Sports Recreation + Entertainment
About Us
BRAND DESIGN
Brand Strategy Positioning and Naming Identity and Logo Design Brand Applications Change Management
PLACEMAKING
Experiential Graphics Public Art Sponsorship Donor Recognition Exhibits
WAYFINDING
Signage Design and Standards Assessments
ADA and Life Safety Master Plan Strategies Identification and Numbering DIGITAL EXPERIENCE
Interactive Content Immersive Environment Content Design
VR and AR Visualization
We craft experiences moment by moment.
Together with our clients and project partners, we map out the journey and leverage brand strategy, so everyone can visualize your unique personality.
And we recommend a variety of artwork and messaging —seamlessly integrated with interiors and architecture—and intentionally selected for the most effective engagement, flow and impact.
We are rooted in technical excellence, driven by imagination and focused on a solitary goal: to deliver solutions that inspire clients and communities.
NATE APPLEMAN, DIRECTOR OF SPORTS + RECREATION + ENTERTAINMENT, HOK
“Live sports experiences are about much more than the event itself—they inspire social interaction and build an indelible sense of community.”
BRAND DESIGN
We are passionate about experiences and look for inspiration in our everyday encounters. Whether refreshing an existing identity or developing a new brand from the ground up, Experience Design crafts special moments that inspire awe, build positive memories and love for place.
PLACEMAKING
HOK celebrates the culture and the people that make spaces unique. We employ print and pixel, art and artifact, to create experiential environments that are on-brand and of-culture.
WAYFINDING
An effective solution requires visibility, legibility, sensitivity and flexibility—all without sacrificing creativity. From planning through implementation, we help get people where they want to go while presenting a meaningful interpretation of identity
DIGITAL EXPERIENCE
We collaborate with teams across markets and disciplines which enables us to provide project teams with broad exposure to current ideas, styles and sensibilities. We leverage cross-market strategies in the constant evolution of how we tell stories.
BY THE NUMBERS
3 68 22 66 13 Sports Facilities Designed Experiential Graphic Designers Years in the EGD Industry Market Sectors
#1 Best Brand Experience by Transform Magazine #1 Graphics & Wayfinding by FX International Interior Design Awards
Halas Hall Renovation + Expansion NFL Chicago Bears
LOCATION: SERVICES:
LAKE FOREST, ILLINOIS EXPERIENTIAL GRAPHICS, RECOGNITION DISPLAYS, STORYTELLING DISPLAYS, DIGITAL EXPERIENCES, CONTENT CURATION, DIMENSIONAL INSTALLATIONS, SIGNAGE & WAYFINDING, FILM ON GLASS
Halas Hall, which serves as the Chicago Bears’ headquarters and training facility, is all about winning games. From the way the team trains, recovers and educates players, each step of the journey connects them to the Bears legacy and the goal of every season: the Superbowl trophy.
At the players’ entrance, retired numbers are incorporated with motion sensors, light, sound and video to invigorate players as they enter. A large-scale installation commemorates 100 years of Bears football with suspended acrylic rods that represent different seasons—regular, post or Superbowl. And we worked closely with the team’s archivists to carefully display and reinterpret historic memorabilia.
4
5
Advocate Center
NBA Chicago Bulls
LOCATION: SIZE: SERVICES:
CHICAGO, ILLINOIS 60,000 SQ. FT.
EXPERIENTIAL GRAPHICS
Incorporating the latest training trends the facility features embedded state-of-the-art technologies that collect players’ data and stats for real-time analytics. In addition, the facility is built around the idea of sequencing the space based on player usage, allowing the team to move easily from training to fitness, therapies and nutrition.
Working with the interior design team, our team designed branding elements to flow from the main lobby’s digital experience to integrated wall treatments and custom floor design. The Chicago Bulls’ logo and the Chicago skyline are at the center of the design theme, celebrating the team’s iconic brand and creating a backdrop for current players success.
6
Hard Rock Stadium
NFL Miami Dolphins
LOCATION: SIZE: SERVICES:
MIAMI, FLORIDA 1.2 MILLION SQ. FT. BRAND IDENTITY, EXPERIENTIAL GRAPHICS, SIGNAGE & WAYFINDING
The modernization of the Miami Dolphins’ Hard Rock Stadium transformed the fan experience and created a world-class destination for marquee events. To make sure the NFL team wouldn’t miss any home games, extensive renovations were completed over three offseasons.
Reinforcing Miami’s culture and heritage are murals by local artists, a wayfinding and branding package and the use of local materials. Each club, suite, gathering and dining space provides fans with a flavor of South Florida.
HOK worked directly with the Miami Dolphins advertising team to develop layouts and scheduling of all signage components, and designed and oversaw implementation of sponsorships for the 100 and 200 level concourses.
