2014 Tropicals & Conversationals

CALIFORNIA-INTERNATIONAL E S TA B L I S H E D 1 9 2 4

90

Years of Excellence 1|

Hoffman California Fabrics

Hoffman California Fabrics, International designs and produces one-of-a-kind, screenprinted Tropical and Conversational fabrics, including authentic pareaus.

Hoffman California Fabrics’ talented, creative teams excel at designing a wide variety of superior-quality fabrics and products to meet the specific needs of wholesale and retail customers, and other manufacturers: Retail Division - Serves fabric stores, quilt shops and businesses selling fabric by the yard. (See the list of our Retail Sales Representatives By Region on inside back cover.)

Specialty Manufacturing Division - Caters to entrepreneurs who use Hoffman Fabrics in a wide variety of finished goods.

Sportswear & Large Manufacturing Division Specializes in custom designs and large-quantity programs for garments, accessories, and home textiles.

If you are an independent retailer or quilt shop owner that would like to place an order or become a customer, please call (800) 547-0100.

If you are a wholesale company or a manufacturer that would like to place on order or have us create a custom fabric and/or manufacture garments, please call (800) 527-8050 or (949) 770-6801.

Tammy Melott Vice President, Manufacturing Division tammy@hoffmanfabrics.net

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Hoffman California Fabrics

Tropicals & Conversationals

BBHC-1061 151-Sunset

“Parrots & Toucans”

BBHC-1061 41-Aqua “Parrots & Toucans”

BBHC-1061 25-Beige

(800) 547-0100

“Parrots & Toucans” (Swatches at 30%)

www.hoffmanfabrics.com

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BBHC-1059 75-Ocean

“Turtle Reef”

BBHC-1059 18-Royal

“Turtle Reef”

Hoffman California Fabrics

(Swatches at 30%)

Hoffman California Fabrics provides printed fabrics to a diverse clientele.

Our customers that are garment manufacturers include companies serving the men’s, women’s, juniors’, and children’s active wear, surf wear, casual lifestyle, western wear, the accessories market, and the medical scrubs market.

We often provide services to large corporate customers seeking to distinguish its products and corporate identity.

Manufacturers, wholesale companies, and corporate customers are welcome to select fabrics from our open goods line.

Hoffman California also has the ability to design custom fabrics and manufacture garments to meet our customers’ specifications and budget.

(800) 547-0100

www.hoffmanfabrics.com

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BBKT-1060 5-Red

BBKT-1060 12-Pink

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“Paradise”

“Paradise”

Hoffman California Fabrics

BBKT-1060 41-Aqua

BBKT-1060 128-Midnight

“Paradise”

(Swatches at 50%)

“Paradise”

BBKT-1060 4-Black

“Paradise”

Big & Bold Quilt Design by Daniela Stout of Cozy Quilt Designs Pattern For Purchase at www.cozyquilts.com (Assorted Tropical Prints)

(800) 547-0100

Quilt Size 58” x 75”

www.hoffmanfabrics.com

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BBHC-1048 12-Pink

“Reverse Pareau” (Backside, used in quilt pg. 6)

BBHC-1048 61-Turquoise

“Reverse Pareau” (Backside, used in quilt pg. 6)

BBHC-1048 71-Lime

“Reverse Pareau” (Backside, used in quilt pg. 6)

Hoffman California Fabrics

(Swatches at 30%)

BBHC-972 7-Blue

“Highway 66”

BBHC-1045 4-Black

BBHC-1045 7-Blue

(800) 547-0100

“Ukulele”

“Ukulele”

BBHC-1045 25-Beige

(Swatches at 35%)

“Ukulele”

www.hoffmanfabrics.com

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BBHC-900 19-Navy

“Surfboards”

BBHC-900 49-Khaki

“Surfboards”

BBHC-1023 7-Blue

“Flamingos”

BBHC-1023 41-Aqua

“Flamingos”

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Hoffman California Fabrics

(Swatches at 35%)

OBfive x HOffman

Look for “OBfive Tropicals” this summer!

OBfive... Inspired by the surf lifestyle and skate culture.

