Workplace Experience 2025
Branding
Naming and Positioning Identity and Logo Design Brand Applications Media Integration Brand Standards
Wayfinding
Design Standards Assessments ADA and Life Safety Master Plan Strategies Naming and Numbering
Digital Placemaking
Interactive Immersive Content Design Virtual and Augmented Reality Visualization
Experiential Graphics Storytelling Displays Donor Recognition Exhibit Design Art Installations
Cargill Protein Group LO C AT I O N
Wichita, KS S E RV I C E S
Brand Experience Signage & Wayfinding Cargill Protein’s new headquarters is designed around the theme of “families feeding families,” creating a connection between visitors and employees at every stage of the protein process. HOK’s Experience Design group (EXD) crafted a comprehensive tour path that thoughtfully narrates Cargill’s story through intentional design elements. Hand-drawn sketches, aligned with corporate branding, reflect a regional authenticity that is both simple and powerful. Working closely with the interiors, architecture, and landscape teams, EXD integrated branded graphics and signage seamlessly into the overall design. This cohesive approach creates a unique narrative for Cargill Protein. Every component, from custom art installations to signage and window films, collectively connects employees and visitors to the broader protein ecosystem, providing an engaging and immersive experience that emphasizes the company’s mission to feed families around the world.
C A R G I L L P R OT E I N G R O U P P L AT E WA L L
EXD designed a striking 28-foot-wide art display featuring ceramic plates crafted by a local artist. This stunning backdrop for the open central stairway symbolizes the connection between Cargill Protein’s work and the consumer—right on the plate. Collaborating with local artisans and materials reinforces a strong sense of place, deepening the brand’s connection to the community.
Norfolk Southern Headquarters LO C AT I O N
Atlanta, GA S E RV I C E S
Brand Design Experiential Graphics Signage & Wayfinding Digital Integration HOK’s Experience Design group’s (EXD) design centers on the theme of “thoughtful movement,” reflecting core design principles of stability, timelessness, energy and seamlessness. Graphic elements convey a sense of speed and agility, illustrating Norfolk Southern’s transformation from a traditional railway company into a modern technology-driven enterprise. By employing repetition and rhythm, the design subtly evokes the essence of trains and railways, creating a nuanced connection to the brand’s heritage without being overly literal.
T H E C O M M O N S FOO D H A L L B R A N D I N G
With the creation of The Commons, a food hall that offers many diverse options, on-site childcare center, fitness center, coffee shop and on-the-go marketplace came the need for 14 unique naming and brand identities that all live under one roof. Each new brand name was filtered through the same design lens as the rest of the HOK designed campus–technology and energy–and all have their own brand guidelines to be expanded across various collateral. Our team also created a series of custom icons that correspond with NS’s rich history that are talking points to tell the NS story.
Boston Consulting Group Toronto LO C AT I O N
Toronto, Ontario S E RV I C E S
Naming & Identity Design Brand Guidelines Experiential Graphics Signage & Wayfinding Guided by a strong company culture, the EXD design team developed a visual language that embodies the abstract concepts of Transformation, Fusion, and Invention, showcasing Canadian identity while nodding to BCG’s global presence. This visual language informed the brand experience through a blend of static and digital graphic installations that are both content-rich and artistic. In the reception area, technology was seamlessly integrated to celebrate the BCG legacy in a flexible and elegant manner. Thoughtful choices in color and materiality throughout the space unify the HOK designed interiors and EXD’s graphic design, creating a cohesive brand narrative that promotes aspiration and sophistication.
T H E L EG ACY WA L L
A key highlight was the Legacy Wall, a modular system of digital screens and static panels that allows the content to evolve with the company over time, ensuring the space stays relevant. Despite the challenges of a late project start and evolving scope, EXD’s adaptability ensured the seamless integration of their designs. Each element not only enhances the immediate office environment but also provides flexibility for future updates, creating a dynamic workspace that celebrates BCG’s values and mission.
