Brand Style Guide
Table of Contents 5 Product Brand 7 Logo Usage 9 Product Fonts 11 Color Palette 13 Graphic Elements 17 Imagery and Icons 19 Templates
For asset files, guidances or design questions: 3marketeers Advertising, Inc. 408.293.3233 or wherify@3marketeers.com
Wherifone Product Brand
The Wherifone brand is fun, exciting, friendly, memorable, and distinct. Wherifones are specially designed, easy-to-use phones that allow families to communicate, locate, and stay in touch anytime, anywhere. Now, on-the-go parents are just one button away from their on-the-go children. This is expressed in the Wherifone brand theme line, “Call me. Find me.� The Wherifone brand is expressed in all communications materials through the use of typography, color, imagery, and unique graphic elements. Done consistently over time, the result is immediate recognition in the minds of the intended target audience. This is brand building. This Brand Style Guide ensures that all Wherifone marketing materials have the same fun, exciting, friendly, memorable, and distinct identity required to build the Wherifone brand.
Wherifone Logo Usage Logo Concept The Wherifone logo brands what the company does best – to easily stay in touch with family members anytime, anywhere. This is conveyed by the girl silouhette holding a phone and the dotted connection to the “i� in Wherifone. The Wherifone logo is similar to a signature and acts as a sign-off on all Wherifone communications. Great care should be taken when using the Wherifone logo to ensure that the Wherifone brand is correctly and consistently presented.
Clear Space
Logo clear space is determined by using the “W” in Wherifone. Space to the left and right of the logo is calculated by two times the “W”. While the space on top and bottom of the logo is calculated by one “W”.
Wherifone Logo Colors
pms
1235
cmyk 0-29-91-0 rgb
253-187-48
web FDBB30
pms
226
cmyk 0-100-0-0 rgb pms
390
cmyk 35-0-100-0 rgb
179-210--52
web B3D234
Minimum Logo Size
0.4 in.
1.07 in.
100% Black & Reversed Out
236-0-140
web EC008C
Wherifone Corporate Fonts
Corporate Fonts The Vag Rounded font (bold) with its distinct and playful style is used for all main headlines. The Univers font family is used for all subhead and body copy. Main Headline
VAG Rounded Light abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() Bold abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() Wherifone logo will use Bold
Subheadline
Univers
and body copy
45 Light
Aa
abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() 55 Roman abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() 65 Bold abcdefghijklmnopqrstuvwxyz 0123456789!@#$%^&*() Subheadline copy will use 65 Bold
Aa
Body copy will use 45 Light Bb Tagline copy will use 55 Roman Cc
Wherifone Color Palette Color Palette The Wherifone color palette is warm, friendly, child-like, and fun. The colors convey a sense of safety, freedom, and security. Wherifone colors, when used consistently help create top-of-mind brand awareness among families and kids everywhere. Primary colors are Purple, Blue, Green, and Yellow. Secondary colors are Orange, Cyan, Magenta, and Aqua.
11
Secondary Colors
Primary Colors pms
2685
pms
1665
cmyk 96-100-0-10
cmyk 0-68-100-0
rgb
rgb
51-42-134
243-116-33
web 4F1F91
web F37421
pms
pms
293
306
cmyk 100-57-0-2
cmyk 75-0-7-0
rgb
rgb
0-103-177
0-188-228
web 0047B6
web 00BCE4
pms
pms
390
226
cmyk 35-0-100-0
cmyk 0-100-0-0
rgb
rgb
179-210--52
236-0-140
web C3D021
web EC008C
pms
pms
1235
318
cmyk 0-29-91-0
cmyk 38-0-15-0
rgb
rgb
253-187-48
web FDB930
154-215-219
web 9AD7D8
Wherifone Graphic Elements
Location graphics
25
13
Wherifone graphic icons are informative, decorative, and give the brand a distinct look. Objects
Boy
Girl
Family
Characters
Wherifone Graphic Elements
Location graphics
25
15
Wherifone borders used with Wherifone icons will brand a space as Wherifone territory. Borders
Wherifone Images
17
Wherifone images are dynamic, friendly, and express our mission for families to stay in touch.
Wherifone Samples
19
Wherifone samples are a visual guide to convey the exciting look and feel of the Wherifone brand. Packaging
Web Site
21
Table Top Display
Poster / Banner
23
Free Standing Display
Ad Half Page
25
Brochure
Exhibit Space (Front)
27
Special Displays
This document is a work in progress Š 2006 by 3marketeers Advertising 785 The Alameda San Jose, CA 95126 408.293.3233 www.3marketeers.com For inquiries contact: Account Services Gary Sadamori gary.sadamori@3marketeers.com Creative Services Hoa Tong hoa.tong@3marketeers.com