(800) 547-0100

www.hoffmanfabrics.com | 10

“Tropical Hibiscus”

BBHC-1025 14-Purple

BBHC-1025 7-Blue

11 | Hoffman California Fabrics

“Tropical Hibiscus”

BBHC-1025 12-Pink

(Swatches at 30%)

“Tropical Hibiscus”

BBKI-1028 22-Ivory

“Floral”

BBKI-1028 4-Black

“Floral”

From Wool to Waves Rube Hoffman (shown center, picture to the left) founded his company as Hoffman Woolens in 1924. The New York native had relocated to Los Angeles, where he started out selling wool fabrics from a small loft. Within six years, the company was printing its own fabrics from original designs and Rube changed the name of the company to Hoffman California Fabrics. It was in the 1960s that the company took to producing tropicals and conversationals, thanks to the surfing lifestyle followed by Rube’s two sons, Philip (on right) and Walter. In addition to being a leader in this niche, Hoffman California is known for its beautifully designed quilting cottons in a variety of themes executed as artistically detailed prints. It’s also recognized for introducing authentic Bali Batiks (based on original designs created by in-house textile artists) to the quilting world and remains a leader in offering these one-of-a-kind, hand-dyed fabrics.

(800) 547-0100

(Swatches at 30%)

www.hoffmanfabrics.com | 12

BBHC-1024 7-Blue

“Tropical ‘Bird of Paradise’”

BBHC-1024 12-Pink

“Tropical ‘Bird of Paradise’”

BBHC-1027 5-Red

“Tropical ‘Gold’”

BBHC-1024 22-Ivory

“Tropical ‘Bird of Paradise’”

BBHC-1027 7-Blue

“Tropical ‘Gold’”

BBHC-1027 29-Jade

“Tropical ‘Gold’”

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(Swatches at 30%)

BBHC-1036 28-Silver

BBHC-1037 7-Blue

(800) 547-0100

“Hibiscus Island”

“Surf Hut Woodies”

BBHC-1036 65-Denim

BBHC-1037 49-Khaki

(Swatches at 35%)

“Hibiscus Island”

“Surf Hut Woodies”

www.hoffmanfabrics.com | 14

Portrait of Rube Hoffman in the Hoffman Fabrics lobby.

15 | Hoffman California Fabrics

Portrait of Philip Hoffman in the Hoffman Fabrics lobby.

BBHC-1033 3-White

“Parrots”

BBHC-1033 4-Black

“Parrots”

BBHC-1033 19-Navy

“Parrots”

(800) 547-0100

(Swatches at 30%)

www.hoffmanfabrics.com | 16

BBHC-1039 4-Black

“Sunset Fighters”

BBHC-1039 19-Navy

“Sunset Fighters”

BBHC-1034 6-Brown

“Hawaiian Tapa”

BBHC-1034 130-Multi

“Hawaiian Tapa”

17 | Hoffman California Fabrics

(Swatches at 35%)

BBHC-1031 6-Brown

117 Kona Carryall (Left) Project by Pink Sand Beach Designs Pattern For Purchase www.pinksandbeachdesigns.com (Assorted Tropical Prints)

(800) 547-0100

“Tapa”

BBHC-1031 7-Blue

K4090 22-Ivory

(Swatches at 35%)

“Tapa”

“Hibiscus”

www.hoffmanfabrics.com | 18

K4092 12-Pink

“Hibiscus Fern”

K4092 30-Lilac

“Hibiscus Fern”

K4091 12-Pink

“Tropics”

K4091 19-Navy

“Tropics”

19 | Hoffman California Fabrics

(Swatches at 35%)

K4092 3-White

“Hibiscus Fern”

K4093 9-Yellow

“Hibiscus Floral”

(800) 547-0100

K4093 7-Blue

“Hibiscus Floral”

K4093 14-Purple

“Hibiscus Floral”

(Swatches at 35%)

www.hoffmanfabrics.com | 20

SOCC-286 8-Green

“Pareau”

BBHC-976 92-Slate

“Maui”

21 | Hoffman California Fabrics

SOCC-286 18-Royal

BBHC-976 416-Marmalade

(Swatches at 35%)

“Pareau”

“Maui”

BBKC-909 28-Silver

“Polynesian”

BBKC-909 7-Blue

“Polynesian”

(800) 547-0100

(Swatches at 35%)

www.hoffmanfabrics.com | 22

BBHC-1026 55-Charcoal

“Tropical Island”

BBHC-1026 61-Turquoise

“Tropical Island”

23 | Hoffman California Fabrics

(Swatches at 30%)

Made from Vintage Hoffman fabrics with an Aloha spirit.