Graphic Packaging International Headquarters LO C AT I O N
Atlanta, GA S E RV I C E S
Workplace Brand Experience Customer Experience Center Signage & Wayfinding Graphic Packaging International’s (GPI) headquarters strikes the balance between fostering a positive employee experience, showcasing innovative technology for clients and celebrating a rich history of invention. HOK’s Experience Design group (EXD) purposefully selected environmentally sustainable materials for the space that reflect GPI’s deep commitment to responsible ecological choices, utilizing recycled materials to enhance both brand impact and employee inspiration. EXD also developed an interactive exhibit featuring a selection of 60 patents, complete with product descriptions and designer recognition. This engaging display allows visitors to physically rotate a three-sided wooden module, enabling them to explore all sides of GPI’s innovative products and showcases their commitment to excellence.
H A N G I N G PAT E N T N U M B E R L E A F D I S P L AY
Suspended overhead the connecting stairway of the first two floors, is a striking display of over 2,700 green leaves representing unique patents held by GPI. EXD designed the leaves, which are made from transparent green acrylic and printed with a unique patent number, to expand as new patents are developed, which allows light to filter through and reflect onto the stairway.
R ECYC L E D M AT E R I A L WA L L S
On the workplace floors, a series of graphic “story walls” effectively showcase the company’s commitment to using recycled and reclaimed materials in consumer packaging. Each wall features packaging source materials and includes concise statements highlighting the company’s dedication to renewable solutions, reinforcing its brand narrative and environmental responsibility.
WPP Chicago Colocation LO C AT I O N
Chicago, IL S E RV I C E S
Experiential Graphics Master Planning Flexible Displays Custom-printed Corkboard Signage & Wayfinding WPP’s new vertical campus in Chicago’s historic Fulton Market district unites employees from 31 marketing, advertising, and creative agencies in a cohesive environment. EXD’s graphics harmonize the space with dynamic lines, pixels, and vibrant colors tailored to program needs. Using the concept of “convergence and progression,” the design creates a unique sense of place that transcends individual brands, highlighted by an iridescent mural on the shared 19th floor symbolizing unity. Custom signage in elevator lobbies adapts to evolving space needs, while display rails, corkboards, digital screens, and pin-up spaces provide flexible work options, fostering collaboration and innovation.
WPP Campus at 3 World Trade Center LO C AT I O N
New York, NY S E RV I C E S
Experential Graphics Glass Film Digital Integration Dimensional Installations Code Signage WPP consolidated multiple companies into a single location at 3 World Trade Center, presenting EXD with the challenge of honoring individual brand identities while maintaining WPP’s overarching identity. Adding to the complexity, several brands evolved or merged during the design process, requiring a flexible, forwardthinking solution. EXD’s agile approach delivered storytelling environments that reflected each brand’s ethos while allowing the design to adapt to future changes. This adaptability aligned stakeholders and supported GroupM’s long-term vision. Now home to 4,000 employees across 15 floors, the dynamic workspace offers freedom of choice in how and where employees work. Features like the Town Hall, with dichroic film and color-shifting lights, provide engaging, versatile experiences for both individuals and teams.
Kiewit Power Regional Headquaters LO C AT I O N
Lenexa, KS S E RV I C E S
Brand Experiential Graphics Signage & Wayfinding Storytelling Displays As Kiewit embraced its shift toward sustainable power delivery, the company sought to reflect this transformation in its workplace environment. EXD played a key role in translating this vision into a cohesive design strategy, developing custom graphics, signage, and wayfinding that communicate Kiewit’s evolving story. The Kiewit logo was thoughtfully integrated with diagrammatic wallcoverings to highlight the company’s vision and capabilities, establishing new design standards that are now implemented across all Kiewit locations. To enhance the collaborative, open office layout, EXD designed custom window films that maintain privacy while allowing natural light to permeate the space, striking a perfect balance between aesthetics and functionality. Additionally, custom room signage was developed to ensure seamless navigation throughout the workplace. These design solutions collectively create a dynamic, engaging environment that not only tells Kiewit’s story but also reinforces its commitment to a sustainable future.
Shiseido Americas Headquarters LO C AT I O N
New York, NY S E RV I C E S
Experiential Graphics Signage & Wayfinding Art Curation Custom Displays The new headquarters for Shiseido Americas is designed to support the company’s value of “One Shiseido.” Each of the nine brands are part of the family but have their independence. The new space offers a place for the exchange of ideas, organic connection and to come together for a common goal. At the heart of the Shiseido brand and culture are the principles of Omotenashi, which is a Japanese phrase loosely meaning hospitality, treatment, reception and service. The design brings a luxury retail experience to the workplace. The graphics support this with the clean lines of magnetic art- work, which offers quick changeability for new campaigns and products. Large-scale wallcoverings invoke the layered effect of the brushstroke—a nod to Japanese calligraphy and brushpainting— and reference the connection of human hand in make-up.
