Marketing Wayfinding Title Goes Experience Here 2024-MM-DD | Sub Header 2 2025
Branding
Naming and Positioning Identity and Logo Design Brand Applications Media Integration Brand Standards
Wayfinding
Design Standards Assessments ADA and Life Safety Master Plan Strategies Naming and Numbering
Digital Placemaking HOK
Interactive Immersive Content Design Virtual and Augmented Reality Visualization
Experiential Graphics Storytelling Displays Donor Recognition Exhibit Design Art Installations
Salt Lake City International Airport LO C AT I O N
Salt Lake City, UT S E RV I C E S
Signage & Wayfinding Naming & Numbering System HOK’s Experience Design (EXD) group partnered with Salt Lake City International Airport to create an intuitive wayfinding system for the first entirely new U.S. airport of the 21st century. Designed to enhance traveler experience, the system integrates seamlessly with the airport’s architecture, art, and brand identity, ensuring clear, easy navigation across terminals, concourses, parking, and utility areas. The scalable design balances premium materials for public spaces with cost-efficient solutions for operational zones, providing flexibility for future upgrades. Delivered on time and within budget, the phased installation minimized disruptions, establishing a repeatable, efficient wayfinding standard for use in airports nationwide.
HOK
HOK
Barney Allis Plaza LO C AT I O N
Kansas City, MO S E RV I C E S
Wayfinding & Signage Placemaking Identity & Logo Design Barney Allis Plaza is being transformed into a vibrant, world-class destination, blending arts-focused greenspaces with versatile areas for both intimate gatherings and large-scale events. Positioned in the heart of downtown, the plaza is set to become a defining first impression for visitors—ready just in time for the BARNEY ALLIS PLAZA
2026 FIFA World Cup.
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EXD plays a critical role 54 in crafting a seamless and engaging visitor
BARNEY ALLIS PLAZA
experience through an innovative approach to wayfinding, signage, and placemaking. Drawing inspiration from Kansas City’s unique position at the convergence of rivers and cultures, we created a cohesive design system that unites the city’s signature colors—red and blue—into a distinctive purple, flowing throughout the plaza and parking garage.
BARNEY ALLIS PLAZA
HOK
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Portland International Airport LO C AT I O N
Portland, OR S E RV I C E S
Signage & Wayfinding Masterplanning EXD developed a comprehensive signage master plan for Portland International Airport (PDX) to ensure a seamless and unified wayfinding system across terminals, concourses, and touchpoints. This long-term strategy addressed the phased integration of signage throughout ongoing construction while setting new design standards for a modern, accessible, and interactive wayfinding experience. The plan emphasized functionality, flexibility, and inclusivity, ensuring clear navigation for all travelers, including aging populations, while aligning with future airport technologies. Designed with an eye toward sustainability and efficiency, the signage standards balanced aesthetics with practicality, incorporating modular elements for easy updates and maintenance. The strategy not only ensures seamless navigation but also reinforces the PDX brand, leaving travelers with a positive, memorable experience that reflects the airport’s dedication to innovation, accessibility, and exceptional service.
HOK
As PDX undertook several large capital projects, EXD crafted comprehensive Signage Design Standards to guide a cohesive, long-term wayfinding strategy. These standards address the removal, relocation, and integration of both new and temporary signage, emphasizing interactivity, flexibility, and modularity while incorporating the latest emerging technologies.
HOK
Monterey 4 Regional Airport
TOP VIEW SCALE: 1"=1'-0"
LO C AT I O N
1'-5"
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Monterey, CA S E RV I C E S
Naming & Numbering System Signage & Wayfinding
“Found” wood sign base
EXD developed a comprehensive signage and wayfinding system inspired experience for visitors. The team integrated natural design
Painted brake-formed metal panel with vinyl messaging applied to face mechanically fastened to wood sign base
elements reflecting the beauty and culture of Monterey, with a hospitality-focused approach to enhance the traveler journey. Both static and digital signage were strategically placed to improve navigation, supplemented by mobile wayfinding solutions for seamless, real-time guidance.
