In Practice a publication of Holistic Management International
M AY / J U N E 2 0 1 2
NUMbEr 143
w w w. h o l i s t i c M A N A g E M E N t. o r g
INSIDE THIS ISSUE
Fostering Creativity—
IN THE MIDWEST
Beyond Brainstorming by ELYSA BRYANT
uccess in Holistic Management, to some degree, is built on creativity to make the most of our financial, material, natural and human resources. Finding ways to foster creativity can help us achieve success that we may not have expected outright. Right now, we are in the midst of planning this year’s production. Typically, we’d sit down for a brainstorming session to see what kinds of ideas come up. We wouldn’t debate or censor, we’d just throw it all out there for consideration. It seemed that that is what is good about brainstorming: you don’t censor or criticize anyone because you don’t want to hamper anyone’s creativity. Yet there is lots of research, and personal experience, to show that we do selfcensor. Whether it is family or strangers or co-workers or stakeholders, people self-censor in groups. Groups have a social pressure that can inhibit creativity. There’s lots of research that shows that brainstorming, in its traditional framework, just doesn’t work the way we’ve come to believe it does.
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Three-feet tall grass even in a drought year is what Mark Brownlee was able to accomplish with holistic planned grazing. Learn about his operation and others in the Midwest in the Land & Livestock section beginning on page 8.
FEATURE STORIES
Good Debate To be effective, brainstorming has to be modified. It turns out that the very thing that seems to give brainstorming its greatest advantage, actually works to be its greatest deficit: the criticism-free zone. Critique and debate actually enhance the quality of ideas you end up with, the ones you may end up formulating into decisions to be tested. Debate can identify not only which solutions are problematic, but also major thematic problems. During the process, bad ideas can be debunked, but it is important to identify why these solutions would be ineffective. Identifying not only problems, but also core faults, will ensure that future suggestions will avoid the same problems and will be much more helpful. Debate can also develop effective ideas into full and expansive plans.
From Chef to Farmer—Creating Connections with Food on Mount Vernon Farm MIke PeTeRson . . . . . . . . . . . . . . . . . . . . . . . . . .
Green Valley Farm—Farrow to Finish Ann ADAMs . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Making Better Decisions Don CAMPBell . . . . . . . . . . . . . . . . . . . . . . . . . .
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LAND and LIVESTOCK Maximizing spring Green Up Without Destroying summer Pastures GReG JUDY . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Problems & Complexity
Planned Mob Grazing— A Tool to Improve Pastureland
Another thing that influences creativity is the way you present the subject for consideration. If I say to you, “Create the best system possible to get your products to the customer,” you will likely struggle to think of how to create the best system possible. If you knew it, you’d already have created it. Yet, if I say to you, “What are the problems in your system for getting products to the customer?” you can probably tell me what problems are occurring. By identifying the problems, we can discuss them and determine where the weakest link is and how to address it. Holistic Management has helped us in this way by focusing us on the “weakest link.” Focusing on a problem rather than creating something new stimulates our creativity more productively. We also don’t need to be shy about including the complexities of reality in our discussion, because complexity also serves to help stimulate creativity, up to a point. Too much complexity can overwhelm us, but facilitating a discussion to guide us through increasingly complex dimensions of a particular action allows us to confront the hurdles one by one to either refine and redefine the action, or dismiss it as not worth further consideration.
HeATHeR sMITH THoMAs . . . . . . . . . . . . . . . . . .
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What Do We Do now? PeGGY seCHRIsT . . . . . . . . . . . . . . . . . . . . . . .
Managing Complexity— learning To Use Planned Grazing on the Wilson Farm ToRRAY WIlson . . . . . . . . . . . . . . . . . . . . . . . .
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NEWS and NETWORK Grapevine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 From the Board Chair . . . . . . . . . . . . . . . . . . . . . 17 Development Corner . . . . . . . . . . . . . . . . . . . . . . 18 kids on the land . . . . . . . . . . . . . . . . . . . . . . . . . 19 Book Review . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Certified educators . . . . . . . . . . . . . . . . . . . . . . . 20 Marketplace . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22