Hoffman Fabrics 2019 Tropical & Conversationals

2019 TROPICALS and CO N V E R S AT I O N A L S

Walter Hoffman is one of the pioneers of Big Wave surfing. Over many years, he has enjoyed the unique opportunity to express his love for surfing by developing fabrics that capture the carefree beach lifestyle.

His keen eye for design and color has inspired many of Hoffman Fabrics’ iconic tropical and novelty prints.

Major surf and lifestyle brands come to us seeking the “Hoffman look” for their garments and products.

Our original designs and authentic style are unmatched, as is our quality. Our textiles have stood the test of time. We’re proud to offer the highest-quality, 100% cotton fabrics for garment and apparel manufacturers and specialty retailers, as well as quilt shops and other independent retailers.

Demand for tropical and novelty prints in fashion, keepsake quilting and functional home décor continues to grow. With gorgeous landscapes, lush florals, scenic views and memorable motifs, these fabrics are sought by garment and accessory makers, home sewists and quilters looking to make a style statement.

Tropical and novelty prints remain popular for their natural themes, unique colors and cool, retro vibe.

WHY HOFFMAN? Hoffman tropical and novelty prints start with hand-drawn art, giving fabrics a fine-art look and an authenticity that no computer software program can create.

Many designs will stay active in the production pipeline, making it easy to re-order The fabrics are well-suited for men’s button-up shirts and ladies’ and girls’ dresses, as well as tote bags and home furnishings.

Quilters can indulge their love of aloha and retro prints when incorporating them into their quilt and appliqué projects. They’ll find it easy to coordinate fabrics with hand-dyed Hoffman Bali Watercolors, one of several “basic blender” collections created for the retail quilting market.

The possibilities are endless! We invite you to turn the page to start exploring …

Table of Contents Tropicals & Conversationals

4

Hoffman History

14

Pareau

41

Bark Cloth

45

Indah Batiks

50

Digital Prints

51

Free Tropical Project

53

Tropicals & Conversationals

BBHC-1024 7-Blue

4

Tropicals & Conversationals

swatch shown at 85% scale

“Tropical Bird of Paradise”

K4091 12-Pink

swatch shown at 75% scale

“Tropics”

hoffmanfabrics.com

5

BBTC-939 25-Beige

BBTC-939 4-Black

6

Tropicals & Conversationals

“New Plumeria”

swatches shown at 50% scale

“New Plumeria”

BBTC-925 19-Navy

swatch shown at 75% scale

“Plumeria”

hoffmanfabrics.com

7

BBHC-1131 4-Black

BBHC-1131 22-Ivory

8

Tropicals & Conversationals

“Palms”

swatches shown at 50% scale

“Palms”

BBHC-1125 4-Black

BBHC-1125 8-Green

“Leaves”

swatches shown at 50% scale

“Leaves”

hoffmanfabrics.com

9

BBTC-926 59-Coral

10

Tropicals & Conversationals

swatch shown at 75% scale

“Waterfall”

BBHC-1068 70-Lavender

swatch shown at 50% scale

“Island Style”

hoffmanfabrics.com

11

BBHC-1026 61-Turquoise

12

Tropicals & Conversationals

swatch shown at 60% scale

“Tropical Island”

BBLK-1026 55-Charcoal

swatch shown at 60% scale

“Tropical Island”

hoffmanfabrics.com

13

BBKC-1113 55-Charcoal

14

Tropicals & Conversationals

swatch shown at 70% scale

“Tropical Flamingos”

BBHC-1023 7-Blue

BBKT-1060 12-Pink

“Flamingos”

swatches shown at 60% scale

“Paradise”

hoffmanfabrics.com

15

BBHC-1061 151-Sunset

BBHC-1061 25-Beige

16

Tropicals & Conversationals

“Parrots & Toucans”

swatches shown at 50% scale

“Parrots & Toucans”

