Marketing
GETTING THE MESSAGE OUT ABOUT NEW SERVICES
BUSINESS
any other social media or directories that you use. You can use software such as “Canva” to add words to a photograph to create a suitable advert.
OPEN DAY: Have an open day. Hand pick the existing clients and friends who you know will sing your praises and spread the word about your services. Some people are natural networkers. Invite them to an open day, where they receive a free trial of your new service, or you wine and dine
If you’ve just qualified in a new therapy or advanced in your current modality, how do you go about launching your new services and letting people know? Jane Sheehan shares her approach…
them whilst telling them all about it. You could also offer commission for each person they recruit to try the service. Team up with another therapist who offers synergistic treatments for an event so that you can both benefit from each other’s client database.
RE-BRAND: There’s a beauty salon near me HOT PROSPECTS: Start by contacting your
SOCIAL MEDIA: What sort of people would
existing and past clients with either an email shot
benefit and enjoy your new service? Are there any
or post a leaflet. Email is cheaper but receiving
Facebook groups already set up where
something in the post is a rare treat these days
this sort of person would hang out?
and may just increase uptake, especially if you
Join those groups and enter into
include an enticement such as a money off
any discussions where you
voucher or an additional treatment/item/gift on
can mention in passing this
production of the leaflet. Existing and past clients
sort of service. Even better,
already know you and love what you do. If you
get someone else to do it
can get them to try your new service and they like
and when asked where
it, you can also incentivise them to tell a friend
they can learn more, they
and spread the word for you.
can recommend you. It’s
who used to just offer massage and manicures. They’ve retrained to do microblading and cold laser skin correction. They have re-branded calling themselves “Ormskirk’s first medi-spa”. This is genius. When you want to do good PR and get a newspaper or magazine to take up your story, if you can position yourself as “biggest”, “best”, or “first” then your press release is more likely to be
easier for someone else to
SEE THE SIGN: Next, put a sign outside your
you to say it yourself. You could pay
permissions for your area but usually it is ok to
someone to do this for you or you could
put an easel on your property and an A4 sign
ask a close friend or family member.
in a window to inform anyone who passes your business.
used as it will be considered
say how fab you are, rather than
venue. You will have to check the local planning
news.
TESTIMONIALS: Whatever you decide to
Don’t forget to add the new service to your
do, don’t forget to collect testimonials from happy
website, Facebook page, your personal page and
customers and use them in your advertising copy, website and social media campaigns. n
i
JANE SHEEHAN is the UK’s leading foot reader and Amazon
bestselling author of Let’s read our feet, The foot reading coach and Sole Trader: The Holistic Therapy Business Handbook. She teaches foot reading internationally and is opening a reflexology school in Lancashire this year. Find out more at www.footreading.com.
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