#119, In Practice MAY/JUN 2008

Page 1

healthy land. sustainable future. MAY / JUNE 2008 January / February 2006

NUMBER 119

WWW.HOLISTICMANAGEMENT.ORG

Number 105

www.holisticmanagement.org

Made to Stick—

INSIDE THIS ISSUE

How to Influence an Oil Company

PASTURE CROPPING

by Don Schreiber

P

icture the cartoon with that guy in the monk’s robe, scraggly beard, and a sign that reads, “The End Is Near.” But instead of just standing on a busy corner, he’s roaming the halls of a land use conference aggressively button-holing unsuspecting people and explaining, in detail, exactly why the End is indeed so Near. I am that guy. Or, at least I was. At that conference, I was giving everyone my dense, uninspiring, and negative land use lecture to help them all understand why the end was near. But when I buttonholed a certain person named Ann Adams, she said, “Boy, you really need to go buy a book called Made to Stick and read it. Now.” How’s that for a direct message? Sensitive guy like me, I could have had my feelings hurt. Hey, it took a lot of work to make that dense and

uninspiring, negative lecture. But I knew she was right. Partly because my wife Jane kept tugging at my sleeve and whispering loudly, “You are informing people against their will!” and partly because a sensitive guy like me can just tell.

The Curse of Knowledge

Ann’s uppercut to the jaw of my harangue could not have come at a better time. I was trying to defend our little family ranch in Northwest New Mexico from aggressive new oil and gas drilling on top of 50 years of unplanned oil and gas development. I desperately needed to get the immediate attention of anyone I thought could help us, most especially, the attention of the oil company. So I had compiled as many salient facts as I could into a 100+ page notebook and was passionately disgorging this material to anyone I thought might advance our cause. Ever try to get the attention of a company whose net profit was in the range of $35 billion last year? I said net profit. To help get the oil giant’s attention, I had targeted all our top public officials and was, in fact, on my way to Washington, D.C. when, thankfully, Ann got my attention. I literally went directly from the conference to the bookstore to the airport and boarded the plane with Made to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan Heath, (Random House, 2007). I had sworn off self-help books back in the late ‘80’s when the The One Minute Manager had The grandkids were a big motivating factor for finally spiraled down to something Don & Jane as they tried to figure out how to CONTINUED ON PAGE 2 keep more open space at Devil Springs Ranch.

Pasture Cropping continues to evolve as a means of improved land health and farming grain. Learn more about the results Colin Seis and others are achieving on page 10.

FEATURE STORIES Two Campers & A Fairy— Learning How to Test Decisions JEFF & PAM HERDRICH . . . . . . . . . . . . . . . . . . . .5

Keeping Your Roots Strong In The Storms Of Life DAVID IRVINE . . . . . . . . . . . . . . . . . . . . . . . . . . .7

Achieving Your Potential— Holistic Management in Motion ROLAND KROOS . . . . . . . . . . . . . . . . . . . . . . . . .8

Harvesting Solar Energy— Brix & Soil Health JON FRANK . . . . . . . . . . . . . . . . . . . . . . . . . . . .9

LAND and LIVESTOCK Pasture Cropping— Profitable Regenerative Agriculture COLIN SEIS . . . . . . . . . . . . . . . . . . . . . . . . . . . .10

Sieben Live Stock— A Resource Base Balancing Act JIM HOWELL . . . . . . . . . . . . . . . . . . . . . . . . . . .12

Simple Ideas— Feed Bunk Water Tank & Pump CHAD PETERSON . . . . . . . . . . . . . . . . . . . . . . .16

NEWS and NETWORK From the Board Chair . . . . . . . . . . . . . . . . . . . .16 Certified Educators . . . . . . . . . . . . . . . . . . . . . .17 Marketplace . . . . . . . . . . . . . . . . . . . . . . . . . . .19


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