BUSINESS
Mastering Facebook Ads
DRIVING BUSINESS
forward with
Facebook advertising
Most holistic therapists use Facebook to connect with their customer base, but it can be more difficult to master microtargeting, messaging and campaign planning to create an effective Facebook advertising campaign that brings in new clients and encourages past clients to return… 14
holistic therapist 2020
A
providing comments and content of their own. An impressive 71% of adults can be reached through Facebook ads, 52% are women and 48% men. So how can you narrow down that audience to those who live within your geographical sphere of influence and would be interested in your services? The first step is to understand who your existing and ideal clients are. Are they mainly male or female? What age range do they come
S the world’s largest social
from? How far do they travel to visit your
network, with over 40 million
practice? Are they working full time, part time,
regular users in the UK,
students, retired? What kind of jobs do they
advertising on Facebook allows
do and what are their reasons for coming to
businesses to reach potential clients without the wastage associated with direct mail or newspaper ads.
see you? Once you have this information, you can start to build a micro-target profile that matches your customer base. This helps
Facebook in the UK
keep costs manageable and means you’re
On average, UK internet users are on social
not bombarding people who are unlikely to
media for an hour and 50 minutes each day,
become clients with ads.
with 38 million accessing Facebook and
Facebook offers several different ad types, so
other social media sites via mobile devices.
you will need to decide what would work best
Figures suggest that 77% of users actively
for you. Image ads are often a good starting
contributed or engaged with social media each
point. You’re really just boosting an existing
month, whether it’s liking a post, retweeting or
post from your Facebook page by adding an
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