SEE THE FULL COLLECTION AT: Outdoor Retailer, Booth # 31142W Atlanta Footwear Market, Booth # 836-838 FN PLATFORM PROJECT Surf Expo, Booth # 1245

(800) 547-0100

www.hoffmanfabrics.com | 24

H3142 7-Blue

“Paradise Reef”

H3142 41-Aqua

“Paradise Reef”

H3143 7-Blue

25 | Hoffman California Fabrics

“Sailboats”

G376 18-Royal

“Whales”

H3143 19-Navy

“Sailboats”

(Swatches at 35%)

BBTC-925 4-Black

“Plumeria”

BBTC-925 19-Navy

“Plumeria”

BBTC-939 25-Beige

“New Plumeria”

BBTC-939 4-Black

“New Plumeria”

(800) 547-0100

(Swatches at 35%)

www.hoffmanfabrics.com | 26

BBHC-948 4-Black

“Mini Hibiscus”

BBTC-942 4-Black

“Tropical Guitars”

27 | Hoffman California Fabrics

BBKI-948 22-Ivory

BBTC-942 19-Navy

(Swatches at 35%)

“Mini Hibiscus”

“Tropical Guitars”

BBTC-943 4-Black

“Margarita Paradise”

BBTC-943 19-Navy

“Margarita Paradise”

BBHC-867 4-Black

“Route 66”

BBHC-867 19-Navy

“Route 66”

(800) 547-0100

(Swatches at 35%)

www.hoffmanfabrics.com | 28

BBKC-973 7-Blue

BBHC-865 4-Black

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“West Coast”

“Fighter Planes”

CRKC-042 19-Navy

BBTC-864 4-Black

(Swatches at 35%)

“Motorcycles”

(55% cotton, 45% rayon blend)

“Hot Rods & Diners”

CRK-745 17R-New Cobalt

H3156 65-Denim

(800) 547-0100

“Pub Games”

H3157 4-Black

“Patriotic Hot Rods”

“Trucks & Campers”

H3156 64-Tan

“Trucks & Campers”

(55% cotton, 45% rayon blend)

(Swatches at 35%)

www.hoffmanfabrics.com | 30

BBHC-991 4-Black

“Floral Hot Rod”

BBHC-991 19-Navy

“Floral Hot Rod”

BBHC-975 7-Blue

“Tropical Islands”

BBHC-975 21-Teal

“Tropical Islands”

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(Swatches at 35%)

BBHC-815 4-Black

“Classic Cars”

BBHC-815 19-Navy

BBHC-815 25-Beige

“Classic Cars”

BBHC-906 4-Black

(800) 547-0100

(Swatches at 35%)

“Classic Cars”

“Surf Rock”

www.hoffmanfabrics.com | 32

BBHC-906 19-Navy

“Surf Rock”

BBKI-949 25-Beige

“Hibiscus Fern Leaf”

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BBHC-863 7-Blue

BBKI-949 7-Blue

(Swatches at 35%)

“Mottled Hibiscus”

“Hibiscus Fern Leaf”

BBTC-944 7-Blue

BBTC-944 28-Silver

(800) 547-0100

“Royal Surfer”

“Royal Surfer”

BBTC-944 41-Aqua

(Swatches at 35%)

“Royal Surfer”

www.hoffmanfabrics.com | 34

BBTC-926 7-Blue

“Waterfall”

BBHC-926 12-Pink

“Waterfall”

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(Swatches at 30%)

BBTC-926 59-Coral

“Waterfall”

Tom Kelly for Hoffman

BBTC-826 19-Navy

“Tom Kelly Fish”

BBTC-826 41-Aqua

“Tom Kelly Fish”

(Swatches at 40%)

(800) 547-0100

www.hoffmanfabrics.com | 36

Pareau

The name given to a floral print comes from pareo, the rectangular piece of fabric wrapped around the waist to become a fashionable cover-up.

BBKT-213 5-Red

BBKT-213 18-Royal

BBKT-213 23-Fuchsia

BBKT-213 70-Lavender

BBKT-213 214-Aquamarine

BBKT-641 8-Green

BBKT-641 165-Melon

BBKT-641 73-Ocean

BBKT-641 404-Bubblegum

37 | Hoffman California Fabrics

(Swatches at 35%)

Pareaus evolved into men’s button-up shirts, and the fact these shirts became symbolic of the beach lifestyle is due largely to Hoffman California bringing tropical prints to market beginning in the 1950s.

BBKT-641 18-Royal

BBKT-641 19-Navy

BBKT-194 3-White

BBKT-194 5-Red

BBKT-194 18-Royal

BBKT-194 19-Navy

BBKT-194 University Blue

BBKT-194 College Red

BBKT-194 Deep Blue

(800) 547-0100

(Swatches at 35%)

www.hoffmanfabrics.com | 38

Each Hoffman tropical print starts with handpainted art for a look that’s authentic, individual, and frankly, the best. “It’s the guys who’ve always done it the best who will outlast the fads,” says Walter Hoffman.