BBHC-1061 41-Aqua

swatch shown at 60% scale

“Parrots & Toucans”

hoffmanfabrics.com

17

BBTC-943 19-Navy

18

“Margarita Paradise” BBTC-943 4-Black swatches shown at 60% scale

Tropicals & Conversationals

“Margarita Paradise”

BBKT-1088 7-Blue

BBKT-1088 5-Red

“Mini Pineapple”

swatches shown at 50% scale

“Mini Pineapple”

hoffmanfabrics.com

19

H3142 7-Blue

H3142 41-Aqua

20

Tropicals & Conversationals

“Paradise Reef”

swatches shown at 50% scale

“Paradise Reef”

BBHC-1153 7-Blue

BBHC-1153 18-Royal

“Shark Week”

swatches shown at 50% scale

“Shark Week”

hoffmanfabrics.com

21

Surfing is All in the FamilyWalter and Philip Hoffman From The Surfing Walk of Fame, Huntington Beach, California

If there’s any doubt that surfing runs through blood lines, then check out the Hoffman’s. Walter and Philip (aka “Flippy”) were two of California’s first bigwave pioneers. Walter’s daughter Joyce Hoffman was one of the best known female surfers in the late 1960’s and his other daughter Dibi married Herbie Fletcher and soon Walter became the grandfather to aerial masters Christian and Nathan Fletcher. Flippy’s son, Marty Hoffman competed in the Quiksilver in Memory of Eddie Aikau big wave contest at Waimea Bay in 1990. Of course, this saltwater lineage had to begin somewhere.

Walter Hoffman quilted by JoAnn Hoffman

Walter and Flippy’s parents opened a textile business in 1924, which the brothers eventually took over. This ultimately engrained a place in Southern California for the new, burgeoning surf culture to blossom.

Since Walter and Flippy had conquered numerous big wave breaks by the late ‘50’s on the North Shore of Oahu, they soon realized they could embrace what they love and make a living.

Both Hoffman brothers were born in Glendale, California-Philip in 1930 and Walter in 1931. They grew up surfing San Onofre, as well as the highly popular Malibu. As the classic story goes, Walter was enlisted in the Navy at Pearl Harbor and was fortunate enough to be exposed to Hawaii’s more serious surf.

He soon sent video footage back to Flippy, who immediately booked a trip out there and, along with shaper Bob Simmons, was the first to rent a house at Sunset Point on the North Shore. Both brothers were among the first crew of renegades to venture to a few of the North Shore’s outer reefs, nearly threequarters of a mile out to sea. Walter also experimented with new surfboard production methods and passed on much of his knowledge to Hobie Alter.

22

Tropicals & Conversationals

Marty Hoffman

By the late 1950’s, the Hoffman brothers were running the family business, Hoffman California Fabrics. A great part of our modern surf industry was built from Hoffman textiles used by brands such as Billabong and Quiksilver. Neither brother was too keen on competitive surfing, although in 1995, Walter received the Surf Industry Manufacturers Association Waterman Achievement Award for his contributions to surfing as a whole. It’s safe to say that without this dynamic duo, the surf industry might not be where it is today.

hoffmanfabrics.com

23

BBHC-900 19-Navy

24

Tropicals & Conversationals

“Surfboards” BBHC-900 49-Khaki swatches shown at 60% scale

“Surfboards”

BBTC-944 41-Aqua

swatch shown at 50% scale

“Royal Surfer”

hoffmanfabrics.com

25

BBHC-1037 7-Blue

BBHC-1037 49-Khaki

26

Tropicals & Conversationals

“Surf Hut Woodies”

swatches shown at 70% scale

“Surf Hut Woodies”

BBHC-815 4-Black

BBHC-906 4-Black

swatch shown at 50% scale

swatch shown at 50% scale

“Classic Cars”

“Surf Rock”

hoffmanfabrics.com

27

BBHC-867 19-Navy

28

Tropicals & Conversationals

swatch shown at 60% scale

“Route 66”

