3marketeers Portfolio

Page 1


CREATIVE THAT SELLS. 3 TEAMS. ONE COMPANY.

1

DEMAND CREATION AND LEAD GENERATION TEAM - DRIVE BOTTOM LINE REVENUES To drive sales you have to establish 1:1 relationships. 3marketeers has firmly embraced innovative Demand Creation & Lead Generation/ Lead Harvesting technologies for building 1:1 relationships that fill the pipeline and generate sales. Cut through the clutter, motivate prospect behavior, and help the Sales team focus on warm prospects. Fill the pipeline – close more sales faster. • Demand Creation Programs - BullsEye!™ • Integrated Lead Management Systems • Lead Generation/Lead Harvesting Platform - eTrigue® • Prospect List Development • Email Programs • Content Creation • Implementation/Integration/Training/Support

2

MARKETING TEAM - RELEVANT MARKETING IS 1:1 Engaging prospects with targeted, relevant touch points that motivate leads to fill the pipeline for your sales team. Now, marketing and sales can be united to create a measurable result. Award-winning creative, continual innovations, and guerilla programs have set 3marketeers apart from ad agencies for almost 21 years. We’re comprised of Marketing, Advertising, and Demand Creation: Lead Generation teams that are 100% focused on increasing the impact of your programs and driving more sales. Create brand value, 1:1 relationships, and bottom line sales. • Brand Identity/Naming • • • • • • • • • •

Collateral Web & Database Development Interactive/Multimedia/Flash Channel Programs International Localization Packaging & POP Tradeshow Design/Support .Org Initiatives Event Development Guerilla Programs

3

ADVERTISING TEAM - CREATE BRAND 3marketeers combines strategy, messaging, and ‘big brand design’ with the best technology, and post analysis to form a measurable increase in your brand value among your customers and prospects. The result… creating brand preference and forming a bond with your targets. We help you differentiate and identify the compelling reasons to buy. Create awareness and a sense of brand value. • Strategic Planning • Creative Development - Print - Online (Web/Multimedia) - Radio - Television • Messaging • Research • Media Planning • Media Buying • Video/Film Production


CREATIVE THAT SELLS. OUR PROCESS

1

VISION Understand your company, and where it wants to go

2

MAP THE LANDSCAPE Formulate strategy & messaging to reach your goals

3

IMPLEMENT THE TACTICS Carry out the correct tactics to map to sales

4

MEASURE THE RESULTS Apply technology to ensure systematic, reproducible, comprehensive and scalable results that lead to increased sales

5

ONGOING MARKETING & CONTENT SUPPORT Proven methodology & content support to optimize programs and increase sales after launch


CREATIVE THAT SELLS. CLIENT LIST BY INDUSTRY Consumer

Education & Government

Hardware

Healthcare

Software

Start-up

Acer - Channel Programs Adeza Biomedical All Covered Apple BFI Business Credit USA Diamond Multimedia Disney eBay.com eMagin eTrade GTE Mobilenet InfoUSA iRiver America Namo Nero Nickelodeon Nintendo - Taxan/Kaga Pinnacle Systems Polk City Directory Ricochet Room2Room Seiko Instruments Sesame Street - Workshop Tektronix - Channel Programs ThinkFree UCSC Extension Vinometer Wherify

Acer - Channel Program Adobe Anritsu ApplicationContinuity.org Application-Delivery.org BFI Borland Cisco Systems Coherent ConnectingGov.org Diversified Software eMagin Hyundai IrDA Kehillah High School NetworkICE Polycom Redline Networks San Francisco General Hospital Trauma Center Santa Clara University ShoreTel Steve Poizner Office TransformingEdu.org UCSC Extension UC San Francisco Orthopaedic Trauma Center UltraRF

Adeza Biomedical Agilent Technologies Alacritech AMPRO Computer Anritsu Bivio Networks Blue Arc Blue Lane Cisco Systems Coherent Consentry Coradiant Hewlett-Packard Hyundai Interbath IrDA Kidzmouse Kodak Kodak Image Sensors Packeteer Redline Networks RITA Medical Room2Room Seiko Instruments Shoretel Silver Peak Systems Socket Communications Sony Teledex Teneros