BBKT-194 4-Black

BBKT-177 19-Navy

BBKT-919 19-Navy

BBKT-919 18-Royal

BBHC-1048 61-Turquoise BBKT-919 4-Black

39 | Hoffman California Fabrics

This beautiful Hoffman California orchid-design print was selected for a custom Aloha shirt made for the actor Tom Selleck, when he starred in the 1980s TV detective series “Magnum, P.I.” The shirt now lives in the Smithsonian Museum.

Another Hoffman California print of parrots perched on palm leaves against a red background also was made into an Aloha shirt for Mr. Selleck. The parrot shirt turned up in an episode of “Cougar Town” starring Courtney Cox.

(800) 547-0100

www.hoffmanfabrics.com | 40

Hoffman California Fabrics continues to thrive, led by the third-generation of family members. Our headquarters is in Mission Viejo, CA.

41 | Hoffman California Fabrics

HOW TO ORDER FABRICS IF YOU ARE A QUILT SHOP OWNER OR INDEPENDENT RETAILER Hoffman California Fabrics is a wholesale textile manufacturer serving retailers and manufacturers.

There are several methods available for ordering: Call 1-800-547-0100 to speak to a helpful and knowledgeable Customer Service assistant.

Visit www.hoffmanfabrics.com to set up an online ordering account.

Stop by our booth at a regional or national trade show (find show dates on our website.)

Regional Sales Representatives

Kathy Gardner (DE and MD) (302) 584-1442 1kathygardner@gmail.com Robyn Green (N. CA and Reno, NV) (415) 516-2032 robynlgreen54@gmail.com Doug and Myra Higgins (IL, IA, MN, MO, ND, SD and WI) (641) 782-4959 myrahiggins@hotmail.com Sandy Kamins (CT, ME, MA, NH, RI and VT) (978) 706-1151 sandykamins@comcast.net

Nancy Arnoldy (KS and NE) (785) 643-7446 nancyarnoldy@gmail.com

Julie Manning (CT, ME, MA, NH, RI and VT) (508) 653-3108 JBM728@yahoo.com

Kathy Beal (OR) (541) 504-5297

Lauri McAlpin (PA, Upstate NY, not metropolitan NY City, WV) (719) 244-6990 gotfabric.lauri@aol.com

Micheal Bourlard (International) (800) 547-0100 (Hoffman California Fabrics headquarters) (949) 770-2922 (for overseas) micheal@hoffmanfabrics.net

Kelly Meyer(AK) (907) 232-5950 alaskafabrics@gmail.com

Allen Brock (AZ, CO, NM, NV (except Reno area), and El Paso, TX) (303) 753-9667 acbrock@aol.com

Sandy Muckenthaler (HI) (800) 547-0100 (Hoffman California Fabrics headquarters) sandy@hoffmanfabrics.net

Brian Cox (FL and GA) (352) 735-3189 bjccotton@yahoo.com

Erin Pratt (WA) (360) 430-2392 nwfabrics@yahoo.com

Frank Cox (FL) (407) 886-6093 fcox002@cfl.rr.com

Ellen Primack (S. CA) (949) 212-8123 ellenbrella@aol.com

Gerald Crum (AR, OK and N. TX) (936) 588-0374 gjlc@msn.com

Kristy Osborne (ID, UT) (208) 542-1000 ofabriclady@aol.com

Judy Crum (LA and TX) (936) 588-0374 gjlc@msn.com

Barry Spingarn (NJ, NYC, Long Island, West Chester Co., & Philadelphia area) (732) 446-2908 bspingarn@aol.com

Kim Deneault (AL, MS, NC, SC , TN & VA) (804) 852-3934 kidzsew@gmail.com

Laurie Voggenthaler (IN and KY) (317) 465-1924 fabricrep@comcast.net

Chris Gardner (OH and MI) (330) 888-9084 cgfabric@yahoo.com

Carolyn Williams (MT & WY) (307) 683-7291 carolyn@307onthefly.com

(800) 547-0100

www.hoffmanfabrics.com | 42

25792 Obrero Drive Mission Viejo, CA 92691

Hoffman California Fabrics • 25792 Obrero Drive • Mission Viejo, CA 92691 • hoffmanfab@aol.com

Retail Stores and Specialty Manufacturers: (800) 547-0100 • Fax: (949) 770-4022 Manufacturers: (800) 527-8050 • Fax: (949) 770-5747

43 | Hoffman California Fabrics