PC Helps Brand Guide by Hoa Tong

Brand Style Guide

Table of Contents

3 Corporate Brand 4 Logo Usage 5 Corporate Fonts 6 Color Palette 7 GUI, Quotes, Green Gradient, & Legal Line 8 Imagery 9 Templates: Brochure 10 Templates: Case Study, PowerPoint 11 Templates: Web 12 Corporate Stationery

PC Helps Brand Style Guide created by 3marketeers Advertising, Inc. I 408.293.3233 I www.3marketeers.com

Brand Style Guide

PC Helps Corporate Brand

Support Solved PC Helps has a mission to educate and support both novice and advanced users of off-the-shelf software through Web-based training and immediate telephone technical support. This mission statement is expressed in the PC Helps corporate tagline â&#x20AC;&#x153;Support Solvedâ&#x20AC;?. This PC Helps corporate message is expressed in all communications materials through the use of typography, colors, images, and graphic elements. Done consistently over time, the result is immediate recognition in the minds of the potential target audience. This is brand building. This Brand Style Guide ensures that all PC Helps marketing materials from print to Web have the same vibrant, exciting, friendly, memorable, and distinct look and feel required

PC Helps brand is vibrant, exciting, friendly, The

memorable,

and distinct.

to build the PC Helps brand.

Brand Style Guide

PC Helps Logo Usage

Clear Space

Logo Concept The PC Helps logo brands what the company does best – empower people through expert computer software support.

x = 2p

This is represented by the green “PC” and the familiar computer “pointer” icon.

y = 1p

The PC Helps logo is similar to a signature and acts as a sign-off on all PC Helps communications. Great care should always be taken when using the PC Helps logo to and consistently presented.

Logo clear space is determined by using the “p” in PC Helps. Space to the left and right of the logo is calculated by two times the “p”. While the space on top and bottom of the logo is calculated by one “p”.

Minimum Logo Size

PC Helps Logo Colors

ensure that the company brand is correctly

0.16 in. 0.6 in.

pms 377 100% Black

cmyk 50-0-100-25 rgb 112-155-47 web 709B2F

pms Black cmyk 0-0-0-100 rgb 35-31-32 web 231F20

Reversed Out

Brand Style Guide

PC Helps Corporate Fonts

Corporate Fonts The Helvetica Neue font family is used for all

Helvetica Neue

types of copy including headline, body and

35 Thin

66 Medium Italic

tagline. The main fonts used are Helvetica Neue

abcdefghijklmnopqrstuvwxyz

35 Thin, 45 Light, 65 Medium and 75 Bold.

0123456789!@#$%^&*()

36 Thin Italic

75 Bold abcdefghijklmnopqrstuvwxyz

• Headline copy can be a mix of Helvetica 35 Thin and 65 Medium.

abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*()

0123456789!@#$%^&*()

• Body copy will use 35 Thin.

45 Light

76 Bold Italic

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()

46 Light Italic

85 Heavy

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()

55 Roman

86 Heavy Italic

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()

Arial is used. This is the ONLY exception for

56 Italic

95 Black

not using Helvetica Neue.

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()

65 Medium

96 Black Italic

abcdefghijklmnopqrstuvwxyz

0123456789!@#$%^&*()

• Company Web site address will always be in 75 Bold. • Tagline copy can use a mix of 35 Thin, 45 Light, 65 Medium and 75 Bold.

Cc abcd

PPT Presentations For PPT presentations, the standard PC font

Brand Style Guide

PC Helps Color Palette

Color Palette The PC Helps primary color palette consists of Green, Gray, and Black.

Primary Colors pms 377 cmyk 50-0-100-25

• Green is used in the PC Helps logo, copy titles, backgrounds, and gradients.

rgb 112-155-47 web 709B2F

pms 423 cmyk 0-0-0-45 rgb 159-161-164 web 9E9FA3

• Gray is used in the brand GUI and copy titles, pms Black • Black is used in the logo and copy. Secondary colors consist of Blue, Red, and Orange.

cmyk 0-0-0-100 rgb 35-31-32 web 231F20

• Blue should be used for the tagline and subheadings. • Red should be used for all highlight quotations, highlight text, diagrams, and charts. • Orange is an accent color and can be used for diagrams and charts.

