2019 TROPICALS and CO N V E R S AT I O N A L S
Walter Hoffman is one of the pioneers of Big Wave surfing. Over many years, he has enjoyed the unique opportunity to express his love for surfing by developing fabrics that capture the carefree beach lifestyle. His keen eye for design and color has inspired many of Hoffman Fabrics’ iconic tropical and novelty prints. Major surf and lifestyle brands come to us seeking the “Hoffman look” for their garments and products. Our original designs and authentic style are unmatched, as is our quality. Our textiles have stood the test of time. We’re proud to offer the highest-quality, 100% cotton fabrics for garment and apparel manufacturers and specialty retailers, as well as quilt shops and other independent retailers. Demand for tropical and novelty prints in fashion, keepsake quilting and functional home décor continues to grow. With gorgeous landscapes, lush florals, scenic views and memorable motifs, these fabrics are sought by garment and accessory makers, home sewists and quilters looking to make a style statement. Tropical and novelty prints remain popular for their natural themes, unique colors and cool, retro vibe.
WHY HOFFMAN? Hoffman tropical and novelty prints start with hand-drawn art, giving fabrics a fine-art look and an authenticity that no computer software program can create. Many designs will stay active in the production pipeline, making it easy to re-order The fabrics are well-suited for men’s button-up shirts and ladies’ and girls’ dresses, as well as tote bags and home furnishings. Quilters can indulge their love of aloha and retro prints when incorporating them into their quilt and appliqué projects. They’ll find it easy to coordinate fabrics with hand-dyed Hoffman Bali Watercolors, one of several “basic blender” collections created for the retail quilting market. The possibilities are endless! We invite you to turn the page to start exploring …
Table of Contents Tropicals & Conversationals
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Hoffman History
14
Pareau
41
Bark Cloth
45
Indah Batiks
50
Digital Prints
51
Free Tropical Project
53
Tropicals & Conversationals
BBHC-1024 7-Blue
4
Tropicals & Conversationals
swatch shown at 85% scale
“Tropical Bird of Paradise”
K4091 12-Pink
swatch shown at 75% scale
“Tropics”
hoffmanfabrics.com
5
BBTC-939 25-Beige
BBTC-939 4-Black
6
Tropicals & Conversationals
“New Plumeria”
swatches shown at 50% scale
“New Plumeria”
BBTC-925 19-Navy
swatch shown at 75% scale
“Plumeria”
hoffmanfabrics.com
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BBHC-1131 4-Black
BBHC-1131 22-Ivory
8
Tropicals & Conversationals
“Palms”
swatches shown at 50% scale
“Palms”
BBHC-1125 4-Black
BBHC-1125 8-Green
“Leaves”
swatches shown at 50% scale
“Leaves”
hoffmanfabrics.com
9
BBTC-926 59-Coral
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Tropicals & Conversationals
swatch shown at 75% scale
“Waterfall”
BBHC-1068 70-Lavender
swatch shown at 50% scale
“Island Style”
hoffmanfabrics.com
11
BBHC-1026 61-Turquoise
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Tropicals & Conversationals
swatch shown at 60% scale
“Tropical Island”
BBLK-1026 55-Charcoal
swatch shown at 60% scale
“Tropical Island”
hoffmanfabrics.com
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BBKC-1113 55-Charcoal
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Tropicals & Conversationals
swatch shown at 70% scale
“Tropical Flamingos”
BBHC-1023 7-Blue
BBKT-1060 12-Pink
“Flamingos”
swatches shown at 60% scale
“Paradise”
hoffmanfabrics.com
15
BBHC-1061 151-Sunset
BBHC-1061 25-Beige
16
Tropicals & Conversationals
“Parrots & Toucans”
swatches shown at 50% scale
“Parrots & Toucans”
BBHC-1061 41-Aqua
swatch shown at 60% scale
“Parrots & Toucans”
hoffmanfabrics.com
17
BBTC-943 19-Navy
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“Margarita Paradise” BBTC-943 4-Black swatches shown at 60% scale
Tropicals & Conversationals
“Margarita Paradise”
BBKT-1088 7-Blue
BBKT-1088 5-Red
“Mini Pineapple”
swatches shown at 50% scale
“Mini Pineapple”
hoffmanfabrics.com
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H3142 7-Blue
H3142 41-Aqua
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Tropicals & Conversationals
“Paradise Reef”
swatches shown at 50% scale
“Paradise Reef”
BBHC-1153 7-Blue
BBHC-1153 18-Royal
“Shark Week”
swatches shown at 50% scale
“Shark Week”
hoffmanfabrics.com
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Surfing is All in the FamilyWalter and Philip Hoffman From The Surfing Walk of Fame, Huntington Beach, California
If there’s any doubt that surfing runs through blood lines, then check out the Hoffman’s. Walter and Philip (aka “Flippy”) were two of California’s first bigwave pioneers. Walter’s daughter Joyce Hoffman was one of the best known female surfers in the late 1960’s and his other daughter Dibi married Herbie Fletcher and soon Walter became the grandfather to aerial masters Christian and Nathan Fletcher. Flippy’s son, Marty Hoffman competed in the Quiksilver in Memory of Eddie Aikau big wave contest at Waimea Bay in 1990. Of course, this saltwater lineage had to begin somewhere.