BBLK-867 4-Black

swatch shown at 50% scale

“Route 66”

hoffmanfabrics.com

29

BBHC-972 7-Blue

30

Tropicals & Conversationals

swatch shown at 50% scale

“Highway 66”

BBKC-973 7-Blue

swatch shown at 50% scale

“West Coast”

hoffmanfabrics.com

31

BBHC-1127 19-Navy

BBHC-1127 4-Black

32

Tropicals & Conversationals

“Muscle Car Diner”

swatches shown at 50% scale

“Muscle Car Diner”

BBHC-865 19-Navy

BBHC-865 4-Black

“Fighter Planes”

swatches shown at 50% scale

“Fighter Planes”

hoffmanfabrics.com

33

BBHC-1126 4-Black

swatch shown at 70% scale

FROM WOOL TO WAVES

34

“Fighter Planes and Ships”

Rube Hoffman founded his company as Hoffman Woolens in 1924. The New York native had relocated to Los Angeles, where he started by selling wool fabrics from a small loft. Within six years, the company was printing its own fabrics from original designs and Rube changed the name of the company to Hoffman California Fabrics. It was in the 1950s that the company took to producing tropicals and conversationals, thanks to the surfing lifestyle followed by Rube’s two sons, Philip and Walter. In addition to being a leader in this niche, Hoffman Fabrics is known for its beautifully designed quilting cottons in a variety of themes. It’s also recognized for introducing authentic Bali Batiks (based on original designs created by in-house textile artists) to the quilting world. It remains a leader in offering the finest, hand-dyed and batiked fabrics.

Tropicals & Conversationals

BBHC-1133 19-Navy

BBHC-1133 4-Black

“Vintage Vegas”

swatches shown at 50% scale

“Vintage Vegas”

hoffmanfabrics.com

35

BBHC-1083 4-Black

36

Tropicals & Conversationals

swatches shown at 75% scale

“Hawaiian”

BBHC-1083 22-Ivory

BBHC-1083 19-Navy

“Hawaiian”

swatches shown at 35% scale

“Hawaiian”

hoffmanfabrics.com

37

BBHC-1033 19-Navy

BBHC-1033 4-Black

38

Tropicals & Conversationals

“Parrots”

swatches shown at 50% scale

“Parrots”

BBKT-1087 22-Ivory

BBKT-1087 7-Blue

“Kahuku Pineapple”

BBKT-1087 5-Red “Kahuku Pineapple” swatches shown at 50% scale

“Kahuku Pineapple”

hoffmanfabrics.com

39

Tapa

BBHC-1086 49-Khaki

BBHC-1034 6-Brown

40

Tapa

“Island Tapa”

swatches shown at 75% scale

“Hawaiian Tapa”

Top Left: Walter Hoffman

Top Right: Marty Hoffman

Bottom Left: Indie Hoffman

Bottom Right: Rex Hoffman

hoffmanfabrics.com

41

Pareau

The name given to a floral print comes from pareo, the rectangular piece of fabric wrapped around the waist to become a fashionable cover-up.

BBHC-1048 71-Lime

“Reverse Pareau”

BBHC-1048 12-Pink

BBHC-1048 12-Pink

42

Pareau

“Reverse Pareau” swatches shown at 50% scale

Island Flowers

Hibiscus: plant with showy flowers native to tropical and subtropical regions; state flower of Hawaii Lei: a garland of flowers and/or leaves to be worn Leilani: heavenly flower Plumeria: a tropical flowering plant related to the oleander and often used in making leis BBKT-641 19-Navy

BBKT-641 5-Red

BBKT-641 8-Green swatches shown at 50% scale

hoffmanfabrics.com

43

Pareaus evolved into men’s button-up shirts, and the fact these shirts became symbolic of the beach lifestyle is due largely to Hoffman California bringing tropical prints to market beginning in the 1950s.