Polsinelli Offices LO C AT I O N
Various S E RV I C E S
Experiential Graphics Signage & Wayfinding HOK has crafted over 20 offices for Polsinelli Law Firm, each strategically balancing the firm’s brand identity with the distinct character of its location. These spaces feature signature staircases, curated collections of original artwork, expansive glass walls, and vibrant furnishings—delivering a blend of sophistication and local relevance. Rich textures and high-quality materials create environments that leave a lasting impression, reinforcing the firm’s premium positioning. The standardized yet adaptable reception desks, with interchangeable logos and feature materials, ensure brand consistency while allowing for easy updates. By seamlessly integrating Polsinelli’s culture into the design, these offices have become key assets for talent acquisition, marketing, and community engagement, turning every client and candidate interaction into an extension of the firm’s brand narrative.
Breakthrough Collaboration Hub LO C AT I O N
Green Bay, WI S E RV I C E S
Experiential Graphics Identity and Logo Design Client Recognition As part of a new 41,500 sq ft headquarters for Breakthrough, a transportation management and technology provider, EXD created branding and environmental graphics reflecting the company values, history, and culture. A custom wall made up of shipping containers reflects company culture in employees’ own words, while a green wall creates a healthy, inspring environment. Finally, a custom logo wall made up of glass bricks spotlights clients, and will be updated as Breakthrough adds clients to their pool. The new headquarters, termed the Breakthrough Collaboration Hub, will provide a flexible work environment for Breakthrough’s highly innovative and collaborative team, numbering more than 100.
Visa Global Headquarters LO C AT I O N
San Francisco, CA S E RV I C E S
Brand Integration Wayfinding & Signage Experiential Graphics EXD integrated Visa’s purpose, “uplift everyone, everywhere,” into the design through bespoke installations, including a world map made from Visa cards, custom global landmark murals, and illustrated stairwell storefronts emphasizing Visa’s global reach. Our team customized signage and wayfinding, using refined finishes and accessibility-focused designs. Biophilic elements like natural light, live plants and outdoor terraces promote well-being, while modular workspaces cater to diverse needs. The result is a future-focused environment that honors Visa’s heritage, fosters collaboration, and celebrates its global impact.
Invesco HQ LO C AT I O N
Atlanta, GA S E RV I C E S
Experiential Graphics Signage & Wayfinding Digital Integration Eye-catching light installations and a striking custom blue glass wall greet clients and visitors, embodying Invesco’s brand values of innovation, adaptability, and agility. These bold design elements immediately reinforce the company’s dynamic identity, leaving a memorable first impression. To further reflect Invesco’s commitment to community engagement, the design team introduced a biophilic wall installation in the main reception area. This feature highlights Invesco’s local partnerships, including its sponsorship of the Atlanta Botanical Garden. A stunning moss wall, adorned with dimensional orchids, serves as both a visual centerpiece and a tribute to the Botanical Garden’s iconic orchid collection, seamlessly blending brand storytelling with community investment.
Honeywell Global Headquarters LO C AT I O N
Charlotte, NC S E RV I C E S
Identity and Logo Design Experiential Graphics Signage & Wayfinding Digital Integration For its new Global Workplace HQ, Honeywell set out to elevate brand engagement with cutting-edge digital integration and immersive design. The goal was to create a user-centric experience that encapsulates the breadth and impact of the Honeywell brand on the modern world, transforming the space into a powerful storytelling tool. EXD strategically applied Honeywell’s brand standards to ensure consistency across every touchpoint. From lobby graphics and wayfinding to curated objects, custom illustrations, and glass films, each element was crafted to reinforce the brand’s narrative. The result is a seamless, client-facing environment where every detail—artwork, wall coverings, and digital displays—works in harmony to deliver an authentic, immersive experience that resonates with both employees and visitors.