Adeza Biomedical BioMarker Pharmaceuticals Coherent Ellex Getinge Heraeus Medical OroScience Pfizer RITA Medical Systems San Francisco General Hospital Trauma Center Stroke Awareness Foundation UC San Francisco Orthopaedic Trauma Center Valley Health Plan WaveLight

Agiliance Crown Peak Diamond Multimedia Diversified Software Hewlett-Packard IC Verify InfoUSA Kickfire MacroVision MsnTV Namo NetworkICE Nominum Paraform – SGI Redline Networks RedSeal Seiko Instruments Shoretel Sony ThinkFree Tripwire

Agiliance Axcient BioMarker Pharmaceuticals Blue Lane Coradiant Consentry Crown Peak eBay.com Edgewood Insurance eTrade Kickfire Kidzmouse Kodak Image Sensors Magellan Network NetworkICE Nominum Redline Networks RedSeal Room2Room ShoreTel Silver Peak Systems Teneros


3D Mail Piece

Personalized Website

‚ List Development

Ç

Sales

Reporting

BULLSEYE! DEMAND CREATION

Contact Leads Immediately Via Sales Force


BULLSEYE!

KODAK

34% Response Rate or Average $17.5m Pipeline Opportunity per Play

CISCO

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com Š Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


BULLSEYE!

BLUE ARC

WAVELIGHT

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com Š Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


BULLSEYE!

POLYCOM

BORLAND

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com Š Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


salesforce.com

®

Ç Ç Ç

Purchase

Pilot

Demo

Research

Interest

Aware

Unaware

®

Ç ÇÇÇ Ç Ç Ç ÇÇ

Repeat Purchase

LEAD GENERATION CAMPAIGNS

Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç ÇÇ Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç ÇÇ ÇÇ Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç eTrigue Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç platform Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç ÇÇ Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç ÇÇ ÇÇ Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç Ç ÇÇ


CAMPAIGNS

“eTrigue Literally Exploded Our Database Leads From 1,000 Names To 195,000 Names In 12 Months, And We Are Successfully Tracking Over 28,000 Prospects Currently. Now That’s A Lead Generation Program.”

SILVER PEAK

–VP WW Marketing, Silver Peak COMPANY LAUNCH / ONLINE LEAD GENERATION

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com © Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


CAMPAIGNS

“It’s Incredible! eTrigue Generated 292,000 Leads In Just 12 Months Of Activity.”

TENEROS

–VP Marketing, Teneros

COMPANY LAUNCH / ONLINE LEAD GENERATION / DEMAND CREATION

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com © Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


CAMPAIGNS

“53% Revenue Growth Year-On-Year In The US..New Marketing And Sales Strategy...We Could Not Have Done This Without Your Team.”

WAVELIGHT

–VP Marketing, WaveLight US MARKET LAUNCH / ONLINE LEAD GENERATION / DEMAND CREATION

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com © Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


CAMPAIGNS

“BullsEye is The Best Demand Creation Program We Have Ever Deployed... Where Else Can We Get A 57% Response Rate In Only 3 Weeks?”

CISCO

–Managing Director, Cisco VARIOUS CHANNEL PROGRAMS & CHANNEL DEVELOPMENT / DEMAND CREATION

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com © Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


GUERILLA MARKETING


GUERILLA MARKETING

"...application-delivery.org could be a bit of W eb 2.0 brilliance..." –

SILVER PEAK

– TENEROS

Application Delivery.org

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com © Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


GUERILLA MARKETING

CONNECTINGGOV.ORG

TRANSFORMINGEDU.ORG

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WEB DEVELOPMENT


WEB

SILVER PEAK

REDLINE NETWORKS

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com Š Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


WEB

CORADIANT

BIVIO NETWORKS

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WEB

MAGELLAN NETWORK

WHERIFY

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WEB

CENTILLIUM COMMUNICATIONS

TENEROS

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com Š Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


ADVERTISING


ADVERTISING

WAVELIGHT

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com Š Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


ADVERTISING

PINNACLE

ADEZA

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com Š Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


ADVERTISING

KODAK

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com Š Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


ADVERTISING

HEWLETT-PACKARD

ANRITSU

1-800-Anritsu

1-800-Anritsu

Why lug an extra 10lbs to the boondocks? Take Cell Master with you. ™

Small.

Introducing Cell Master MT8212B – The familiar base station analyzer that gets you where you want to go.

Lightweight. Intuitive.