BBKT-641 165-Melon

BBKT-641 4-Black

44

Pareau

swatches shown at 50% scale

BBKT-213 18-Royal

BBKT-213 23-Fuchsia

BBKT-213 5-Red

BBKT-213 70-Lavender swatches shown at 50% scale

hoffmanfabrics.com

45

BBKT-194 4-Black

BBKT-194 5-Red

BBKT-194 19-Navy

46

Tropicals & Conversationals

BBKT-194 18-Royal

BBKT-194 089-College Red swatches shown at 50% scale

Bark Cloth

Barkcloth is back! Well, it never really goes away because we remain fascinated with its texture and boldness. Its origins can be traced to many cultures around the world.

Inner bark harvested from trees was used to create the material, which was decorated with tribal art and made into ceremonial clothing. Today’s cotton barkcloth suggests the traditional art form with its bark-like “nubby weave” texture.

Q5004 402-Sea Glass

swatch shown at 75% scale

“On the Lanai”

hoffmanfabrics.com

47

Q5005 194-Robin’s Egg

“On the Lanai”

Walter Hoffman, in his office, browsing the stacks of custom handpainted artwork.

48

Bark Cloth

swatch shown at 55% scale

Q5005 651-Fresh Linen

swatch shown at 100% scale

“On the Lanai”

hoffmanfabrics.com

49

Q5006 96-Olive

Q5006 44-Forest

50

Bark Cloth

“On the Lanai”

Q5006 D21-Dusty Teal

swatches shown at 50% scale

“On the Lanai”

“On the Lanai”

Q5007 407-Bark

swatches shown at 100% scale

hoffmanfabrics.com

51

Q5002 487-Boardwalk

Q5002 544-Beachsand

52

Bark Cloth

“Retro Vibes”

“Retro Vibes” Q5002 142-Pistachio swatches shown at 50% scale

“Retro Vibes”

Digital Prints

R4598 512-Paradise

“Hummingbird Haven” R4599 178-Leaf swatches shown at 50% scale CONTINUOUS YARDAGE

“Hummingbird Haven”

hoffmanfabrics.com

53

P4383 635-Fundamentals

54

Digital Prints

“Raving Tides” swatches shown at 25% scale CONTINUOUS YARDAGE

P4386 635-Fundamentals “Raving Tides”

P4344 73-Ocean

swatches shown at 25% scale CONTINUOUS YARDAGE

“Beneath the Waves”

hoffmanfabrics.com

55

Indah Batiks

143 655-Chalk

143 163-Zebra

141 503-Lagoon

141 655-Chalk

56

Indah Batiks

(Swatches at 50%)

BEGINNER | 1 DAY CLASS

Aloha from hawaii Finished Quilt: 69” x 80”

Quilt design by Linda Ambrosini, featuring our Tropicals and Conversationals.

Cozy up and dream of the island life with these classic Hoffman Aloha prints.

BBHC900 19-Navy BBHC900 49-Khaki BBHC991 4-Black BBHC1037 49-Khaki BBHC1061 25-Beige BBHC1086 49-Khaki BBHC1131 22-Ivory

FABRICS

BBHC900 19-Navy BBHC900 49-Khaki BBHC991 4-Black BBHC1037 49-Khaki

BBHC1061 25-Beige BBHC1086 49-Khaki BBHC1131 22-Ivory

1 KIT

1/2 Yard 1/2 Yard 1/2 Yard 1/2 Yard 1/2 Yard 1/2 Yard 1/2 Yard

sales@hoffmanfabrics.com |

15 KITS

FABRICS

1 Bolt BBKT641 5-Red 1 Bolt BBKT1087 7-Blue 1 Bolt BBKT1088 7-Blue 1 Bolt BBTC939 25-Beige 1 Bolt 100 618-Zinc 1 Bolt 143 511-Bluff 1 Bolt * includes binding

1 KIT

1/4 Yard 1/2 Yard 7/8 Yard* 1/2 Yard 2 3/4 Yds 1/2 Yard

15 KITS 1 Bolt 1 Bolt 1 Bolt 1 Bolt 3 Bolts 1 Bolt

| 800.547.0100 | hoffmanfabrics.com

BBKT641 5-Red

BBTC939 25-Beige

BBKT1087 7-Blue

100 618-Zinc

BBKT1088 7-Blue

143 511-Bluff

FREE PATTERN DOWNLOAD HoffmanFabrics.com hoffmanfabrics.com

57

Hoffman California Fabrics designs and produces one-of-a-kind, screenprinted Tropical Conversational and Floral fabrics, including authentic pareaus.