Secondary Colors pms 1815 cmyk 25-100-100-25 rgb 232-151-25 web 971B1E

pms 7412 cmyk 0-50-100-0 rgb 253-145-34 web FD9122

pms 301 cmyk 100-50-0-0 rgb 0-113-188 web 0575C9

Brand Style Guide

PC Helps GUI, Quotes, Green Gradient, and Legal Line

GUI Usage The PC Helps brand GUI is used on all marketing materials and always placed at the top, never on the side or bottom. The GUI consists of a gray gradient bar and should always contain the PC Helps logo and tagline on the left side. Copy and imagery may be placed within the GUI for information or graphic accent.

Highlight Quote The success of PC Helps is based solely on the satisfaction of its client base. Conveying their endorsement is an important aspect in building the PC Helps brand. Highlight quotes should always appear in Red and have a playful typographic quality with varying weights and sizes. Credit should be given beneath the quote in Black. Client logos may be used at times with permission to strengthen the PC Helps credibility story.

“ PC Helps lorem ipsum et maxibee dolor set amet ixla cantor do lorem.” John Doe | Help Desk Manager

Green Gradient Usage The green gradient should be used sparingly and only when suitable. It can be used to enclose pictures (like bookends), be a background with the green starting from the bottom, or in diagrams. The green gradient should never be used in corporate stationary.

Brand Style Guide

PC Helps Imagery

Empowering People PC Helps images support the message of â&#x20AC;&#x153;Support Solvedâ&#x20AC;?. A sense of peace and satisfaction comes with all software questions fully answered. PC Helps people images convey that end benefit with smiling, friendly workers and support staff. Images in office settings are always in color. Individual outlined images are in black & white.

Brand Style Guide

PC Helps Templates

Corporate Brochure

1 PC Helps logo and tagline

2 PC Helps Brand GUI

6 Green gradient bookends to encloseclient images

3 Highlight Quote in Red with varying font weight & size

7 Company endorsement with green dash before company logo.

4 Headline is Blue. Font: Helvetica 35 Thin & 65 Medium highlight. Initial caps / 19pt.

8 Green gradient as background element for diagrams & charts

5 Body copy is Black. 3 column grid. Font: Helvetica 35 Thin. 9pt./16pt. leading

9 Color image of support staff in office setting

Brand Style Guide

PC Helps Samples 1 Body copy is Black. 3 column grid Font: Helvetica 35 Thin. 8pt./13pt. leading

Corporate Case Study

1 PPT Headline Font: Arial 44pt.

2 PPT copy 16pt.

3 PPT Headline 28pt.

4 PPT Title 18pt. 5 PPT bullets 16pt. Corporate PPT Presentation

Brand Style Guide

PC Helps Samples

Corporate Website

1 PC Helps logo and tagline

6 PC Helps Brand GUI with navigation and images

2 Highlight Quote in Red with varying font weight & size

3 Color image of satisfied end-user in office settting

4 Headline is Blue

7 Title is Green

8 Green gradient as background element

Brand Style Guide

PC Helps Corporate Stationery

1 PC Helps logo

2 Company address Font: Helvetica 35 Thin & 75 Bold 7pt.

3 PC Helps logo

One Bala Plaza Bala Cynwyd, PA 19004 1.800.HELP412

4 Copy in Black and Tagline in White. Font: Helvetica 45 Light, 65 Medium & 75 Bold. 7pt.

Leigh Powel l Chief Executive Of ficer

F: 610.668.3685 www.pchelps.com

One Bala Plaza Bala Cynwyd, PA 19004 T: 610.668.3516 ext.3310 F: 610.538.8767 E: leigh.powell@pchelps.com www.pchelps.com

Support Solved.

Corporate Business Card Size: 3”W x 2.5”H

Corporate Envelope Size: 9.5”W x 4.125”H

One Bala Plaza, Bala Cynwyd, PA 19004 | www.pchelps.com

Support Solved.

3marketeers Advertising, Inc. 785 The Alameda San Jose, CA 95126

Corporate Letterhead Size: 8.5” x 11”

5 PC helps logo on front only.

6 Company address and website. Address Font: Helvetica 45 Light. Website Font: Helvetica 75 Bold. 7pt.

7 Tagline in White. Font: Helvetica 45 Light & 65 Medium. 7pt.

Brand Style Guide

Desktop Application Support for Your Knowledge Workforce

PC Helps Support, LLC One Bala Plaza Bala Cynwyd, PA 19004 1.800.HELP412 www.pchelps.com