7
8
Welsh-Ryan Arena Northwestern University
The focus for the renovation of the Welsh-Ryan Arena was to bring a modern, hospitality-driven experience for fans. Located inside the historic McGaw Memorial Hall, the work had to update the arena while preserving a cherished campus building. The result is a high-tech with old-school feel. Brand colors and angled lines inspired by the Northwestern “N” tie the experiential graphics together and create an impactful experience for fans and players. The display of team traditions, donor recognition, wayfinding and amenities all share a similar vocabulary. When possible, materials from the old facility were repurposed during the gut renovation. Elsewhere, player recognition and past successes are celebrated.
9 LOCATION: BUDGET: SERVICES:
EVANSTON, ILLINOIS $85 MILLION EXPERIENTIAL GRAPHICS, DONOR RECOGNITION, SIGNAGE & WAYFINDING
Rogers Place
NHL Edmonton Oilers
LOCATION: SIZE: SERVICES:
EDMONTON, ALBERTA 1.1 MILLION SQ. FT.
EXPERIENTIAL GRAPHICS
The design for Rogers Place and the ICE District creates an active new entertainment destination just north of downtown Edmonton. The City of Edmonton and the NHL’s Edmonton Oilers commissioned HOK, in association with ATB and Dialog, to design a new arena and oversee the master plan of an adjacent mixed-use district and plaza.
The arena’s design creates a premium guest experience within a sleek and iconic building that emphasizes sustainability. Amenities include a full-service restaurant open on non-game days and an expansive highdefinition, center-hung scoreboard. The arena’s facade of pliable, unpainted stainless-steel cladding, provides a polished, dynamic backdrop to the city that seems to change in appearance with each passing hour.
10
11
Gunlock Athletic Performance Center
Miami University
LOCATION: SERVICES:
OXFORD,
OHIO
EXPERIENTIAL GRAPHICS, WAYFINDING
Miami University’s Athletic Performance Center provides a space for football student-athletes to thrive. Located on a tight site, the center overlooks the north end zone of Yager Stadium, connecting to a recently completed indoor football field and blending seamlessly with the campus’ existing Georgian architecture.
The design celebrates the legacy of athletic and coaching talent at Miami University, communicating the program’s brand to both current athletes and recruits. Powerful graphics and visual touchpoints reinforce the university’s reputation as the “cradle of coaches”—a nod to football’s elite coaches who got their start at Miami University.
During a visioning session, coaches and staff identified a clear recruiting path throughout the facility that would appeal to recruits. The experience celebrates the legacy of their athletes and coaching talent.
12
Ryan Fieldhouse and
University
Located on the shores of Lake Michigan, the Ryan Fieldhouse and Walter Athletics Center provides training and wellness space for more than 500 student-athletes.
The approach to branding was to strike the perfect balance between the power of athleticism and the sophistication of Northwestern’s academic excellence. Early integration of graphics in the architectural process allowed for brand-driven imagery and spirited content that contributed to architectural decisions. Northwestern’s trademark purple color motif is highlighted throughout the Center on interactive touchscreens, backlit wall panels and overhead lighting accents.
13
LOCATION: SIZE: SERVICES: EVANSTON, ILLINOIS 420,000 SQ. FT. EXPERIENTIAL GRAPHICS, DONOR SIGNAGE, RECOGNITION DISPLAYS, ARTIFACT DISPLAYS
Walter Athletic Center Northwestern
14
Aggie Recreation Center
U tah State University
LOCATION: SERVICES:
LOGAN, UTAH EXPERIENTIAL GRAPHICS, SIGNAGE & WAYFINDING
The university’s objective was to create a space that promoted healthy living while showcasing the natural beauty surrounding the campus. Working closely with USU students and faculty, EXD researched the scenic regions around the facility, including Logan Canyon, Bear River Range, Bear River Valley and the Wellsville Range. These natural landscapes influenced the new building’s orientation and informed all placemaking decisions.
Using accurate topographic maps as a basis for the design, the vision was to mirror the landscape with a visually energetic and compelling graphic solution. We then created dynamic topographical maps of key locations and trail systems around the campus. Largescale local photography, dimensional rock-walls and custom wayfinding and signage that imitates geologic forms help connect users to the outdoors.
