variety of new

educational products and services to meet the needs of our markets, both in the U.S. and internationally. A primary goal of our work, of course, is to facilitate a healthy, productive, profitable resource base as a fundamental contribution to a robust economy, both in the U.S. and internationally, hence the theme line, “Healthy Land. Healthy Profits.” Our strategies for accomplishing this goal over the next three years include:

Year 1 • Identify and prioritize target markets to include: commercial family farms and ranches in all regions; “new wealth” buying into agriculture; agencies who work with and regulate farmers / ranchers; NonGovernmental Organizations, pastoralists, and communal landholders; private land-holding companies; donors; Certified Educators; and like-minded strategic partners. • Re-vamp services, products, and materials as needed in line with a market/needs-based approach. Create new “retail” level products. Implement organizational changes to support that focus. Beta-test new products. • Restructure delivery systems for getting retail (practitioner) and wholesale (Certified Educators) level training to the market. • Redesign and improve Certification and Certification renewal process for being qualified to teach. • Recreate focused market message and the “tools” (website, brochures) to support the effort. • Enhance the role of our learning sites in providing support to the educational, public relations, and research efforts. • Maintain existing revenue streams. • Grow our philanthropic base and secure transitional funding. continued on page 2

Abbey Kingdon found she had to leave home to find home. Read her story of learning how Holistic Management has given her hope and a way to help create positive change in the world on page six. She learned a lot from her travels in Africa from ranchers like Judy Richardson, pictured here with Abbey.

FEATURE STORIES New Directions for Holistic Management International

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Shannon Horst & Ron Chapman

Enhancing Food Security in Zimbabwe – An Africa Centre Update . . . . . . . . . . . . . . 3 Jody Butterfield

What’s The Problem? – Japanese Stilt Grass in Central Appalachia . . . . . . . . . . . . . . . . . . . . 4 Fred Hays

After Africa – Finding Home Again

.....6

Abbey Kingdon

LAND & LIVESTOCK Same Path, New Horizons – Del Cerro at The Howell Ranch . . . . . . . . .7 Jim Howell

Paddock Monitoring – Are We On Track? . . . . . . . . . . . . . . . . . . . .11 Mark Gardner with David Marsh

NEWS & NETWORK An African Journey . . . . . . . . . . . . . . . .14 The Grapevine . . . . . . . . . . . . . . . . . . .16 Certified Educators . . . . . . . . . . . . . . . .18 Network . . . . . . . . . . . . . . . . . . . . . . . .20 Marketplace . . . . . . . . . . . . . . . . . . . . .20


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#105, In Practice, Jan/Feb 2006 by HMI - Holistic Management International - Issuu