H O N E Y W E L L E X P E R I E N C E C E N T E R (CXC)
At Honeywell’s new Global Workplace HQ, the goal was to elevate brand engagement with immersive digital integration, creating a usercentric experience that reflects the breadth of Honeywell’s global impact. The Customer Experience Center (CXC) offers an interactive, hands-on showcase of Honeywell’s products and technologies. To address this, EXD led a journey mapping exercise to anticipate key visitor paths and identify touchpoints for branding, graphics, wayfinding, and immersive interactions. A standout feature is the high-tech Immersion Room, developed with a digital content partner, offering fully customizable audiovisual experiences with imagery projected across all four walls. Individual Holo Pods further enhance engagement by using holograms to demonstrate Honeywell products in action, ensuring the space resonates with target audiences while capturing the full scope of Honeywell’s brand and innovations.
Allen & Overy LO C AT I O N
San Francisco, CA S E RV I C E S
Custom Art As part of Allen & Overy’s San Francisco office renovation, the experience design team is crafting a captivating arrival moment that seamlessly connects the office to the essence of the surrounding region. The centerpiece of the reception area is a dimensional installation featuring an aerial map of San Francisco, meticulously composed of paint, steel, and laser-cut acrylic. Developed in close collaboration with the client, this installation offers more than just aesthetics—it subtly honors the office’s Northern California roots while creating a memorable experience for visitors. This thoughtfully designed feature transforms the reception space into a unique brand touchpoint, delivering an element of surprise and delight that reinforces the firm’s presence in the local market.
McGraw Hill Education LO C AT I O N
Chicago, IL S E RV I C E S
Brand Experience Graphics Custom Room Signage Custom Window Film McGraw Hill Education (MHE) partnered with EXD to create impactful experiential graphics that effectively blend MHE’s rich educational legacy with its innovative vision for the future. A highlight of this design is the pixelated wallcovering located in the elevator lobby, which gracefully wraps onto the ceiling and prominently showcases the MHE logo. This striking visual not only serves as a powerful first impression but also symbolizes the company’s significant transition toward digital innovation. Further enhancing the space, custom window graphics featuring inspirational quotes from influential figures such as Nelson Mandela reinforce MHE’s commitment to excellence in both education and technology. These quotes serve not just as decoration but as guiding principles that resonate with employees and visitors alike, inspiring a culture of creativity and ambition. Through these thoughtful design elements, EXD has successfully created an engaging environment that reflects MHE’s dedication to fostering educational advancement in the digital age.
Equinix Headquarters LO C AT I O N
Redwood City, CA S E RV I C E S
Experiential Graphics Signage & Wayfinding For their headquarters, Equinix aspired to create a productive and engaging environment that embodies their vision of “For Everyone”, “With Everything” and “Everywhere”. The concept of Interconnecting Threads represent Equinix’s belief in providing seamless connections for their customers through their business model as well as their employees in the workplace. The team created custom connection patterns and 3D graphics repeateable for each floor and used color statements to evoke this concept in the user experience, which doubles as a wayfinding device. With the creation of a kit of parts, branding and signage for the HQ, HOK Experience Design added a valuable and missing piece to the client’s Corporate Real Estate Office Design Guidelines. The designs developed for the HQ offers solutions for shared elements such as wayfinding at the elevator lobbies, graphics for core walls and signage for their Tech Bars.
Pharmavite Headquarters LO C AT I O N
West Hills, CA S E RV I C E S
Experiential Graphics Storytelling Displays Glass Film Design History Wall Display
SPECIALTY WALL
Pharmavite, the company behind Nature Made and Food State, sought to align its workplace design with its core mission of promoting wellness and healthy living. The design strategy
64'-11 1/2" Changeable timeline images
Cut applied vinyl
immerses employees in the company’s brand ethos, seamlessly 3D fabricated wall
Printed wallcovering
connecting them to its line of vitamins and supplements through thoughtful, health-focused elements. Inspired by the natural patterns of mineral deposits in the
13'-1 1/2"
1970
1980
1990
2000
2010
2020
2030
2040
earth’s strata, the design motif unfolds across glass films and wallcoverings, reinforcing the brand’s connection to nature. In the atrium, this layered motif transforms into the iconic silhouette of a Pharmavite bottle, creating a striking visual centerpiece that celebrates the company’s purpose while fostering a workplace
12'-3"
culture rooted in wellness and biophilia.