Walter Hoffman quilted by JoAnn Hoffman
Walter and Flippy’s parents opened a textile business in 1924, which the brothers eventually took over. This ultimately engrained a place in Southern California for the new, burgeoning surf culture to blossom. Since Walter and Flippy had conquered numerous big wave breaks by the late ‘50’s on the North Shore of Oahu, they soon realized they could embrace what they love and make a living.
Both Hoffman brothers were born in Glendale, California-Philip in 1930 and Walter in 1931. They grew up surfing San Onofre, as well as the highly popular Malibu. As the classic story goes, Walter was enlisted in the Navy at Pearl Harbor and was fortunate enough to be exposed to Hawaii’s more serious surf. He soon sent video footage back to Flippy, who immediately booked a trip out there and, along with shaper Bob Simmons, was the first to rent a house at Sunset Point on the North Shore. Both brothers were among the first crew of renegades to venture to a few of the North Shore’s outer reefs, nearly threequarters of a mile out to sea. Walter also experimented with new surfboard production methods and passed on much of his knowledge to Hobie Alter.
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Tropicals & Conversationals
Marty Hoffman
By the late 1950’s, the Hoffman brothers were running the family business, Hoffman California Fabrics. A great part of our modern surf industry was built from Hoffman textiles used by brands such as Billabong and Quiksilver. Neither brother was too keen on competitive surfing, although in 1995, Walter received the Surf Industry Manufacturers Association Waterman Achievement Award for his contributions to surfing as a whole. It’s safe to say that without this dynamic duo, the surf industry might not be where it is today.
hoffmanfabrics.com
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BBHC-900 19-Navy
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Tropicals & Conversationals
“Surfboards” BBHC-900 49-Khaki swatches shown at 60% scale
“Surfboards”
BBTC-944 41-Aqua
swatch shown at 50% scale
“Royal Surfer”
hoffmanfabrics.com
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BBHC-1037 7-Blue
BBHC-1037 49-Khaki
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Tropicals & Conversationals
“Surf Hut Woodies”
swatches shown at 70% scale
“Surf Hut Woodies”
BBHC-815 4-Black
BBHC-906 4-Black
swatch shown at 50% scale
swatch shown at 50% scale
“Classic Cars”
“Surf Rock”
hoffmanfabrics.com
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BBHC-867 19-Navy
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Tropicals & Conversationals
swatch shown at 60% scale
“Route 66”
BBLK-867 4-Black
swatch shown at 50% scale
“Route 66”
hoffmanfabrics.com
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BBHC-972 7-Blue
30
Tropicals & Conversationals
swatch shown at 50% scale
“Highway 66”
BBKC-973 7-Blue
swatch shown at 50% scale
“West Coast”
hoffmanfabrics.com
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BBHC-1127 19-Navy
BBHC-1127 4-Black
32
Tropicals & Conversationals
“Muscle Car Diner”
swatches shown at 50% scale
“Muscle Car Diner”
BBHC-865 19-Navy
BBHC-865 4-Black
“Fighter Planes”
swatches shown at 50% scale
“Fighter Planes”
hoffmanfabrics.com
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BBHC-1126 4-Black
swatch shown at 70% scale
FROM WOOL TO WAVES
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“Fighter Planes and Ships”
Rube Hoffman founded his company as Hoffman Woolens in 1924. The New York native had relocated to Los Angeles, where he started by selling wool fabrics from a small loft. Within six years, the company was printing its own fabrics from original designs and Rube changed the name of the company to Hoffman California Fabrics. It was in the 1950s that the company took to producing tropicals and conversationals, thanks to the surfing lifestyle followed by Rube’s two sons, Philip and Walter. In addition to being a leader in this niche, Hoffman Fabrics is known for its beautifully designed quilting cottons in a variety of themes. It’s also recognized for introducing authentic Bali Batiks (based on original designs created by in-house textile artists) to the quilting world. It remains a leader in offering the finest, hand-dyed and batiked fabrics.