EXD implemented clear typographic standards, ensuring accessibility with ADA-compliant signage and high legibility using Gotham fonts. The project covered the full passenger journey, from parking and check-in to baggage claim and exit, with signage tailored to each touchpoint. Careful attention was given to material selection, incorporating wood accents and metal structures for durability and aesthetics. The result was a cohesive wayfinding
RideShare
Shuttles
for Monterey Regional Airport, creating an intuitive and locally
system that balanced functionality and artistry, providing a seamless travel experience and laying the foundation for future expansions and digital enhancements.
HOK
1 DETAIL SCALE: 1"=1'-0"
VIEW 2 SIDE SCALE: 1"=1'-0"
LAYOUT 1 ALT. SCALE: 1"=1'-0"
3 ELEVATIO SCALE: 3/8"=1'-0"
RESTROOM
MONTEREY - New Terminal Facility - 50% DD
BUILDING APPROACH ENTRY/EXIT CANOPY BUILDING ID 12'-0 1/4"
DEPARTURES 9'-1"
ARRIVALS VIEW 4 FRONT SCALE: 3/4"=1'-0"
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Fabricated metal dimensional letterforms, edge painted charcoal, face lit (white), mechanically fastened to canopy surface
1 DETAIL SCALE: 1 1/2"=1'-0"
HOK
VIEW 2 SIDE SCALE: 1 1/2"=1'-0"
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VA Palo Alto Health Care System LO C AT I O N
Palo Alto, CA S E RV I C E S
Signage & Wayfinding Naming & Numbering System EXD delivered a user-centered wayfinding system for VA Palo Alto Health Care, aligned with its Veteran-focused model of care. Designed to streamline navigation, signage was strategically placed at key touchpoints—such as elevator cores and vertical circulation areas—ensuring an effortless experience for all visitors. More than just functional, the signage was elevated with sleek, backlit panels that blend seamlessly with the center’s modern interiors, adding a layer of sophistication and visual cohesion. The entrance sets the tone with a memorial plaza and an art wall that pay tribute to Veterans and their service, reinforcing a welcoming and purposeful atmosphere from the moment visitors arrive.
HOK
HOK
Crown Center Redevelopment Corp. LO C AT I O N
Kansas City, MO S E RV I C E S
Placemaking Signage & Wayfinding EXD developed a comprehensive wayfinding strategy for Crown Center in Kansas City, aimed at transforming the complex from a convoluted space into one that would offer a seamless and intuitive user experience. The proposed plan utilized journey mapping to anticipate how different user groups would navigate the space, ensuring that all potential use cases were addressed. The strategy included a color-coded parking system to enhance accessibility and clarity, and recommended replacing temporary signage with permanent, static solutions wherever possible.
HOK
The Francis Crick Institute LO C AT I O N
London, UK S E RV I C E S
Placemaking Signage & Wayfinding The Francis Crick Institute is one of Europe’s largest biomedical research centers, bringing together 1,500 of the brightest minds from six leading organizations to solve the world’s toughest scientific challenges. With 120 labs spread across four interconnected neighborhoods on 12 levels, the Crick eliminates traditional departments and barriers, fostering meaningful collaboration across disciplines. The institute’s wayfinding system aligns with its innovative layout, using compass coordinates inspired by London’s postal codes. Each floor is distinguished by a unique color, making navigation easy and intuitive for both researchers and visitors. Located at the heart of London’s scientific community, the Crick is designed to spark interaction and ideas. Colorful breakout spaces on every floor promote spontaneous meetings, and the open, transparent design ensures the space is accessible to the public, even outside of scheduled events. The result is a dynamic environment where collaboration thrives and breakthroughs happen.
HOK
T 5 WAY F I N D I N G C O N
Chicago O’Hare International Airport
T 5 WAY F I N D
LO C AT I O N
Chicago, IL
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S E RV I C E S
Wayfinding & Signage Placemaking Identity & Logo Design The new wing-shaped extension of Terminal 5 is the majorwall mounted and ceiling By removing trashfirst receptacles,
By removing trash receptacles, wall mounted
(aed, fec, security cameras, wireless signal components, e we are able to we utilize in air thecolumn same way t are the ableair to column utilize the in theassam a pivotal step in the O’Hare 21 initiative toexpansion modernize one of the by housing all the necessities in one contained expansion by housing all the necessities in on West Concourse + Depa West- Arrivals Concourse - Arr world’s busiest airports.