Soffit
LEVEL 2
TIMELINE - Details
“Run it like you own it” Bringing the gift of health to life Nature Made® creates its first label and products are introduced in stores.
1979
Pharmavite produces its first bottles of soft gels in-house.
Also this year: 1975
Also this year:
Nature Made begins distribution to Drug stores.
1988
The house where Pharmavite was founded.
1972
Pharmavite’s headquarters open in Arleta, CA.
1974
Also this year:
Distribution moves to San Fernando, California.
1994
Pharmavite adds soft gel and Nature Made enters Mass retail stores.
Pharmavite is founded by Barry Pressman and Henry Burdick, who felt there was a better alternative to prescription drugs for long-term health.
1971
Nature’s Resource Herbal Supplement line launches.
1994
Distribution moves to Valencia, California.
Otsuka acquires Pharmavite.
1979
Pharmavite begins manufacturing.
Ken Rosenberg joins Pharmavite and serves in various leadership roles during his time with the company.
1981
Mr. Tatsuo Higuchi joins Pharmavite as President.
1989
Pharmavite joins the Council for Responsible Nutrition (CRN), an important trade association and lobbying group representing ingredient suppliers and manufacturers in the dietary supplement industry.
Manufacturing moves to San Fernando and Nature Made enters Food stores.
1990
Nature Made launches in Japan.
1991
Headquarters in Mission Hills, California opens.
1995
The World Wide Web is invented and opens to the public in 1991. It is conceived as a "universal linked information system." This new technology will change how companies do business - including Pharmavite.
Northridge Earthquake
DSHEA Act of 1994
The Northridge Earthquake strikes on January 17, 1994 at magnitude 6.7 and severely damages Pharmavite's operations. Pharmavite responds by launching its first comprehensive emergency response and business resumption program.
The Dietary Supplement Health and Education Act (DSHEA) provides the Food & Drug Administration (FDA) with regulatory authority and tools to protect consumers while allowing them to access a variety of affordable, high-quality, and safe dietary supplements.
1997
Also this year: As a leading member of the Council for Responsible Nutrition (CRN), Pharmavite helps draft Good Manufacturing Practices (GMP) recommendations that were submitted to the FDA.
Paul Bolar, VP, Regulatory Affairs, and Frank Sajovic, VP, Marketing, play important roles at the company. Paul goes on to work at Pharmavite for 47 years.
2021
$1b
2009
$800m
2004
$500m
1997
$300m
TIMELINE SECTION A SCALE: 1/2”=1’0”
P H A R M AV I T E H I S TO RY WA L L
Designers worked closely with Pharmavite to parse through a wealth of materials in the company’s archive, editing and workshopping content to create the right narrative. The history wall consolidates several layers of information that are important to the company’s story - larger panels represent important
“Care deeply and do something”
company milestones, dimensional bottles mark important
2013
2020
2014
2013 changes in the company’s brand and packaging design, 2014 and
2023
important external events that have affected the company over 2008
Nature Made refreshes packaging, launches liquid soft gels and opens its Midwest distribution center.
the years are noted throughout. The final wall, unveiled at a
2014
MegaFood Bottle
2019
ceremony in the fall of 2023, was extremely well received and Also this year:
2006
Nature Made achieves #1 branded broadline status.
2007
2009
The 2009 Sales team that helped Pharmavite achieve $800 million in sales.
Sales reach
The 2007-2008 Financial Crisis
2021
$1b
2011
Nature Made introduces gummy vitamins.
2012
Nature Made launches VitaMelts and CoQ10 gummies, and Pharmavite acquires Voots, a children’s vitamin brand.
2017
Pharmavite acquires MegaFood, with its headquarters in Manchester, New Hampshire. MegaFood is a premium supplement brand that crafts nutrient-rich, plant-first supplements made with real food sourced from trusted farm partners.
tells the story of Pharmavite to employees and clients. 2013
Pharmavite operations expand to Shanghai, China.
2020
nurish by Nature Made®, a vitamin subscription service that uses a unique, comprehensive assessment to offer consumers a highly personalized 30-day supply of VMS, launches.
2021
Also this year:
Also this year:
Connie Barry becomes CEO.
Pharmavite’s Opelika, Alabama facility opens, bringing a new industry to the state. It employs over 500 locals and manufactures tablets, soft gels and gummy vitamins.