Tropicals & Conversationals
BBHC-1133 19-Navy
BBHC-1133 4-Black
“Vintage Vegas”
swatches shown at 50% scale
“Vintage Vegas”
hoffmanfabrics.com
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BBHC-1083 4-Black
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Tropicals & Conversationals
swatches shown at 75% scale
“Hawaiian”
BBHC-1083 22-Ivory
BBHC-1083 19-Navy
“Hawaiian”
swatches shown at 35% scale
“Hawaiian”
hoffmanfabrics.com
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BBHC-1033 19-Navy
BBHC-1033 4-Black
38
Tropicals & Conversationals
“Parrots”
swatches shown at 50% scale
“Parrots”
BBKT-1087 22-Ivory
BBKT-1087 7-Blue
“Kahuku Pineapple”
BBKT-1087 5-Red “Kahuku Pineapple” swatches shown at 50% scale
“Kahuku Pineapple”
hoffmanfabrics.com
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Tapa
BBHC-1086 49-Khaki
BBHC-1034 6-Brown
40
Tapa
“Island Tapa”
swatches shown at 75% scale
“Hawaiian Tapa”
Top Left: Walter Hoffman
Top Right: Marty Hoffman
Bottom Left: Indie Hoffman
Bottom Right: Rex Hoffman
hoffmanfabrics.com
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Pareau
The name given to a floral print comes from pareo, the rectangular piece of fabric wrapped around the waist to become a fashionable cover-up.
BBHC-1048 71-Lime
“Reverse Pareau”
BBHC-1048 12-Pink
BBHC-1048 12-Pink
42
Pareau
“Reverse Pareau” swatches shown at 50% scale
Island Flowers
Hibiscus: plant with showy flowers native to tropical and subtropical regions; state flower of Hawaii Lei: a garland of flowers and/or leaves to be worn Leilani: heavenly flower Plumeria: a tropical flowering plant related to the oleander and often used in making leis BBKT-641 19-Navy
BBKT-641 5-Red
BBKT-641 8-Green swatches shown at 50% scale
hoffmanfabrics.com
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Pareaus evolved into men’s button-up shirts, and the fact these shirts became symbolic of the beach lifestyle is due largely to Hoffman California bringing tropical prints to market beginning in the 1950s.
BBKT-641 165-Melon
BBKT-641 4-Black
44
Pareau
swatches shown at 50% scale
BBKT-213 18-Royal
BBKT-213 23-Fuchsia
BBKT-213 5-Red
BBKT-213 70-Lavender swatches shown at 50% scale
hoffmanfabrics.com
45
BBKT-194 4-Black
BBKT-194 5-Red
BBKT-194 19-Navy
46
Tropicals & Conversationals
BBKT-194 18-Royal
BBKT-194 089-College Red swatches shown at 50% scale
Bark Cloth
Barkcloth is back! Well, it never really goes away because we remain fascinated with its texture and boldness. Its origins can be traced to many cultures around the world. Inner bark harvested from trees was used to create the material, which was decorated with tribal art and made into ceremonial clothing. Today’s cotton barkcloth suggests the traditional art form with its bark-like “nubby weave” texture.
Q5004 402-Sea Glass
swatch shown at 75% scale
“On the Lanai”
hoffmanfabrics.com
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Q5005 194-Robin’s Egg
“On the Lanai”
Walter Hoffman, in his office, browsing the stacks of custom handpainted artwork.