(aed, fec, security cameras, wireless signal co expansion since the terminal’s opening in 1993. This project marks
R E I M A G I N E D WAY RF IENI M D AI NGGI NSE YD SWAY T E MF I N|D I N1G8 S Y S T E M
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EXD created the design and implementation of the terminal’s
DIGITAL ADVERTISEMENTS
signage and wayfinding system. Our team delivered an innovative, adaptable solution by integratingWayfinding digital signage directly into the zone Wayfinding zone
terminal’s air columns—key architectural elements that regulate
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temperature and airflow. This design consolidates multiple sign
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and departure updates, and dynamic advertisements, all within a On-time On-time On-time On-time On-time On-time
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single, updateable interface. Wayfinding zone
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Through this seamless integration, EXD not only enhanced the
Gates M20– M27
terminal’s visual identity but also improved operational efficiency and traveler experience. With intuitive wayfinding and flexible digital 00 5 will meet the evolving infrastructure, we’ve ensured that Terminal
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HOK
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needs of both passengers and00 airport staff—well into the future. Air Column Zone Diagram Scale: NTS
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Humber Meadows Long-Term Care Home LO C AT I O N
Toronto, ON S E RV I C E S
Experiential Graphics Signage & Wayfinding EXD crafted the wayfinding and environmental graphics for Humber Meadows Long-term Care Home, strategically addressing the needs of residents with memory challenges and language barriers. Drawing on the metaphor of a meadow, EXD developed a cohesive, nature-inspired design to create an intuitive navigation system that simplifies wayfinding. Each residential floor features a distinct identity, with a color palette and graphic elements reflecting different natural elevations—from the forest floor to the treetops and sky—offering a calming, easily navigable environment. This thoughtful approach reinforces Humber Meadows’ commitment to providing both comfort and clarity for its residents. To reinforce the feeling of home, our team incorporated familiar street suffixes like ‘Drive’ and ‘Lane,’ further enhancing the residential atmosphere. The meadow theme resonated so strongly with stakeholders and residents that the facility’s name was changed to reflect this identity. Additionally, EXD introduced experiential graphic elements such as gallery walls in dining areas to create warmth, variety, and a sense of hospitality, ensuring the space felt welcoming and dignified for all residents.
HOK
HOK
Kentucky International Convention Center LO C AT I O N
Louisville, KY S E RV I C E S
Signage & Wayfinding Naming & Numbering System Large venues like the Kentucky International Convention Center (KICC) often present navigation challenges, particularly for outof-town guests. EXD addressed this by developing a streamlined wayfinding strategy that simplifies circulation paths, effortlessly guiding visitors through the center while maintaining a strong connection to the vibrant downtown area. The signage is thoughtfully integrated with the building’s reimagined architecture and interiors, offering both functional clarity and a cohesive visual experience. By aligning the wayfinding system with the venue’s design, EXD created an intuitive environment that not only enhances the visitor experience within the center but also smoothly directs them back into the heart of downtown Louisville.
HOK
HOK
Wichita State University LO C AT I O N
Wichita, KS S E RV I C E S
Masterplanning Signage & Wayfinding Inspired by the natural movement of wheat, a symbol of the region’s agricultural heritage, EXD designed the campus wayfinding system at Wichita State University with sleek forms that evoke the gentle sway of wheat stalks in the wind. Our team incorporated a wheat grain pattern, that was water-jet cut into the signage, allowing vibrant yellow accents to shine through and glow at night, creating illuminated, welcoming beacons for students and visitors. This comprehensive wayfinding system includes building identification markers, vehicular and pedestrian directional signs, pedestrian kiosks and custom map artwork. This holistic approach ensures seamless navigation while reinforcing the university’s unique identity. The thoughtful integration of form, function, and local symbolism makes the wayfinding not just practical but also a reflection of Wichita State University’s community and environment, enhancing the experince of all who visit the campus.
HOK
HOK
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