Equelle®, a non-prescription, non-hormonal supplement clinically proven to relieve a range of menopause symptoms, launches.
2015
Pharmavite begins in-house gummy manufacturing.
2016
Nature Made becomes the first USP-verified gummy brand.
Pharmavite’s newest facility, “Valencia W,” opens in Valencia, California and becomes the company’s warehouse and distribution center on the West Coast.
Uqora ® Bottle
2022
Pharmavite’s frontline employees work to meet consumer demand during the COVID-19 pandemic.
2023
2019
Pharmavite’s headquarters moves to West Hills, California.
2020
The COVID-19 Pandemic COVID-19, an infectious disease, becomes a global pandemic, causing a worldwide lockdown in March 2020. Pharmavite responds with a COVID-19 Preparedness Team that works to protect employees across the organization, especially its frontline workers who work diligently to keep the business operating while meeting increased consumer demand.
Mr. Makoto Inoue becomes President and Representative Director of Otsuka Pharmaceutical Co., Ltd.
Nature Made launches Magnesium Complex capsules.
Also this year:
Pharmavite celebrates its 50th anniversary.
2021
Otsuka celebrates its 100th anniversary.
2021
Pharmavite acquires Uqora, a brand developed by founders Spencer Gordon and Jenna Ryan with science-backed ingredients to tackle urinary health in a new way.
2021
Nature Made Wellblends wins Otsuka’s Global Excellence in Marketing Award, given to outstanding teams and is designed to showcase great work, share best practices, and inspire fellow Otsuka portfolio companies with marketing excellence.
Pharmavite breaks ground on manufacturing facility in New A
Pharmavite partners with EnrichLA, a school garden non-profit, to build educational gardens in Southern California.
Sales reach 2021
$1b
2009
$800m
2009
$800m
2004
$500m
2004
$500m
$300m
1997
$300m
1997
$300m
The financial crisis is the worst economic disaster in the United States since the Great Depression of 1929, leading to the Great Recession with major impact on the housing and banking sectors.
Nature Made® Wellblends™, a complete line of scientifically curated health products to keep the wellness cycle of sleep, stress, and immune health in balance, launches.
2022
Pharmavite CEO Jeff Boutelle is presented with a special Otsuka sign from Mr. Higuchi. The sign reads, “Ryukan-godo”: “by sweat we recognize the way.”
$500m
$800m
Mr. Tatsuo Higuchi with founder Henry Burdick.
Sales reach
Invention of the World Wide Web
Sales reach
$1b
1972
Across all of these moments, resiliency, innovation and a deep commitment to its purpose guide the business, and are themes that will continue to be important to Pharmavite as it grows in the future.
Made becomes the first tates Pharmacopoeia erified vitamin, minerals plements (VMS) brand.
ridge, Carolyn Sabatini, and Rosa Wright other leaders who contributed to the company $500 million in sales.
1979
For more than 50 years, Pharmavite has been delivering on its purpose to bring the gift of health to life by offering science-backed, high-quality products that have earned the trust of consumers, healthcare professionals, and retailers alike. Depicted here are some of the many people who have contributed to Pharmavite’s success and its ability to deliver on its purpose throughout time.
“Dis
Chicago Bear’s Halas Hall LO C AT I O N
Lake Forest, IL S E RV I C E S
Experiential Graphics Recognition Displays Storytelling Displays Digital Experiences Content Curation Signage & Wayfinding HOK’s Experience Design (EXD) team crafted dynamic, immersive experiences at Halas Hall that resonate with the Chicago Bears’ brand of excellence, inspiring both players and staff. Every element is strategically aligned to reflect the team’s storied legacy and future ambitions. The space features interactive jersey displays that come to life with light, sound, and motion, fueling player energy and engagement throughout the facility. As the focal point, EXD designed a visually striking suspended sculpture commemorating 100 years of Bears football, celebrating key milestones and division titles. In partnership with the Bears’ archivists, EXD expertly curated an exclusive memorabilia collection, creating a seamless narrative that bridges the team’s rich history with its forward-looking aspirations. This experiential design not only honors tradition but also reinforces the Bears’ commitment to ongoing success.
HOK
00
We shared our story, now let’s share yours!