15
Professional Sports & Districts
AdventHealth Training Center - NBA Orlando Magic
Orlando, FL
Advocate Center - NFL Chicago Bulls Chicago, IL
American Airlines Arena - NBA Heat Miami, FL
American Legion Memorial Stadium - USL Charlotte Independence Charlotte, NC
AT&T Center Renovation - NBA Spurs San Antonio, TX
BB&T Center Renovations - NHL Panthers Sunrise, FL
Downtown Office - NFL Chicago Bears Chicago, IL
Guangzhou Evergrande Football Museum and Honor Room Guangzhou, China
Halas Hall Expansion - NFL Chicago Bears Chicago, IL
Hard Rock Stadium - NFL Miami Dolphins Miami, FL
Guaranteed Rate Field - MLB Chicago White Sox Chicago, IL
Little Caesars Arena - NHL Detroit Red Wings Detroit, MI
Lumen Field - NFL Seattle Seahawks Chicago, IL
Lynn Family Stadium -USL Louisville City FC Louisville, KY
Maracana Stadium, Rio de Janeiro, Brazil Rio de Janeiro, Brazil
Mohegan Sun Arena - WNBA Sun Montville, CT
Nationwide Arena - NHL Blue Jackets Columbus, OH
New Seattle NBA Arena & Practice Facility Seattle, WA
Philips Arena Renovation - NBA Hawks Atlanta, GA
PNC Arena Renovations - NHL Hurricanes / NC State Wolfpack Raleigh, NC
Rogers Place, NHL Oilers Edmonton, Alberta
Spectrum Center - NBA Hornets Charlotte, NC
Sporting KC Park - MLS Sporting KC Kansas City, KS
Sprint Center Kansas City, MO
Stockton Arena - AHL Heat Stockton, CA
Talking Stick Arena - NBA Phoenix Suns Phoenix, AZ
Tucson Arena Tucson, AZ
United Center Renovations - NHL Chicago Blackhawks / NBA Chicago Bulls Chicago, IL
16
Collegiate Sports & Recreation
Grand Canyon University Arena Phoenix, AR
The Hockaday School Dallas, TX
Indiana State University - Hulman Center Renovation Terre Haute, IN
North Dakota State University - Bison Sports Arena Renovation Fargo, ND
Northern Kentucky University - BB&T Arena Highland Heights, KY
University of Central Missouri - Football Training Facility, Hall of Fame, University Store at The Crossing, Football Stadium Bleachers, The Crossing South at Holden Warrensburg, MO
Abilene Christian University - Moody Coliseum Renovation Abilene, TX
Auburn University - Auburn Arena and Player Development Facility, Recreation and Wellness Center, Jordan-Hare Stadium Auburn, AL
California Baptist University Events Center Riverside, CA
California State University Northridge - New CSUN Events Center Study Northridge, CA
Clarkson University Cheel Campus Center Renovation Potsdam, NY
Clemson University Douthit Fitness Center, Clemson Athletics Clemson, SC
Gonzaga University - McCarthey Athletic Center, Herak Club Room Spokane, WA
Iowa State University - Hilton Coliseum Expansion Study Ames, IA
Kansas State University - KSU Foundation Donor Recognition, Football Training Facility, Volleyball and Olympics Training Facility, South End Zone Manhattan, KS
Louisiana State University University Recreation Complex Baton Rouge, LA
Miami University - Gunlock Performance Center, Steve Cady Arena at the Goggin Ice Center Oxford, OH
Mississippi State University - Davis Wade Stadium Renovation & Expansion Starkville, MS
North Carolina State University - Reynolds Coliseum Renovation, Carmichael Complex Recreation Center Raleigh, NC
Northwestern University - Ryan Fieldhouse & Walter Athletics Center, Welsh-Ryan Arena, Trienens Performance Center Evanston, IL
Ohio State University Schumaker Complex Columbus, OH
PennState Esports University Park, PA
Southern Illinois University, CarbondaleSIU Arena Renovation, Saluki Stadium Carbondale, IL
Southern Methodist University - Moody Coliseum Renovation, Stadium Club Dallas, TX
St. Lawrence University Appleton Arena Canton, NY
University of Arizona - Cole and Jeannie Davis Sports Center Tucson, AZ
University of California, Davis - Haas Pavilion Renovation Study, Aggie Stadium Davis, CA
University of Dayton - UD Arena Renovation Dayton, OH
University of Delaware - Whitney Athletic Center Newark, DE
University of Florida - Football Operations Complex Jacksonville, FL
University of Georgia - Sanford Stadium West End Zone Athens, GA
University of Kansas - KU Visitor Center Lawrence, KS
University of Minnesota - Hall of Fame Minneapolis, MN
University of Missouri - Mizzou Arena and Player Development Facility Columbia, MO
University of Nebraska, Lincoln - Devaney Sports Center Renovation Lincoln, NE
University of Tulsa - Reynold’s Center Tulsa, OK
17
The Experience Design group at HOK creates dynamic environments to build brands, celebrate cultures and tell stories. Our designers are rooted in technical excellence, driven by imagination and focused on a solitary goal:
BRAND DESIGN
Brand Strategy Positioning and Naming Identity and Logo Design Brand Applications Change Management
PLACEMAKING
Experiential Graphics Public Art Sponsorship Donor Recognition Exhibits
WAYFINDING
Signage Design and Standards Assessments
ADA and Life Safety Master Plan Strategies Identification and Numbering
DIGITAL EXPERIENCE
Interactive Content Immersive Environment Content Design
VR and AR Visualization
18
Deliver solutions that inspire clients and communities.
We shared our story and we are ready to
JEFF LANCASTER
Creative Director | Experience Design t +1 424 298 4633 jeff.lancaster@hok.com
EMILYPAYNE
Director | Experience Design t +1 816.472.3219 emily.payne@hok.com
STEVE WILLIAMS
Director of Operations | Experience Design t +1 713.407.7879 steve.wllliams@hok.com
tell yours.