Introducing Cell Master MT8212B – The familiar base station analyzer that gets you where you want to go. From icy tundra to rugged terrain, Anritsu’s Cell Master MT8212B is the complete base station analyzer that’s lightweight, handheld, and battery operated for easy mobility. Based on the

From icy cliffs to rocky regions, Anritsu’s Cell Master MT8212B is the one box to take with you in the field. It’s a complete base station analyzer that’s lightweight, small, and battery operated for instant mobility. It's familiar SiteMaster™

Last one to the station is a frozen cell-tech.

interface makes it easy to run and at 30% less cost than the competition, it’s the ideal analyzer to get the job done anywhere. • Less than 5 lbs.

Be first. Take Cell Master with you.

• Small Size • Familiar-to-Use • GSM, cdmaOne/2000

Small.

• EVDO, T1/E1 Analyzer Call 1-800-ANRITSU to request literature, schedule a demonstration, or place an order. You can also visit us on the web at www.us.anritsu.com/ CellMasterB

world-standard SiteMaster™ interface, you'll most likely

Lightweight.

already know how to use the Cell Master B. A familiar interface at 30% less cost

Intuitive.

than the competition, makes Cell Master B the ideal base station analyzer to get the job done anywhere.

S332D Site Master

MT8212A Cell Master

SiteMaster MS2712

MT8212A Cell Master

MS2712 CellMaster

A Family of Measuring Tools Sales Offices: USA and Canada 1-800-ANRITSU, Europe 44 (0) 1582-433433, Japan 81 (46) 223-1111, Asia-Pacific (852) 2301-4980, South America 55 (21) 527-6922, www.us.anritsu.com ©2005 Anritsu Company

Discover What's Possible®

• Less than 5 lbs. • Small Size • Familiar-to-Use • GSM, cdmaOne/2000 • EVDO, T1/E1 Analyzer Call 1-800-ANRITSU to request literature, schedule a demonstration, or place an order. You can also visit us on the web at www.us.anritsu.com/ CellMasterB

S332D Site Master

SiteMaster MS2712

MT8212A Cell Master

1-800-Anritsu

Looks like the first test today is endurance. Take Cell Master with you.

MT8212A Cell Master

MS2712 CellMaster

A Family of Measuring Tools Sales Offices: USA and Canada 1-800-ANRITSU, Europe 44 (0) 1582-433433, Japan 81 (46) 223-1111, Asia-Pacific (852) 2301-4980, South America 55 (21) 527-6922, www.us.anritsu.com ©2005 Anritsu Company

Small.

Discover What's Possible®

Lightweight.

Intuitive.

Introducing Cell Master MT8212B – The familiar base station analyzer that gets you where you want to go. From snowy icebergs to deserted islands, Anritsu’s Cell Master MT8212B is the one box to take with you in the field. It’s a complete base station analyzer that’s lightweight, small, and battery operated for instant mobility. It's familiar SiteMaster™ interface makes it easy to run and at 30% less cost than the competition, it’s the ideal analyzer to get the job done anywhere. • Less than 5 lbs. • Small Size • Familiar-to-Use • GSM, cdmaOne/2000 • EVDO, T1/E1 Analyzer Call 1-800-ANRITSU to request literature, schedule a demonstration, or place an order. You can also visit us on the web at www.us.anritsu.com/ CellMasterB

S332D Site Master

SiteMaster MS2712

MT8212A Cell Master

MT8212A Cell Master

MS2712 CellMaster

A Family of Measuring Tools Sales Offices: USA and Canada 1-800-ANRITSU, Europe 44 (0) 1582-433433, Japan 81 (46) 223-1111, Asia-Pacific (852) 2301-4980, South America 55 (21) 527-6922, www.us.anritsu.com ©2005 Anritsu Company

Discover What's Possible®

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com © Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


ADVERTISING

TENEROS

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com Š Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


CORPORATE IDENTITY


CORPORATE IDENTITY

KODAK

ETRADE

TENEROS

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CORPORATE IDENTITY

BIOMARKER PHARMACEUTICALS

WHERIFONE

AXCIENT

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CORPORATE IDENTITY

ULTRA RF

ROOM 2 ROOM

USA TOGETHER

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BRANDING


BRANDING

WHERIFY

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BRANDING

WHERIFY

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BRANDING

VALLEY HEALTH PLAN

Valley Health Plan

http//www.valleyhealthplan.com

We’ve Got You Covered. about us | call center | health centers | staff | benefits | services | education | news & events