Hoffman California Fabrics’ talented, creative teams excel at designing a wide variety of superior-quality fabrics and products to meet the specific needs of wholesale and retail customers, as well as manufacturers: Retail Division - Serves fabric stores, quilt shops and businesses selling fabric by the yard. (See the list of our Retail Sales Representatives By Region on inside back cover.)

Specialty Manufacturing Division - Caters to entrepreneurs who use Hoffman Fabrics in a wide variety of finished goods.

Sportswear & Large Manufacturing Division - Specializes in custom designs and large-quantity programs for garments, accessories, and home textiles.

If you are an independent retailer or quilt shop owner wanting to place an order or become a customer, please call (800) 547-0100.

If you are a wholesale company or a manufacturer that would like to place on order or have us create a custom fabric and/or manufacture garments, please call (800) 527-8050 or (949) 770-6801.

Tammy Melott

Vice President, Manufacturing Division tammy@hoffmanfabrics.net

FIND YOUR SALES REP ME

WA VT

ND

MT

NH MN

OR

NY WI

SD

ID

PA IA NE IL CO

IN

DE MD

WV

VA

KY

MO

KS

NJ

OH

UT N. CA

RI

MI

WY

NV

CT

MA

NC TN S. CA

AZ

OK NM

SC

AR MS

TX

AL

GA

LA FL

AK

LINDA McCLELAND

HI

(773) 930-8519 linda@needleslovefabric.com

HOFFMAN FABRICS HQ

KIM DENEAULT

ERIN PRATT

(800) 547-0100 orders@hoffmanfabrics.com

(804) 852-3934 kidzsew@gmail.com

(360) 430-2392 nwfabrics@yahoo.com

BOB ADAMS

CHRIS GARDNER

ELLEN PRIMACK

(214) 704-9228 adamsrl@swbell.net

(330) 888-9084 cgfabric@yahoo.com

MARET ANDERSON

DOUG & MYRA HIGGINS

(907) 317-1968 maret@akseams.com

KATHY BEAL (541) 504-5297 kathybealtextiles@gmail.com

JOE CLARK

(617) 510-5609

joeclark900@gmail.com

BRIAN COX (352) 735-3189 bjccotton@yahoo.com

SANDY CRAIG (314) 753-5749 sandy.fabricrep@gmail.com

(949) 212-8123 ellenbrella@aol.com

D (office): (641) 782-4959 (cell): (515) 778-4959 M: (641) 340-2290

(305) 519-7098 bobbvsales@gmail.com

myrahiggins@hotmail.com

KIMBERLY HUCKABAY

CAROLYN WILLIAMS (+ Reno)

(916) 826-2402 kimberlydhuckabay@gmail.com

(307) 673-4350 carolyn@307onthefly.com

STEPHANIE WINSLOW (816) 213-8704 swinslow09@gmail.com

ANDY JACOBS (415) 793-4101 jakeasales@gmail.com

MARGARET JONES

BOB VANN

ANDREW ZAER (- Reno)

(303) 913-2855 maggiejones112@gmail.com

SHIRLEY MANDLER (443) 295-3810 shirleym@smandler.com

(201) 233-4788 aleezaer@aol.com

KIRSTEN HEFFERN International

(800) 547-0100 Hoffman Fabrics HQ (949) 770-2922 for overseas kirsten@hoffmanfabrics.net

h o ff m a n f a brics .com // 800.547.0100 25792 Obrero Drive. Mission Viejo. CA 92691