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Bark Cloth
swatch shown at 55% scale
Q5005 651-Fresh Linen
swatch shown at 100% scale
“On the Lanai”
hoffmanfabrics.com
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Q5006 96-Olive
Q5006 44-Forest
50
Bark Cloth
“On the Lanai”
Q5006 D21-Dusty Teal
swatches shown at 50% scale
“On the Lanai”
“On the Lanai”
Q5007 407-Bark
swatches shown at 100% scale
hoffmanfabrics.com
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Q5002 487-Boardwalk
Q5002 544-Beachsand
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Bark Cloth
“Retro Vibes”
“Retro Vibes” Q5002 142-Pistachio swatches shown at 50% scale
“Retro Vibes”
Digital Prints
R4598 512-Paradise
“Hummingbird Haven” R4599 178-Leaf swatches shown at 50% scale CONTINUOUS YARDAGE
“Hummingbird Haven”
hoffmanfabrics.com
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P4383 635-Fundamentals
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Digital Prints
“Raving Tides” swatches shown at 25% scale CONTINUOUS YARDAGE
P4386 635-Fundamentals “Raving Tides”
P4344 73-Ocean
swatches shown at 25% scale CONTINUOUS YARDAGE
“Beneath the Waves”
hoffmanfabrics.com
55
Indah Batiks
143 655-Chalk
143 163-Zebra
141 503-Lagoon
141 655-Chalk
56
Indah Batiks
(Swatches at 50%)
BEGINNER | 1 DAY CLASS
Aloha from hawaii Finished Quilt: 69” x 80”
Quilt design by Linda Ambrosini, featuring our Tropicals and Conversationals. Cozy up and dream of the island life with these classic Hoffman Aloha prints.
BBHC900 19-Navy BBHC900 49-Khaki BBHC991 4-Black BBHC1037 49-Khaki BBHC1061 25-Beige BBHC1086 49-Khaki BBHC1131 22-Ivory
FABRICS
BBHC900 19-Navy BBHC900 49-Khaki BBHC991 4-Black BBHC1037 49-Khaki
BBHC1061 25-Beige BBHC1086 49-Khaki BBHC1131 22-Ivory
1 KIT
1/2 Yard 1/2 Yard 1/2 Yard 1/2 Yard 1/2 Yard 1/2 Yard 1/2 Yard
sales@hoffmanfabrics.com |
15 KITS
FABRICS
1 Bolt BBKT641 5-Red 1 Bolt BBKT1087 7-Blue 1 Bolt BBKT1088 7-Blue 1 Bolt BBTC939 25-Beige 1 Bolt 100 618-Zinc 1 Bolt 143 511-Bluff 1 Bolt * includes binding
1 KIT
1/4 Yard 1/2 Yard 7/8 Yard* 1/2 Yard 2 3/4 Yds 1/2 Yard
15 KITS 1 Bolt 1 Bolt 1 Bolt 1 Bolt 3 Bolts 1 Bolt
| 800.547.0100 | hoffmanfabrics.com
BBKT641 5-Red
BBTC939 25-Beige
BBKT1087 7-Blue
100 618-Zinc
BBKT1088 7-Blue
143 511-Bluff
FREE PATTERN DOWNLOAD HoffmanFabrics.com hoffmanfabrics.com
57
Hoffman California Fabrics designs and produces one-of-a-kind, screenprinted Tropical Conversational and Floral fabrics, including authentic pareaus. Hoffman California Fabrics’ talented, creative teams excel at designing a wide variety of superior-quality fabrics and products to meet the specific needs of wholesale and retail customers, as well as manufacturers: Retail Division - Serves fabric stores, quilt shops and businesses selling fabric by the yard. (See the list of our Retail Sales Representatives By Region on inside back cover.) Specialty Manufacturing Division - Caters to entrepreneurs who use Hoffman Fabrics in a wide variety of finished goods. Sportswear & Large Manufacturing Division - Specializes in custom designs and large-quantity programs for garments, accessories, and home textiles.
If you are an independent retailer or quilt shop owner wanting to place an order or become a customer, please call (800) 547-0100. If you are a wholesale company or a manufacturer that would like to place on order or have us create a custom fabric and/or manufacture garments, please call (800) 527-8050 or (949) 770-6801.
Tammy Melott
Vice President, Manufacturing Division tammy@hoffmanfabrics.net
FIND YOUR SALES REP ME
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HOFFMAN FABRICS HQ
KIM DENEAULT
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(800) 547-0100 orders@hoffmanfabrics.com
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(303) 913-2855 maggiejones112@gmail.com
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KIRSTEN HEFFERN International
(800) 547-0100 Hoffman Fabrics HQ (949) 770-2922 for overseas kirsten@hoffmanfabrics.net
h o ff m a n f a brics .com // 800.547.0100 25792 Obrero Drive. Mission Viejo. CA 92691