HEALTHCARE

Search

THAT

CARES.

health & news events VHP 10 best county plans in US...more VMC in top 10 hospitals in US...more Designing Healthcare for You Valley Health Plan's top priority is to provide quality service and health care to our members. Check out the following links for highlighted member information..more

Improving Your Health How To... Valley Health Plan encourages you to maintain good health...more Did you Know... Health Education Classes available..more Medical Briefings Prenatal care guidelines..more

VMC # 10 in state for births...more Health Classes...more Health Fairs...more Eating Healthy..more Going Green..more Lunch ‘N Learn..more

© 2006 Valley Health Plan

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com © Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


BRANDING

ROOM 2 ROOM

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BRANDING

KODAK

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com Š Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


BRANDING

PC HELPS

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PACKAGING


PACKAGING

NICKELODEAN

SESAME STREET

DISNEY

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PACKAGING

PINNACLE SYSTEMS

ROOM 2 ROOM

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PACKAGING

THINKFREE

OROSCIENCE

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COLLATERAL


COLLATERAL

KODAK

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COLLATERAL

ROOM 2 ROOM

KODAK

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COLLATERAL

MAGELLAN NETWORKS

ADEZA

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COLLATERAL

UCSF/SFGH ORTHOPAEDIC TRAUMA CENTER

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TRADESHOW


TRADESHOW

IRIVER AMERICA

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TRADESHOW

NERO

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TRADESHOW

SANYO/KODAK

MSNTV

OLED

ENHANCING YOUR LIFE

ORGANIC LIGH T EMITTING DIODES

Welcome to the Next Generation. SANYO Display Products

KODAK Display Product s

oled

OLED ORGANIC LIGHT EMITTING DIODES

785 The Alameda, San Jose, CA 95126 Tel: 408.293.3233 Fax: 408.293.2433 www.3marketeers.com Š Copyright 2007 3marketeers Advertising, Inc. All rights reserved. This document constitutes proprietary information of 3marketeers Advertising, Inc. and no one may use or disclose anything contained in this document, except as authorized in writing by 3marketeers Advertising, Inc.


CREATIVE THAT SELLS. WHY WE HAVE YOUR BEST INTEREST IN MIND. 3marketeers becomes an extension of your team; we understand your products and services as if they were our own - they are. This extensive involvement with you and your team, makes us very selective in the companies we work with – only those who are focused on driving sales without excuses. Our team is here to support you and your efforts. We are never satisfied with what can be achieved. Always striving for an idea with the greatest impact; a new, better execution than your competitor. Therefore, we expect you to become ecstatic with the end results - not merely satisfied. Several partners have provided insight to our lasting relationships, and why over 75% of our clients come from referrals of other clients. So give us a call today and get ready to make a dramatic impact on your sales.

“BullsEye is the best demand creation program we have ever deployed for our Security division. Where else can we get a 57% response rate in only 3 weeks?” –Managing Director, Cisco

“eTrigue was a key component for us to exceed our quarter sales goal by three times.” –VP Marketing, Coradiant

“Your Account Service team has been a resource we can count on for detail oriented follow-up.” –President, iRiver America

“It’s incredible! eTrigue generated 292,000 leads in just 12 months of activity.”

“3marketeers has helped us build sales. They know how to leverage the InfoUSA brand to increase our sales.”

–VP Marketing, Teneros

–Vin Gupta, Chairman, InfoUSA

“Together we’ve developed a new category, and seen our sales grow. Our demand creation program rocks!”

“We couldn’t find anyone with more relevant experience than 3marketeers.”

–Sr. Director of Marketing, Tripwire

–Director of Marketing Communications, Anritsu

“eTrigue literally exploded our database leads from 1,000 names to 195,000 names in 12 months, and we are successfully tracking over 28,000 prospects currently. Now that’s a lead generation program.”

“3marketeers’ BullsEye! helped Kodak very quickly generate meetings with prospects who were previously unaware - both in Japan and the US. You’ve also created the best images Kodak has seen in 6 years.”

–VP WW Marketing, Silver Peak

–Joe Runde, Director of Communications, Display Products Kodak

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